π Core Information
πΉ Job Title: Senior Growth Marketing Specialist
πΉ Company: Civis Analytics
πΉ Location: Remote with preference for DC
πΉ Job Type: Full-Time
πΉ Category: Marketing
πΉ Date Posted: 2025-07-17
πΉ Experience Level: 5-10 years
πΉ Remote Status: Remote OK
π Job Overview
Key aspects of this role include:
- Leading customer acquisition and top-of-funnel growth efforts
- Owning and optimizing multi-channel campaigns
- Managing email programs and supporting digital storytelling
- Measuring campaign performance and driving experimentation
ASSUMPTION: This role requires a strong background in growth marketing, with a focus on B2B software or SaaS. Candidates should be comfortable working independently and driving results through data-driven strategies.
π Key Responsibilities
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Own and optimize multi-channel campaigns to build awareness, generate qualified leads, and accelerate adoption of Civis' platform and services
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Design and manage a high-performing, test-driven email program to capture leads and drive event recruitment
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Support the execution and promotion of a digital customer-story series highlighting Civis' work with premier nonprofits
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Maintain a simple marketing dashboard and track funnel KPIs to evaluate campaign performance and drive optimization
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Support in-person and virtual events that drive visibility and pipeline, including major industry conferences and Civis' annual event focused on the nonprofit sector
ASSUMPTION: This role requires a high degree of autonomy and the ability to manage multiple projects simultaneously. Candidates should be comfortable working in a fast-paced, high-autonomy environment.
π― Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5+ years in growth, digital, or demand generation marketing roles, ideally in B2B software or SaaS
Required Skills:
- Growth marketing expertise
- Multi-channel campaign execution
- Experimentation approach
- Social content development expertise
- SEO & conversation optimization
- Technical skills (email tools, CRM, CMS)
Preferred Skills:
- Hands-on paid media management
- Conversion rate optimization (CRO) experience
- Experience with Webflow, Pardot, Salesforce, Google Analytics
- Understanding of the data & analytics industry
- Content development
ASSUMPTION: Candidates should have a strong background in marketing, with a focus on driving results through data-driven strategies. Experience in B2B software or SaaS is highly preferred.
π° Compensation & Benefits
Salary Range: $72,000 annually
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Flexible work arrangements
- Generous PTO and holiday schedule
- Professional development opportunities
Working Hours: Full-time, with flexible hours and remote work options
ASSUMPTION: Civis offers competitive compensation and benefits packages, with a focus on work-life balance and professional development.
π Applicant Insights
π Company Context
Industry: Software Development, specifically focused on data science, analytics, and AI
Company Size: 51-200 employees, offering a mid-sized company culture with opportunities for growth and impact
Founded: 2013, with a history of innovation and growth in the data analytics industry
Company Description:
- Civis Analytics helps mission-driven organizations harness the power of data and AI to drive impact
- Focuses on customer acquisition and top-of-funnel growth efforts to scale reach in the nonprofit and public-good sectors
- Offers a powerful combination of best-in-class data, cutting-edge software solutions, and an interdisciplinary team of data scientists, developers, and survey science experts
Company Specialties:
- Predictive Analytics
- Database Integration
- Strategy Consulting
- SaaS
- Data Science
- Data Analytics
- Big Data
- Data Unification
- Data Science Platform
- Customer Analytics
- Churn Modeling
- Attribution Modeling
- Consumer Analytics
- Media Optimization
- Identity Resolution
- Social Science
- Data Enrichment
- and Market Research
Company Website: civisanalytics.com
ASSUMPTION: Civis Analytics is a mission-driven company focused on using data and AI to drive impact for nonprofit and public-good organizations. Candidates should be passionate about making a difference through their work.
π Role Analysis
Career Level: Senior-level role with significant responsibility and autonomy
Reporting Structure: This role reports directly to the VP of Marketing and works cross-functionally with various teams within Civis
Work Arrangement: Remote with a preference for candidates based in or willing to work from the DC area
Growth Opportunities:
- Potential to grow into a leadership role within the marketing department
- Opportunities to work on high-impact initiatives and drive significant growth for the company
- Chance to learn and develop skills in data-driven marketing, AI, and other cutting-edge technologies
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a real impact on the company's success.
π Location & Work Environment
Office Type: Remote-first company with a preference for candidates based in or willing to work from the DC area
Office Location(s): Chicago, IL (headquarters) and Remote
Geographic Context:
- The DC area offers a vibrant and growing tech scene, with numerous opportunities for networking and professional development
- The region is home to many nonprofit and public-good organizations, providing ample opportunities for Civis to make an impact
- The DC area offers a high cost of living compared to other regions in the US, with average salaries and benefits reflecting this
Work Schedule: Full-time, with flexible hours and the ability to work remotely
ASSUMPTION: Candidates should be comfortable working remotely and have a dedicated workspace with reliable internet access. They should also be willing to travel occasionally for in-person events and meetings.
πΌ Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- In-depth behavioral interview to discuss past experiences and accomplishments
- Skills assessment or case study to evaluate problem-solving and analytical skills
- Final interview with the hiring manager or other senior team members
Key Assessment Areas:
- Growth marketing expertise and experience
- Multi-channel campaign execution and optimization
- Data-driven decision-making and analytical skills
- Cultural fit and alignment with Civis' mission and values
Application Tips:
- Highlight specific examples of successful growth marketing campaigns and the strategies behind them
- Tailor your resume and cover letter to emphasize your relevant experience and skills
- Prepare thoughtful questions about the role, the team, and the company to ask during the interview
ATS Keywords: Growth marketing, multi-channel campaigns, email marketing, social media marketing, SEO, data-driven decision-making, AI, nonprofit sector, public good, customer acquisition, top-of-funnel growth
ASSUMPTION: Civis uses an Applicant Tracking System (ATS) to manage and organize job applications. Including relevant keywords in your resume and cover letter can help ensure that your application is seen by the right people.
π οΈ Tools & Technologies
- Email tools (Pardot, HubSpot)
- CRM (Salesforce)
- Content management systems (WordPress, Webflow)
- AI marketing automation technology (to be supported)
- Google Analytics
ASSUMPTION: Candidates should have experience with relevant marketing tools and technologies, as well as a willingness to learn and adapt to new platforms as needed.
π Cultural Fit Considerations
Company Values:
- Data-driven decision-making
- Collaboration and teamwork
- Continuous learning and improvement
- Integrity and transparency
- Making a positive impact on society
Work Style:
- Autonomous and self-directed
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and flexible
- Passionate about making a difference
Self-Assessment Questions:
- Do you thrive in a fast-paced, high-autonomy environment?
- Are you comfortable working remotely and managing your own time?
- Do you have a strong background in growth marketing, with a focus on data-driven strategies?
- Are you passionate about using your skills to make a positive impact on society?
ASSUMPTION: Candidates should be a strong cultural fit for Civis, with a passion for data-driven marketing and a commitment to making a positive impact on society.
β οΈ Potential Challenges
- Working remotely can be challenging for some individuals, requiring strong self-motivation and time management skills
- The fast-paced, high-autonomy nature of the role may not be suitable for candidates who prefer a more structured work environment
- The focus on the nonprofit and public-good sectors may require candidates to have a strong understanding of and passion for these industries
- The high cost of living in the DC area may present financial challenges for some candidates
ASSUMPTION: Candidates should be aware of the potential challenges associated with this role and work arrangement, and be prepared to address them proactively.
π Similar Roles Comparison
- This role is unique in its focus on growth marketing within the nonprofit and public-good sectors, with a strong emphasis on data-driven decision-making and AI
- Compared to other growth marketing roles, this position offers a higher degree of autonomy and responsibility, as well as the opportunity to make a significant impact on a mission-driven organization
- Career paths in this role may include transitioning into a leadership role within the marketing department or moving into a more specialized role within the data science or analytics teams
ASSUMPTION: Candidates should be aware of the unique nature of this role and the opportunities it offers for growth and impact within the nonprofit and public-good sectors.
π Sample Projects
- Developing and executing a multi-channel campaign to drive awareness and lead capture for a new Civis product launch
- Optimizing the email program to improve open rates, click-through rates, and conversion rates through A/B testing and data-driven strategies
- Collaborating with the technical and account teams to create and promote a digital customer-story series highlighting Civis' work with premier nonprofits
ASSUMPTION: Candidates should be prepared to provide specific examples of their past work and the strategies behind their successes.
β Key Questions to Ask During Interview
- What are the biggest challenges facing the growth marketing team currently, and how can this role help address them?
- How does Civis support the professional development and growth of its marketing team members?
- What is the company's long-term vision for growth and expansion within the nonprofit and public-good sectors?
- How does Civis measure the success of its growth marketing efforts, and what key metrics should the ideal candidate be familiar with?
- What is the team's approach to collaboration and cross-functional work, and how can this role contribute to Civis' overall success?
ASSUMPTION: Candidates should come prepared with thoughtful questions about the role, the team, and the company to demonstrate their interest and engagement.
π Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills, with a focus on growth marketing, multi-channel campaign execution, and data-driven decision-making
- Prepare for the interview by researching Civis Analytics, the nonprofit and public-good sectors, and the specific challenges and opportunities facing the growth marketing team
- Follow up with the hiring manager or HR representative within one week of submitting your application to express your continued interest in the role
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.