Shiftmove logo

(Senior) Growth Marketing Manager (f/m/d)

Shiftmove
Full-time
On-site
Berlin, Berlin, Germany
πŸš€ Growth Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: (Senior) Growth Marketing Manager (f/m/d)

πŸ”Ή Company: Shiftmove

πŸ”Ή Location: Berlin, Germany

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: July 7, 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: Hybrid (3 days per week in the office)

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and leading the growth marketing strategy for Shiftmove
  • Driving cross-channel experiments to unlock scalable acquisition opportunities
  • Collaborating with various teams to align growth programs with the buyer journey and funnel stages
  • Owning the performance dashboarding and reporting layer, tracking impact on pipeline, CAC, channel ROI, and payback
  • Introducing new growth levers such as community activations, referral mechanics, and partner campaigns

ASSUMPTION: This role requires a strategic mindset with a strong focus on data-driven decision making and a proven track record in B2B growth marketing.

πŸ“‹ Key Responsibilities

βœ… Design and lead the growth marketing strategy, owning the roadmap for new and existing demand channels (paid, organic, referral, partnerships, lifecycle)

βœ… Drive cross-channel experiments to unlock scalable acquisition opportunities across Paid Search, Display, Paid Social, and email campaigns

βœ… Develop, execute, and evaluate campaign experiments, landing pages, creatives, and targeting strategies in close collaboration with Product Marketing, Brand, and Web teams

βœ… Own the performance dashboarding and reporting layer, tracking impact on pipeline, CAC, channel ROI, and payback across all growth initiatives

βœ… Introduce new growth levers including community activations, referral mechanics, 3rd-party newsletters, or partner campaigns

βœ… Collaborate with GTM stakeholders (Sales, RevOps, Product) to align growth programs with the buyer journey, funnel stages, and OKRs

ASSUMPTION: This role requires a high level of independence and the ability to work effectively with cross-functional teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 3+ years in B2B growth or performance marketing, ideally within SaaS or tech-enabled businesses

Required Skills:

  • Proven track record of scaling acquisition channels from early-stage to maturity
  • Expertise in testing methodologies, attribution, and conversion optimization
  • Ability to balance strategy and execution
  • Comfortable working with multi-touch funnels, technical setups, and value clarity in performance reporting
  • Fluency in German and English, with French and/or Italian knowledge being a plus

Preferred Skills:

  • Experience with AI in marketing workflows
  • Knowledge of the mobility industry

ASSUMPTION: Candidates with experience in B2B growth marketing and a strong background in data analysis will be well-suited for this role.

πŸ’° Compensation & Benefits

Salary Range: €60,000 - €80,000 per year (based on experience and market rates for B2B growth marketing roles in Berlin)

Benefits:

  • €2,000 annual learning budget
  • 30 paid vacation days per year
  • 12 weeks of remote work
  • Flexible work setup with a hybrid model (3 days per week in the office)
  • Free lunch (one free lunch per week, with the option to purchase a second meal at a discounted rate)
  • Mental health support (access to the Nilo.health platform for therapy sessions and 1 mental health day per year)
  • Perks and benefits (memberships like Urban Sports Club, JobRad, or a subsidized BVG ticket)
  • Dog-friendly office

Working Hours: Full-time (40 hours per week) with flexible working hours

ASSUMPTION: The salary range provided is an estimate based on market rates for B2B growth marketing roles in Berlin. The actual salary may vary depending on the candidate's experience and qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Shiftmove operates in the mobility industry, focusing on simplifying mobility operations for businesses

Company Size: Shiftmove has 51-200 employees, providing a mid-sized company environment with opportunities for growth and impact

Founded: Shiftmove was founded in 2015 in Zurich, Switzerland, and has since expanded its operations to Europe

Company Description:

  • Shiftmove is an award-winning fleet management software
  • Manages the fleet of more than 1,000 customers in Europe
  • Helps companies provide tailored transportation to employees while keeping transportation expenditures under control

Company Specialties:

  • Big Data
  • Machine Learning
  • Mobility
  • Fleet Management
  • Fleet Management Software

Company Website: https://www.shiftmove.com/de/careers

ASSUMPTION: Shiftmove is a growing company with a strong focus on technology and data-driven decision making, providing ample opportunities for professional growth.

πŸ“Š Role Analysis

Career Level: This role is suitable for a mid-level marketing professional with 2-5 years of experience in B2B growth marketing

Reporting Structure: The (Senior) Growth Marketing Manager will report directly to the Head of Marketing and work closely with various teams, including Product Marketing, Brand, Web, Sales, RevOps, and Product

Work Arrangement: This role follows a hybrid work arrangement, with employees working from the office for 3 days per week and remotely for the remaining 2 days

Growth Opportunities:

  • Extending responsibilities through owning growth across markets or verticals
  • Learning and development opportunities, including a €2,000 annual learning budget
  • Career path progression within the marketing department or across the organization

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a strategic impact on Shiftmove's growth and expansion.

🌍 Location & Work Environment

Office Type: Shiftmove's office is located in Berlin Friedrichshain, providing a modern and collaborative work environment

Office Location(s): Weststrasse 50, Zurich, Zurich 8003, CH

Geographic Context:

  • Berlin is a vibrant and multicultural city with a thriving tech industry
  • The office is located in the Friedrichshain district, known for its nightlife, restaurants, and cultural attractions
  • Berlin offers a high quality of life, with affordable housing, excellent public transportation, and numerous green spaces

Work Schedule: Full-time (40 hours per week) with flexible working hours and the option to work remotely for 2 days per week

ASSUMPTION: The hybrid work arrangement and flexible working hours provide a good work-life balance for employees, while the modern office environment fosters collaboration and innovation.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application and resume screening
  • Phone or video call with the HR department
  • On-site interview with the hiring manager and relevant team members
  • Final interview with the Head of Marketing

Key Assessment Areas:

  • Strategic thinking and problem-solving skills
  • Data analysis and interpretation abilities
  • Communication and collaboration skills
  • Cultural fit and alignment with Shiftmove's values

Application Tips:

  • Highlight relevant experience and achievements in B2B growth marketing
  • Demonstrate a strong understanding of data-driven decision making and analytics
  • Showcase your ability to work effectively with cross-functional teams
  • Prepare questions about the role, team, and company to ask during the interview

ATS Keywords: B2B growth marketing, performance marketing, acquisition channels, cross-channel experiments, data analysis, collaboration, mobility industry, fleet management

ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on candidates with relevant experience and a proven track record in B2B growth marketing.

πŸ› οΈ Tools & Technologies

  • Channels: Google Ads, Meta Ads, LinkedIn Ads, Reddit Ads, Taboola/Outbrain, Hubspot
  • Analytics: GA4, Looker Studio, Tableau, Plausible, Segment
  • Experimentation & CRO: Webflow, Optibase, Figma, A/B testing frameworks, custom lead flows
  • Automation & CRM: Salesforce, Pardot, Zapier, Usercentrics

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are used extensively in Shiftmove's growth marketing efforts.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Customer-centric
  • Data-driven
  • Innovative
  • Collaborative
  • Accountable

Work Style:

  • Strategic and data-driven
  • Collaborative and cross-functional
  • Adaptable and open to feedback
  • Results-oriented and focused on continuous improvement

Self-Assessment Questions:

  • Do you have a proven track record of driving growth and acquisition in a B2B environment?
  • Are you comfortable working with data and using it to inform your decision-making?
  • Can you thrive in a collaborative, cross-functional work environment?
  • Are you open to feedback and continuously seeking to improve your skills and performance?

ASSUMPTION: Candidates who align with Shiftmove's values and work style will be well-suited for this role and likely to find success in the company's culture.

⚠️ Potential Challenges

  • Managing multiple channels and campaigns simultaneously
  • Balancing strategic thinking with day-to-day execution
  • Collaborating effectively with cross-functional teams
  • Adapting to a hybrid work arrangement and remote work
  • Keeping up with industry trends and best practices in B2B growth marketing

ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a proactive approach to learning and development.

πŸ“ˆ Similar Roles Comparison

  • This role differs from other growth marketing roles in its focus on the mobility industry and fleet management software
  • Shiftmove's size and growth stage offer unique opportunities for career advancement and impact
  • Candidates with experience in the mobility industry or fleet management software may have an advantage in this role

ASSUMPTION: This role offers a unique opportunity to work in a growing industry and make a strategic impact on Shiftmove's growth and expansion.

πŸ“ Sample Projects

  • Developing and executing a cross-channel campaign to drive user acquisition and reduce CAC
  • Analyzing campaign performance data to identify trends and optimize channel mix
  • Collaborating with the product team to integrate new features and improve user experience

ASSUMPTION: These sample projects illustrate the strategic and data-driven nature of the role, as well as the importance of collaboration with cross-functional teams.

❓ Key Questions to Ask During Interview

  • What are the biggest challenges facing the growth marketing team currently, and how can this role help address them?
  • How does this role collaborate with other teams, such as product, sales, and customer success?
  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does Shiftmove support the professional development and growth of its employees?
  • What are the most important qualities and skills for success in this role, and how do they align with Shiftmove's company culture?

ASSUMPTION: Asking these questions will help candidates better understand the role, the team, and the company, and demonstrate their interest and engagement in the position.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through the Shiftmove Careers page
  • Tailor your resume and cover letter to highlight your relevant experience and skills in B2B growth marketing
  • Prepare for the interview by researching Shiftmove's company culture, values, and recent projects
  • Follow up with the hiring manager within 48 hours of the interview to express your appreciation and reiterate your interest in the role
  • If selected for the final round, be prepared to present a data-driven growth marketing strategy for Shiftmove

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.