📌 Core Information
🔹 Job Title: Senior Growth Marketing Manager
🔹 Company: Collective Health
🔹 Location: San Francisco, CA | Lehi, UT | Plano, TX
🔹 Job Type: Hybrid (2 days per week in the office)
🔹 Category: Marketing
🔹 Date Posted: July 29, 2025
🔹 Experience Level: 12+ years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing and executing integrated, multi-channel campaigns targeting employers, benefits brokers, hospitals, and other healthcare partners.
- Driving Account-Based Marketing (ABM) strategy to engage and nurture high-value accounts.
- Optimizing paid digital channels and amplifying brand narrative through digital platforms.
- Creating timely campaigns around product innovation, strategic partnerships, and research.
- Establishing and managing marketing analytics framework to track performance and inform strategic decisions.
- Collaborating with field and brand marketing teams to amplify presence at key industry events.
- Optimizing marketing technology stack for efficiency and impact.
ASSUMPTION: This role requires a strategic mindset with a hands-on approach to campaign management and cross-functional collaboration.
📋 Key Responsibilities
✅ Lead multi-channel campaigns targeting various stakeholders in the healthcare sector.
✅ Build and execute ABM strategy to engage and nurture high-value accounts.
✅ Optimize paid digital channels and amplify brand narrative through digital platforms.
✅ Create timely campaigns around product innovation, strategic partnerships, and research.
✅ Establish and manage marketing analytics framework to track performance and inform strategic decisions.
✅ Collaborate with field and brand marketing teams to amplify presence at key industry events.
✅ Optimize marketing technology stack for efficiency and impact.
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and cross-functional collaboration to drive marketing success.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 12+ years of experience in B2B marketing, with a focus on demand generation, digital marketing, and campaign management
Required Skills:
- Proven experience in B2B marketing, demand generation, and digital marketing
- Experience in a B2B environment with long sales cycles and high-touch ABM process
- Deep expertise in building and managing an analytics function
- Proficient in using marketing tools, automation, and CRM
- Strong analytical skills and data-driven approach to driving growth
- Highly collaborative, sales-aligned mindset with a track record of partnering effectively with cross-functional teams
Preferred Skills:
- Experience in healthcare, insurance, finance, or benefits technology
- Proficient in using AI tools for data enrichment, research, and analysis
ASSUMPTION: Candidates with experience in healthcare or related fields and proven skills in analytics and campaign management will be strongly preferred.
💰 Compensation & Benefits
Salary Range: $119,500 - $187,500 USD (varies by location)
Benefits:
- Health Insurance
- 401k
- Paid Time Off
- Stock Options
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles, experience levels, and locations. Actual pay may vary based on factors such as geographic location, qualifications, experience, and internal equity.
📌 Applicant Insights
🔍 Company Context
Industry: Healthcare Technology
Company Size: Medium (501-1,000 employees)
Founded: 2013
Company Description:
- Collective Health is a leading health benefits platform that combines technology and the human touch to improve healthcare for employers and their people.
- The company brings together medical, dental, vision, pharmacy, and program partners into an integrated solution that reduces administrative burden, provides an intuitive member experience, and helps control costs and improve outcomes.
- Collective Health guides employees toward healthier lives and companies toward healthier bottom lines.
Company Specialties:
- Health Insurance and Health Benefits
Company Website: collectivehealth.com
ASSUMPTION: Collective Health is a mission-driven company that values innovation, collaboration, and a commitment to excellence in healthcare.
📊 Role Analysis
Career Level: Senior
Reporting Structure: This role reports directly to the VP of Marketing and may have team members reporting to them.
Work Arrangement: Hybrid (2 days per week in the office)
Growth Opportunities:
- Potential to grow into a leadership role within the marketing department
- Opportunities for internal mobility and professional development
ASSUMPTION: This role offers opportunities for growth and development within the marketing department and the broader organization.
🌍 Location & Work Environment
Office Type: Hybrid (2 days per week in the office)
Office Location(s): San Francisco, CA | Lehi, UT | Plano, TX
Geographic Context:
- San Francisco, CA: A major tech hub with a vibrant culture and diverse population
- Lehi, UT: A growing tech city with a strong startup scene and outdoor recreation opportunities
- Plano, TX: A suburban city near Dallas with a mix of urban and rural environments
Work Schedule: Full-time (40 hours per week) with flexible hours and remote work options
ASSUMPTION: The hybrid work arrangement offers a balance between in-office collaboration and remote flexibility.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth interview with the marketing team
- Final interview with the VP of Marketing
- Background check and offer
Key Assessment Areas:
- Strategic thinking and campaign development
- Analytical skills and data-driven decision-making
- Cross-functional collaboration and communication
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of the healthcare industry and Collective Health's mission
- Showcase your ability to develop and execute strategic marketing campaigns
ATS Keywords: B2B Marketing, Demand Generation, Digital Marketing, Campaign Management, Account-Based Marketing, Analytics, Collaboration, SEO, SEM, Paid Social, Email Marketing, Marketing Automation, CRM, Data Analysis, Problem Solving, Strategic Thinking, Healthcare
ASSUMPTION: Applicants should tailor their application materials to highlight relevant experience and skills, and demonstrate their understanding of the role and company.
🛠️ Tools & Technologies
- HubSpot
- Zapier
- ZoomInfo
- Salesforce
- Clay AI
ASSUMPTION: Familiarity with these tools and platforms is preferred, but not required. The ideal candidate will be eager to learn and adapt to new technologies.
👔 Cultural Fit Considerations
Company Values:
- Mission-driven
- Innovative
- Collaborative
- Committed to excellence in healthcare
Work Style:
- Strategic and hands-on
- Collaborative and cross-functional
- Data-driven and analytical
Self-Assessment Questions:
- Do you thrive in a dynamic, fast-paced environment?
- Are you comfortable working collaboratively with cross-functional teams?
- Do you have a proven track record of driving growth through strategic marketing campaigns?
ASSUMPTION: Applicants should assess their fit with Collective Health's values and work style to ensure a successful cultural fit.
⚠️ Potential Challenges
- Managing a complex buying committee in a B2B environment
- Balancing strategic planning with hands-on execution
- Collaborating effectively with cross-functional teams
- Adapting to a hybrid work arrangement
ASSUMPTION: Applicants should be prepared to address these potential challenges and demonstrate their ability to succeed in a dynamic, collaborative environment.
📈 Similar Roles Comparison
- This role is unique in its focus on healthcare technology and the integration of marketing and analytics
- Similar roles in other industries may have a broader focus or less complex buying committee
- Career progression may vary depending on the organization's structure and growth opportunities
ASSUMPTION: Applicants should research similar roles in the healthcare technology industry to understand the unique aspects of this position.
📝 Sample Projects
- Developing and executing a multi-channel campaign to launch a new product feature
- Optimizing paid digital channels to improve ROI and drive high-intent engagement
- Creating and launching a timely campaign around a strategic partnership or research finding
ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and demonstrate their ability to drive results in a dynamic, fast-paced environment.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the marketing department currently, and how can this role help address them?
- How does this role collaborate with other departments, such as sales and product marketing?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Collective Health support the growth and development of its employees?
- What is the company's long-term vision for this role and the marketing department?
ASSUMPTION: Applicants should ask thoughtful, insightful questions to demonstrate their interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare for interviews by researching Collective Health's mission, values, and industry trends
- Follow up with the hiring manager after your interview to reiterate your interest and qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
