Senior Growth Marketing Manager, Lifecycle

📌 Core Information

🔹 Job Title: Senior Growth Marketing Manager, Lifecycle

🔹 Company: Tempo Software Inc.

🔹 Location: United States

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 4, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Optimizing trial onboarding experience to drive user activation and conversion
• Collaborating cross-functionally with growth product managers, marketing, product management, BI, and RevOps
• Building and managing lifecycle campaigns to support key cross-sell initiatives
• Continuously improving onboarding flows based on data-driven insights
• Working with creative teams to develop visually compelling and brand-aligned imagery and assets

ASSUMPTION: This role requires a strong customer-centric mindset, data-driven approach, and excellent collaboration skills to succeed.

📋 Key Responsibilities

✅ Build, manage, and optimize trial onboarding email flows using Braze to nurture users and increase trial-to-paid conversion rates

✅ Design and implement in-app trial onboarding journeys using tools like Appcues and Chameleon to guide users through activation and adoption

✅ Partner with growth product managers to support key cross-sell initiatives with lifecycle campaigns

✅ Monitor and analyze onboarding flows to identify friction points and areas for improvement, iterating based on data-driven insights to enhance conversion performance

✅ Collaborate with product marketing and product management teams to ensure all onboarding content is accurate, engaging, and aligned with user needs

✅ Work closely with the creative team to develop visually compelling and brand-aligned imagery and assets for onboarding campaigns

✅ Collaborate with RevOps and BI teams to ensure proper data integration, segmentation, and reporting, enabling personalized and effective onboarding experiences

✅ Define and track KPIs for onboarding flows, including activation rates, conversion rates, and user engagement, to measure success and report results to key stakeholders

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to manage multiple priorities and deadlines.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5+ years of experience in growth marketing, lifecycle marketing, or demand generation, preferably in a B2B SaaS environment

Required Skills:

• Expertise with Braze or similar email marketing platforms, as well as in-app messaging tools like Appcues or Chameleon
• Strong understanding of user behavior and ability to craft personalized experiences that meet customer needs
• Analytical skills with experience leveraging data to make informed decisions and optimize performance
• Proven ability to work cross-functionally and communicate effectively with stakeholders across multiple teams
• Strong organizational skills and ability to manage multiple priorities and deadlines simultaneously
• Familiarity with data flow processes, segmentation strategies, and working with BI or RevOps teams to align on reporting and insights

Preferred Skills:

• Hands-on experience with Braze, Appcues, Chameleon, Segment, or similar tools
• Experience optimizing onboarding flows and driving user activation and conversion
• Familiarity with A/B testing methodologies and tools

ASSUMPTION: While a master's degree is not required, candidates with advanced degrees may have an advantage in this competitive role.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (based on industry standards for a Senior Growth Marketing Manager role in the United States)

Benefits:

• Unlimited vacation in most of our locations
• Health, dental, and vision benefits
• Savings plan
• Training reimbursement
• WFH reimbursement
• Social activities (both in person and virtual)
• Optional in person meet-ups and the ability to travel to international offices
• Employee referral program

Working Hours: Full-time (40 hours per week), with flexible hours and remote work options

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and negotiation skills.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focused on creating modular, flexible, and Jira-native solutions that empower portfolio management at any scale

Company Size: 201-500 employees, providing a dynamic and growing environment with ample opportunities for professional development

Founded: 2015, with a brief history of expanding its product offerings and customer base to over 30,000 customers across various industries

Company Description:

• Offers modular, flexible, and Jira-native solutions for portfolio management at any scale
• Provides tools like Timesheets, Roadmunk, and Structure by Tempo to help customers unlock new levels of efficiency in managing their strategic portfolios
• Committed to creating an inclusive culture where all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status

Company Specialties:

• SaaS
• JIRA
• Agile
• Time Tracking
• Resource Management
• Financial Management
• Budgeting
• Enterprise Software
• Project Management
• Portfolio Management
• Cloud

Company Website: https://www.tempo.io/

ASSUMPTION: Tempo Software is a growing company with a strong focus on innovation and continuous improvement, providing ample opportunities for professional growth and development.

📊 Role Analysis

Career Level: Senior-level role with significant responsibility for driving user activation and conversion through optimized onboarding experiences

Reporting Structure: This role reports directly to the Head of Growth and collaborates with various teams, including growth product managers, marketing, product management, BI, and RevOps

Work Arrangement: Remote OK, with flexible hours and the ability to work remotely from the United States

Growth Opportunities:

• Potential to grow into a leadership role as the company expands its product offerings and customer base
• Opportunities to work on high-impact projects that drive user engagement and conversion
• Chance to collaborate with cross-functional teams and develop a deep understanding of the company's products and customers

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a real impact on the company's success.

🌍 Location & Work Environment

Office Type: Remote-first work environment with optional in-person meet-ups and the ability to travel to international offices

Office Location(s): Boston, Massachusetts (headquarters), with remote employees across the United States

Geographic Context:

• The United States offers a large talent pool and diverse customer base for Tempo Software to tap into
• The remote work arrangement allows for greater flexibility and work-life balance
• The company's headquarters in Boston provides access to a vibrant tech industry and networking opportunities

Work Schedule: Full-time (40 hours per week), with flexible hours and the ability to work remotely

ASSUMPTION: The remote work arrangement and flexible hours provide candidates with the opportunity to balance their personal and professional lives more effectively.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• Take-home assignment or case study
• Final interview with the Head of Growth and other stakeholders

Key Assessment Areas:

• Understanding of user behavior and onboarding best practices
• Data-driven decision-making skills
• Cross-functional collaboration and communication skills
• Project management and organizational skills
• Technical aptitude with marketing automation tools

Application Tips:

• Highlight relevant experience and achievements in growth marketing, lifecycle marketing, or demand generation
• Demonstrate a strong understanding of user behavior and data-driven decision-making
• Showcase your ability to work cross-functionally and collaborate effectively with stakeholders
• Tailor your resume and cover letter to emphasize your fit for this specific role and company

ATS Keywords: Growth Marketing, Lifecycle Marketing, Demand Generation, Email Marketing, In-App Messaging, Data Analysis, Collaboration, Project Management, Technical Aptitude, Customer-Centric Mindset, Marketing Automation, A/B Testing, Segmentation, User Activation, Conversion Optimization

ASSUMPTION: The interview process for this role is designed to assess the candidate's technical skills, data-driven mindset, and ability to work cross-functionally with various teams.

🛠️ Tools & Technologies

• Braze (email marketing platform)
• Appcues (in-app messaging tool)
• Chameleon (in-app messaging tool)
• Segment (customer data platform)
• BI tools (for data analysis and reporting)
• RevOps tools (for data integration and segmentation)

ASSUMPTION: Familiarity with these tools is not required but may be beneficial for candidates with relevant experience.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Data-driven
• Growth-oriented

Work Style:

• Remote-first with flexible hours
• Cross-functional collaboration
• Data-driven decision-making
• Continuous learning and improvement

Self-Assessment Questions:

• Do you have a strong understanding of user behavior and how to craft personalized experiences that meet customer needs?
• Are you comfortable working in a remote-first environment and collaborating cross-functionally with various teams?
• Do you have a data-driven mindset and experience leveraging data to make informed decisions and optimize performance?

ASSUMPTION: Candidates who align with Tempo Software's values and work style are more likely to succeed in this role and contribute to the company's continued growth and success.

⚠️ Potential Challenges

• Managing multiple priorities and deadlines simultaneously
• Collaborating effectively with cross-functional teams with varying priorities and workloads
• Continuously improving onboarding flows based on data-driven insights and user feedback
• Keeping up with the latest trends and best practices in growth marketing and lifecycle management

ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a customer-centric mindset.

📈 Similar Roles Comparison

• This role focuses more on user activation and conversion through optimized onboarding experiences compared to other growth marketing roles that may focus more on acquisition or retention
• Tempo Software is a growing company with a strong focus on innovation and continuous improvement, providing ample opportunities for professional growth and development compared to more established enterprises
• This role offers a unique blend of strategic and tactical responsibilities, requiring a strong understanding of both marketing automation tools and data-driven decision-making

ASSUMPTION: Candidates should consider their career goals and preferences when comparing this role to similar positions in the industry.

📝 Sample Projects

• Optimizing trial onboarding email flows using Braze to increase trial-to-paid conversion rates by 20% within the first three months
• Designing and implementing in-app trial onboarding journeys using Appcues and Chameleon to improve user activation rates by 15% within the first six months
• Collaborating with growth product managers to support key cross-sell initiatives with lifecycle campaigns, driving a 10% increase in cross-sell revenue within the first year

ASSUMPTION: These sample projects demonstrate the impact this role can have on user engagement, conversion, and revenue growth.

❓ Key Questions to Ask During Interview

• Can you describe the current state of the trial onboarding experience and the key challenges you're facing in driving user activation and conversion?
• How does Tempo Software support the growth and development of its employees, particularly in this role?
• What are the key priorities for this role in the first 30, 60, and 90 days, and how will my work contribute to the company's overall goals?
• How does Tempo Software measure the success of its onboarding flows, and what KPIs are most important for this role?
• What opportunities are there for collaboration and knowledge-sharing with other teams, such as product management, marketing, and BI?

ASSUMPTION: These questions are designed to help candidates better understand the role's priorities, expectations, and opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to emphasize your fit for this specific role and company, highlighting relevant experience and achievements in growth marketing, lifecycle marketing, or demand generation
• Prepare a portfolio or examples of your work showcasing your ability to optimize onboarding flows and drive user activation and conversion
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.