📌 Core Information
🔹 Job Title: Senior Growth Marketing Manager, Germany
🔹 Company: Eucalyptus
🔹 Location: Berlin, Germany
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: July 10, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Full growth function ownership, including channel selection and performance optimization to achieve significant growth in the German market.
- Leading a team to create effective marketing campaigns and drive experimentation across the funnel.
- Hiring, training, managing, and leading a world-class marketing team.
- Collaborating with the global marketing team to share growth learnings and promote best-in-class performance marketing methodology.
- Working closely with the Head of International Expansion & GM, Germany, and other cross-functional leaders.
ASSUMPTION: This role requires a high level of autonomy and accountability, with a focus on driving velocity and high performance. The ideal candidate will have a strong background in growth marketing, particularly in the German market, with proven leadership skills and the ability to manage a substantial marketing budget.
📋 Key Responsibilities
✅ Own full growth function, including channel selection and performance optimization to achieve significant growth in the German market.
✅ Lead a team to create effective marketing campaigns and drive experimentation across the funnel.
✅ Hire, train, manage, and lead a world-class marketing team.
✅ Collaborate with the global marketing team to share growth learnings and promote best-in-class performance marketing methodology.
✅ Work closely with the Head of International Expansion & GM, Germany, and other cross-functional leaders.
ASSUMPTION: The responsibilities listed above are not exhaustive and may evolve over time as the company grows and changes. The ideal candidate will be adaptable and able to take on new challenges as they arise.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).
Experience: Over 7 years of experience in growth marketing, digital marketing, or e-commerce, with a strong focus on the German market and digital healthcare landscape.
Required Skills:
- Proven leadership skills, with the ability to lead a team of high performers and help them grow into the best versions of themselves.
- Fluency in both German and English, with excellent communication skills across both languages.
- Strong analytical skills, with the ability to use data to diagnose performance, develop insights, and shape strategy.
- Creativity, with the ability to review creative work across copy, video, and visual assets and understand what drives engagement.
- Experience managing a substantial marketing budget, with full P&L ownership.
Preferred Skills:
- Experience working in a fast-paced, high-growth startup environment.
- Familiarity with Facebook Advanced Analytics and A/B testing.
- Experience working with a remote, global team.
ASSUMPTION: While the preferred skills listed above are not required, they would be highly beneficial for success in this role.
💰 Compensation & Benefits
Salary Range: €80,000 - €120,000 per year (based on industry standards for a senior marketing role in Germany with 7+ years of experience).
Benefits:
- Health, dental, and vision insurance.
- Retirement savings plan with company matching.
- Generous vacation and sick leave policies.
- Flexible work arrangements, including remote work options.
- Professional development opportunities, including training and conference attendance.
Working Hours: Full-time (40 hours per week), with flexible work arrangements available.
ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior marketing role in Germany with 7+ years of experience. The actual salary may vary depending on factors such as the candidate's level of experience, skills, and negotiation.
📌 Applicant Insights
🔍 Company Context
Industry: Eucalyptus operates in the digital healthcare industry, with a focus on telehealth clinics for various health conditions, including men's health, fertility, dermatology, weight loss, and menopause.
Company Size: Eucalyptus is a mid-sized company with 201-500 employees globally, including offices in Sydney, Berlin, London, and Manila.
Founded: Eucalyptus was founded in 2019 and has since facilitated over one million consultations across Australia, the UK, and Germany.
Company Description:
- Eucalyptus is committed to bringing high-touch, high-quality healthcare to patients around the world by empowering practitioners with technology.
- The company's mission is to break down boundaries to better health by providing better access to care, stigma-free experiences, and continuous support.
- Eucalyptus is dedicated to patient safety and has a stellar record in this area.
Company Specialties:
- Telehealth clinics for various health conditions.
- Empowering practitioners with technology.
- Patient-centered care and support.
Company Website: https://www.eucalyptus.health
ASSUMPTION: Eucalyptus is a fast-growing, innovative company with a strong focus on patient care and empowerment. The company's commitment to patient safety and continuous improvement makes it an attractive place to work for individuals who are passionate about healthcare and technology.
📊 Role Analysis
Career Level: Senior-level role with significant responsibility and autonomy.
Reporting Structure: This role reports directly to the Head of International Expansion & GM, Germany, Ryan Nolan, and works closely with the CEO, Tim Doyle, and the Head of Growth, UK, Brooke Loneragan.
Work Arrangement: On-site, with flexible work arrangements available.
Growth Opportunities:
- As one of the founding members of the Germany team, there is significant potential for growth and advancement within the company.
- The company's rapid growth and expansion provide ample opportunities for career development and progression.
- Working closely with cross-functional leaders and the global marketing team offers the chance to learn from and collaborate with experienced professionals.
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on the company's success in the German market.
🌍 Location & Work Environment
Office Type: On-site, with a focus on collaboration and teamwork.
Office Location(s): Berlin, Germany
Geographic Context:
- Berlin is a vibrant, multicultural city with a thriving tech industry.
- The city offers a high quality of life, with affordable housing, excellent public transportation, and a wide range of cultural attractions.
- Berlin is an ideal location for a digital healthcare company, with a large and growing population of tech-savvy consumers.
Work Schedule: Full-time (40 hours per week), with flexible work arrangements available.
ASSUMPTION: The on-site work environment at Eucalyptus' Berlin office is designed to foster collaboration and teamwork, with a focus on open communication and continuous learning.
💼 Interview & Application Insights
Typical Process:
- Online application submission.
- Phone or video screen with the hiring manager.
- On-site or video interview with the hiring manager and other team members.
- Final interview with the CEO or another senior leader.
- Job offer and onboarding.
Key Assessment Areas:
- Cultural fit and alignment with Eucalyptus' mission and values.
- Proven leadership skills and the ability to manage a team of high performers.
- Strong analytical skills and the ability to use data to drive decision-making.
- Creativity and the ability to review and improve marketing campaigns.
- Fluency in both German and English, with excellent communication skills across both languages.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Be prepared to discuss your approach to growth marketing and your experience with channel selection and performance optimization.
- Demonstrate your ability to lead a team and drive experimentation across the funnel.
- Showcase your understanding of the German market and digital healthcare landscape.
ATS Keywords: Growth Marketing, Digital Marketing, E-commerce, B2C, Healthcare, Leadership, Analytical Skills, Creativity, Team Management, Performance Marketing, Budget Management, Channel Management, Data Analysis, Communication Skills, Decision Making, Experimentation, German, English, Berlin, On-site
ASSUMPTION: The interview process at Eucalyptus is designed to assess the candidate's fit for the role and the company's culture, with a focus on finding the best possible match for both parties.
🛠️ Tools & Technologies
- Facebook Advanced Analytics
- ATS (Applicant Tracking System) for recruitment and hiring
- Project management tools (e.g., Asana, Trello)
- Marketing automation tools (e.g., HubSpot, Marketo)
- CRM (Customer Relationship Management) software (e.g., Salesforce, HubSpot)
ASSUMPTION: The tools and technologies listed above are not exhaustive and may change over time as the company grows and evolves. The ideal candidate will be comfortable learning and adapting to new tools and technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Patient-centered care and support
- Continuous learning and improvement
- Collaboration and teamwork
- Innovation and creativity
- Empowerment and autonomy
Work Style:
- Fast-paced and high-growth startup environment
- Focus on data-driven decision-making and experimentation
- Open communication and transparency
- Flexible and adaptable work arrangements
- Strong emphasis on teamwork and collaboration
Self-Assessment Questions:
- Do you share Eucalyptus' commitment to patient-centered care and support?
- Are you comfortable working in a fast-paced, high-growth startup environment?
- Do you thrive in a collaborative, team-based work environment?
- Are you comfortable making data-driven decisions and driving experimentation?
- Do you have strong communication skills in both German and English?
ASSUMPTION: Eucalyptus is looking for candidates who are a strong cultural fit for the company's values and work style. The ideal candidate will be passionate about the company's mission and committed to its success.
⚠️ Potential Challenges
- The role requires a high level of autonomy and accountability, with a focus on driving velocity and high performance.
- The German market for digital healthcare is competitive and rapidly evolving, requiring the candidate to stay up-to-date with industry trends and best practices.
- The role may require occasional travel to other Eucalyptus offices, including Sydney, London, and Manila.
- The on-site work environment may be challenging for candidates who prefer a remote or hybrid work arrangement.
ASSUMPTION: The potential challenges listed above are not exhaustive and may vary depending on the candidate's individual circumstances. The ideal candidate will be able to navigate these challenges and thrive in a fast-paced, high-growth startup environment.
📈 Similar Roles Comparison
- This role is similar to other senior marketing roles in the digital healthcare industry, with a focus on growth, experimentation, and data-driven decision-making.
- However, this role is unique in its focus on the German market and the opportunity to build and lead a high-performing marketing team from the ground up.
- Career paths for this role may include progression to a VP or C-level role within the company or a move to another high-growth startup or digital healthcare organization.
ASSUMPTION: This role offers significant growth opportunities and the chance to make a substantial impact on the company's success in the German market. The ideal candidate will be able to leverage their experience and skills to drive growth and innovation in the digital healthcare industry.
📝 Sample Projects
- Developing and executing a high-impact awareness campaign to bring more of the German market into telehealth.
- Optimizing channel selection and performance to achieve significant growth in the German market.
- Driving experimentation velocity across the funnel to improve conversion metrics and best in class A/B testing.
ASSUMPTION: The sample projects listed above are not exhaustive and may change over time as the company grows and evolves. The ideal candidate will be comfortable taking on new challenges and driving innovation in the digital healthcare industry.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the company's overall growth strategy for the German market?
- What are the key challenges facing the German digital healthcare market, and how can this role help address them?
- What opportunities are there for growth and development within the company?
- What is the company's approach to work-life balance and employee well-being?
ASSUMPTION: The key questions listed above are designed to help the candidate better understand the role, the company, and the opportunities for growth and development. The ideal candidate will be proactive and inquisitive, with a strong desire to learn and contribute to the company's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare for your interview by researching the company, the role, and the digital healthcare industry in Germany.
- Be ready to discuss your approach to growth marketing, channel selection, and performance optimization.
- Follow up with the hiring manager within one week of your interview to express your interest in the role and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
