📌 Core Information
🔹 Job Title: Senior Growth Marketing Manager, Germany
🔹 Company: Eucalyptus
🔹 Location: DE - HQ - Berlin
🔹 Job Type: On-site
🔹 Category: Health and Human Services
🔹 Date Posted: 2025-07-10
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Growing a 7-figure monthly spend to ~5x in the next two years
- Leading a high-performing team with complete autonomy and budget control
- Driving experimentation velocity across the marketing funnel
- Collaborating with global marketing teams to share growth learnings
ASSUMPTION: This role requires a high level of ownership and accountability, with a focus on driving rapid growth and high performance.
📋 Key Responsibilities
✅ Full growth function ownership, including channel selection and performance management
✅ Lead teams to create effective marketing campaigns and drive experimentation across the marketing funnel
✅ Hire, train, manage, and lead a world-class marketing team
✅ Collaborate with cross-functional leaders to build trust and align marketing strategies
ASSUMPTION: This role involves a high degree of strategic decision-making and leadership, with a focus on driving growth and improving performance.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 7+ years in growth marketing, digital marketing, or e-commerce, with a focus on the German market
Required Skills:
- Local market experience in Germany, with professional fluency in both German and English
- Full P&L ownership and accountability for the marketing budget
- Strong leadership and communication skills, with the ability to influence across disciplines
- Analytical strength and creativity, with the ability to diagnose performance and shape strategy
Preferred Skills:
- Familiarity with Germany's digital healthcare landscape
- Experience in B2C or healthcare industries
ASSUMPTION: The ideal candidate will have a proven track record in growth marketing, with a strong understanding of the German market and consumer behavior.
💰 Compensation & Benefits
Salary Range: €120,000 - €160,000 per year (based on industry standards for the role, experience level, and location)
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with company matching
- Generous time off and flexible work arrangements
- Employee discounts and wellness programs
Working Hours: Full-time, with flexible work arrangements available
ASSUMPTION: The salary range is estimated based on industry standards for a senior growth marketing role in Germany, with 7-10 years of experience.
📌 Applicant Insights
🔍 Company Context
Industry: Health and Human Services, focusing on digital healthcare and telehealth services
Company Size: 201-500 employees, with a lean, tight-knit team in Germany
Founded: 2019, with a mission to bring high-touch, high-quality healthcare to patients worldwide
Company Description:
- Eucalyptus runs a trusted group of digital healthcare clinics on its telehealth platform
- Facilitated over one million consultations across Australia, the UK, and Germany
- Committed to providing better patient experiences and ensuring patient safety
Company Specialties:
- Telehealth services
- Digital healthcare clinics
- Patient-centered care
Company Website: https://www.eucalyptus.health
ASSUMPTION: Eucalyptus is a growing, patient-centered digital healthcare company with a strong focus on telehealth services.
📊 Role Analysis
Career Level: Senior-level role with significant growth potential
Reporting Structure: Reports directly to the Head of International Expansion & GM, Germany, Ryan Nolan (London)
Work Arrangement: On-site, with complete autonomy and budget control for the German market
Growth Opportunities:
- Potential to grow the German market to become Eucalyptus' best in class marketing machine
- Opportunity to shape the growth and culture of the German team
- Potential to expand into new conditions, demographics, and geographies as Eucalyptus grows
ASSUMPTION: This role offers significant growth opportunities and the chance to make a substantial impact on Eucalyptus' German market expansion.
🌍 Location & Work Environment
Office Type: On-site, with a lean, tight-knit team in Berlin
Office Location(s): Eichhornstraße 3, Berlin, BE 12621, DE
Geographic Context:
- Berlin is a major hub for digital healthcare and technology in Germany
- Germany has a large and growing market for digital healthcare services
- The German market offers significant opportunities for growth and expansion
Work Schedule: Full-time, with flexible work arrangements available
ASSUMPTION: The on-site work environment in Berlin provides an ideal setting for collaboration and growth within the German market.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the hiring manager
- In-depth interview with the hiring manager and other team members
- Final interview with the CEO or another senior leader
Key Assessment Areas:
- Growth marketing expertise and experience in the German market
- Leadership and communication skills
- Analytical and creative problem-solving abilities
- Alignment with Eucalyptus' mission and values
Application Tips:
- Highlight relevant experience and achievements in growth marketing, with a focus on the German market
- Demonstrate strong leadership and communication skills
- Showcase analytical and creative problem-solving abilities through specific examples
- Tailor your resume and cover letter to emphasize your fit for the role and alignment with Eucalyptus' mission and values
ATS Keywords: Growth Marketing, Digital Marketing, E-commerce, B2C, Healthcare, Leadership, German Consumer Behavior, Fluency in German and English
ASSUMPTION: The interview process will focus on assessing the candidate's growth marketing expertise, leadership skills, and cultural fit with Eucalyptus.
🛠️ Tools & Technologies
- Google Analytics
- Facebook Ads Manager
- Google Ads
- Marketing automation platforms (e.g., HubSpot, Marketo)
ASSUMPTION: The ideal candidate will have experience with common marketing tools and platforms, with a focus on data analysis and optimization.
👔 Cultural Fit Considerations
Company Values:
- Patient-centered care
- Continuous improvement
- Collaboration and teamwork
Work Style:
- High velocity and accountability
- Probabilistic decision-making
- Natural leadership
- Relentlessly ambitious
Self-Assessment Questions:
- How do you approach setting audacious goals and rallying a team to achieve them?
- Can you provide an example of a time when you made a high-impact decision based on data and probabilistic thinking?
- How do you support and develop the growth of your team members, and how do you hold them accountable for their performance?
ASSUMPTION: Eucalyptus values candidates who align with their patient-centered mission, collaborative work style, and commitment to continuous improvement.
⚠️ Potential Challenges
- Managing a high-growth market with a lean team and limited resources
- Navigating the competitive German digital healthcare landscape
- Balancing the need for rapid growth with a focus on patient safety and quality care
- Adapting to the unique cultural and regulatory environment of the German market
ASSUMPTION: The ideal candidate will be able to thrive in a high-growth, fast-paced environment and navigate the unique challenges of the German digital healthcare market.
📈 Similar Roles Comparison
- This role is unique in its focus on the German market and complete autonomy for growth and decision-making
- Unlike other growth marketing roles, this position offers the opportunity to shape the growth and culture of Eucalyptus' German team
- Career path comparison: This role offers significant growth potential, with the opportunity to expand into new conditions, demographics, and geographies as Eucalyptus grows
ASSUMPTION: This role is unique in its focus on the German market and offers significant growth potential for the right candidate.
📝 Sample Projects
- Developing and executing a high-impact awareness campaign to bring more of the German market into telehealth
- Optimizing channel performance and attribution to drive growth and improve conversion metrics
- Collaborating with global marketing teams to share growth learnings and test roadmaps
ASSUMPTION: These sample projects reflect the high-impact, strategic nature of the role and the opportunity for significant growth and improvement.
❓ Key Questions to Ask During Interview
- What are the top priorities for this role in the first 30, 60, and 90 days?
- How does Eucalyptus support the growth and development of its team members, and what opportunities are there for professional advancement?
- What are the key challenges facing the German market, and how can this role address them to drive growth and improve patient outcomes?
- How does Eucalyptus measure success for this role, and what key performance indicators (KPIs) will be used to track progress?
- What is the company's long-term vision for the German market, and how does this role fit into that strategy?
ASSUMPTION: These questions will help the candidate understand the priorities, challenges, and long-term vision for the role and the German market.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and alignment with Eucalyptus' mission and values
- Prepare for the interview process by researching Eucalyptus' mission, values, and market position
- Follow up with the hiring manager after the interview to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
