π Core Information
πΉ Job Title: (Senior) Growth Marketing Manager (f/m/d)
πΉ Company: Shiftmove
πΉ Location: Berlin, Germany
πΉ Job Type: Full-time
πΉ Category: Marketing
πΉ Date Posted: July 7, 2025
πΉ Experience Level: 2-5 years
πΉ Remote Status: Hybrid (3 days per week in the office)
π Job Overview
Key aspects of this role include:
- Developing and leading the growth marketing strategy for Shiftmove
- Driving cross-channel experiments to unlock scalable acquisition opportunities
- Collaborating with various teams to align growth programs with the buyer journey and funnel stages
- Owning the performance dashboarding and reporting layer, tracking impact on pipeline, CAC, channel ROI, and payback
- Introducing new growth levers such as community activations, referral mechanics, and partner campaigns
ASSUMPTION: This role requires a strategic mindset with a strong focus on data-driven decision making and a proven track record in B2B growth marketing.
π Key Responsibilities
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Design and lead the growth marketing strategy, owning the roadmap for new and existing demand channels (paid, organic, referral, partnerships, lifecycle)
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Drive cross-channel experiments to unlock scalable acquisition opportunities across Paid Search, Display, Paid Social, and email campaigns
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Develop, execute, and evaluate campaign experiments, landing pages, creatives, and targeting strategies in close collaboration with Product Marketing, Brand, and Web teams
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Own the performance dashboarding and reporting layer, tracking impact on pipeline, CAC, channel ROI, and payback across all growth initiatives
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Introduce new growth levers including community activations, referral mechanics, 3rd-party newsletters, or partner campaigns
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Collaborate with GTM stakeholders (Sales, RevOps, Product) to align growth programs with the buyer journey, funnel stages, and OKRs
ASSUMPTION: This role requires a high level of independence and the ability to work effectively with cross-functional teams.
π― Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3+ years in B2B growth or performance marketing, ideally within SaaS or tech-enabled businesses
Required Skills:
- Proven track record of scaling acquisition channels from early-stage to maturity
- Expertise in testing methodologies, attribution, and conversion optimization
- Ability to balance strategy and execution
- Comfortable working with multi-touch funnels, technical setups, and value clarity in performance reporting
- Fluency in German and English, with French and/or Italian knowledge being a plus
Preferred Skills:
- Experience with AI in marketing workflows
- Knowledge of the mobility industry
ASSUMPTION: Candidates with experience in B2B growth marketing and a strong background in data analysis will be well-suited for this role.
π° Compensation & Benefits
Salary Range: β¬60,000 - β¬80,000 per year (based on experience and market rates for B2B growth marketing roles in Berlin)
Benefits:
- β¬2,000 annual learning budget
- 30 paid vacation days per year
- 12 weeks of remote work
- Flexible work setup with a hybrid model (3 days per week in the office)
- Free lunch (one free lunch per week, with the option to purchase a second meal at a discounted rate)
- Mental health support (access to the Nilo.health platform for therapy sessions and 1 mental health day per year)
- Perks and benefits (memberships like Urban Sports Club, JobRad, or a subsidized BVG ticket)
- Dog-friendly office
Working Hours: Full-time (40 hours per week) with flexible working hours
ASSUMPTION: The salary range provided is an estimate based on market rates for B2B growth marketing roles in Berlin. The actual salary may vary depending on the candidate's experience and qualifications.
π Applicant Insights
π Company Context
Industry: Shiftmove operates in the mobility industry, focusing on simplifying mobility operations for businesses
Company Size: Shiftmove has 51-200 employees, providing a mid-sized company environment with opportunities for growth and impact
Founded: Shiftmove was founded in 2015 in Zurich, Switzerland, and has since expanded its operations to Europe
Company Description:
- Shiftmove is an award-winning fleet management software
- Manages the fleet of more than 1,000 customers in Europe
- Helps companies provide tailored transportation to employees while keeping transportation expenditures under control
Company Specialties:
- Big Data
- Machine Learning
- Mobility
- Fleet Management
- Fleet Management Software
Company Website: https://www.shiftmove.com/de/careers
ASSUMPTION: Shiftmove is a growing company with a strong focus on technology and data-driven decision making, providing ample opportunities for professional growth.
π Role Analysis
Career Level: This role is suitable for a mid-level marketing professional with 2-5 years of experience in B2B growth marketing
Reporting Structure: The (Senior) Growth Marketing Manager will report directly to the Head of Marketing and work closely with various teams, including Product Marketing, Brand, Web, Sales, RevOps, and Product
Work Arrangement: This role follows a hybrid work arrangement, with employees working from the office for 3 days per week and remotely for the remaining 2 days
Growth Opportunities:
- Extending responsibilities through owning growth across markets or verticals
- Learning and development opportunities, including a β¬2,000 annual learning budget
- Career path progression within the marketing department or across the organization
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a strategic impact on Shiftmove's growth and expansion.
π Location & Work Environment
Office Type: Shiftmove's office is located in Berlin Friedrichshain, providing a modern and collaborative work environment
Office Location(s): Weststrasse 50, Zurich, Zurich 8003, CH
Geographic Context:
- Berlin is a vibrant and multicultural city with a thriving tech industry
- The office is located in the Friedrichshain district, known for its nightlife, restaurants, and cultural attractions
- Berlin offers a high quality of life, with affordable housing, excellent public transportation, and numerous green spaces
Work Schedule: Full-time (40 hours per week) with flexible working hours and the option to work remotely for 2 days per week
ASSUMPTION: The hybrid work arrangement and flexible working hours provide a good work-life balance for employees, while the modern office environment fosters collaboration and innovation.
πΌ Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR department
- On-site interview with the hiring manager and relevant team members
- Final interview with the Head of Marketing
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Data analysis and interpretation abilities
- Communication and collaboration skills
- Cultural fit and alignment with Shiftmove's values
Application Tips:
- Highlight relevant experience and achievements in B2B growth marketing
- Demonstrate a strong understanding of data-driven decision making and analytics
- Showcase your ability to work effectively with cross-functional teams
- Prepare questions about the role, team, and company to ask during the interview
ATS Keywords: B2B growth marketing, performance marketing, acquisition channels, cross-channel experiments, data analysis, collaboration, mobility industry, fleet management
ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on candidates with relevant experience and a proven track record in B2B growth marketing.
π οΈ Tools & Technologies
- Channels: Google Ads, Meta Ads, LinkedIn Ads, Reddit Ads, Taboola/Outbrain, Hubspot
- Analytics: GA4, Looker Studio, Tableau, Plausible, Segment
- Experimentation & CRO: Webflow, Optibase, Figma, A/B testing frameworks, custom lead flows
- Automation & CRM: Salesforce, Pardot, Zapier, Usercentrics
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are used extensively in Shiftmove's growth marketing efforts.
π Cultural Fit Considerations
Company Values:
- Customer-centric
- Data-driven
- Innovative
- Collaborative
- Accountable
Work Style:
- Strategic and data-driven
- Collaborative and cross-functional
- Adaptable and open to feedback
- Results-oriented and focused on continuous improvement
Self-Assessment Questions:
- Do you have a proven track record of driving growth and acquisition in a B2B environment?
- Are you comfortable working with data and using it to inform your decision-making?
- Can you thrive in a collaborative, cross-functional work environment?
- Are you open to feedback and continuously seeking to improve your skills and performance?
ASSUMPTION: Candidates who align with Shiftmove's values and work style will be well-suited for this role and likely to find success in the company's culture.
β οΈ Potential Challenges
- Managing multiple channels and campaigns simultaneously
- Balancing strategic thinking with day-to-day execution
- Collaborating effectively with cross-functional teams
- Adapting to a hybrid work arrangement and remote work
- Keeping up with industry trends and best practices in B2B growth marketing
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a proactive approach to learning and development.
π Similar Roles Comparison
- This role differs from other growth marketing roles in its focus on the mobility industry and fleet management software
- Shiftmove's size and growth stage offer unique opportunities for career advancement and impact
- Candidates with experience in the mobility industry or fleet management software may have an advantage in this role
ASSUMPTION: This role offers a unique opportunity to work in a growing industry and make a strategic impact on Shiftmove's growth and expansion.
π Sample Projects
- Developing and executing a cross-channel campaign to drive user acquisition and reduce CAC
- Analyzing campaign performance data to identify trends and optimize channel mix
- Collaborating with the product team to integrate new features and improve user experience
ASSUMPTION: These sample projects illustrate the strategic and data-driven nature of the role, as well as the importance of collaboration with cross-functional teams.
β Key Questions to Ask During Interview
- What are the biggest challenges facing the growth marketing team currently, and how can this role help address them?
- How does this role collaborate with other teams, such as product, sales, and customer success?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Shiftmove support the professional development and growth of its employees?
- What are the most important qualities and skills for success in this role, and how do they align with Shiftmove's company culture?
ASSUMPTION: Asking these questions will help candidates better understand the role, the team, and the company, and demonstrate their interest and engagement in the position.
π Next Steps for Applicants
To apply for this position:
- Submit your application through the Shiftmove Careers page
- Tailor your resume and cover letter to highlight your relevant experience and skills in B2B growth marketing
- Prepare for the interview by researching Shiftmove's company culture, values, and recent projects
- Follow up with the hiring manager within 48 hours of the interview to express your appreciation and reiterate your interest in the role
- If selected for the final round, be prepared to present a data-driven growth marketing strategy for Shiftmove
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.