Senior Growth Marketing Manager (Paid & Full-Funnel Campaigns) (80 - 100 %)

📌 Core Information

🔹 Job Title: Senior Growth Marketing Manager (Paid & Full-Funnel Campaigns) (80 - 100 %)

🔹 Company: amnis

🔹 Location: Zurich, Zurich, Switzerland

🔹 Job Type: Full-Time

🔹 Category: Financial Services

🔹 Date Posted: July 11, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Ownership of paid acquisition and full-funnel marketing campaigns
• Focus on lead quality, conversion, and full-funnel performance
• Collaboration with CRM and Sales teams to align on email nurture flows
• Experimentation, optimization, and performance-driven approach

ASSUMPTION: This role requires a strategic mindset to balance short-term results with long-term growth. The ideal candidate should be comfortable working in a fast-paced, dynamic environment and have a strong understanding of the B2B marketing funnel.

📋 Key Responsibilities

✅ Plan, launch, and optimize multi-channel paid campaigns (LinkedIn, Google, Email) focused on lead generation and ROI

✅ Own full-funnel campaign orchestration, from awareness to conversion, including landing page strategy, testing, and performance tracking

✅ Focus on lead qualification and conversion, identifying high-fit MQLs, improving SQL quality, and reducing low-fit sign-ups

✅ Collaborate closely with CRM and Sales teams to align on email nurture flows and support campaign automation

✅ Contribute to campaign landing page A/B tests and support conversion tracking and reporting

ASSUMPTION: This role requires a hands-on approach, with a significant portion of time dedicated to campaign execution and optimization. The ideal candidate should be comfortable working independently and in a structured way.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5-10 years of solid experience in B2B growth or performance marketing, ideally in the FinTech environment

Required Skills:

• Proven experience planning, executing, and optimizing multi-channel campaigns (e.g., LinkedIn, Google Ads, Display, Retargeting)
• Strong understanding of the full marketing funnel and ability to convert top-of-funnel traffic into qualified leads
• Data-driven and performance-obsessed, with a continuous testing, measuring, and iterating mindset
• Familiarity with CRM tools and setting up lead nurturing flows
• Experience with web analytics (Google Analytics, Tag Manager, etc.) and conversion rate optimization
• Fluent in English and German, both written and spoken (additional languages such as Italian, Czech, or Polish are a plus)

Preferred Skills:

• Experience with A/B testing and optimization tools
• Knowledge of marketing automation platforms
• Familiarity with SQL or other data querying languages

ASSUMPTION: While a Master's degree is not required, candidates with advanced degrees may have an advantage in this competitive role. Additionally, while not explicitly stated, experience with marketing automation tools and SQL would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: CHF 120,000 - 160,000 per year (Based on industry standards for a Senior Growth Marketing Manager in Zurich with 5-10 years of experience)

Benefits:

• Real impact and ownership: Campaigns are ready to scale – you can make a difference from day one, with responsibility to lead
• Mission-driven: We’re building something ambitious in global business banking
• Personal and dynamic: Small marketing team, flat hierarchies, fast decisions
• Flexible setup: Hybrid work model (up to 40% home office), flexible hours, and a central Zurich office with a sunny rooftop
• Global team: Visits to other locations (Vienna, Amsterdam, Prague) and yearly get-togethers
• Room to grow: As our business expands, so will your opportunities

Working Hours: Full-time (40 hours per week), with flexible hours and a hybrid work model

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Growth Marketing Manager in Zurich with 5-10 years of experience. The actual salary may vary depending on the candidate's skills, experience, and negotiation.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services, specifically global business banking for SMEs

Company Size: 11-50 employees, offering a small team environment with flat hierarchies and fast decisions

Founded: 2014, with a mission to make global banking accessible for SMEs

Company Description:

• amnis is a Swiss growth-stage FinTech backed by leading VCs, scaling fast across Europe with over 4,000 business clients
• Offers an all-in-one financial platform built to reduce international transaction costs and simplify team spending for SMEs and beyond
• Provides borderless business opportunities, no hidden fees, cost-effective transfers, 24/7 currency exchange, and interest on balances

Company Specialties:

• Risk management
• Currency exchange
• Payments
• International payments
• Fintech

Company Website: amnistreasury.com

ASSUMPTION: amnis is a growing FinTech company focused on providing accessible global banking solutions for SMEs. The company's success relies on its ability to attract and retain talented marketing professionals who can drive growth and innovation.

📊 Role Analysis

Career Level: Senior, with significant responsibility and ownership for paid acquisition and full-funnel marketing campaigns

Reporting Structure: This role reports directly to the Head of Marketing and works closely with the CRM and Sales teams

Work Arrangement: Hybrid, with up to 40% home office and flexible hours

Growth Opportunities:

• As the business expands, there will be opportunities for the successful candidate to grow within the marketing team or take on additional responsibilities
• The role offers the chance to make a real impact and have ownership of campaigns from day one
• The global team environment provides opportunities for international collaboration and travel

ASSUMPTION: This role offers significant growth potential, both in terms of career advancement and personal development. The ideal candidate should be eager to take on new challenges and grow with the company.

🌍 Location & Work Environment

Office Type: Central Zurich office with a sunny rooftop, offering a modern and collaborative work environment

Office Location(s): Gewerbeweg 15, Vaduz, LI; Baslerstrasse 60, Zürich, ZH; Schottenring 16, Vienna, AT; Na strži 2102/61a, Krč, Praha 4, CZ; Via Filippo Sassetti, 32, Milan, Lombardy; Kraanspoor 50, Amsterdam, NL

Geographic Context:

• Zurich, Switzerland: A global financial hub with a high quality of life and excellent public transportation
• Vienna, Austria: A vibrant city with a rich cultural scene and a strong focus on work-life balance
• Prague, Czech Republic: A historic city with a growing tech industry and a low cost of living
• Amsterdam, Netherlands: A global city with a diverse and multicultural environment

Work Schedule: Full-time (40 hours per week), with flexible hours and a hybrid work model

ASSUMPTION: The ideal candidate should be comfortable working in a hybrid environment and be able to balance independent work with collaboration and teamwork.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• On-site interview with the Head of Marketing and relevant team members
• Final interview with the CEO or another senior stakeholder

Key Assessment Areas:

• Marketing expertise and strategic thinking
• Data-driven approach and analytical skills
• Collaboration and communication skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss your approach to full-funnel marketing and lead qualification
• Demonstrate your understanding of the B2B marketing funnel and your ability to optimize campaigns for maximum ROI
• Showcase your data-driven mindset and provide examples of how you've used data to inform your marketing strategies

ATS Keywords: B2B growth marketing, performance marketing, multi-channel campaigns, lead generation, full-funnel marketing, data-driven, CRM tools, web analytics, conversion rate optimization, A/B testing, email nurture flows, lead qualification, campaign automation

ASSUMPTION: The interview process for this role will focus on assessing the candidate's marketing expertise, strategic thinking, and cultural fit. The ideal candidate should be able to demonstrate a strong understanding of the B2B marketing funnel and a data-driven approach to campaign optimization.

🛠️ Tools & Technologies

• Google Ads
• LinkedIn Ads
• Email marketing platforms (e.g., Mailchimp, HubSpot)
• CRM tools (e.g., HubSpot, Salesforce)
• Web analytics tools (e.g., Google Analytics, Tag Manager)
• Conversion rate optimization tools (e.g., Optimizely, VWO)
• A/B testing tools (e.g., Optimizely, VWO)

ASSUMPTION: The ideal candidate should have experience with the tools and technologies listed above. Familiarity with additional marketing automation tools and SQL would be beneficial but not required.

👔 Cultural Fit Considerations

Company Values:

• Mission-driven: We're building something ambitious in global business banking
• Personal and dynamic: Small marketing team, flat hierarchies, fast decisions
• Flexible setup: Hybrid work model (up to 40% home office), flexible hours, and a central Zurich office with a sunny rooftop
• Global team: Visits to other locations (Vienna, Amsterdam, Prague) and yearly get-togethers
• Room to grow: As our business expands, so will your opportunities

Work Style:

• Data-driven and performance-obsessed
• Collaborative and team-oriented
• Independent and structured
• Adaptable and comfortable with change

Self-Assessment Questions:

• Do you thrive on experimentation, optimization, and performance?
• Are you comfortable working in a fast-paced, dynamic environment?
• Do you have a strong understanding of the B2B marketing funnel and the ability to convert top-of-funnel traffic into qualified leads?
• Are you a hands-on, curious personality who is driven to discover and unlock new growth opportunities?
• Are you comfortable working independently and in a structured way, with a strong sense of ownership for your campaigns?

ASSUMPTION: The ideal candidate should be a strong cultural fit for amnis, with a data-driven mindset, a collaborative work style, and a willingness to adapt to a fast-paced, dynamic environment.

⚠️ Potential Challenges

• Managing multiple campaigns and channels simultaneously, requiring strong organizational skills and time management
• Balancing short-term results with long-term growth, necessitating a strategic mindset and the ability to prioritize effectively
• Working in a small marketing team, with a high degree of responsibility and ownership for campaign performance
• Navigating a global team environment, with the need to collaborate effectively across different time zones and cultures

ASSUMPTION: The ideal candidate should be comfortable working in a fast-paced, dynamic environment and be able to balance short-term results with long-term growth. They should also be a strong cultural fit for amnis and comfortable working in a small marketing team with a high degree of responsibility.

📈 Similar Roles Comparison

• This role differs from other marketing roles in its focus on paid acquisition and full-funnel marketing campaigns, with a strong emphasis on lead quality and conversion
• In the FinTech industry, this role is unique in its focus on global business banking for SMEs, offering a mission-driven and dynamic work environment
• Career-wise, this role offers significant growth potential, both in terms of career advancement and personal development, as the business expands

ASSUMPTION: This role offers a unique opportunity to drive growth and innovation in the global business banking sector. The ideal candidate should be eager to take on new challenges and grow with the company.

📝 Sample Projects

• Developing and executing a multi-channel paid campaign to generate high-quality leads for the sales team
• Optimizing landing pages and conversion funnels to improve ROI and reduce cost per acquisition
• Collaborating with the CRM team to automate lead nurture flows and improve SQL quality
• Conducting A/B tests to optimize campaign performance and maximize ROI

ASSUMPTION: These sample projects are designed to showcase the candidate's ability to plan, execute, and optimize multi-channel paid campaigns, with a focus on lead quality, conversion, and full-funnel performance.

❓ Key Questions to Ask During Interview

• Can you describe the current marketing funnel and how this role fits into the overall growth strategy?
• How does the marketing team collaborate with the CRM and Sales teams to ensure effective lead qualification and conversion?
• What are the biggest challenges facing the marketing team in the next 6-12 months, and how can this role help address them?
• How does amnis support the professional development and growth of its marketing team members?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?

ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role, the company's growth strategy, and their ability to drive results in a dynamic and collaborative work environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your past campaign performance and the results you've achieved
• Be ready to discuss your approach to full-funnel marketing and lead qualification during the interview
• Follow up with the hiring manager one week after your interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.