📌 Core Information
🔹 Job Title: Senior Growth Marketing Manager:in (m/w/d)
🔹 Company: celebrate company GmbH
🔹 Location: Gilching, Munich, Villingen-Schwenningen, Hamburg
🔹 Job Type: Full-Time, Remote
🔹 Category: Marketing
🔹 Date Posted: 2025-05-20
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing marketing strategy for photo products
- Managing data-driven performance campaigns across the digital marketing mix
- Focusing on customer retention and acquisition
- Collaborating with Unit Lead and CMO
ASSUMPTION: This role requires a strategic mindset and strong analytical skills to drive growth and customer engagement.
📋 Key Responsibilities
✅ Developing and implementing marketing strategy for photo products in collaboration with Unit Lead and CMO
✅ Managing data-driven performance campaigns across the digital marketing mix, focusing on customer retention and acquisition
✅ End-to-end responsibility for performance campaigns, from conception and budgeting to testing and scaling
✅ Strategic prioritization and cross-functional team management (SEA, Paid Social, Influencer, CRM, Communications Design Digital)
ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Minimum of 5 years in e-commerce marketing, preferably in a B2C or startup environment
Required Skills:
- Proven success in scaling performance campaigns with budget responsibility
- Strong tool knowledge (e.g., Facebook Business Manager, Pinterest Ads Manager, Google Analytics, Tableau)
- Fluency in German and excellent English skills
Preferred Skills:
- Experience in the photo or printing industry
- Knowledge of the German and French markets
ASSUMPTION: Candidates with a proven track record in performance marketing and a strategic mindset are most likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (based on industry standards for a senior marketing role in Germany)
Benefits:
- Flexible remote work and part-time options
- Modern hardware (Macbooks)
- Collaborative office spaces (Flex Desks)
- Agile work methodology and fair pay
- Internal training, coaching, and regular feedback processes
- Paid vacation (30 days) and workations
- Exclusive family & friends discounts
Working Hours: Full-time (40 hours/week) with flexible scheduling
ASSUMPTION: The salary range is estimated based on industry standards for a senior marketing role in Germany. Actual compensation may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Manufacturing (specifically, photo and printing products)
Company Size: Medium (501-1,000 employees)
Founded: 2021 (with roots tracing back to 2010)
Company Description:
- celebrate company is a group consisting of brands like kartenmacherei, faireparterie, celebrate apps, celebrate digital printing, Atelier Rosemood, and mintkind
- The company focuses on transforming meaningful moments into wonderful memories through its products and services
- celebrate company operates across Europe with locations in Germany and France
Company Specialties:
- E-commerce shops
- Production facilities
- Digital services
Company Website: celebrate.company
ASSUMPTION: celebrate company's unique structure and focus on customer-centric experiences make it an attractive employer for marketing professionals.
📊 Role Analysis
Career Level: Senior (5-10 years of experience)
Reporting Structure: This role reports directly to the Unit Lead and works closely with the CMO
Work Arrangement: Remote OK, with flexible scheduling and part-time options available
Growth Opportunities:
- Potential to grow within the marketing department or across other brands within the celebrate company group
- Opportunities to work on new product launches and expand into new markets
ASSUMPTION: This role offers significant growth potential for the right candidate, given the company's expansion and diverse product offerings.
🌍 Location & Work Environment
Office Type: Collaborative office spaces with flexible desks
Office Location(s): Gilching, Munich, Villingen-Schwenningen, Hamburg
Geographic Context:
- Gilching and Munich are located in the southern part of Germany, near the Alps
- Villingen-Schwenningen is located in the Black Forest region in southwestern Germany
- Hamburg is located in the northern part of Germany, near the Baltic Sea
Work Schedule: Full-time (40 hours/week) with flexible scheduling
ASSUMPTION: The remote-friendly work environment and flexible scheduling make this role attractive to candidates seeking a good work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- In-depth interview with the Unit Lead and/or other team members
- Final interview with the CMO
Key Assessment Areas:
- Marketing strategy and campaign management skills
- Analytical and problem-solving abilities
- Cross-functional team management and collaboration skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant marketing campaign successes and the impact you've made on customer engagement and growth
- Tailor your resume and cover letter to emphasize your strategic mindset and analytical skills
- Prepare questions that demonstrate your interest in the role and the company's mission
ATS Keywords: Performance marketing, growth strategy, customer acquisition, customer retention, digital marketing mix, campaign management, team management, data-driven, analytics, German, English
ASSUMPTION: Applicants should focus on demonstrating their strategic thinking, analytical skills, and relevant marketing campaign experience in their application materials.
🛠️ Tools & Technologies
- Facebook Business Manager
- Pinterest Ads Manager
- Google Analytics
- Tableau
- Collaboration tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: Familiarity with these tools is essential for success in this role, as they are used daily for campaign management and data analysis.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Agile
Work Style:
- Data-driven and analytical
- Strategic and forward-thinking
- Collaborative and team-oriented
- Adaptable and open to change
Self-Assessment Questions:
- Do you have a proven track record of driving growth through data-driven marketing campaigns?
- Are you comfortable working in a remote and collaborative environment?
- Do you thrive in a fast-paced and ever-changing work environment?
ASSUMPTION: Applicants who align with celebrate company's customer-centric and innovative values, and who thrive in a collaborative and agile work environment, are most likely to succeed in this role.
⚠️ Potential Challenges
- Managing a cross-functional team without direct authority
- Balancing strategic planning with day-to-day campaign management
- Adapting to a fast-paced and ever-changing work environment
- Working remotely with team members across multiple time zones
ASSUMPTION: These challenges require strong project management, communication, and adaptability skills to overcome.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses heavily on performance campaign management and growth strategy
- This role requires a strong analytical mindset and data-driven approach to marketing
- Career progression may involve moving into a leadership role or expanding into new markets
ASSUMPTION: Applicants should consider their long-term career goals and how this role fits into their desired career path.
📝 Sample Projects
- Developing and executing a customer retention campaign that increased repeat purchases by 20%
- Launching a new product line and driving customer acquisition through targeted digital marketing campaigns
- Optimizing campaign performance and reducing cost per acquisition by 15% through data analysis and A/B testing
ASSUMPTION: Applicants should be prepared to discuss specific marketing campaign successes and the impact they've made on customer engagement and growth.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for photo products?
- What are the key priorities for this role in the first 90 days?
- How does celebrate company support the professional development and growth of its employees?
- What are the biggest challenges facing the photo products unit, and how can this role help address them?
- How does celebrate company foster a culture of innovation and continuous improvement?
ASSUMPTION: Applicants should ask thoughtful questions that demonstrate their interest in the role and the company's mission.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your strategic mindset, analytical skills, and relevant marketing campaign experience
- Prepare for interviews by researching celebrate company's mission, values, and products, and by practicing common marketing interview questions
- Follow up with the hiring manager after your interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
