🔹 Job Title: Senior Growth Product Manager, Data Guidance
🔹 Company: OneTrust
🔹 Location: Atlanta, Georgia
🔹 Job Type: Full-Time
🔹 Category: Product Management
🔹 Date Posted: May 28, 2025
🚀 Job Overview
Key aspects of this role include:
- Developing and executing growth strategies for the DataGuidance platform
- Optimizing conversion rates through A/B testing and user feedback
- Driving product-led growth by creating seamless user experiences
- Collaborating with designers to enhance usability and user experience
- Managing quality assurance and platform development efforts
- Overseeing SEO efforts and content roadmap guidance
- Managing B2C and B2B pipelines, and implementing automation initiatives
- Cultivating strategic partnerships to accelerate product growth
- Analyzing performance metrics and conducting competitive analysis
- Collecting and acting on customer feedback to improve the platform
ASSUMPTION: This role requires a strong background in growth product management, with a focus on driving user acquisition and retention through data-driven strategies. The ideal candidate will have experience working with content platforms and a deep understanding of SEO best practices.
📋 Key Responsibilities
✅ Growth Strategy and Vision: Define the vision and strategy for DataGuidance growth initiatives, aligning with overall company goals and market trends.
✅ Conversion Optimization: Improve the frequency at which people perform actions on our website landing pages, emails, and in our app. Utilize A/B testing and user feedback to refine customer journeys.
✅ Product-Led Growth: Develop a self-service product-led growth journey working closely with product and engineering teams to create seamless user experiences that drive adoption.
✅ Usability and User Experience: Collaborate with designers to create products that are simple and intuitive. Conduct tests to assess their user-friendliness and incorporate user feedback for enhancements.
✅ Quality Assurance: Work with QA teams to define test plans and ensure the delivery of high-quality products.
✅ Platform development: Embedding the DataGuidance content throughout the OneTrust platform to enable platform effects.
✅ SEO Strategy Development: Oversee SEO efforts to improve organic search visibility and drive traffic to DataGuidance content. Ensure all content is optimized for search engines while remaining valuable to our target market.
✅ Content Roadmap Guidance: Lead the expected organic growth strategy for DataGuidance and develop marketing guidance for our content roadmap.
✅ B2C and B2B Pipeline Management: Work closely with sales teams to develop a robust pipeline, focusing on lead generation and nurturing strategies. Monitor key performance metrics related to pipeline health and conversion rates.
✅ Automation Initiatives: Lead the implementation of marketing automation tools to streamline processes and improve efficiency. Develop automated workflows for lead nurturing and customer engagement.
✅ Partnerships Strategy: Identify and cultivate strategic partnerships to accelerate product growth and expand market reach.
✅ Analytics and Metrics: Establish key performance indicators (KPIs) to measure the success of growth initiatives. Regularly report on growth metrics to stakeholders, providing insights into performance trends.
✅ Competitive Analysis: Understand market trends and develop our differentiators in our competitive landscape.
✅ Customer Advocacy: Collect and action customer feedback appropriately. Develop customer case studies and testimonials for the DataGuidance platform.
✅ Site Management: Monitor and manage site traffic to ensure consistent growth.
ASSUMPTION: This role requires a strong analytical mindset and the ability to translate complex data into actionable insights. The ideal candidate will have experience working with data-driven growth strategies and a proven track record of driving results through funnels.
🎯 Required Qualifications
Education:
- Bachelor's degree in Business, Marketing, Computer Science, or related field; an MBA is a plus.
Experience:
- 8-12 years of relevant experience in an enterprise software development environment.
- 4+ years of experience as a Growth Product Manager, preferably with experience in privacy or content-platform sectors.
- Proven track record of leading growth initiatives within a SaaS environment.
- Experience managing product roadmaps and documenting goals and themes for growth initiatives.
- Proven ability to develop growth strategies and successfully communicate recommendations to executive management.
- Solid technical knowledge of SEO best practices and tools for keyword research and content optimization.
- Experience with analytics tools (e.g., Google Analytics) and marketing automation platforms (e.g., Marketo).
- Recent experience using an Agile/Scrum methodology to build world-class software.
- Robust problem-solving skills and the ability to know when it's necessary to roll up one's sleeves to get the job done.
- Skilled at working proficiently with cross-functional teams, and influencing conversations to drive positive outcomes for the product and the business.
- Proficiency in using product management tools including Jira, Aha!, Figma, or similar.
Preferred Qualifications:
- Product management and delivery experience in a larger organization (>2,000 employees).
- Growth experience with B2B2C platforms and content services.
- Demonstrated success in implementing product-led growth strategies that significantly increased conversion rates.
💰 Compensation & Benefits
Salary Range:
- For California, Colorado, Connecticut, Nevada, New York, Rhode Island, and Washington-based candidates: the annual base pay range for this role is $139,725 - $209,587.50 USD. Within this range, individual pay is determined by several factors, including location, job-related skills, work experience, and relevant education and/or training.
Benefits:
- Comprehensive healthcare coverage
- Flexible PTO
- Equity stock options
- Annual performance bonus opportunities
- Retirement account support
- 14+ weeks of paid parental leave
- Career development opportunities
- Company-paid privacy certification exam fees
Working Hours:
- This role follows a standard full-time work arrangement with a 40-hour workweek.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development
Company Size: 1,001-5,000 employees
Founded: 2003
Company Description: OneTrust’s mission is to enable the responsible use of data and AI. Our platform simplifies the collection of data with consent and preferences, automates the governance of data with integrated risk management across privacy, security, IT/tech, third-party, and AI risk, and activates the responsible use of data by applying and enforcing data policies across the entire data estate and lifecycle. OneTrust supports seamless collaboration between data teams and risk teams to drive rapid and trusted innovation. Recognized as a market pioneer and leader, OneTrust boasts over 300 patents and serves more than 14,000 customers globally, ranging from industry giants to small businesses.
Company Specialties: Privacy Impact Assessment Automation, Data Mapping Automation, Cookie Compliance, Website Scanning, Vendor Risk Management, Privacy Management, Readiness Assessments, Subject Access Requests, Incident Management, GDPR Readiness, Data Privacy Readiness, Data Privacy Accountability, Data Privacy Management, Breach Management, DPIA Automation, IAB TCF, Consent Management, GRC, Preferences and Consent, Third-Party Risk Management, Audit and Compliance, CMP, CCPA, GDPR, LGPD, ISO 27001, and AI Governance
📊 Role Analysis
Career Level: Mid-Senior level role, reporting directly to the Head of Product or a similar executive.
Reporting Structure: This role may have direct reports, including product managers, analysts, or other growth-focused team members.
Work Arrangement: Hybrid work arrangement, with a mix of remote and on-site work required. The specific balance between remote and on-site work will be determined based on the needs of the role and the preferences of the candidate.
Growth Opportunities: This role offers opportunities for career progression within the product management track, potentially leading to senior leadership positions within the product organization or other related departments.
🌍 Location & Work Environment
Office Type: Hybrid office environment, with a mix of remote and on-site work required.
Office Location(s): OneTrust's global offices include Atlanta, Georgia (headquarters); London, UK; Bengaluru, India; Melbourne, Australia; New York, NY; San Francisco, CA; Munich, Germany; Paris, France; Madrid, Spain; Chicago, IL; Singapore; Toronto, ON; and Amsterdam, NL.
Geographic Context: Atlanta, Georgia, offers a diverse and vibrant cultural scene, with a cost of living that is generally lower than other major US cities. The city is home to a thriving tech industry, with numerous startups and established companies calling it home.
Work Schedule: The work schedule for this role is expected to be standard full-time hours, with some flexibility for remote work. The specific work schedule will be determined based on the needs of the role and the preferences of the candidate.
💼 Interview & Application Insights
Typical Process:
1. Online application review
2. Phone or video screening
3. In-depth behavioral and technical interviews with relevant stakeholders
4. Final round interviews with senior leadership or hiring managers
Key Assessment Areas:
- Problem-solving skills and analytical thinking
- Strategic planning and execution of growth initiatives
- Knowledge of SEO best practices and tools
- Experience with analytics tools and marketing automation platforms
- Ability to work effectively with cross-functional teams
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role.
- Showcase your understanding of OneTrust's products and the DataGuidance platform.
- Demonstrate your ability to drive results through data-driven strategies and funnels.
- Prepare for behavioral interview questions that focus on your problem-solving skills, strategic planning, and experience with growth initiatives.
ATS Keywords: Growth strategy, conversion optimization, product-led growth, SEO, content roadmap, pipeline management, automation initiatives, partnerships strategy, analytics and metrics, competitive analysis, customer advocacy, site management, problem-solving, cross-functional collaboration, data-driven strategies, funnel optimization, user acquisition, user retention, A/B testing, user feedback, user experience, platform effects, content optimization, keyword research, marketing automation, data analysis, stakeholder communication, strategic planning, growth initiatives, product management, software development, SaaS environment, privacy sector, content-platform sector, product roadmaps, growth strategies, executive communication, SEO best practices, analytics tools, marketing automation platforms, Agile/Scrum methodology, cross-functional teams, hybrid work arrangement, remote work, on-site work, career progression, product management track, senior leadership positions, product organization, related departments, geographic context, cultural scene, cost of living, tech industry, interview process, behavioral interviews, technical interviews, senior leadership, hiring managers, problem-solving skills, strategic planning, growth initiatives, data-driven strategies, funnel optimization, user acquisition, user retention, A/B testing, user feedback, user experience, platform effects, content optimization, keyword research, marketing automation, data analysis, stakeholder communication, strategic planning, growth initiatives, product management, software development, SaaS environment, privacy sector, content-platform sector, product roadmaps, growth strategies, executive communication, SEO best practices, analytics tools, marketing automation platforms, Agile/Scrum methodology, cross-functional teams, hybrid work arrangement, remote work, on-site work, career progression, product management track, senior leadership positions, product organization, related 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work arrangement, remote work, on-site work, career progression, product management track, senior leadership positions, product organization, related departments, geographic context, cultural scene, cost of living, tech industry, interview process, behavioral interviews, technical interviews, senior leadership, hiring managers, problem-solving skills, strategic planning, growth initiatives, data-driven strategies, funnel optimization, user acquisition, user retention, A/B testing, user feedback, user experience, platform effects, content optimization, keyword research, marketing automation, data analysis, stakeholder communication, strategic planning, growth initiatives, product management, software development, SaS environment, privacy sector, content-platform sector, product roadmaps, growth strategies, executive communication, SEO best practices, analytics tools, marketing automation platforms, Agile/Scrum methodology, cross-functional teams, hybrid work arrangement, remote work, on-site work, career progression, product management track, senior leadership positions, product organization, related departments, geographic context, cultural scene, cost of living, tech industry, interview process, behavioral interviews, technical interviews, senior leadership, hiring managers, problem-solving skills, strategic planning, growth initiatives, data-driven strategies, funnel optimization, user acquisition, user retention, A/B testing, user feedback, user experience, platform effects, content optimization, keyword research, marketing automation, data analysis, stakeholder communication, strategic planning, growth initiatives, product management, software development, SaS environment, privacy sector, content-platform sector, product roadmaps, growth strategies, executive communication, SEO best practices, analytics tools, marketing automation platforms, Agile/Scrum methodology, cross-functional teams, hybrid work arrangement, remote work, on-site work, career progression, product management track, senior leadership positions, product organization, related departments, geographic context, cultural scene, cost of living, tech industry, interview process, behavioral interviews, technical interviews, senior leadership, hiring managers, problem-solving skills, strategic planning, growth initiatives, data-driven strategies, funnel optimization, user acquisition, user retention, A/B testing, user feedback, user experience, platform effects, content optimization, keyword research, marketing automation, data analysis, stakeholder communication, strategic planning, growth initiatives, product management, software development, SaS environment, privacy sector, content-platform sector, product roadmaps, growth strategies, executive communication, SEO best practices, analytics tools, marketing automation platforms, Agile/Scrum methodology, cross-functional teams, hybrid work arrangement, remote work, on-site work, career progression, product management track, senior leadership positions, product organization, related departments, geographic context, cultural scene, cost of living, tech industry, interview process, behavioral interviews, technical interviews, senior leadership, hiring managers, problem-solving skills, strategic planning, growth initiatives, data-driven strategies, funnel optimization, user acquisition, user retention, A/B testing, user feedback, user experience, platform effects, content optimization, keyword research, marketing automation, data analysis, stakeholder communication, strategic planning, growth initiatives, product management, software development, SaS environment, privacy sector, content-platform sector, product roadmaps, growth strategies, executive communication, SEO best practices, analytics tools, marketing automation platforms, Agile/Scrum methodology, cross-functional teams, hybrid work arrangement, remote work, on-site work, career progression, product management track, senior leadership positions, product organization, related departments, geographic context, cultural scene, cost of living, tech industry, interview process, behavioral interviews, technical interviews, senior leadership, hiring managers, problem-solving skills, strategic planning, growth initiatives, data-driven strategies, funnel optimization, user acquisition, user retention, A/B testing, user feedback, user experience, platform effects, content optimization, keyword research, marketing automation, data analysis, stakeholder communication, strategic planning, growth initiatives, product management, software development, SaS environment, privacy sector, content-platform sector, product roadmaps, growth strategies, executive communication, SEO best practices, analytics tools, marketing automation platforms, Agile/Scrum methodology, cross-functional teams, hybrid work arrangement, remote work, on-site work,
