Senior Growth Marketing Manager (New)

📌 Core Information

🔹 Job Title: Senior Growth Marketing Manager (New)

🔹 Company: Dopay

🔹 Location: Cairo, Egypt

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 13, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing innovative growth strategies to increase customer acquisition and enhance customer engagement for Dopay's B2B client base.
• Leading campaigns across various channels, including Google Ads, social media, display networks, programmatic advertising, and email marketing.
• Optimizing the customer journey and ensuring data-driven decision-making to improve key metrics such as conversion rates, MQL, SQL, signing, CAC, ROI, CTR, and LTV.
• Collaborating with sales and product teams to align marketing efforts with business objectives and provide feedback to enhance product offerings.
• Managing and allocating the performance marketing budget effectively to maximize ROI while minimizing CPL and CAC.

ASSUMPTION: This role requires a strategic and data-driven mindset, with a strong focus on B2B marketing and growth strategies. The ideal candidate will have experience in a similar role within a SaaS or fintech environment and be comfortable working in a fast-paced, innovative setting.

📋 Key Responsibilities

✅ Design, create, and lead 360-degree growth performance marketing campaigns to drive customer acquisition across various media buying channels.

✅ Manage multi-channel B2B lead generation campaigns to attract business clients across multiple industries and collaborate with the sales team to generate high-quality leads.

✅ Design and optimize inbound marketing strategies, including content marketing, SEO, and targeted campaigns, to create brand awareness and generate demand within key business segments.

✅ Leverage data analytics tools to continuously monitor campaign performance, making adjustments to optimize key metrics and improve ROI.

✅ Lead the development of customer lifecycle marketing strategies, ensuring customers are fully engaged at each stage of their journey through relevant, timely, and personalized communications across multiple channels.

✅ Analyze and optimize the end-to-end marketing funnel, identifying areas for improvement in the customer journey and removing friction points to improve key metrics.

✅ Apply A/B testing methodologies to test hypotheses, optimize marketing tactics, and continuously improve campaign performance.

✅ Collaborate with the SEO team to align paid search efforts with organic search strategies, ensuring both paid and organic channels work synergistically to achieve the highest impact.

✅ Define and track key performance indicators (KPIs) for B2B growth marketing campaigns, providing regular reports and insights to senior leadership on marketing performance, growth milestones, and optimization opportunities.

✅ Manage and allocate the performance marketing budget effectively, tracking and reporting on budget spend, forecasting, and optimizing for better financial outcomes.

✅ Stay informed about market trends, competitive activity, and emerging channels to ensure Dopay's campaigns are innovative and ahead of the curve.

✅ Develop programs that not only attract new business clients but also enhance retention rates and increase lifetime value (LTV).

✅ Work closely with the sales and product teams to align marketing efforts with business objectives and provide feedback from marketing campaigns that can be used to enhance product offerings.

✅ Develop and manage partnerships with strategic B2B companies and industry influencers to expand market reach and create co-marketing opportunities.

ASSUMPTION: This role requires a high level of strategic thinking, data analysis, and project management skills. The ideal candidate will be comfortable working in a dynamic environment and have experience in B2B marketing, growth strategies, and campaign optimization.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business, or a related field. An MBA is a plus.

Experience: 6+ years of experience in growth marketing, demand generation, or B2B marketing in a SaaS, fintech, or B2B environment.

Required Skills:

• Excellent management and communication skills, with a strong focus on project management.
• Sense of ownership and responsibility, proactive and self-motivated, with strong problem-solving skills.
• Experience in collaborating with sales and product teams to drive marketing strategies that align with business goals.

Preferred Skills:

• Experience in fintech or financial services is highly desirable.
• Familiarity with B2B buyer personas and experience in tailoring marketing efforts to C-level executives (CFOs, CHROs, CEOs).
• Knowledge of SEO/SEM best practices and hands-on media buying paid acquisition channels.
• Experience in using CRM platforms like HubSpot or Salesforce.

ASSUMPTION: The ideal candidate will have a strong background in B2B marketing, growth strategies, and campaign optimization, with a proven track record in driving customer acquisition and enhancing customer engagement.

💰 Compensation & Benefits

Salary Range: The salary range for this position is EGY 350,000 - 500,000 per year, depending on experience and qualifications. This estimate is based on industry standards for similar roles in the Cairo area.

Benefits:

• Health insurance
• Retirement plan
• Employee assistance program
• Professional development opportunities

Working Hours: Full-time position with standard office hours, Monday to Friday. Occasional flexibility may be required to meet project deadlines.

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the Cairo area. The actual salary may vary depending on the candidate's experience, qualifications, and negotiation skills.

📌 Applicant Insights

🔍 Company Context

Industry: Dopay operates in the financial services industry, focusing on providing access to a smartly designed, best-in-class payroll payout solution, especially for the unbanked and underbanked.

Company Size: Dopay is a mid-sized company with 51-200 employees, providing a dynamic and innovative work environment where employees can drive change and make an impact.

Founded: Dopay was founded in 2018, with a mission to empower millions of everyday lives and fuel business growth by providing access to a smartly designed, best-in-class payroll payout solution.

Company Description:

• Dopay enables every employee to access the banking services they deserve, regardless of their employment type or location.
• The company offers a prepaid card that allows employees to access their wages instantly, even if they don't have a bank account.
• Dopay's solution also provides businesses with a smart, user-friendly platform for managing payroll and employee benefits.

Company Specialties:

• Payroll payout solutions
• Financial inclusion
• Employee benefits
• Prepaid cards

Company Website: https://www.dopay.com/

ASSUMPTION: Dopay is a mission-driven company that focuses on financial inclusion in emerging markets. The company's innovative payroll payout solution enables businesses to provide their employees with access to banking services, even if they don't have a bank account.

📊 Role Analysis

Career Level: This role is a senior-level position, requiring a high level of strategic thinking, data analysis, and project management skills.

Reporting Structure: The Senior Growth Marketing Manager will report directly to the Chief Marketing Officer (CMO) and may have team members reporting to them, depending on the company's organizational structure.

Work Arrangement: This is an on-site position, with standard office hours from Monday to Friday. Occasional flexibility may be required to meet project deadlines.

Growth Opportunities:

• As Dopay continues to grow, there may be opportunities for the Senior Growth Marketing Manager to take on additional responsibilities or move into a leadership role within the marketing department.
• The company offers professional development opportunities, allowing employees to enhance their skills and advance their careers.

ASSUMPTION: This role offers significant growth potential, as Dopay continues to expand its customer base and enter new markets. The ideal candidate will be proactive, self-motivated, and eager to take on new challenges as the company grows.

🌍 Location & Work Environment

Office Type: Dopay's headquarters is located in Cairo, Egypt, with additional offices in London, UK, and Abu Dhabi, UAE. The company offers a modern, collaborative work environment with state-of-the-art facilities.

Office Location(s): Cairo, Egypt

Geographic Context:

• Cairo is the capital and largest city of Egypt, with a population of over 20 million people.
• The city is a major economic hub in the Middle East and North Africa region, with a diverse and dynamic business environment.
• Cairo offers a rich cultural heritage, with numerous historical sites, museums, and cultural attractions.

Work Schedule: Full-time position with standard office hours, Monday to Friday. Occasional flexibility may be required to meet project deadlines.

ASSUMPTION: Cairo offers a vibrant and dynamic work environment, with a diverse range of industries and business opportunities. The city's rich cultural heritage and historical sites make it an attractive destination for both local and international employees.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening
• In-person or video interview with the hiring manager
• Final interview with senior leadership
• Background check and offer

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Data analysis and interpretation
• Project management and leadership skills
• Communication and collaboration skills
• Cultural fit and alignment with Dopay's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Demonstrate your understanding of Dopay's mission and values, and explain how your background and skills make you a strong fit for the company.
• Prepare for behavioral interview questions that focus on your problem-solving skills, strategic thinking, and leadership abilities.
• Research Dopay's competitors and industry trends to show your knowledge of the market and your ability to drive growth in a dynamic environment.

ATS Keywords: Growth marketing, B2B marketing, lead generation, data analytics, lifecycle marketing, funnel optimization, A/B testing, SEO, SEM, media buying, budget management, demand generation, collaboration, project management, communication, problem-solving, fintech, financial services, payroll payout solutions, employee benefits, prepaid cards

ASSUMPTION: Dopay's recruitment process is designed to assess candidates' strategic thinking, data analysis, and project management skills, as well as their cultural fit and alignment with the company's mission and values. The interview process may include phone or video screens, in-person or video interviews with the hiring manager and senior leadership, and a background check before extending an offer.

🛠️ Tools & Technologies

• Google Analytics
• Google Tag Manager
• HubSpot
• Salesforce
• SEMrush
• CRM platforms (e.g., HubSpot, Salesforce)
• Marketing automation tools
• Programmatic advertising platforms
• Email marketing platforms

ASSUMPTION: The Senior Growth Marketing Manager will be expected to have experience with a range of marketing tools and technologies, including analytics platforms, CRM systems, and marketing automation software. Familiarity with programmatic advertising platforms and email marketing tools is also desirable.

👔 Cultural Fit Considerations

Company Values:

• Empowerment: Dopay is committed to empowering its employees to drive change and make an impact.
• Innovation: The company fosters a culture of innovation and continuous improvement, encouraging employees to think creatively and take calculated risks.
• Collaboration: Dopay values collaboration and teamwork, with a strong focus on cross-functional collaboration and knowledge-sharing.

Work Style:

• Dynamic and fast-paced environment
• Data-driven decision-making
• Strong focus on customer acquisition and engagement
• Collaborative and inclusive culture

Self-Assessment Questions:

• How do you align with Dopay's mission to empower millions of everyday lives and fuel business growth through innovative payroll payout solutions?
• How do you approach data-driven decision-making, and can you provide an example of a time when you used data to optimize a marketing campaign?
• How do you balance a dynamic and fast-paced work environment with a focus on collaboration and teamwork?

ASSUMPTION: Dopay is looking for candidates who are proactive, self-motivated, and comfortable working in a dynamic and fast-paced environment. The ideal candidate will be a strong strategic thinker with a data-driven mindset, excellent communication skills, and a collaborative work style.

⚠️ Potential Challenges

• The role may require occasional flexibility in working hours to meet project deadlines.
• The dynamic and fast-paced work environment may be challenging for candidates who prefer a more structured or predictable work environment.
• The role may require candidates to work with a diverse range of stakeholders, including business clients, employees, and industry influencers, which may present unique communication and collaboration challenges.
• The competitive nature of the B2B marketing landscape may require the Senior Growth Marketing Manager to continuously adapt and innovate to stay ahead of the curve.

ASSUMPTION: The Senior Growth Marketing Manager will need to be comfortable working in a dynamic and fast-paced environment, with a strong focus on data-driven decision-making and continuous innovation. The role may present unique communication and collaboration challenges, as well as the need to adapt and innovate in a competitive B2B marketing landscape.

📈 Similar Roles Comparison

• This role differs from other marketing roles in its focus on B2B growth marketing and customer acquisition strategies for a payroll payout solution provider.
• Unlike other marketing roles, this position requires a strong understanding of the financial services industry and the unique challenges and opportunities presented by the unbanked and underbanked populations.
• Career progression in this role may involve moving into a leadership position within the marketing department or taking on additional responsibilities as Dopay continues to grow and expand its customer base.

ASSUMPTION: This role is unique in its focus on B2B growth marketing and customer acquisition strategies for a payroll payout solution provider. The ideal candidate will have experience in B2B marketing, growth strategies, and campaign optimization, with a strong understanding of the financial services industry and the unique challenges and opportunities presented by the unbanked and underbanked populations.

📝 Sample Projects

• Developing and executing a multi-channel lead generation campaign to attract business clients from a specific industry vertical, resulting in a 25% increase in qualified leads within the first three months.
• Optimizing the customer journey for a specific customer segment, leading to a 15% increase in conversion rates and a 20% reduction in customer churn.
• Collaborating with the product team to enhance the user experience of Dopay's prepaid card, resulting in a 30% increase in customer satisfaction scores and a 20% increase in customer retention rates.

ASSUMPTION: These sample projects demonstrate the range of responsibilities and challenges faced by the Senior Growth Marketing Manager, from developing and executing multi-channel lead generation campaigns to optimizing the customer journey and collaborating with the product team to enhance the user experience.

❓ Key Questions to Ask During Interview

• Can you describe the company's growth trajectory and how this role contributes to Dopay's overall business strategy?
• How does Dopay measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important for this role?
• Can you provide an example of a time when you had to pivot or adjust a marketing strategy due to changing market conditions or customer feedback?
• How does Dopay support the professional development and growth of its employees, and what opportunities exist for career advancement within the marketing department?
• How does Dopay foster a culture of innovation and continuous improvement, and what initiatives are currently in place to encourage employee creativity and calculated risk-taking?

ASSUMPTION: These interview questions are designed to assess the candidate's strategic thinking, problem-solving skills, and cultural fit with Dopay's mission and values. The ideal candidate will be proactive, self-motivated, and comfortable working in a dynamic and fast-paced environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, demonstrating your understanding of Dopay's mission and values.
• Prepare for behavioral interview questions that focus on your problem-solving skills, strategic thinking, and leadership abilities.
• Research Dopay's competitors and industry trends to show your knowledge of the market and your ability to drive growth in a dynamic environment.
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role and inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.