📌 Core Information
🔹 Job Title: Senior Growth Marketing Manager, Go To Market
🔹 Company: PlayStation Global
🔹 Location: London, England, United Kingdom
🔹 Job Type: Full-time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: August 8, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Leading the design, planning, and execution of major promotional campaigns across Paid Media and Owned/Operated channels
- Driving the creation and continuous optimization of global promotional toolkits and assets
- Managing creative briefing and delivery processes
- Collaborating on creative strategies for Store and Services promotions
- Partnering with global and local teams to plan and implement campaigns
ASSUMPTION: This role requires a strong background in growth marketing, with a focus on creative strategy and campaign management. Experience in a similar role within the gaming or entertainment industry is preferred.
📋 Key Responsibilities
✅ Lead the design, planning, and execution of major promotional campaigns across Paid Media and Owned/Operated channels, ensuring cohesive messaging and maximum impact
✅ Drive the creation and continuous optimization of global promotional toolkits and assets that support growth marketing objectives and elevate campaign performance
✅ Own the briefing process for all tentpole campaigns, managing requests through internal creative teams or external agencies to ensure timely and high-quality asset delivery
✅ Collaborate on the development of creative strategies for Store and Services promotions, ensuring alignment with business goals and using assets effectively across touchpoints
✅ Partner with global and local teams—across marketing, product, operations, and creative—to plan and implement campaigns that are well-coordinated, timely, and aligned with broader initiatives
✅ Ensure creative assets are delivered on time, brand-compliant, and tailored to channel-specific requirements to optimize campaign performance
✅ Contribute to the refinement, automation, and scaling of creative workflows to enhance output efficiency and support growing business needs
✅ Champion a robust test-and-learn culture by leading creative experimentation, identifying performance drivers, and informing future strategies with actionable insights
✅ Collaborate with the performance team to analyze campaign results across creatives and formats, using data to drive continuous improvement and ROI
✅ Work cross-functionally to develop effective audience targeting strategies that align with campaign goals and deliver meaningful business outcomes
ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to thrive in a cross-functional environment. Experience with multicultural marketing dynamics is a plus.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5-10 years of experience in growth marketing, with a focus on creative strategy and campaign management
Required Skills:
- Creative problem-solving skills with a strategic mentality
- Strong eye for design and messaging
- Highly organized with strong project management skills and attention to detail
- Collaborative partner who thrives in cross-functional environments
- Data-savvy and performance-oriented, with a passion for continuous optimization
Preferred Skills:
- Experience in the gaming or entertainment industry
- Fluency in multiple languages
ASSUMPTION: Candidates with experience in a similar role within the gaming or entertainment industry, as well as those with a strong portfolio demonstrating creative problem-solving skills, will be given priority.
💰 Compensation & Benefits
Salary Range: £60,000 - £80,000 per year (AI-estimated, based on industry standards for a Senior Growth Marketing Manager in London)
Benefits:
- Discretionary bonus opportunity
- Hybrid Working (within Flexmodes)
- Private Medical Insurance
- Dental Scheme
- 25 days holiday per year
- On Site Gym
- Subsidised Café
- Free soft drinks
- On site bar
- Access to cycle garage and showers
Working Hours: 40 hours per week, with flexibility for hybrid work arrangement
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Growth Marketing Manager in London. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Entertainment Providers
Company Size: 10,001+ employees
Founded: 1994 (as a subsidiary of Sony Group Corporation)
Company Description:
- PlayStation Global is the company behind PlayStation, pushing the boundaries of entertainment and innovation
- Offers generation-defining hardware, pioneering network services, and award-winning games
- Headquartered in San Mateo, California, with global functions in California, London, and Tokyo, and game development studios around the world
Company Specialties:
- Game development
- Network services
- Hardware manufacturing
Company Website: SonyInteractive.com
ASSUMPTION: PlayStation Global is a well-established company in the entertainment industry, with a strong focus on innovation and growth.
📊 Role Analysis
Career Level: Senior
Reporting Structure: This role reports directly to the Growth Marketing Go-to-Market team
Work Arrangement: Hybrid (on-site with flexibility for remote work)
Growth Opportunities:
- Potential to grow within the marketing department or explore other areas of the business
- Opportunities to work on high-impact campaigns and drive business growth
- Chance to collaborate with global and local teams, gaining exposure to diverse perspectives and experiences
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a real impact on the business.
🌍 Location & Work Environment
Office Type: Hybrid (on-site with remote flexibility)
Office Location(s): London, England, United Kingdom
Geographic Context:
- London is a vibrant, multicultural city with a thriving entertainment industry
- Easy access to public transportation and numerous amenities
- Opportunities for networking and professional development within the local gaming and entertainment community
Work Schedule: Monday-Friday, 9:00 AM - 5:30 PM (with flexibility for hybrid work arrangement)
ASSUMPTION: The hybrid work arrangement offers a good balance between on-site collaboration and remote flexibility, allowing employees to maintain a healthy work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the hiring manager
- On-site or virtual interview with the team
- Final interview with the director or senior leadership
Key Assessment Areas:
- Creative problem-solving skills
- Strategic thinking and planning
- Project management and organizational skills
- Collaboration and communication skills
- Data-driven decision-making and analytical skills
Application Tips:
- Tailor your resume and cover letter to highlight your creative problem-solving skills and experience in growth marketing
- Prepare examples of successful campaigns you've led or contributed to, demonstrating your ability to drive results
- Research PlayStation Global and the gaming industry to show your enthusiasm and understanding of the business
ATS Keywords: Growth marketing, campaign management, creative strategy, promotional assets, project management, data-driven, performance optimization
ASSUMPTION: The interview process for this role is likely to be competitive, with a focus on assessing creative problem-solving skills and strategic thinking.
🛠️ Tools & Technologies
- Project management tools (e.g., Asana, Trello, Jira)
- Design software (e.g., Adobe Creative Suite, Sketch, Figma)
- Data analysis tools (e.g., Google Analytics, Tableau, Power BI)
- Marketing automation tools (e.g., Marketo, HubSpot, Pardot)
ASSUMPTION: Familiarity with industry-standard tools and technologies is expected for this role. Experience with marketing automation tools and data analysis tools is a plus.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Quality
- Respect
- Integrity
Work Style:
- Creative and strategic thinking
- Data-driven decision-making
- Collaborative and cross-functional teamwork
- Adaptability and flexibility
Self-Assessment Questions:
- Do you have a strong eye for design and messaging, with a strategic mentality?
- Are you highly organized, with strong project management skills and attention to detail?
- Do you thrive in cross-functional environments and enjoy collaborating with diverse teams?
- Are you data-savvy and performance-oriented, with a passion for continuous optimization?
ASSUMPTION: PlayStation Global values innovation, collaboration, and a strong work ethic. Candidates who demonstrate these qualities and a passion for the gaming industry are likely to be a good fit for the company.
⚠️ Potential Challenges
- Managing multiple campaigns simultaneously, requiring strong project management skills and attention to detail
- Working in a fast-paced, dynamic environment, with the need to adapt to changing priorities and deadlines
- Collaborating with global and local teams, requiring strong communication and cultural sensitivity
- Keeping up with industry trends and best practices, requiring continuous learning and professional development
ASSUMPTION: The fast-paced nature of the gaming industry and the need to collaborate with global teams may present challenges for some candidates. Strong project management skills and cultural sensitivity are essential for success in this role.
📈 Similar Roles Comparison
- This role is similar to a Senior Marketing Manager or Senior Campaign Manager position in other industries, but with a focus on growth marketing and creative strategy within the gaming industry
- Compared to other senior marketing roles, this position offers the opportunity to work on high-impact campaigns and drive business growth within a well-established entertainment company
- Career progression may include moving into a director or leadership role within the marketing department or exploring other areas of the business
ASSUMPTION: This role offers unique opportunities for growth and development within the gaming industry, with the potential to make a real impact on the business.
📝 Sample Projects
- Leading a global campaign to launch a new game, including the creation and optimization of promotional assets across multiple channels
- Developing and executing a targeted marketing strategy to increase subscriber acquisition for PlayStation Plus, with a focus on creative and innovative promotional tactics
- Managing the creative briefing and delivery process for a tentpole event, ensuring timely and high-quality asset delivery from internal creative teams or external agencies
ASSUMPTION: These sample projects demonstrate the range of responsibilities and challenges faced by a Senior Growth Marketing Manager, Go To Market at PlayStation Global.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Growth Marketing Go-to-Market team?
- How does this role fit into the broader marketing strategy for PlayStation Plus and the PlayStation Store?
- What are the key performance indicators (KPIs) for success in this role, and how will my performance be measured?
- What opportunities are there for growth and development within the marketing department or other areas of the business?
- How does PlayStation Global support work-life balance for its employees, particularly for those in hybrid or remote roles?
ASSUMPTION: These questions are designed to help you better understand the role, the team, and the company culture, allowing you to make an informed decision about whether this is the right opportunity for you.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your creative problem-solving skills and experience in growth marketing
- Prepare examples of successful campaigns you've led or contributed to, demonstrating your ability to drive results
- Research PlayStation Global and the gaming industry to show your enthusiasm and understanding of the business
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
