📌 Core Information
🔹 Job Title: Senior Growth Marketing Manager
🔹 Company: ResortPass
🔹 Location: New York, NY
🔹 Job Type: On-site
🔹 Category: Internet Marketplace Platforms
🔹 Date Posted: May 13, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (located in or near NYC area)
🚀 Job Overview
Key aspects of this role include:
- Managing user acquisition and running campaigns across various digital channels
- Optimizing web conversion and funnel optimization
- Collaborating with cross-functional teams, including analytics, to translate data into actionable insights
- Exploring new channels and pioneering growth opportunities
ASSUMPTION: This role requires a strong background in performance marketing, with a focus on driving user acquisition and optimizing campaigns across multiple channels.
📋 Key Responsibilities
✅ Support the performance marketing strategy, crafting and conducting campaigns across Video, SEM, Display, Social, and Affiliate channels that resonate and engage.
✅ Manage the creative process across paid channels, from user-generated content and influencer collaborations to branded creative, all aligned with our broader integrated marketing team.
✅ Fine-tune our web conversion and funnel optimization, turning potential into patrons.
✅ Manage, launch, and optimize custom landing pages that support Paid, Organic, and CRM initiatives.
✅ Support in pioneering new channels that unlock growth and explore uncharted territories in the marketing landscape, such as Affiliate, TV, Audio, and Direct Mail.
✅ Collaborate with our Biz Ops and Analytics team, translating data into actionable insights.
✅ Keep a vigilant eye on our performance metrics, ensuring our campaigns hit our KPIs (ROAS, CAC, CPLV, and more).
ASSUMPTION: This role requires a hands-on approach to campaign management, with a focus on driving results and optimizing performance.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 4-6 years of experience with ROAS / KPI-driven performance marketing, with a track record of managing campaigns across TikTok, Meta, and beyond.
Required Skills:
- Full funnel marketer with an understanding of how paid and organic channels work together and understand different campaign tactics and KPIs.
- Tech-savvy and competent in the digital tools and platforms that power our performance marketing program.
- Grasps how to set up conversion tracking across various channels and platforms (iOS, web, Android)
- Understanding of marketing tech, especially mobile attribution partners (AppsFlyer, Branch)
- Strong communicator with the ability to collaborate with cross-functional groups
Preferred Skills:
- Experience working in local marketplace environments and affiliate program management.
ASSUMPTION: Candidates with experience in local marketplace environments and affiliate program management may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $110,000 - $130,000 per year, plus equity, commensurate with experience.
Benefits:
- Health, Dental & Vision – We’re deeply invested in the health and well-being of our team and are proud to contribute to the monthly premiums of these insurance plans.
- Stock Option Plan – We offer employees the opportunity to become part-owners in our mission. Let’s redefine what it means to be a guest, together.
- 401k plan – Save for your future with a 401k plan offering.
- Unlimited Paid Time Off (PTO) – Enjoy life away from work to be inspired and fully recharge with unlimited paid time off.
- Paid parental leave
- Annual ResortPass credit – Our mission is to bring delight and relaxation to people around the world; including our employees! Access private beaches, deluxe saunas, awesome pools, and much more with your annual credit.
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Growth Marketing Manager role in the New York area.
📌 Applicant Insights
🔍 Company Context
Industry: ResortPass operates in the Internet Marketplace Platforms industry, focusing on providing day access to luxury hotel amenities.
Company Size: ResortPass has 51-200 employees, providing a mid-sized company environment where applicants can make a significant impact.
Founded: ResortPass was founded in 2016 and has since grown to partner with over 2,000 leading hotels and resorts, connecting over 5 million locals and visitors to resort amenities.
Company Description:
- ResortPass empowers people to experience crystalline pools, private beaches, deluxe spas, top fitness facilities, and more at leading hotels in their own neighborhoods.
- The company partners with leading hotels and resorts, including Ritz-Carlton, Four Seasons, Westin, and Fairmont.
- ResortPass has raised a $26M Series B and is currently hiring for various positions.
Company Specialties:
- Luxury hotel amenities
- Local marketplace platform
- User experience and relaxation
Company Website: https://www.resortpass.com
ASSUMPTION: ResortPass is a well-established company in the luxury hospitality industry, with a strong focus on providing exceptional user experiences.
📊 Role Analysis
Career Level: This role is a senior-level position, requiring a significant amount of experience and expertise in growth marketing.
Reporting Structure: The Senior Growth Marketing Manager will report directly to the Director of Performance Marketing.
Work Arrangement: This role is on-site, requiring the candidate to be located in or near the NYC area.
Growth Opportunities:
- As ResortPass continues to grow, there may be opportunities for the Senior Growth Marketing Manager to take on additional responsibilities or move into a leadership role.
- The company is expanding its partnerships with leading hotels and resorts, providing opportunities for the Senior Growth Marketing Manager to work on high-impact campaigns.
ASSUMPTION: ResortPass is a growing company with ample opportunities for career advancement and professional development.
🌍 Location & Work Environment
Office Type: ResortPass has a physical office in New York City, where this role will be based.
Office Location(s): New York City, NY
Geographic Context:
- New York City is a major hub for the hospitality and tourism industries, providing ample opportunities for networking and collaboration.
- The city offers a diverse range of cultural, entertainment, and dining options, making it an exciting place to live and work.
- New York City has a competitive job market, with many opportunities for professionals in the marketing and hospitality industries.
Work Schedule: Full-time, with the possibility of occasional overtime or weekend work to support campaign launches or special projects.
ASSUMPTION: The work environment at ResortPass is fast-paced and dynamic, with a strong focus on collaboration and teamwork.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the marketing team
- Final interview with the Director of Performance Marketing
Key Assessment Areas:
- Campaign management and optimization skills
- Understanding of digital marketing channels and tools
- Collaboration and communication skills
- Problem-solving and analytical skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Be prepared to discuss your experience with ROAS / KPI-driven performance marketing and campaign management.
- Demonstrate your understanding of the ResortPass business model and target audience.
ATS Keywords: Growth Marketing, User Acquisition, Campaign Management, Digital Marketing, Funnel Optimization, Performance Metrics, Creative Process Management, Data Analysis, Collaboration, Affiliate Marketing, Influencer Collaborations, Branded Creative, Tech-Savvy, Mobile Attribution
ASSUMPTION: The interview process at ResortPass is designed to assess the candidate's technical skills, cultural fit, and alignment with the company's mission and values.
🛠️ Tools & Technologies
- Google Analytics
- Facebook Ads Manager
- TikTok Ads Manager
- AppsFlyer
- Branch
- Asana or similar project management tool
ASSUMPTION: The Senior Growth Marketing Manager will be expected to have experience with and proficiency in using various digital marketing tools and platforms.
👔 Cultural Fit Considerations
Company Values:
- Innovation: We constantly seek new ways to improve the user experience and drive growth.
- Collaboration: We work together to achieve our goals and support each other's success.
- Excellence: We strive for the highest standards in everything we do.
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Data-driven and analytical
Self-Assessment Questions:
- How do you approach innovation and staying up-to-date with the latest trends in digital marketing?
- Can you provide an example of a time when you collaborated with a cross-functional team to achieve a common goal?
- How do you ensure that your work meets the highest standards of excellence?
ASSUMPTION: ResortPass values candidates who are innovative, collaborative, and committed to excellence in their work.
⚠️ Potential Challenges
- Managing a high volume of campaigns across multiple channels may be challenging for candidates with less experience in performance marketing.
- ResortPass is a growing company, which may present challenges in terms of resources and infrastructure.
- The competitive nature of the New York City job market may make it difficult to attract and retain top talent.
- The fast-paced work environment may be challenging for candidates who prefer a more structured or predictable work environment.
ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a commitment to continuous improvement.
📈 Similar Roles Comparison
- This role is similar to a Senior Growth Marketing Manager role at a digital marketing agency, but with a focus on in-house campaign management for a specific brand.
- Compared to other roles in the hospitality industry, this role requires a stronger focus on digital marketing and user acquisition strategies.
- Career progression in this role may lead to a Director of Marketing or similar leadership position, with opportunities to oversee a team of marketing professionals.
ASSUMPTION: This role is unique in its focus on driving user acquisition and growth for a luxury hospitality platform, with opportunities for career advancement and professional development.
📝 Sample Projects
- Developing and executing a comprehensive digital marketing campaign to launch a new ResortPass partnership with a leading hotel brand.
- Analyzing user data to identify trends and optimize campaign performance across multiple channels.
- Collaborating with the creative team to develop branded creative assets that resonate with target audiences and drive engagement.
ASSUMPTION: These sample projects are designed to showcase the candidate's ability to manage complex campaigns, analyze data, and collaborate with cross-functional teams.
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term vision for growth and expansion, and how this role fits into that plan?
- How does the marketing team collaborate with other departments, such as sales and customer success, to drive overall company growth?
- What are the biggest challenges facing the marketing team in the next 6-12 months, and how can this role help address them?
- How does ResortPass support the professional development and career growth of its employees?
- What is the company's approach to work-life balance, and how does that manifest in this role?
ASSUMPTION: These questions are designed to help the candidate understand the company's long-term vision, culture, and opportunities for professional development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare for your interview by researching ResortPass and the hospitality industry, and practicing your responses to common interview questions.
- Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications.
- If you are selected for the final round of interviews, be prepared to present a portfolio of your past work or a case study demonstrating your skills and achievements.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
