Senior Growth Marketing Manager

📌 Core Information

🔹 Job Title: Senior Growth Marketing Manager

🔹 Company: Cardata

🔹 Location: Toronto, Ontario, Canada

🔹 Job Type: Full Time

🔹 Category: Marketing

🔹 Date Posted: June 20, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing strategies for paid search and paid social to drive inbound traffic and pipeline
• Managing the marketing tech stack and providing performance reports to the executive team
• Collaborating with cross-functional teams to design and run A/B tests on campaign creatives, landing pages, and messaging
• Analyzing performance data and market trends to identify new opportunities for scaling paid ads and optimizing budget allocation
• Building and managing an Account-Based Marketing (ABM) playbook to drive engagement with target accounts

ASSUMPTION: This role requires a strong background in growth marketing and demand generation, with a focus on paid channels and a data-driven approach to decision-making. The ideal candidate will have experience working in a fast-paced, startup environment and be comfortable using the latest marketing tools and technologies.

📋 Key Responsibilities

✅ Developing and executing strategies for paid search and paid social to drive inbound traffic and pipeline

✅ Building and managing an Account-Based Marketing (ABM) playbook to drive engagement with target accounts

✅ Analyzing performance data and market trends to identify new opportunities for scaling paid ads and optimizing budget allocation

✅ Collaborating with cross-functional teams to design and run A/B tests on campaign creatives, landing pages, and messaging

✅ Owning and orchestrating the entire marketing tech stack to power marketing workflows and drive results

✅ Providing regular performance reports and actionable insights to the executive team

ASSUMPTION: This role requires a high degree of autonomy and the ability to work independently, as well as strong collaboration and communication skills to work effectively with cross-functional teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5+ years of experience in a growth marketing or demand generation role at a B2B SaaS startup

Required Skills:

• Strong foundational understanding of paid search, paid social, and other paid channels
• Proven experience in using AI-powered tools to augment key business processes for growth marketing
• Proven ability to drive pipeline and revenue targets through paid channels, with a track record of hitting or exceeding KPIs
• Strong analytical skills, including Excel/Google Sheets proficiency and experience with data visualization tools
• Highly organized, able to manage multiple campaigns and projects in a fast-paced environment
• Excellent collaboration and communication skills, with the ability to influence cross-functional stakeholders

Preferred Skills:

• Experience with GA4, HubSpot, and other major ad platforms (Google, Bing, LinkedIn, Meta)
• Familiarity with ABM tools and strategies
• Experience working with a marketing tech stack and marketing automation tools

ASSUMPTION: While not explicitly stated, it is assumed that the ideal candidate will have a strong understanding of B2B SaaS marketing and be comfortable working in a fast-paced, startup environment.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Senior Growth Marketing Manager role in Toronto, the estimated salary range for this position is CAD 120,000 - CAD 160,000 per year. This is an estimate and the actual salary may vary based on the candidate's experience and qualifications.

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with company match
• Flexible work arrangements
• Professional development opportunities

Working Hours: Full-time position with standard business hours, Monday to Friday. Some flexibility may be available for the right candidate.

ASSUMPTION: While the salary range is not explicitly stated, it is assumed that the compensation for this role is competitive with industry standards for a Senior Growth Marketing Manager role in Toronto.

📌 Applicant Insights

🔍 Company Context

Industry: Cardata operates in the Software Development industry, specifically focusing on vehicle reimbursement software and services for businesses with employees who use their personal vehicles for work.

Company Size: Cardata is a mid-sized company with 51-200 employees, providing a collaborative and dynamic work environment where employees can have a significant impact on the company's success.

Founded: Cardata was founded in 1999, with over 25 years of expertise in designing and administering end-to-end reimbursement programs tailored to businesses.

Company Description:

• Cardata is the fully-managed vehicle reimbursement software and service platform for businesses with employees who use their personal vehicles for work.
• The company offers a range of reimbursement programs, including Fixed & Variable Rate Reimbursement (FAVR), Tax-Free Car Allowance (TFCA), and Cents per Mile Reimbursement (CPM).
• Cardata's comprehensive services simplify field enablement, reduce liability, eliminate administrative burden, and deliver long-term cost efficiencies for clients.

Company Specialties:

• SaaS
• FAVR
• Mileage Tracking App
• Company Car
• Mileage Reimbursement
• Fixed and Variable Rate
• Cloud
• Reimburse mileage
• Fleet
• Car Allowance
• and Vehicles

Company Website: https://www.cardata.co/

ASSUMPTION: Cardata's focus on vehicle reimbursement software and services makes it a unique player in the B2B SaaS space, with a strong emphasis on compliance and cost efficiency for its clients.

📊 Role Analysis

Career Level: This role is a senior-level position, requiring a high degree of expertise and experience in growth marketing and demand generation.

Reporting Structure: The Senior Growth Marketing Manager will report directly to the Chief Marketing Officer (CMO) and will work closely with cross-functional teams, including Sales, Content, and Product.

Work Arrangement: This role is on-site, with standard business hours. However, some flexibility may be available for the right candidate.

Growth Opportunities:

• As a senior-level role, this position offers the opportunity to lead and mentor junior team members, as well as the chance to shape the company's growth marketing strategy.
• Cardata's focus on innovation and continuous improvement provides opportunities for professional development and growth within the company.
• The company's strong industry reputation and expertise in vehicle reimbursement software and services offer the potential for career advancement within the industry.

ASSUMPTION: While the job description does not explicitly mention growth opportunities, it is assumed that a senior-level role in a growing company like Cardata would offer opportunities for professional development and career advancement.

🌍 Location & Work Environment

Office Type: Cardata's Toronto office is a modern, collaborative workspace designed to foster creativity and productivity.

Office Location(s): 2300 Yonge St, 18th Floor, Toronto, Ontario M4P 1E4, Canada

Geographic Context:

• Toronto is a multicultural city with a vibrant tech industry, offering a diverse range of cultural attractions, restaurants, and entertainment options.
• The city's strong economy and robust job market make it an attractive location for professionals in the tech and software industries.
• Cardata's office is located in the North York City Centre, a bustling neighborhood with easy access to public transportation and amenities.

Work Schedule: Standard business hours, Monday to Friday, with some flexibility available for the right candidate.

ASSUMPTION: While the job description does not explicitly mention the work environment, it is assumed that Cardata's Toronto office provides a modern, collaborative workspace with amenities and resources to support employee productivity and well-being.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screen with the HR team
• In-depth interview with the hiring manager (CMO) and a team member from the marketing team
• Final interview with the CEO
• Background check and offer extension

Key Assessment Areas:

• Marketing expertise and experience, with a focus on growth marketing and demand generation
• Analytical skills and data-driven decision-making
• Collaboration and communication skills, with the ability to work effectively with cross-functional teams
• Cultural fit and alignment with Cardata's values and mission

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss your experience with paid search, paid social, and other paid channels, as well as your familiarity with AI-powered tools and marketing tech stacks
• Demonstrate your ability to analyze data and make data-driven decisions in your application materials and interviews
• Showcase your strong collaboration and communication skills, and provide examples of your ability to work effectively with cross-functional teams

ATS Keywords: Growth Marketing, Demand Generation, Paid Search, Paid Social, Account-Based Marketing, Data Analysis, Collaboration, Communication, Technical Skills, Marketing Tech Stack, A/B Testing, Performance Reporting, AI Tools, Excel, Google Sheets, Data Visualization

ASSUMPTION: While the job description does not explicitly mention the interview process or assessment areas, it is assumed that the interview process will focus on the candidate's marketing expertise, analytical skills, collaboration and communication skills, and cultural fit with Cardata's values and mission.

🛠️ Tools & Technologies

• GA4
• HubSpot
• Major ad platforms (Google, Bing, LinkedIn, Meta)
• AI-driven tools (e.g., for marketing automation, predictive analytics, etc.)
• Data visualization tools (e.g., Looker, Tableau)

ASSUMPTION: While the job description does not explicitly mention the tools and technologies required for this role, it is assumed that the ideal candidate will have experience with the major ad platforms, AI-driven tools, and data visualization tools listed above, as well as a strong understanding of marketing automation and marketing tech stacks.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Data-driven
• Compliant

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Data-driven and analytical
• Innovative and forward-thinking

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable using data and analytics to inform your decision-making?
• Do you enjoy working collaboratively with cross-functional teams to achieve shared goals?
• Are you comfortable learning new tools and technologies and adapting to change?

ASSUMPTION: While the job description does not explicitly mention company values or work style, it is assumed that Cardata values a customer-centric, innovative, collaborative, data-driven, and compliant work environment, with a fast-paced, dynamic, and collaborative work style that emphasizes teamwork, data-driven decision-making, and continuous learning and adaptation.

⚠️ Potential Challenges

• The fast-paced, dynamic work environment may be challenging for candidates who prefer a more structured or predictable work environment
• The role requires a strong understanding of paid search, paid social, and other paid channels, as well as AI-powered tools and marketing tech stacks, which may be challenging for candidates with limited experience in these areas
• The role requires a high degree of autonomy and the ability to work independently, which may be challenging for candidates who prefer a more structured or supervised work environment
• The role may require some travel for industry events, conferences, or client meetings, which may be challenging for candidates who prefer a fully remote or on-site work arrangement

ASSUMPTION: While the job description does not explicitly mention potential challenges, it is assumed that the fast-paced, dynamic work environment, the requirement for a strong understanding of paid search, paid social, and other paid channels, the high degree of autonomy required for the role, and the potential for some travel may present challenges for some candidates.

📈 Similar Roles Comparison

• Compared to other growth marketing or demand generation roles, this role places a stronger emphasis on paid search, paid social, and other paid channels, as well as AI-powered tools and marketing tech stacks
• Compared to other roles in the B2B SaaS industry, this role requires a stronger focus on compliance and cost efficiency for clients
• Compared to other senior-level roles, this role offers the opportunity to lead and mentor junior team members, as well as the chance to shape the company's growth marketing strategy

ASSUMPTION: While the job description does not explicitly mention similar roles or industry context, it is assumed that this role differs from other growth marketing or demand generation roles in its emphasis on paid search, paid social, and other paid channels, as well as AI-powered tools and marketing tech stacks, and that it differs from other roles in the B2B SaaS industry in its focus on compliance and cost efficiency for clients.

📝 Sample Projects

• Developing and executing a paid search campaign to drive inbound traffic and pipeline for a new product launch
• Building and managing an Account-Based Marketing (ABM) playbook to drive engagement with target accounts in the financial services industry
• Analyzing performance data and market trends to identify new opportunities for scaling paid ads and optimizing budget allocation for a B2B software company

ASSUMPTION: While the job description does not explicitly mention sample projects, it is assumed that the ideal candidate will have experience with projects similar to those listed above, with a focus on paid search, paid social, and other paid channels, as well as AI-powered tools and marketing tech stacks.

❓ Key Questions to Ask During Interview

• Can you describe the company's growth marketing strategy and how this role fits into that strategy?
• How does the marketing team collaborate with other departments, such as Sales and Product, to achieve shared goals?
• What are the key performance indicators (KPIs) for this role, and how will my performance be measured?
• How does Cardata support the professional development and growth of its employees?
• What are the biggest challenges facing the growth marketing team, and how can this role help address those challenges?

ASSUMPTION: While the job description does not explicitly mention key questions to ask during the interview, it is assumed that the ideal candidate will want to understand the company's growth marketing strategy, the role's fit within that strategy, the team's collaboration with other departments, the key performance indicators for the role, the company's support for professional development and growth, and the biggest challenges facing the growth marketing team.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on your expertise in paid search, paid social, and other paid channels, as well as your familiarity with AI-powered tools and marketing tech stacks
• Prepare for your interviews by researching Cardata's company values, work style, and industry context, as well as the key questions to ask during the interview listed above
• Follow up with the hiring manager (CMO) one week after submitting your application to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.