(Senior) Growth Marketing Manager (f/m/d)

📌 Core Information

🔹 Job Title: (Senior) Growth Marketing Manager (f/m/d)

🔹 Company: Shiftmove

🔹 Location: Berlin, Germany (Remote)

🔹 Job Type: Hybrid (1 week in-office per quarter)

🔹 Category: IT Services and IT Consulting

🔹 Date Posted: July 2, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote from all over Germany

🚀 Job Overview

Key aspects of this role include:

• Strategic planning and execution of growth marketing initiatives
• Cross-channel experimentation and optimization
• Collaboration with GTM stakeholders to align growth programs with buyer journey and OKRs
• Ownership of performance dashboarding and reporting
• Identification and scaling of new acquisition levers

ASSUMPTION: This role requires a balance of strategic thinking and operational excellence. Candidates should be comfortable working with data, tools, and teams to drive measurable impact.

📋 Key Responsibilities

✅ Design and lead the growth marketing strategy, owning the roadmap for new and existing demand channels

✅ Drive cross-channel experiments to unlock scalable acquisition opportunities

✅ Develop, execute, and evaluate campaign experiments, landing pages, creatives, and targeting strategies

✅ Own the performance dashboarding and reporting layer, tracking impact on pipeline, CAC, channel ROI, and payback

✅ Introduce new growth levers such as community activations, referral mechanics, or partner campaigns

✅ Collaborate with GTM stakeholders to align growth programs with the buyer journey, funnel stages, and OKRs

ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to balance multiple initiatives and stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 3+ years in B2B growth or performance marketing, ideally within SaaS or tech-enabled businesses

Required Skills:

• Proven track record of scaling acquisition channels from early-stage to maturity
• Expertise in testing methodologies, attribution, and conversion optimization
• Fluency in German and English (French and/or Italian knowledge is a plus)
• Strong analytical skills and data-driven mindset
• Proficiency in using AI in marketing workflows

Preferred Skills:

• Experience with multi-touch funnels and technical setups
• Knowledge of value clarity in performance reporting
• Collaborative and pragmatic work style

ASSUMPTION: Candidates with experience in B2B marketing and a strong focus on data-driven decision making will be most successful in this role.

💰 Compensation & Benefits

Salary Range: €60,000 - €80,000 per year (based on experience and market rates for similar roles in Berlin)

Benefits:

• €2,000 annual learning budget
• 30 paid vacation days per year
• 12 weeks of remote work per year
• Memberships like Urban Sports Club, JobRad, or a subsidized BVG ticket
• Access to the Nilo.health platform for therapy sessions and 1 mental health day per year

Working Hours: Full-time (40 hours/week) with flexible scheduling

ASSUMPTION: The salary range is estimated based on market data for similar roles in Berlin. Final compensation will be determined based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Shiftmove operates in the IT Services and IT Consulting industry, focusing on fleet management and telematics solutions.

Company Size: Shiftmove has 201-500 employees, providing a mid-sized company environment with opportunities for growth and impact.

Founded: Shiftmove was founded in 2019, with a mission to simplify mobility operations for businesses.

Company Description:

• Shiftmove unites Avrios, Vimcar, and Optimum under one roof to provide a holistic mobility operations software
• The platform integrates fleet management, GPS tracking, and logbook solutions into a single, user-friendly platform
• Shiftmove aims to eliminate data silos, streamline procedures, and empower companies to enhance profitability while delivering top services to their customers

Company Specialties:

• Fleet Management and Telematics

Company Website: shiftmove.com

ASSUMPTION: Shiftmove's focus on integration and simplification provides a unique opportunity for growth marketing candidates to make a significant impact on the company's go-to-market strategy.

📊 Role Analysis

Career Level: This role is suitable for a mid-career marketing professional looking to take on a strategic and operational growth marketing role.

Reporting Structure: The (Senior) Growth Marketing Manager will report directly to the Head of Marketing and work closely with GTM stakeholders, including Sales, RevOps, and Product.

Work Arrangement: This is a hybrid role, requiring 1 week in-office per quarter at Shiftmove's Berlin headquarters.

Growth Opportunities:

• Extend responsibilities by owning growth across markets or verticals
• Develop skills through a €2,000 annual learning budget
• Gain experience working in a mid-sized company with opportunities for growth and impact

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a strategic impact on Shiftmove's go-to-market strategy.

🌍 Location & Work Environment

Office Type: Shiftmove's headquarters is a modern, collaborative workspace located in Berlin, Germany.

Office Location(s): Warschauer Straße 57, Berlin, BE 10243, DE

Geographic Context:

• Berlin is a vibrant, multicultural city with a thriving tech industry
• The city offers a high quality of life, with numerous cultural attractions, green spaces, and culinary delights
• Berlin is well-connected by public transportation, with the BVG providing extensive coverage throughout the city

Work Schedule: The work schedule is flexible, with core hours between 10:00 AM and 4:00 PM CET. Employees are expected to be available during these hours for meetings and collaboration.

ASSUMPTION: Berlin's dynamic tech scene and high quality of life make it an attractive location for growth marketing professionals.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screen with the Hiring Manager
• On-site interview with the Hiring Manager and relevant stakeholders
• Final interview with the Head of Marketing

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Data-driven mindset and analytical skills
• Collaboration and communication skills
• Cultural fit and alignment with Shiftmove's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of Shiftmove's business and the growth marketing challenges they face
• Prepare examples of your past growth marketing initiatives and their impact on pipeline and revenue

ATS Keywords: Growth Marketing, B2B Marketing, Performance Marketing, Campaign Management, Data Analysis, Collaboration, Experimentation, Conversion Optimization, Multi-Touch Funnels, Technical Setups, Performance Reporting, AI Utilization, Community Activations, Referral Mechanics, Partner Campaigns, Sales Alignment, OKR Alignment

ASSUMPTION: Shiftmove's interview process is designed to assess candidates' strategic thinking, data-driven mindset, and cultural fit, with a focus on their ability to drive measurable impact on the company's growth.

🛠️ Tools & Technologies

• Channels: Google Ads, Meta Ads, LinkedIn Ads, Reddit Ads, Taboola/Outbrain, Hubspot
• Analytics: GA4, Looker Studio, Tableau, Plausible, Segment
• Experimentation & CRO: Webflow, Optibase, Figma, A/B testing frameworks, custom lead flows
• Automation & CRM: Salesforce, Pardot, Zapier, Usercentrics

ASSUMPTION: Candidates should be comfortable working with a wide range of marketing tools and technologies, and be open to learning new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Simplify
• Collaborate
• Innovate
• Empower

Work Style:

• Data-driven and analytical
• Collaborative and pragmatic
• Adaptable and open to feedback

Self-Assessment Questions:

• How do you approach simplifying complex marketing challenges?
• Can you provide an example of a time when you collaborated effectively with cross-functional teams to drive growth?
• How do you stay up-to-date with the latest marketing trends and technologies?

ASSUMPTION: Shiftmove values candidates who are data-driven, collaborative, and adaptable, with a strong focus on driving measurable impact through strategic and operational excellence.

⚠️ Potential Challenges

• Balancing strategic planning with day-to-day execution
• Managing multiple stakeholders and priorities
• Working with limited resources and budget constraints
• Adapting to a fast-paced, dynamic work environment

ASSUMPTION: Candidates should be comfortable working in a fast-paced environment and be able to balance strategic thinking with operational excellence.

📈 Similar Roles Comparison

• This role is similar to a Senior Growth Marketing Manager role, but with a stronger focus on cross-channel experimentation and optimization
• Unlike traditional marketing roles, this position requires a deep understanding of data analysis and attribution
• Career progression in this role could lead to extended responsibilities across markets or verticals

ASSUMPTION: Candidates should compare this role to similar growth marketing positions, focusing on the unique aspects and requirements of this opportunity.

📝 Sample Projects

• Developing and executing a cross-channel experiment to optimize CAC and channel ROI
• Identifying and scaling new acquisition levers, such as community activations or referral mechanics
• Collaborating with GTM stakeholders to align growth programs with the buyer journey and OKRs

ASSUMPTION: Candidates should prepare for interview questions that focus on their ability to drive measurable impact through strategic and operational excellence in growth marketing.

❓ Key Questions to Ask During Interview

• How does this role fit into Shiftmove's overall growth strategy?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Shiftmove support the professional development of its growth marketing team members?
• What are the biggest challenges facing the growth marketing team currently, and how can this role help address them?
• How does Shiftmove approach collaboration and communication between marketing teams and other departments?

ASSUMPTION: Candidates should ask thoughtful questions that demonstrate their interest in the role and their understanding of Shiftmove's business and growth marketing challenges.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your past growth marketing initiatives and their impact on pipeline and revenue
• Follow up with Shiftmove one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.