📌 Core Information
🔹 Job Title: Senior Growth Marketing Manager, Go To Market
🔹 Company: PlayStation Global
🔹 Location: San Mateo, California, United States
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: August 8, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Driving growth for PlayStation Plus subscription service and D2C businesses
- Owning the creative strategy for Store & Services promotions
- Collaborating cross-functionally to plan and implement campaigns
- Optimizing processes and workflows to increase output efficiency
ASSUMPTION: This role requires a strategic mindset, strong project management skills, and an understanding of multicultural marketing dynamics to succeed.
📋 Key Responsibilities
✅ Own the design, planning, and execution of major promotional campaigns across Paid Media and Owned/Operated channels
✅ Drive the creation and continuous optimization of global promotional toolkits and assets that support growth marketing objectives
✅ Collaborate with global and local teams to plan and implement campaigns that are well-coordinated, timely, and aligned with broader initiatives
✅ Ensure creative assets are delivered on time, brand-compliant, and tailored to channel-specific requirements to optimize campaign performance
✅ Champion a robust test-and-learn culture by leading creative experimentation, identifying performance drivers, and informing future strategies with actionable insights
ASSUMPTION: This role requires strong attention to detail, excellent organizational skills, and the ability to work effectively in a cross-functional environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-10 years of experience in growth marketing, with a focus on creative strategy and campaign management
Required Skills:
- Creative problem-solving skills with a strategic mentality
- Strong project management skills and attention to detail
- Collaboration and cross-functional teamwork
- Understanding of multicultural marketing dynamics
- Capable in handling data and enthusiastic about continual improvement
Preferred Skills:
- Experience with PlayStation products and services
- Fluency in multiple languages
ASSUMPTION: Candidates with experience in the gaming industry or entertainment sector may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $142,200 - $213,200 USD per year
Benefits:
- Medical, dental, and vision insurance
- Matching 401(k) plan
- Paid time off and wellness program
- Employee discounts for Sony products
- Bonus package
Working Hours: Full-time, with flexible hybrid work arrangement
ASSUMPTION: The salary range provided is an estimate based on market data and may vary depending on individual factors such as knowledge, skills, experience, and location.
📌 Applicant Insights
🔍 Company Context
Industry: Entertainment Providers
Company Size: 10,001+ employees
Founded: 1994 (as a subsidiary of Sony Group Corporation)
Company Description:
- Sony Interactive Entertainment (SIE) is the company behind PlayStation, pushing the boundaries of entertainment and innovation
- Headquartered in San Mateo, California, with global functions in California, London, and Tokyo, and game development studios around the world
- Focuses on delivering innovative and thrilling experiences to a global audience through its PlayStation line of products and services
Company Specialties:
- Game development and publishing
- Hardware and network services
- Growth marketing and brand management
Company Website: sonyinteractive.com
ASSUMPTION: Working at SIE offers opportunities for career growth and exposure to a global audience in the entertainment industry.
📊 Role Analysis
Career Level: Mid-level to senior role with potential for growth within the marketing department or broader organization
Reporting Structure: This role reports into the Growth Marketing Go-to-Market team and may have supervisory responsibilities for junior team members
Work Arrangement: Hybrid work arrangement, with a mix of on-site and remote work
Growth Opportunities:
- Progression to a leadership role within the marketing department
- Expansion into other areas of the business, such as product management or operations
- Potential to work on high-impact projects and campaigns that drive business growth
ASSUMPTION: This role offers opportunities for professional development and growth within the organization.
🌍 Location & Work Environment
Office Type: Hybrid work environment, with a mix of on-site and remote work
Office Location(s): 2207 Bridgepointe Pkwy, San Mateo, California 94404, US
Geographic Context:
- San Mateo is located in the San Francisco Bay Area, offering a mix of urban and suburban living
- The area is known for its mild Mediterranean climate, with warm, dry summers and cool, wet winters
- San Mateo is home to a diverse population and offers a range of cultural attractions, including museums, theaters, and parks
Work Schedule: Full-time, with flexible hybrid work arrangement
ASSUMPTION: The hybrid work arrangement allows for a balance between on-site collaboration and remote work flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the marketing team
- Final interview with the director or senior leadership
Key Assessment Areas:
- Creative problem-solving skills and strategic mindset
- Project management skills and attention to detail
- Collaboration and cross-functional teamwork
- Understanding of multicultural marketing dynamics
- Alignment with company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of your creative work and campaign successes
- Research the company and its products to demonstrate your enthusiasm and understanding of the business
ATS Keywords: Growth marketing, creative strategy, campaign management, multicultural marketing, data-driven decision making, PlayStation, PlayStation Plus, PlayStation Store, PlayStation Direct
ASSUMPTION: The interview process may include case studies, portfolio reviews, or other assessments to evaluate your creative and strategic skills.
🛠️ Tools & Technologies
- Project management tools (e.g., Asana, Jira, Trello)
- Design software (e.g., Adobe Creative Suite, Sketch, Figma)
- Data analysis tools (e.g., Google Analytics, Tableau, Power BI)
- Marketing automation platforms (e.g., Marketo, HubSpot, Pardot)
ASSUMPTION: Proficiency in relevant tools and technologies is required for this role, and candidates should be prepared to discuss their experience with these platforms during the interview process.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Pushing the boundaries of entertainment and technology
- Collaboration: Working together to achieve common goals
- Quality: Delivering exceptional experiences to customers
Work Style:
- Creative and strategic thinking
- Strong project management skills and attention to detail
- Collaborative and cross-functional teamwork
- Data-driven decision making
Self-Assessment Questions:
- Do you thrive in a creative and collaborative environment?
- Are you comfortable working with data and using it to inform decision-making?
- Do you have experience working with multicultural teams or audiences?
ASSUMPTION: Candidates who align with SIE's values and work style are more likely to succeed in this role and contribute to the company's continued growth and success.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Balancing creative and strategic thinking with data-driven decision making
- Adapting to a fast-paced and ever-changing industry
- Working effectively in a cross-functional and global team environment
ASSUMPTION: These challenges require strong organizational skills, adaptability, and the ability to thrive in a dynamic work environment.
📈 Similar Roles Comparison
- This role is similar to a Senior Marketing Manager or Growth Marketing Manager position in other entertainment or technology companies
- However, this role is unique in its focus on the gaming industry and PlayStation products and services
- Career progression may involve moving into a leadership role within the marketing department or expanding into other areas of the business
ASSUMPTION: Candidates with experience in the gaming industry or entertainment sector may find this role particularly appealing and well-suited to their skills and interests.
📝 Sample Projects
- Developing and executing a global promotional campaign for a new PlayStation game launch
- Creating and optimizing promotional toolkits and assets for PlayStation Plus subscription service
- Collaborating with cross-functional teams to plan and implement a tentpole event or marketing initiative
ASSUMPTION: These sample projects illustrate the creative and strategic nature of the role and the importance of collaboration and cross-functional teamwork.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the organization?
- What are the biggest challenges facing the marketing department or the company as a whole, and how can this role help address them?
- How does the company support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company approach multicultural marketing and ensuring that its products and services resonate with diverse audiences?
ASSUMPTION: These questions demonstrate your interest in the role and provide valuable insights into the company's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of your creative work and campaign successes
- Research the company and its products to demonstrate your enthusiasm and understanding of the business
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
