(Senior) Growth Marketing Manager (f/m/d)

📌 Core Information

🔹 Job Title: (Senior) Growth Marketing Manager (f/m/d)

🔹 Company: Shiftmove

🔹 Location: Berlin, Germany

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: July 7, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (3 days per week in the office)

🚀 Job Overview

Key aspects of this role include:

• Developing and leading the growth marketing strategy for Shiftmove
• Driving cross-channel experiments to unlock scalable acquisition opportunities
• Collaborating with various teams to align growth programs with the buyer journey and funnel stages
• Owning the performance dashboarding and reporting layer, tracking impact on pipeline, CAC, channel ROI, and payback
• Introducing new growth levers such as community activations, referral mechanics, and partner campaigns

ASSUMPTION: This role requires a strategic mindset with a strong focus on data-driven decision making and a proven track record in B2B growth marketing.

📋 Key Responsibilities

✅ Design and lead the growth marketing strategy, owning the roadmap for new and existing demand channels (paid, organic, referral, partnerships, lifecycle)

✅ Drive cross-channel experiments to unlock scalable acquisition opportunities across Paid Search, Display, Paid Social, and email campaigns

✅ Develop, execute, and evaluate campaign experiments, landing pages, creatives, and targeting strategies in close collaboration with Product Marketing, Brand, and Web teams

✅ Own the performance dashboarding and reporting layer, tracking impact on pipeline, CAC, channel ROI, and payback across all growth initiatives

✅ Introduce new growth levers including community activations, referral mechanics, 3rd-party newsletters, or partner campaigns

✅ Collaborate with GTM stakeholders (Sales, RevOps, Product) to align growth programs with the buyer journey, funnel stages, and OKRs

ASSUMPTION: This role requires a high level of independence and the ability to work effectively with cross-functional teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 3+ years in B2B growth or performance marketing, ideally within SaaS or tech-enabled businesses

Required Skills:

• Proven track record of scaling acquisition channels from early-stage to maturity
• Expertise in testing methodologies, attribution, and conversion optimization
• Ability to balance strategy and execution
• Comfortable working with multi-touch funnels, technical setups, and value clarity in performance reporting
• Fluency in German and English, with French and/or Italian knowledge being a plus

Preferred Skills:

• Experience with AI in marketing workflows
• Knowledge of the mobility industry

ASSUMPTION: Candidates with experience in B2B growth marketing and a strong background in data analysis will be well-suited for this role.

💰 Compensation & Benefits

Salary Range: €60,000 - €80,000 per year (based on experience and market rates for B2B growth marketing roles in Berlin)

Benefits:

• €2,000 annual learning budget
• 30 paid vacation days per year
• 12 weeks of remote work
• Flexible work setup with a hybrid model (3 days per week in the office)
• Free lunch (one free lunch per week, with the option to purchase a second meal at a discounted rate)
• Mental health support (access to the Nilo.health platform for therapy sessions and 1 mental health day per year)
• Perks and benefits (memberships like Urban Sports Club, JobRad, or a subsidized BVG ticket)
• Dog-friendly office

Working Hours: Full-time (40 hours per week) with flexible working hours

ASSUMPTION: The salary range provided is an estimate based on market rates for B2B growth marketing roles in Berlin. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Shiftmove operates in the mobility industry, focusing on simplifying mobility operations for businesses

Company Size: Shiftmove has 51-200 employees, providing a mid-sized company environment with opportunities for growth and impact

Founded: Shiftmove was founded in 2015 in Zurich, Switzerland, and has since expanded its operations to Europe

Company Description:

• Shiftmove is an award-winning fleet management software
• Manages the fleet of more than 1,000 customers in Europe
• Helps companies provide tailored transportation to employees while keeping transportation expenditures under control

Company Specialties:

• Big Data
• Machine Learning
• Mobility
• Fleet Management
• Fleet Management Software

Company Website: https://www.shiftmove.com/de/careers

ASSUMPTION: Shiftmove is a growing company with a strong focus on technology and data-driven decision making, providing ample opportunities for professional growth.

📊 Role Analysis

Career Level: This role is suitable for a mid-level marketing professional with 2-5 years of experience in B2B growth marketing

Reporting Structure: The (Senior) Growth Marketing Manager will report directly to the Head of Marketing and work closely with various teams, including Product Marketing, Brand, Web, Sales, RevOps, and Product

Work Arrangement: This role follows a hybrid work arrangement, with employees working from the office for 3 days per week and remotely for the remaining 2 days

Growth Opportunities:

• Extending responsibilities through owning growth across markets or verticals
• Learning and development opportunities, including a €2,000 annual learning budget
• Career path progression within the marketing department or across the organization

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a strategic impact on Shiftmove's growth and expansion.

🌍 Location & Work Environment

Office Type: Shiftmove's office is located in Berlin Friedrichshain, providing a modern and collaborative work environment

Office Location(s): Weststrasse 50, Zurich, Zurich 8003, CH

Geographic Context:

• Berlin is a vibrant and multicultural city with a thriving tech industry
• The office is located in the Friedrichshain district, known for its nightlife, restaurants, and cultural attractions
• Berlin offers a high quality of life, with affordable housing, excellent public transportation, and numerous green spaces

Work Schedule: Full-time (40 hours per week) with flexible working hours and the option to work remotely for 2 days per week

ASSUMPTION: The hybrid work arrangement and flexible working hours provide a good work-life balance for employees, while the modern office environment fosters collaboration and innovation.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR department
• On-site interview with the hiring manager and relevant team members
• Final interview with the Head of Marketing

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Data analysis and interpretation abilities
• Communication and collaboration skills
• Cultural fit and alignment with Shiftmove's values

Application Tips:

• Highlight relevant experience and achievements in B2B growth marketing
• Demonstrate a strong understanding of data-driven decision making and analytics
• Showcase your ability to work effectively with cross-functional teams
• Prepare questions about the role, team, and company to ask during the interview

ATS Keywords: B2B growth marketing, performance marketing, acquisition channels, cross-channel experiments, data analysis, collaboration, mobility industry, fleet management

ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on candidates with relevant experience and a proven track record in B2B growth marketing.

🛠️ Tools & Technologies

• Channels: Google Ads, Meta Ads, LinkedIn Ads, Reddit Ads, Taboola/Outbrain, Hubspot
• Analytics: GA4, Looker Studio, Tableau, Plausible, Segment
• Experimentation & CRO: Webflow, Optibase, Figma, A/B testing frameworks, custom lead flows
• Automation & CRM: Salesforce, Pardot, Zapier, Usercentrics

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are used extensively in Shiftmove's growth marketing efforts.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Data-driven
• Innovative
• Collaborative
• Accountable

Work Style:

• Strategic and data-driven
• Collaborative and cross-functional
• Adaptable and open to feedback
• Results-oriented and focused on continuous improvement

Self-Assessment Questions:

• Do you have a proven track record of driving growth and acquisition in a B2B environment?
• Are you comfortable working with data and using it to inform your decision-making?
• Can you thrive in a collaborative, cross-functional work environment?
• Are you open to feedback and continuously seeking to improve your skills and performance?

ASSUMPTION: Candidates who align with Shiftmove's values and work style will be well-suited for this role and likely to find success in the company's culture.

⚠️ Potential Challenges

• Managing multiple channels and campaigns simultaneously
• Balancing strategic thinking with day-to-day execution
• Collaborating effectively with cross-functional teams
• Adapting to a hybrid work arrangement and remote work
• Keeping up with industry trends and best practices in B2B growth marketing

ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a proactive approach to learning and development.

📈 Similar Roles Comparison

• This role differs from other growth marketing roles in its focus on the mobility industry and fleet management software
• Shiftmove's size and growth stage offer unique opportunities for career advancement and impact
• Candidates with experience in the mobility industry or fleet management software may have an advantage in this role

ASSUMPTION: This role offers a unique opportunity to work in a growing industry and make a strategic impact on Shiftmove's growth and expansion.

📝 Sample Projects

• Developing and executing a cross-channel campaign to drive user acquisition and reduce CAC
• Analyzing campaign performance data to identify trends and optimize channel mix
• Collaborating with the product team to integrate new features and improve user experience

ASSUMPTION: These sample projects illustrate the strategic and data-driven nature of the role, as well as the importance of collaboration with cross-functional teams.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the growth marketing team currently, and how can this role help address them?
• How does this role collaborate with other teams, such as product, sales, and customer success?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Shiftmove support the professional development and growth of its employees?
• What are the most important qualities and skills for success in this role, and how do they align with Shiftmove's company culture?

ASSUMPTION: Asking these questions will help candidates better understand the role, the team, and the company, and demonstrate their interest and engagement in the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Shiftmove Careers page
• Tailor your resume and cover letter to highlight your relevant experience and skills in B2B growth marketing
• Prepare for the interview by researching Shiftmove's company culture, values, and recent projects
• Follow up with the hiring manager within 48 hours of the interview to express your appreciation and reiterate your interest in the role
• If selected for the final round, be prepared to present a data-driven growth marketing strategy for Shiftmove

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.