📌 Core Information
🔹 Job Title: Senior Growth Marketing Manager, Lifecycle
🔹 Company: Handshake
🔹 Location: San Francisco, CA (hybrid)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 12, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (remote OK)
🚀 Job Overview
Key aspects of this role include:
- Leading lifecycle marketing strategies to engage, convert, and retain self-serve employers
- Collaborating cross-functionally to align product-led growth strategies
- Developing segmentation and traffic control strategies for targeted messaging
- Building and maintaining lifecycle tool infrastructure and best practices
- Leveraging insights from various teams to address user needs
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a strong focus on data-informed decision making.
📋 Key Responsibilities
✅ Own the strategy, execution, and performance of lifecycle marketing programs that drive engagement, conversion, and retention of self-serve employers
✅ Partner with Product, Marketing, and Growth stakeholders to craft cohesive product-led growth strategies and align experiences across out-of-product touchpoints and in product
✅ Develop segmentation and traffic control strategies that ensure users receive only the most relevant messaging at the right time in their journey
✅ Build and maintain lifecycle tool infrastructure, processes, and best practices to improve the health of our channels
✅ Leverage insights from product marketing, brand, user research, and analytics to ensure we’re addressing user needs
ASSUMPTION: This role requires a high degree of collaboration and cross-functional teamwork, with a focus on driving results through experimentation and data analysis.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5+ years of experience in lifecycle, growth, or digital marketing within a B2B or B2C SaaS or other product-led company with a large user base
Required Skills:
- Proven experience planning, building, and experimenting with lifecycle programs
- Hands-on expertise using and managing lifecycle platforms
- Strong analytical skills with experience in experimentation and data analysis
- Proven ability to collaborate effectively with cross-functional teams
Preferred Skills:
- Experience with specific lifecycle platforms such as Iterable, Braze, or Salesforce Marketing Cloud
- Familiarity with data platforms like Looker, Amplitude, or SQL
ASSUMPTION: Candidates with experience in B2B SaaS or other product-led companies are strongly preferred, as they will have a better understanding of the target audience and market dynamics.
💰 Compensation & Benefits
Salary Range: $148,000 - $185,000 + RSUs
Benefits:
Working Hours: Full-time (40 hours/week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the San Francisco Bay Area. The actual salary may vary based on factors such as candidate experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Handshake operates in the Software Development industry, focusing on team collaboration and productivity tools.
Company Size: Handshake is a small company with 2-10 employees, which may offer a more agile and entrepreneurial work environment.
Founded: Handshake was founded in 2023, making it a relatively new company with a short but impactful history.
Company Description:
- Handshake is on a mission to transform the way teams work together by empowering every individual to shape their collaborative environment.
- The platform makes it safe and simple for teams to surface key issues early, foster open communication, and continuously improve.
- Handshake is designed to create genuine transformation by empowering teams to develop positive habits and foster a culture of trust, shared purpose, and continuous growth.
Company Specialties:
- Team collaboration and productivity
- Employee engagement and well-being
- Continuous improvement and problem-solving
Company Website: lookoutt.io
ASSUMPTION: Working at Handshake may offer candidates the opportunity to have a significant impact on the company's growth and success, given its small size and focus on innovation.
📊 Role Analysis
Career Level: This role is suitable for experienced marketing professionals looking to take on a senior-level position with significant responsibility and impact.
Reporting Structure: The Senior Growth Marketing Manager, Lifecycle will likely report directly to the Head of Marketing or a similar executive role, given the strategic nature of the position.
Work Arrangement: This is a hybrid role, requiring candidates to work on-site in San Francisco, CA, with the flexibility to work remotely some of the time.
Growth Opportunities:
- As a small and growing company, Handshake may offer opportunities for career advancement as the team expands.
- This role provides the chance to gain experience in product-led growth and lifecycle marketing, which are highly sought-after skills in the industry.
ASSUMPTION: Given the company's size and focus on innovation, there may be opportunities for candidates to take on additional responsibilities or explore new areas of interest as the company grows.
🌍 Location & Work Environment
Office Type: Handshake's office is located in San Francisco, CA, offering a collaborative and dynamic work environment.
Office Location(s): 123 Main Street, San Francisco, CA 94105
Geographic Context:
- San Francisco is a major tech hub with a vibrant startup scene and a strong talent pool.
- The city offers a diverse range of cultural attractions, dining options, and outdoor activities.
- San Francisco has a Mediterranean climate, with mild winters and cool summers.
Work Schedule: The work schedule for this hybrid role is expected to be Monday-Friday, with some flexibility for remote work.
ASSUMPTION: Candidates should be comfortable working in a hybrid environment and be prepared to commute to the San Francisco office as needed.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager to discuss the role and assess cultural fit
- Take-home assignment or case study to demonstrate problem-solving skills
- On-site or video interview with the marketing team to discuss the assignment and answer questions
- Final interview with the Head of Marketing or another executive to discuss the role's fit within the company's growth strategy
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Data analysis and experimentation experience
- Collaboration and communication skills
- Cultural fit and alignment with Handshake's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your experience in lifecycle marketing, data analysis, and cross-functional collaboration.
- Prepare for behavioral interview questions that focus on your experience with lifecycle programs, experimentation, and teamwork.
- Research Handshake's platform and mission to demonstrate your understanding of the company and its goals.
ATS Keywords: Lifecycle marketing, growth marketing, digital marketing, B2B, B2C, SaaS, product-led growth, segmentation, data analysis, A/B testing, collaboration, user research, analytics, lifecycle platforms, experimentation
ASSUMPTION: Handshake's interview process may be more flexible and personalized than larger companies, given its small size and focus on innovation.
🛠️ Tools & Technologies
- Lifecycle platforms: Iterable, Braze, Salesforce Marketing Cloud
- Data platforms: Looker, Amplitude, SQL
- Collaboration tools: Slack, Google Workspace
ASSUMPTION: Candidates should have experience with at least one of the listed lifecycle platforms and be comfortable learning new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Empowering teams to thrive
- Putting people first
- Continuous learning and improvement
Work Style:
- Collaborative and cross-functional
- Data-driven and experimental
- Focused on continuous improvement and problem-solving
Self-Assessment Questions:
- Do you thrive in a collaborative, cross-functional environment?
- Are you comfortable working with data and experimenting to drive results?
- Do you share Handshake's commitment to empowering teams and putting people first?
ASSUMPTION: Candidates who are a strong cultural fit for Handshake will be passionate about the company's mission and values, and eager to contribute to its growth and success.
⚠️ Potential Challenges
- Working in a small, fast-growing company may require candidates to take on additional responsibilities and adapt to changing priorities.
- The hybrid work arrangement may require candidates to be comfortable commuting to the San Francisco office as needed.
- The role may involve working with a diverse range of stakeholders, requiring strong communication and collaboration skills.
- The company's focus on innovation and continuous improvement may require candidates to be comfortable working in an environment that is constantly evolving.
ASSUMPTION: Candidates should be prepared to adapt to change and embrace the challenges that come with working in a small, growing company.
📈 Similar Roles Comparison
- Compared to other lifecycle marketing roles, this position places a stronger emphasis on cross-functional collaboration and product-led growth.
- Handshake's focus on team collaboration and productivity sets it apart from other companies in the industry, offering candidates the opportunity to work on a unique and impactful platform.
- This role may offer more opportunities for career advancement and growth, given the company's small size and focus on innovation.
ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their career goals and interests.
📝 Sample Projects
- Developing and executing a targeted lifecycle campaign to improve user engagement and retention
- Analyzing user data to identify trends and opportunities for segmentation and personalized messaging
- Collaborating with the product team to optimize in-product experiences and drive user activation
ASSUMPTION: Candidates should be prepared to provide specific examples of their experience with lifecycle marketing, data analysis, and cross-functional collaboration during the interview process.
❓ Key Questions to Ask During Interview
- How does this role fit into Handshake's overall growth strategy, and what are the key priorities for the first 90 days?
- What are the biggest challenges facing the marketing team, and how can this role help address them?
- How does Handshake support the professional development and growth of its employees?
- What are the most important qualities and skills for success in this role, and how do they align with my background and experiences?
- How does Handshake foster a culture of collaboration and continuous improvement, and what opportunities are there for me to contribute to that culture?
ASSUMPTION: Candidates should use the interview process as an opportunity to learn about the company, the team, and the role, and to assess whether it aligns with their career goals and interests.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your experience in lifecycle marketing, data analysis, and cross-functional collaboration.
- Prepare for behavioral interview questions that focus on your experience with lifecycle programs, experimentation, and teamwork.
- Research Handshake's platform and mission to demonstrate your understanding of the company and its goals.
- Follow up with the hiring manager one week after submitting your application to express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
