Senior Growth Marketing Manager

📌 Core Information

🔹 Job Title: Senior Growth Marketing Manager

🔹 Company: Sana Commerce

🔹 Location: Dubai, United Arab Emirates

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: June 30, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (Hybrid: 4 days office, 1 day remote)

🚀 Job Overview

Key aspects of this role include:

• Leading and optimizing digital marketing efforts across multiple channels
• Developing and executing strategies to acquire, engage, and retain customers
• Driving growth and revenue for the company through data analysis and ROI optimization
• Collaborating with cross-functional teams to align growth marketing with business goals

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with various teams to drive growth and improve results.

📋 Key Responsibilities

✅ Developing and managing performance marketing campaigns to acquire, engage, and retain customers within the company's strategic accounts (SAM) across paid search, social media, email marketing, and PPC

✅ Analyzing campaign performance, identifying trends, and optimizing for improved ROI and conversion rates

✅ Working closely with creative, ABX, product, and analytics teams to implement performance marketing strategies

✅ Leading experimentation and testing to improve user experience and optimize campaign results

✅ Managing and allocating budgets, forecasts, and KPIs for performance marketing campaigns, ensuring maximum impact

✅ Staying up-to-date on industry trends and identifying new opportunities for growth and innovation

ASSUMPTION: This role involves a high level of autonomy and requires strong self-management skills to balance multiple priorities and projects.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: At least 7+ years of experience in digital marketing, with at least 3 years of experience in managing a team

Required Skills:

• Expertise in growth marketing channels
• Experience managing large advertising budgets
• Proven ability to drive ROI and revenue growth
• Experience with A/B testing and optimization
• Strong analytical skills, excellent communication, and collaboration skills

Preferred Skills:

• Experience working in a B2B software industry or complex product

ASSUMPTION: Candidates with experience in B2B software or complex products may have a competitive advantage in understanding the unique challenges and opportunities of this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Senior Growth Marketing Manager role in Dubai, the estimated salary range is AED 35,000 - 50,000 per month (USD 9,525 - 13,636). This range may vary depending on experience and qualifications.

Benefits:

• Up to 3 weeks "work from anywhere" per year
• A global and customized onboarding program (rated 9.1/10 by previous hires)
• A hybrid working model (4 days from the office, 1 day from home)
• Bi-weekly company lunch on Wednesdays

Working Hours: Full-time (40 hours per week) with flexible hours and a hybrid work arrangement

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications. Benefits are subject to change and may be confirmed during the interview process.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically B2B commerce solutions

Company Size: Medium-sized (501-1,000 employees), offering a dynamic and fast-moving environment with opportunities for growth and impact

Founded: 2008, with a mission to transform the way businesses buy and sell, enabling them to grow, build stronger relationships, and make the most of digital commerce

Company Description:

• Sana Commerce is a ready-to-use commerce platform engineered for B2B, helping manufacturers, distributors, and wholesalers thrive in B2B commerce complexity
• The company offers integrated e-commerce solutions for various ERP systems, including Dynamics NAV, SAP Business One, and SAP
• Sana Commerce is committed to creating an inclusive environment, with a diverse workforce being one of its greatest strengths

Company Specialties:

• Integrated E-Commerce for Dynamics NAV
• Integrated E-Commerce for SAP Business One
• Integrated E-Commerce for SAP
• B2B E-Commerce for Wholesale & Distribution
• B2B & B2C E-Commerce
• Sales Portals for Wholesale
• Sales Portal for Manufacturing
• E-Commerce for Microsoft Dynamics
• E-Commerce for SAP

Company Website: https://www.sana-commerce.com

ASSUMPTION: Sana Commerce's focus on B2B commerce solutions and commitment to creating an inclusive environment may attract candidates with a strong interest in B2B marketing and a passion for fostering diverse and inclusive workplaces.

📊 Role Analysis

Career Level: Senior-level position with significant autonomy and responsibility for driving growth and revenue

Reporting Structure: This role reports directly to the Chief Marketing Officer (CMO) and is responsible for leading and managing a team of growth marketing specialists

Work Arrangement: Hybrid work arrangement with 4 days in the office and 1 day remote, offering flexibility and a balance between collaboration and independent work

Growth Opportunities:

• Potential to grow within the marketing department or take on additional responsibilities as the company expands
• Opportunities to work on global campaigns and collaborate with cross-functional teams, fostering professional development and skill-building
• Chance to make a significant impact on the company's growth and success, contributing to its mission to transform B2B commerce

ASSUMPTION: Candidates with a strong desire for growth and development, as well as a passion for driving results, will be well-suited to this role and its growth opportunities.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with a focus on employee well-being and productivity

Office Location(s): Dubai, United Arab Emirates

Geographic Context:

• Dubai is a vibrant, multicultural city with a thriving business ecosystem, offering numerous opportunities for networking and professional growth
• The United Arab Emirates (UAE) is home to a diverse range of industries, including finance, tourism, and technology, providing ample opportunities for career development and exploration
• Dubai's strategic location and time zone make it an ideal hub for global business operations and collaboration

Work Schedule: Full-time (40 hours per week) with flexible hours and a hybrid work arrangement, offering a balance between structured workdays and remote flexibility

ASSUMPTION: Candidates who thrive in multicultural environments and appreciate the benefits of a strategic location for global collaboration will find this role and its setting appealing.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• In-depth interview with the hiring manager and/or team members
• Final interview with the Chief Marketing Officer (CMO)
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Analytical and data-driven approach to marketing
• Leadership and team management abilities
• Communication and collaboration skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of B2B marketing and the unique challenges and opportunities it presents
• Showcase your ability to drive results and make a significant impact on growth and revenue
• Explain your motivation for the role of Senior Growth Marketing Manager in your cover letter, emphasizing your fit with the company's values and culture

ATS Keywords: Digital Marketing, PPC, Email Marketing, Data Analysis, ROI Optimization, Team Management, B2B Software, A/B Testing, Budget Management, Campaign Performance, Collaboration, Trend Analysis, User Experience, Growth Marketing, Customer Engagement, Innovation

ASSUMPTION: Applicants who demonstrate a strong understanding of the role's requirements and a clear alignment with the company's values and culture will have a competitive advantage in the application process.

🛠️ Tools & Technologies

• Google Analytics
• Google Ads
• Facebook Ads
• LinkedIn Ads
• Marketo or similar marketing automation platforms
• CRM systems (e.g., Salesforce, HubSpot)
• Data visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: Candidates with experience in these tools and technologies will have a competitive advantage in this role.

👔 Cultural Fit Considerations

Company Values:

• Champions of Our League: We deliver lasting success, balancing quick wins and long-term value
• Supercharge Our Customers: We're revolutionizing B2B commerce together, helping our customers to lead and succeed
• Determined to Grow: We embrace challenges, growing and raising the bar for ourselves and our industry
• Bold Together: We dare to be bold because we have each other's back

Work Style:

• Data-driven and results-oriented
• Collaborative and team-focused
• Adaptable and open to feedback
• Strategic and forward-thinking

Self-Assessment Questions:

• How do you balance quick wins with long-term value in your approach to marketing?
• Can you provide an example of a time when you supercharged a customer's success through innovative marketing strategies?
• Describe a challenge you faced in a previous role and how you grew from the experience
• How do you collaborate effectively with cross-functional teams to drive growth and improve results?

ASSUMPTION: Candidates who align strongly with Sana Commerce's values and work style will be well-suited to this role and its cultural fit requirements.

⚠️ Potential Challenges

• Managing a team remotely or in a hybrid work arrangement may present unique challenges in communication and collaboration
• Balancing multiple priorities and projects may require strong time management and organizational skills
• Working in a fast-paced, dynamic environment may necessitate adaptability and resilience in the face of change
• Driving growth and revenue in a competitive B2B market may require continuous learning and innovation

ASSUMPTION: Candidates with strong problem-solving skills, adaptability, and a growth mindset will be well-equipped to overcome these potential challenges.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position focuses specifically on growth marketing and requires a strong data-driven approach to drive results and optimize ROI
• B2B software industry experience is preferred, as the unique challenges and opportunities of this sector may require specialized knowledge and strategies
• This role offers significant autonomy and responsibility, providing an opportunity for career growth and development within the marketing department

ASSUMPTION: Candidates with experience in growth marketing, B2B software, or similar industries will find this role appealing due to its unique focus and opportunities for growth.

📝 Sample Projects

• Developing and executing a global campaign to acquire new customers within the company's strategic accounts (SAM) across multiple channels
• Optimizing PPC campaigns to improve ROI and conversion rates, resulting in a 20% increase in revenue within the first six months
• Implementing A/B testing and optimization strategies to enhance user experience and improve campaign performance, leading to a 15% increase in customer engagement

ASSUMPTION: These sample projects demonstrate the strategic, data-driven, and results-oriented approach required for success in this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does the company support the professional development and growth of its employees?
• What are the key priorities for this role in the first 90 days?
• How does the company measure and track the success of its growth marketing efforts?
• What are the most significant challenges facing the B2B commerce industry, and how does Sana Commerce differentiate itself in this competitive landscape?

ASSUMPTION: Asking these questions will help applicants better understand the role, the company, and the industry, enabling them to make a more informed decision about their fit and potential for success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your fit with the company's values and culture
• Prepare examples of your past achievements in growth marketing, demonstrating your ability to drive results and make a significant impact on growth and revenue
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.