📌 Core Information
🔹 Job Title: Senior Growth Marketing Manager:in (m/w/d)
🔹 Company: celebrate company GmbH
🔹 Location: Gilching, Munich, Hamburg, Villingen-Schwenningen (Remote OK)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-05-20
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing marketing strategy for photo products across multiple brands
- Managing data-driven performance campaigns across digital marketing mix
- Focusing on customer retention, acquisition, and cross-channel customer experience
- Collaborating with cross-functional teams without direct disciplinary leadership
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and experience in managing performance marketing campaigns.
📋 Key Responsibilities
✅ Developing and implementing marketing strategy for photo products in collaboration with Unit Lead and CMO
✅ Managing data-driven performance campaigns across digital marketing mix, focusing on customer retention and acquisition
✅ End-to-end responsibility for campaign management, from concept and budget to testing and scaling
✅ Collaborating with cross-functional teams (SEA, Paid Social, Influencer, CRM, Communications Design Digital) to achieve strategic goals
ASSUMPTION: This role requires strong project management skills, the ability to work independently, and a data-driven approach to decision-making.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: At least 5 years of experience in e-commerce marketing, with a focus on B2C or startup environments
Required Skills:
- Proven track record in scaling performance marketing campaigns
- Expertise in paid social (Meta, Pinterest), influencer marketing, and display advertising
- Strong analytical skills and proficiency in tools such as Facebook Business Manager, Pinterest Ads Manager, Google Analytics, and Tableau
- Fluency in German and excellent English skills
Preferred Skills:
- Experience working in an international team
- Knowledge of the German and French markets
ASSUMPTION: Candidates should have a customer-centric mindset, be data-driven, and possess strong problem-solving skills.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (estimate based on experience and market standards)
Benefits:
- Flexible remote work and part-time options
- Modern hardware (Macbooks) and collaborative office spaces
- Agile work methodology, fair pay, and internal training opportunities
- Paid vacation, workations, and sabbaticals
- Exclusive family & friends discounts
Working Hours: Full-time (40 hours per week) with flexible working hours
ASSUMPTION: The salary range is estimated based on market standards for similar roles in Germany. The final offer may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Manufacturing
Company Size: 501-1,000 employees
Founded: 2021
Company Description:
- celebrate company is a group consisting of brands such as kartenmacherei, faireparterie, celebrate apps, celebrate digital printing, Atelier Rosemood, and mintkind
- The company focuses on transforming meaningful moments into wonderful memories through digital services and stationery products
- celebrate company operates with a New-Work approach, prioritizing the well-being of its employees and fostering a culture of trust, responsibility, and flexibility
Company Specialties:
- E-commerce
- Stationery products
- Digital services
- Photo products
Company Website: celebrate.company
ASSUMPTION: celebrate company is a growing, international organization with a strong focus on employee well-being and work-life balance.
📊 Role Analysis
Career Level: Senior level, with potential for growth and development within the company
Reporting Structure: This role reports directly to the Unit Lead and works closely with the CMO
Work Arrangement: Remote OK, with flexible working hours and the option to work part-time
Growth Opportunities:
- Potential for career progression within the company
- Opportunities to work on diverse projects and gain experience in various aspects of marketing
- Chance to develop leadership skills by managing cross-functional teams
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand their skillset and take on more responsibilities over time.
🌍 Location & Work Environment
Office Type: Collaborative office spaces with flexible desks
Office Location(s): Gilching, Munich, Hamburg, Villingen-Schwenningen
Geographic Context:
- Gilching and Munich are located in the state of Bavaria, Germany
- Hamburg is located in the state of Hamburg, Germany
- Villingen-Schwenningen is located in the state of Baden-Württemberg, Germany
Work Schedule: Full-time (40 hours per week) with flexible working hours
ASSUMPTION: The remote-friendly work environment allows for a better work-life balance and the opportunity to work from various locations across Germany.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with hiring manager
- Final decision and offer
Key Assessment Areas:
- Marketing strategy and planning
- Campaign management and optimization
- Data analysis and interpretation
- Cross-functional team collaboration
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare examples of successful marketing campaigns you've managed in the past
- Research the company and its products to demonstrate your enthusiasm and understanding of the role
ATS Keywords: E-commerce Marketing, B2C Marketing, Paid Social, Influencer Marketing, Display Advertising, Performance Campaigns, Budget Management, Data Analysis, Customer Experience, Marketing Strategy, Cross-Functional Team Management
ASSUMPTION: The application process may vary depending on the hiring manager and the current needs of the company.
🛠️ Tools & Technologies
- Facebook Business Manager
- Pinterest Ads Manager
- Google Analytics
- Tableau
ASSUMPTION: The required tools and technologies may change or evolve over time, depending on the company's needs and the candidate's skillset.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Data-driven decision-making
- Collaboration and teamwork
- Continuous learning and improvement
Work Style:
- Agile and flexible
- Results-oriented and proactive
- Strong communication and interpersonal skills
- Ability to work independently and manage multiple projects
Self-Assessment Questions:
- Do you have a proven track record of driving growth through performance marketing campaigns?
- Are you comfortable working in a fast-paced, dynamic environment with a high degree of autonomy?
- Do you thrive in a collaborative, team-based setting and enjoy working with cross-functional teams?
ASSUMPTION: celebrate company values a strong cultural fit and looks for candidates who align with their mission and work style.
⚠️ Potential Challenges
- Managing multiple brands and marketing strategies simultaneously
- Working with cross-functional teams without direct disciplinary leadership
- Adapting to a fast-panging, dynamic work environment
- Balancing remote work and personal life
ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a willingness to adapt to change.
📈 Similar Roles Comparison
- This role is similar to a Senior Growth Marketing Manager in other e-commerce or startup environments, but with a focus on photo products and multiple brands
- Unlike other marketing roles, this position requires a strong focus on customer retention and acquisition, as well as cross-channel customer experience
- Career progression opportunities may vary depending on the company and its specific needs
ASSUMPTION: This role offers unique challenges and opportunities compared to similar roles in other industries or companies.
📝 Sample Projects
- Developing and implementing a marketing strategy for a new photo product line across multiple brands
- Managing a performance marketing campaign to drive customer acquisition and retention for an existing photo product
- Collaborating with cross-functional teams to create and execute a marketing campaign for a special event or promotion
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and opportunities available in this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the overall marketing strategy for the company and its brands?
- What are the biggest challenges facing the marketing team, and how can this role help address them?
- What opportunities are there for professional growth and development within the company?
- How does the company support work-life balance for its employees?
ASSUMPTION: These questions demonstrate your interest in the role and provide valuable insights into the company's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the online application form
- Tailor your resume and cover letter to highlight your relevant experience and skills, with a focus on your marketing strategy, campaign management, and data analysis abilities
- Prepare examples of successful marketing campaigns you've managed in the past, demonstrating your ability to drive growth and achieve results
- Follow up with the hiring manager, Lea, within one week of submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
