📌 Core Information
🔹 Job Title: Senior Growth Marketing Specialist
🔹 Company: Infobip
🔹 Location: Bogotá, Colombia
🔹 Job Type: Full-Time (Remote OK)
🔹 Category: Marketing
🔹 Date Posted: 2025-03-18
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Strategic reviewing and optimization of incoming marketing processes
- Collaboration with various departments to embed CRM strategy
- Improving subscriber lists and email campaign effectiveness
- Strong communication between marketing and sales teams
- Experience with marketing automation, digital ads, and inbound marketing
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and a solid background in growth marketing to drive success in a dynamic, global environment.
📋 Key Responsibilities
✅ Enhance marketing processes and optimize conversion rates
✅ Maintain strong communication between marketing and sales teams
✅ Collaborate with various departments to embed CRM strategy
✅ Improve subscriber lists and create campaign reports
✅ Segment data, optimize email campaigns, and measure results
✅ Work with content and design teams to improve campaign effectiveness
✅ Improve customer-to-user conversion rates and collaborate with sales development teams
ASSUMPTION: This role involves a mix of strategic planning, data analysis, and cross-functional collaboration to drive marketing success.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-10 years of experience in growth marketing, with a focus on demand generation, brand awareness, and inbound marketing
Required Skills:
- Advanced English
- Marketing Automation
- Digital Ads
- Demand Generation Campaigns
- Brand Awareness Campaign
- Email Nurture
- Lead Flows and Sales Funnel
- A/B Testing
- Budget Management
- Account Based Marketing
- Inbound Marketing
Preferred Skills:
- Experience with CRM platforms
- Familiarity with marketing analytics tools
- Knowledge of multiple languages
ASSUMPTION: A strong background in growth marketing, coupled with experience in marketing automation and digital ads, is crucial for success in this role.
💰 Compensation & Benefits
Salary Range: COP 80,000,000 - COP 120,000,000 per year (Based on industry standards for senior marketing roles in Colombia)
Benefits:
- Health insurance
- Retirement plan
- Flexible work hours
- Remote work options
- Professional development opportunities
Working Hours: Full-time (40 hours per week, with flexible hours)
ASSUMPTION: The salary range is estimated based on market research for senior marketing roles in Colombia, with consideration for the company's size and industry.
📌 Applicant Insights
🔍 Company Context
Industry: Infobip operates in the IT Services and IT Consulting industry, focusing on global communications and messaging solutions.
Company Size: Infobip has 1,001-5,000 employees, providing a mid-sized company environment with ample opportunities for collaboration and growth.
Founded: 2006, with over 15 years of experience in the global communications industry
Company Description:
- Infobip is a global leader in omnichannel engagement, powering a broad range of messaging channels, tools, and solutions
- The company helps clients and partners overcome communication complexity, grow their business, and enhance the customer experience
- Infobip is committed to quality engineering, with a strong focus on in-house development and global talent retention
Company Specialties:
- A2P SMS messaging
- Mobile operators solutions
- 2-Factor Authentication
- Operator partnerships
- Telecommunications
- REST API
- Omnichannel communications
- RCS
- Mobile Identity
- WhatsApp Business
- Messaging
- Engineering
- Development
- Customer experience
- Retail Communications
- Banking communications
- Chat Apps
- SaaS (software as a service)
Company Website: infobip.com
ASSUMPTION: Infobip's extensive global presence and focus on quality engineering provide a strong foundation for career growth and development.
📊 Role Analysis
Career Level: This role is at the senior specialist level, offering opportunities for strategic decision-making and team leadership
Reporting Structure: The Senior Growth Marketing Specialist will report directly to the Marketing Director and collaborate with various departments, including sales, content, and design teams
Work Arrangement: This role is remote-friendly, offering flexible work hours and the opportunity to work from home or in an office setting
Growth Opportunities:
- Potential to advance to a marketing management or director role
- Opportunities to work on global campaigns and expand industry knowledge
- Chance to mentor junior marketing team members and develop leadership skills
ASSUMPTION: This role offers strong growth potential, with opportunities to advance within the marketing department and gain global experience.
🌍 Location & Work Environment
Office Type: Infobip has a hybrid work environment, with both remote and on-site options available
Office Location(s): Bogotá, Colombia (with additional offices worldwide)
Geographic Context:
- Bogotá is the capital and largest city of Colombia, with a vibrant cultural scene and a growing tech industry
- The city offers a mix of urban and natural environments, with numerous parks and green spaces
- Bogotá has a humid subtropical climate, with mild winters and warm summers
Work Schedule: Full-time, with flexible hours and the option to work remotely
ASSUMPTION: Bogotá offers a dynamic work environment with a mix of cultural attractions and natural beauty, providing a high quality of life for employees.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- Technical assessment or case study presentation
- Final interview with the hiring manager and/or team members
Key Assessment Areas:
- Marketing strategy and planning
- Data analysis and interpretation
- Communication and presentation skills
- Problem-solving and critical thinking
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare a portfolio or examples of past marketing campaigns and their results
- Research Infobip's company culture and values to demonstrate your fit during the interview
ATS Keywords: Marketing Automation, Digital Ads, Demand Generation, Brand Awareness, Email Nurture, Lead Flows, Sales Funnel, A/B Testing, Budget Management, Account Based Marketing, Inbound Marketing
ASSUMPTION: Infobip's application process is designed to assess candidates' marketing expertise, strategic thinking, and cultural fit.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo, Pardot)
- CRM software (e.g., Salesforce, HubSpot CRM, Zoho CRM)
- Email marketing tools (e.g., Mailchimp, Constant Contact, Campaign Monitor)
- Analytics tools (e.g., Google Analytics, Mixpanel, Hotjar)
- Project management software (e.g., Asana, Trello, Jira)
ASSUMPTION: Familiarity with popular marketing automation, CRM, and analytics tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-first approach
- Quality engineering
- Global mindset
- Continuous learning and improvement
- Collaboration and teamwork
Work Style:
- Data-driven and analytical
- Strategic and creative
- Collaborative and communicative
- Adaptable and resilient
- Results-oriented and accountable
Self-Assessment Questions:
- Do you have a proven track record of driving marketing success through data analysis and strategic planning?
- Are you comfortable working in a global, cross-functional team environment?
- Do you thrive in a dynamic, fast-paced work environment, and can you adapt to change quickly?
ASSUMPTION: Infobip values a customer-first approach, quality engineering, and a global mindset, seeking candidates who align with these principles and can thrive in a dynamic, collaborative work environment.
⚠️ Potential Challenges
- Managing multiple marketing channels and campaigns simultaneously
- Balancing strategic planning with day-to-day tactical tasks
- Adapting to a global work environment with diverse cultural norms and time zones
- Keeping up with the latest marketing trends and technologies
ASSUMPTION: This role presents unique challenges that require strong organizational skills, adaptability, and a continuous learning mindset.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses heavily on growth and demand generation strategies
- Infobip's global presence offers unique opportunities for international campaign management and collaboration
- Career progression may involve moving into a marketing management or director role, with increased leadership responsibilities
ASSUMPTION: This role offers unique growth and leadership opportunities compared to traditional marketing positions, with a strong focus on global collaboration and strategic decision-making.
📝 Sample Projects
- Developing and executing a comprehensive demand generation strategy for a new product launch
- Optimizing email campaign performance through A/B testing and data analysis
- Collaborating with sales and content teams to create targeted, high-converting marketing materials
ASSUMPTION: These sample projects illustrate the strategic, data-driven, and collaborative nature of the Senior Growth Marketing Specialist role at Infobip.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team's structure and how this role fits within it?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Infobip support the professional development and growth of its marketing team members?
- What are the most challenging aspects of working in a global, remote-friendly environment, and how does Infobip address these challenges?
- How does Infobip measure the success of its marketing campaigns, and what KPIs are most important for this role?
ASSUMPTION: Asking these questions will help you better understand the role's expectations, Infobip's marketing team dynamics, and the company's approach to growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare a portfolio or examples of past marketing campaigns and their results
- Research Infobip's company culture and values to demonstrate your fit during the interview
- Follow up with the hiring manager one week after submitting your application, expressing your interest in the role and asking if any additional information is needed
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
