📌 Core Information
🔹 Job Title: Senior Growth Marketing Manager
🔹 Company: Sana Commerce
🔹 Location: Dubai, Dubayy, United Arab Emirates
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 26, 2025
🔹 Experience Level: 7+ years
🔹 Remote Status: On-site (Hybrid: 4 days office, 1 day remote)
🚀 Job Overview
Key aspects of this role include:
- Leading and optimizing digital marketing efforts across multiple channels
- Developing and executing strategies to acquire, engage, and retain customers
- Collaborating with cross-functional teams to align growth marketing with business goals
- Analyzing campaign performance and optimizing for improved ROI and conversion rates
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and experience in managing performance marketing campaigns across various channels.
📋 Key Responsibilities
✅ Developing and managing performance marketing campaigns to acquire, engage, and retain customers within our SAM across paid search, social media, email marketing, and PPC
✅ Analyzing campaign performance, identifying trends, and optimizing for improved ROI and conversion rates
✅ Working closely with creative, ABX, product, and analytics teams to implement performance marketing strategies
✅ Leading experimentation and testing to improve user experience and optimize campaign results
✅ Managing and allocating budgets, forecasts, and KPIs for performance marketing campaigns, ensuring maximum impact
✅ Staying up-to-date on the latest industry trends and identifying new opportunities for growth and innovation
ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to balance multiple campaigns and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: At least 7+ years of experience in digital marketing, with a background in managing a team (preferred)
Required Skills:
- Expertise in growth marketing channels (PPC, Paid, Email)
- Experience managing large advertising budgets
- Proven ability to drive ROI and revenue growth
- Experience with A/B testing and optimization
- Strong analytical skills, excellent communication, and collaboration skills
Preferred Skills:
- Experience working in a B2B software industry or complex product
ASSUMPTION: Candidates with experience in B2B software or complex products may have an advantage in understanding the unique challenges and opportunities of this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Senior Growth Marketing Manager role in Dubai, the estimated salary range is AED 40,000 - 60,000 per month (USD 10,895 - 16,343).
Benefits:
- Up to 3 weeks 'work from anywhere' per year
- A global and customized onboarding program
- A hybrid working model (4 days from the office, 1 day from home)
- Bi-weekly company lunch on Wednesdays
Working Hours: Full-time (40 hours per week) with flexible hours and a hybrid work arrangement
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development (B2B Commerce)
Company Size: Medium (501-1,000 employees)
Founded: 2008
Company Description:
- Sana Commerce is a ready-to-use commerce platform engineered for B2B
- They help customers easily bring complex processes online, unburden their teams, and drive value faster
- Their platform provides a supportive, personalized, easy buying experience for customers and streamlined, automated processes for employees
Company Specialties:
- Integrated E-Commerce for Dynamics NAV
- Integrated E-Commerce for SAP Business One
- Integrated E-Commerce for SAP
- B2B E-Commerce for Wholesale & Distribution
- B2B & B2C E-Commerce
- Sales Portals for Wholesale
- Sales Portal for Manufacturing
- E-Commerce for Microsoft Dynamics
- E-Commerce for SAP
Company Website: https://www.sana-commerce.com
ASSUMPTION: Sana Commerce is a well-established company in the B2B commerce space, with a strong focus on integration and streamlined processes.
📊 Role Analysis
Career Level: Senior (Manager level)
Reporting Structure: This role reports directly to the Chief Marketing Officer (CMO)
Work Arrangement: Hybrid (4 days office, 1 day remote)
Growth Opportunities:
- Potential to grow into a leadership role within the marketing department
- Opportunities to work on global campaigns and collaborate with international teams
- Chance to make a significant impact on the company's growth and success
ASSUMPTION: This role offers ample opportunities for professional growth and development within the marketing department and the company as a whole.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): Dubai, United Arab Emirates
Geographic Context:
- Dubai is a major business hub in the Middle East, with a thriving tech industry
- The city offers a multicultural environment and numerous networking opportunities
- Dubai has a hot desert climate, with mild winters and very hot summers
Work Schedule: Full-time (40 hours per week) with flexible hours and a hybrid work arrangement
ASSUMPTION: The Dubai office provides a dynamic and multicultural work environment, with ample opportunities for professional growth and networking.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the HR department
- In-depth interview with the hiring manager (CMO)
- Final interview with the CEO or another senior stakeholder
Key Assessment Areas:
- Digital marketing expertise and strategic thinking
- Analytical skills and data-driven decision-making
- Communication and collaboration skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of the B2B software industry and Sana Commerce's products
- Prepare examples of your past marketing campaigns, their results, and the lessons you learned
ATS Keywords: Digital Marketing, PPC, Email Marketing, Data Analysis, ROI Optimization, Team Management, B2B Software, A/B Testing, Budget Management, Collaboration, Communication, Campaign Management, Trend Analysis, User Experience, Growth Marketing, Performance Marketing
ASSUMPTION: The interview process for this role is likely to be comprehensive and thorough, focusing on both technical skills and cultural fit.
🛠️ Tools & Technologies
- Google Analytics
- Google Ads
- Facebook Ads
- Email marketing platforms (e.g., Mailchimp, HubSpot)
- CRM software (e.g., Salesforce, HubSpot)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's experience and the company's current tech stack.
👔 Cultural Fit Considerations
Company Values:
- Champions of Our League: We deliver lasting success, balancing quick wins and long-term value
- Supercharge Our Customers: We're revolutionizing B2B commerce together, helping our customers to lead and succeed
- Determined to Grow: We embrace challenges, growing and raising the bar for ourselves and our industry
- Bold Together: We collaborate across teams and time zones, challenge the status quo, and support each other to achieve the best outcomes
Work Style:
- Data-driven and results-oriented
- Collaborative and cross-functional
- Adaptable and open to feedback
Self-Assessment Questions:
- Do you have a proven track record of driving ROI and revenue growth through digital marketing campaigns?
- Are you comfortable working in a fast-paced, dynamic environment and collaborating with cross-functional teams?
- Do you thrive on data analysis and optimization, and are you always looking for ways to improve campaign performance?
ASSUMPTION: Sana Commerce values candidates who are data-driven, collaborative, and adaptable, with a strong focus on delivering results and driving growth.
⚠️ Potential Challenges
- Managing large advertising budgets and ensuring maximum impact
- Balancing multiple campaigns and stakeholders, requiring strong project management skills
- Working in a fast-paced, dynamic environment that may require flexibility and adaptability
- Navigating the unique challenges and opportunities of the B2B software industry
ASSUMPTION: This role presents both exciting opportunities and significant challenges, requiring a strong, experienced candidate to succeed.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position focuses heavily on performance marketing and ROI optimization
- Experience in the B2B software industry or complex products is preferred but not required
- This role offers significant growth opportunities and the chance to make a substantial impact on the company's success
ASSUMPTION: While this role shares similarities with other marketing positions, its focus on performance marketing and growth makes it unique and challenging.
📝 Sample Projects
- Developing and executing a global PPC campaign to drive customer acquisition and engagement
- Optimizing email marketing campaigns to improve open rates, click-through rates, and conversions
- Conducting A/B tests to improve user experience and campaign performance across multiple channels
ASSUMPTION: These sample projects illustrate the data-driven, strategic, and collaborative nature of the role.
❓ Key Questions to Ask During Interview
- Can you describe the current marketing team structure and how this role fits within it?
- What are the biggest challenges facing the marketing department, and how can this role address them?
- How does Sana Commerce support the professional growth and development of its employees?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
- How does Sana Commerce foster a culture of collaboration and innovation within its teams?
ASSUMPTION: These interview questions help candidates better understand the role, the team, and the company culture, enabling them to make an informed decision about the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past marketing campaigns, their results, and the lessons you learned
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
