📌 Core Information
🔹 Job Title: Senior Growth Marketing Manager - Paid Social and ABM
🔹 Company: Samsara
🔹 Location: San Francisco, California, United States
🔹 Job Type: Hybrid (1 day in-office, 4 days remote)
🔹 Category: Marketing
🔹 Date Posted: 2025-07-11
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing and executing data-driven customer acquisition and expansion strategies across paid social and ABM channels.
- Owning end-to-end campaign strategy and execution, focusing on experimentation and optimization to drive measurable impact.
- Collaborating with cross-functional teams to create integrated campaigns and achieve growth goals.
- Championing Samsara’s cultural principles and embedding them as the team scales globally.
ASSUMPTION: This role requires a high level of ownership, accountability, and proactivity. The ideal candidate will be comfortable managing multiple stakeholders and projects simultaneously.
📋 Key Responsibilities
✅ Develop and execute a data-driven customer acquisition and expansion strategy across Meta, LinkedIn, YouTube, Rollworks, 6Sense, and other paid social and account-based advertising channels.
✅ Experiment with new channels to uncover new growth frontiers.
✅ Own end-to-end campaign strategy and execution—from ideation and audience targeting to ads trafficking, creative optimization, and performance analysis.
✅ Use A/B testing and experimentation to continuously improve ad creative, audience targeting, and bidding strategies.
✅ Leverage performance data to inform audience segmentation, creative development, and bidding approaches that drive performance and efficiency.
✅ Analyze and present campaign results, implementing recommendations to optimize performance and identify new growth opportunities.
✅ Partner with Sales, Marketing Ops, Demand Generation, Field Marketing, Customer Marketing, Brand Marketing, and Regional Marketing Teams to create integrated campaigns to achieve goals.
✅ Champion, role model, and embed Samsara’s cultural principles as the team scales globally and across new offices.
ASSUMPTION: This role requires a strong understanding of paid social and ABM strategies, as well as the ability to work effectively with various teams to achieve common goals.
🎯 Required Qualifications
Education: Bachelor's Degree
Experience: 5+ years of hands-on experience with Paid Social; ABM experience, Search or Programmatic Display is a plus.
Required Skills:
- Proven ability to build performance marketing channels from the ground up, with a strong focus on high-impact, high-return initiatives.
- Results-oriented and data-driven, leveraging both qualitative and quantitative insights to guide decisions and prioritize roadmaps.
- Strong interpersonal and communication skills, with the ability to collaborate effectively across technical and creative teams.
- High level of ownership and accountability, with experience managing multiple stakeholders and projects simultaneously.
- Proactive self-starter who identifies opportunities for Marketing to drive business growth.
Preferred Skills:
- Experience with intent signal providers and AI ABM tools.
- Experience with Google Marketing Platform (Campaign Manager, DV360).
ASSUMPTION: While not explicitly stated, proficiency in using platform-native tools for building campaigns and trafficking ads is assumed to be a requirement for this role.
💰 Compensation & Benefits
Salary Range: $116,322.50 - $195,500 USD per year (based on the provided range)
Benefits:
- Health Benefits
- Remote and Flexible Working
- Samsara for Good Charity Fund
Working Hours: 40 hours per week
ASSUMPTION: The provided salary range is based on Samsara's pay transparency statement. However, the actual salary offered may vary depending on factors such as the candidate's city of residence, job-related knowledge, skills, and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development
Company Size: 1,001-5,000 employees (Mid-size)
Founded: 2015
Company Description:
- Samsara is the pioneer of the Connected Operations® Platform, enabling organizations to harness IoT data to improve their operations.
- The company's mission is to increase the safety, efficiency, and sustainability of the operations that power the global economy.
- Samsara serves tens of thousands of customers across North America and Europe, including leading organizations in construction, transportation, and other industries.
Company Specialties:
- Internet of Things (IoT) data management
- Connected Operations Platform
- Customer acquisition and expansion strategies
- Account-based marketing (ABM)
Company Website: http://www.samsara.com
ASSUMPTION: Samsara is a well-established company in the software development industry, with a strong focus on using IoT data to improve operations for various industries.
📊 Role Analysis
Career Level: Senior
Reporting Structure: This role will likely report to the Head of Growth Marketing or a similar position.
Work Arrangement: Hybrid (1 day in-office, 4 days remote)
Growth Opportunities:
- As Samsara continues to grow, there may be opportunities for the right candidate to take on more responsibility and advance their career within the marketing department.
- Given the company's focus on embedding cultural principles, there may also be opportunities for the candidate to take on leadership roles and help shape the company's culture as it scales.
ASSUMPTION: This role offers significant growth potential for the right candidate, both within the marketing department and across the company as it continues to expand.
🌍 Location & Work Environment
Office Type: Hybrid (1 day in-office, 4 days remote)
Office Location(s): 1 De Haro St, San Francisco, California 94107, US
Geographic Context:
- San Francisco is a major tech hub, with a vibrant and diverse culture.
- The city is known for its mild Mediterranean climate, with cool summers and mild winters.
- San Francisco offers a wide range of cultural attractions, including museums, theaters, and music venues.
Work Schedule: The work schedule for this role is 40 hours per week, with one day in the office and four days working remotely.
ASSUMPTION: The hybrid work arrangement for this role offers the best of both worlds, allowing the candidate to collaborate with the team in person while also enjoying the flexibility of working from home most of the week.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the hiring manager
- On-site or virtual interview with the marketing team
- Final interview with the Head of Growth Marketing or a similar position
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Data analysis and interpretation skills
- Communication and collaboration skills
- Cultural fit and alignment with Samsara's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Be prepared to discuss your approach to paid social and ABM strategies, as well as your experience with platform-native tools.
- Demonstrate your ability to work effectively with cross-functional teams and manage multiple projects simultaneously.
ATS Keywords: Paid Social, ABM, Customer Acquisition, Expansion Strategy, Campaign Management, Experimentation, Optimization, Data-Driven, Collaboration, Communication, Ownership, Accountability, Proactive
ASSUMPTION: The interview process for this role will likely focus on assessing the candidate's strategic thinking, data analysis skills, and cultural fit, as well as their experience with paid social and ABM strategies.
🛠️ Tools & Technologies
- Meta Ads Manager
- LinkedIn Campaign Manager
- Google Ads
- Rollworks
- 6Sense
- Google Tag Manager
- Google Analytics
- Data visualization tools (e.g., Tableau, Looker)
ASSUMPTION: The candidate should be comfortable using platform-native tools for building campaigns and trafficking ads, as well as data visualization tools for analyzing campaign performance.
👔 Cultural Fit Considerations
Company Values:
- Focus on Customer Success
- Build for the Long Term
- Adopt a Growth Mindset
- Be Inclusive
- Win as a Team
Work Style:
- Collaborative and team-oriented
- Data-driven and results-focused
- Adaptable and open to feedback
- Proactive and self-motivated
Self-Assessment Questions:
- Do you align with Samsara's focus on customer success and building for the long term?
- Are you comfortable working in a collaborative, data-driven environment?
- Do you have a growth mindset and are open to feedback and continuous learning?
ASSUMPTION: Samsara values candidates who are strong collaborators, data-driven, and open to feedback, as well as those who align with the company's focus on customer success and long-term growth.
⚠️ Potential Challenges
- The hybrid work arrangement may require some adjustment for candidates who prefer a fully remote or fully in-office environment.
- The role may involve managing multiple stakeholders and projects simultaneously, which can be challenging for some candidates.
- The pace of work at Samsara may be fast, which could be overwhelming for candidates who prefer a slower-paced environment.
- The cost of living in San Francisco is high, which may be a challenge for candidates who are not familiar with the area.
ASSUMPTION: While Samsara offers many benefits and opportunities for growth, candidates should be aware of the potential challenges that come with working in a fast-paced, hybrid environment in a high-cost-of-living area.
📈 Similar Roles Comparison
- This role is unique in its focus on both paid social and ABM strategies, as well as its hybrid work arrangement.
- Compared to other marketing roles, this position offers a high level of ownership and accountability, as well as significant growth potential.
- Career paths for this role may include advancing within the marketing department or taking on leadership roles as the company continues to grow.
ASSUMPTION: While this role shares some similarities with other marketing positions, its unique focus on paid social and ABM strategies, as well as its hybrid work arrangement, sets it apart from other opportunities in the field.
📝 Sample Projects
- Developing and executing a targeted paid social campaign to drive customer acquisition for a specific product line.
- Creating and optimizing ABM campaigns to engage high-value accounts and drive pipeline growth.
- Analyzing campaign performance data to identify trends, optimize targeting, and improve overall campaign effectiveness.
ASSUMPTION: The sample projects for this role will likely involve developing and executing targeted paid social and ABM campaigns, as well as analyzing campaign performance data to drive continuous improvement.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does Samsara support the growth and development of its employees?
- What are the biggest challenges facing the marketing department, and how can this role help address them?
- How does Samsara measure the success of its paid social and ABM campaigns, and what are the key performance indicators (KPIs) for this role?
- What opportunities are there for growth and advancement within the marketing department and the company as a whole?
ASSUMPTION: Asking these questions during the interview will help the candidate better understand the role, the team, and the company, as well as assess their fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare for your interview by researching Samsara's company culture and values, as well as brushing up on your knowledge of paid social and ABM strategies.
- Follow up with the hiring manager one week after your interview to express your continued interest in the position.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
