Senior Growth Marketing Manager (SEO)

📌 Core Information

🔹 Job Title: Senior Growth Marketing Manager (SEO)

🔹 Company: Stampli

🔹 Location: United States (Remote, with 2 days per week in-office in Mountain View, CA)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 3, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid

🚀 Job Overview

Key aspects of this role include:

• Developing and executing SEO strategy to drive organic growth
• Expanding into broader growth and marketing programs, such as PLG, upsell strategies, website experimentation, and performance marketing
• Leveraging AI, automation, and experimentation to innovate marketing programs
• Collaborating with cross-functional teams to align marketing efforts with growth and retention goals

ASSUMPTION: This role requires a versatile marketer who can adapt to various functions and is comfortable with AI, automation, and emerging marketing technologies.

📋 Key Responsibilities

✅ SEO & Growth Strategy (Immediate Focus):

• Own and execute SEO strategy, including technical SEO, content optimization, and AI-driven efficiencies
• Lead SEO-driven content production, leveraging AI tools and subject matter experts (SMEs) to create scalable, high-impact content
• Optimize technical SEO, including site architecture, structured data, indexing, and site speed

✅ Expanding into Broader Growth & Marketing Programs:

• Own and scale PLG initiatives, optimizing self-serve adoption and conversion strategies
• Support Install Base AE (IBAE) upsell efforts, creating content and nurture strategies to expand customer value
• Lead website experimentation & CRO, testing and optimizing user journeys for better engagement and conversion
• Oversee performance marketing initiatives, leveraging data-driven strategies across digital channels to enhance brand awareness and engagement
• Leverage AI and automation to optimize marketing workflows and unlock new growth opportunities

✅ AI, Automation & Innovation:

• Experiment with AI-driven marketing tools to streamline workflows and improve execution
• Stay ahead of emerging digital trends, running tests to validate new approaches
• Push boundaries by identifying areas to innovate within Stampli’s marketing strategy

✅ Cross-Functional Leadership & Agency Management:

• Manage SEO and performance marketing agencies, freelancers, and vendors to scale marketing efforts
• Collaborate with sales, product, and install base teams to align marketing efforts with growth and retention goals
• Partner with content, demand generation, and digital teams to ensure messaging consistency and marketing innovation

ASSUMPTION: This role requires a strategic, technical, and creative thinker who can adapt and excel across multiple marketing functions.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 5+ years of experience leading SEO, content, and growth marketing strategies

Required Skills:

• Proven expertise in SEO, content optimization, and AI-driven marketing strategies
• Strong analytical skills and experience using SEO and marketing performance tools (Google Analytics, SEMrush, Ahrefs, etc.)
• Technical proficiency in technical SEO, structured data, automation workflows, and conversion rate optimization
• Excellent leadership, communication, and project management skills
• Familiarity with ERP systems and integrations

Preferred Skills:

• Experience with AI-driven marketing tools and automation workflows
• Familiarity with PLG, upsell strategies, and website experimentation
• Background in agency management and vendor relationships

ASSUMPTION: Candidates should have a proven track record in SEO and growth marketing, with a strong focus on data-driven strategies and technical proficiency.

💰 Compensation & Benefits

Salary Range: $130,000 - $150,000 per year (USD)

Benefits:

• Stock Options
• Full Medical, Dental, and Vision Insurance
• 401(k)
• Opportunities for Internal Promotions
• Supportive Leadership
• Hybrid Work Schedule (2 days per week in-office)
• Free Snacks, Beverages, Catered Meals, Happy Hours, and Team Events
• Open Concept, Modern Workspace
• Inclusive, Tight-Knit, and Dynamic Start-up Environment

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior-level marketing role with 5-10 years of experience.

📌 Applicant Insights

🔍 Company Context

Industry: Stampli operates in the Software Development industry, focusing on Accounts Payable software and finance automation

Company Size: Stampli has 201-500 employees, providing a mid-sized company environment with opportunities for growth and impact

Founded: Stampli was founded in 2015 and has since grown to process over $85B in invoices annually

Company Description:

• Stampli is the only finance automation platform centered on accounts payable, driving AP and finance team efficiency across the entire invoice lifecycle
• The company creates breakthrough productivity by centralizing invoice-related communication, documentation, and workflows, and automating manual activities using Billy the Bot™, an AI-driven tool
• Stampli fully adapts to a customer’s desired finance processes and ERP configuration, implementing within weeks and being easy to learn for any stakeholder involved in the invoice lifecycle

Company Specialties:

• Accounts Payable Software
• Invoice Communications
• Invoice Processing
• AP Automation Software
• Customer Success
• B2B Payments
• ACH Payments
• Check Payments
• Corporate Credit Cards

Company Website: https://www.stampli.com

ASSUMPTION: Stampli's focus on accounts payable and finance automation sets it apart from other software development companies, offering unique opportunities for growth and innovation in the marketing department.

📊 Role Analysis

Career Level: This role is at the senior level, requiring a strategic and experienced marketer to drive growth and innovation

Reporting Structure: The Senior Growth Marketing Manager will report directly to the VP of Marketing and collaborate with cross-functional teams, including sales, product, and install base teams

Work Arrangement: This is a hybrid role, requiring 2 days per week in the Mountain View, CA office

Growth Opportunities:

• As Stampli continues to grow, there will be opportunities for the Senior Growth Marketing Manager to expand their team and take on additional responsibilities
• The company's focus on innovation and AI-driven marketing tools provides ample opportunities for professional development and skill-building
• Stampli's supportive leadership and inclusive culture foster career growth and success

ASSUMPTION: This role offers significant growth potential, both within the marketing department and across the organization, as Stampli continues to expand its offerings and customer base.

🌍 Location & Work Environment

Office Type: Stampli's office is an open-concept, modern workspace located in Mountain View, CA

Office Location(s): 191 Castro St, Mountain View, California 94041, US

Geographic Context:

• Mountain View, CA is located in the heart of Silicon Valley, providing ample opportunities for networking and professional growth
• The area offers a diverse range of cultural attractions, recreational activities, and dining options
• Stampli's hybrid work arrangement allows employees to balance the benefits of working from home with the advantages of an in-office environment

Work Schedule: The hybrid work arrangement requires employees to work from the office 2 days per week, with the remaining days worked remotely

ASSUMPTION: Stampli's hybrid work arrangement offers employees the flexibility to balance their personal and professional lives while still benefiting from the collaborative environment of an in-office setting.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the HR team to discuss the role and assess cultural fit
• In-depth interview with the VP of Marketing to discuss marketing strategies, SEO experience, and growth initiatives
• Technical assessment or case study to evaluate SEO skills and problem-solving abilities
• Final interview with key stakeholders to discuss long-term goals and alignment with company values

Key Assessment Areas:

• SEO expertise and strategic thinking
• Data-driven decision-making and analytical skills
• Cross-functional collaboration and leadership abilities
• Alignment with Stampli's company culture and values

Application Tips:

• Highlight relevant SEO experience and achievements in your resume and cover letter
• Demonstrate your understanding of Stampli's unique value proposition and how your skills align with the company's mission
• Prepare for the technical assessment or case study by brushing up on your SEO knowledge and practicing problem-solving exercises
• Research Stampli's company culture and be ready to discuss how your personal values align with the company's values

ATS Keywords: SEO, Growth Marketing, AI, Automation, Content Optimization, Performance Marketing, Data Analysis, Technical SEO, Conversion Rate Optimization, Agency Management, Website Experimentation, Product-Led Growth, Upsell Strategies, Digital Marketing, Innovation, Self-Starter

ASSUMPTION: Stampli's interview process is designed to assess both technical skills and cultural fit, with a focus on finding a strategic and innovative marketer to drive growth and innovation.

🛠️ Tools & Technologies

• SEO tools: SEMrush, Ahrefs, Google Search Console, Google Analytics
• AI-driven marketing tools: AI-driven content creation platforms, AI-powered SEO tools, AI-driven automation workflows
• Marketing automation platforms: HubSpot, Marketo, or similar tools
• Project management tools: Asana, Trello, or similar tools

ASSUMPTION: Stampli's marketing team leverages a mix of SEO tools, AI-driven marketing tools, marketing automation platforms, and project management tools to streamline workflows and drive growth.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Stampli values innovation and encourages employees to push boundaries and think creatively
• Customer-centric: The company prioritizes the needs and success of its customers, with a focus on driving AP and finance team efficiency
• Collaboration: Stampli fosters a collaborative work environment, with a strong emphasis on cross-functional teamwork

Work Style:

• Strategic: Stampli values strategic thinking and data-driven decision-making
• Adaptable: The company encourages employees to be adaptable and comfortable with change, as Stampli continues to grow and evolve
• Creative: Stampli values creativity and encourages employees to think outside the box and challenge the status quo

Self-Assessment Questions:

• How do your personal values align with Stampli's company values, particularly innovation and customer-centricity?
• How have you demonstrated adaptability and creativity in previous marketing roles, and how would you apply these skills at Stampli?
• How do you approach cross-functional collaboration, and how have you successfully worked with other departments to drive growth and innovation in previous roles?

ASSUMPTION: Stampli's company culture values innovation, customer-centricity, and collaboration, with a strong emphasis on strategic thinking, adaptability, and creativity.

⚠️ Potential Challenges

• Managing multiple marketing agencies and vendors to scale marketing efforts efficiently
• Balancing the need for data-driven decision-making with the need for quick execution and innovation
• Adapting to Stampli's unique focus on accounts payable and finance automation, which may differ from other software development companies
• Managing a hybrid work arrangement, balancing the benefits of working from home with the advantages of an in-office environment

ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a strategic approach to marketing and growth initiatives.

📈 Similar Roles Comparison

• Unlike traditional SEO-focused roles, this position requires a broader skill set, including experience with AI, automation, and emerging marketing technologies
• Stampli's focus on accounts payable and finance automation sets it apart from other software development companies, offering unique opportunities for growth and innovation in the marketing department
• This role offers significant growth potential, both within the marketing department and across the organization, as Stampli continues to expand its offerings and customer base

ASSUMPTION: This role is unique in its focus on AI-driven marketing innovation and its emphasis on driving growth and efficiency within the accounts payable and finance automation industry.

📝 Sample Projects

• Developing and executing a comprehensive SEO strategy, including technical SEO, content optimization, and AI-driven efficiencies, to drive organic growth
• Expanding into broader growth and marketing programs, such as PLG, upsell strategies, website experimentation, and performance marketing, to drive customer acquisition and retention
• Leveraging AI and automation to optimize marketing workflows and unlock new growth opportunities, such as AI-driven content creation and AI-powered SEO tools

ASSUMPTION: These sample projects demonstrate the strategic and innovative nature of the Senior Growth Marketing Manager role at Stampli, with a focus on driving growth and efficiency through AI-driven marketing initiatives.

❓ Key Questions to Ask During Interview

• How does Stampli's focus on accounts payable and finance automation differ from other software development companies, and how does this impact the marketing department's priorities and strategies?
• What are the key growth initiatives for the marketing department in the next 12-24 months, and how does this role contribute to those initiatives?
• How does Stampli support the professional development and growth of its marketing team members, particularly in the areas of AI, automation, and emerging marketing technologies?
• What is the typical career path for a Senior Growth Marketing Manager at Stampli, and what opportunities exist for growth and advancement within the marketing department and across the organization?
• How does Stampli's hybrid work arrangement balance the benefits of working from home with the advantages of an in-office environment, and how does the company support employees in managing this work arrangement effectively?

ASSUMPTION: These questions are designed to assess Stampli's unique value proposition, growth opportunities, and work environment, providing insight into the company's culture and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Customize your resume and cover letter to highlight your relevant SEO experience and achievements, demonstrating your understanding of Stampli's unique value proposition and how your skills align with the company's mission
• Prepare for the technical assessment or case study by brushing up on your SEO knowledge and practicing problem-solving exercises
• Research Stampli's company culture and be ready to discuss how your personal values align with the company's values during the interview process
• Follow up with the hiring manager within 7 days of submitting your application to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.