Senior Growth Specialist (GCR)

📌 Core Information

🔹 Job Title: Senior Growth Specialist (GCR)

🔹 Company: WATI.io

🔹 Location: Hong Kong

🔹 Job Type: Full-time

🔹 Category: IT Services and IT Consulting

🔹 Date Posted: May 21, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote (Global)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing performance marketing strategies to drive user acquisition and revenue growth in Greater China.
• Collaborating with cross-functional teams to optimize marketing funnels and ensure alignment on growth targets.
• Analyzing campaign data and user behavior to optimize customer acquisition cost (CAC), return on ad spend (ROAS), click-through rates (CTR), and conversion rates.
• Localizing and adapting global marketing strategies to resonate with the target audience in the Greater China region.
• Monitoring key performance indicators (KPIs) and generating insightful performance reports.

ASSUMPTION: This role requires a strong understanding of the digital environment, user behavior, and key online platforms in China/Greater China Region. Candidates should have experience running localized campaigns and working across languages/cultures.

📋 Key Responsibilities

✅ Develop and execute performance marketing strategies across diverse channels, including Meta (Facebook/Instagram), Google Ads, and relevant Chinese platforms such as WeChat Ads, Douyin, and Xiaohongshu.

✅ Drive data-driven growth by establishing robust tracking mechanisms, analyzing campaign data, and identifying key insights to optimize CAC, ROAS, CTR, and conversion rates.

✅ Master funnel optimization and attribution by owning the data attribution process, implementing A/B tests, and optimizing growth experiments across ad creatives, landing pages, website flows, and in-product experiences.

✅ Collaborate with the broader GCR team to understand regional market nuances, cultural sensitivities, and local user behavior, translating global marketing strategies into effective localized campaigns and messaging.

✅ Monitor and report on key performance indicators (KPIs), highlighting successes, identifying areas for improvement, and providing data-backed recommendations to stakeholders.

✅ Work seamlessly with Product, Sales, and Customer Success teams to ensure alignment on growth targets, product adoption, and customer retention strategies within the GCR market.

✅ Support the GCR team on diverse marketing projects, including potential involvement in events, content, and PR, to maintain a unified brand presence.

ASSUMPTION: This role requires strong analytical skills and proficiency in Google Analytics, Meta Ads Manager, Excel, and ideally data visualization tools (e.g., Tableau, Looker).

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).

Experience: 4+ years of hands-on experience in growth marketing or performance marketing, ideally in a SaaS, tech, or startup environment.

Required Skills:

• Proven track record of managing paid acquisition campaigns and delivering ROI-positive results.
• Strong analytical mindset and exceptional data interpretation skills.
• Solid understanding of the digital environment, user behavior, and key online platforms in China/Greater China Region.
• Experience running localized campaigns and working across languages/cultures.
• Excellent written and verbal communication skills with the ability to clearly present data insights and recommendations.

Preferred Skills:

• Experience with WhatsApp Business or CPaaS tools.
• Familiarity with Chinese ad platforms (e.g., WeChat, Baidu, Bilibili, Douyin).
• Chinese language proficiency (Mandarin) is a plus.
• Previous experience scaling marketing in a cross-border SaaS company.

ASSUMPTION: Candidates should thrive in fast-paced, remote, global teams and have excellent collaboration skills.

💰 Compensation & Benefits

Salary Range: HKD 600,000 - HKD 800,000 per annum (Estimated, based on industry standards for a Senior Growth Specialist role in Hong Kong with 5-10 years of experience)

Benefits:

• Remote-first work environment with flexible working arrangements.
• Opportunities for career growth in a fast-growing global company.
• Backed by top-tier investors and trusted by global brands.

Working Hours: Full-time (40 hours per week), with flexibility for remote work.

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Growth Specialist role in Hong Kong with 5-10 years of experience. Actual compensation may vary based on the candidate's qualifications and the company's internal salary structure.

📌 Applicant Insights

🔍 Company Context

Industry: IT Services and IT Consulting, with a focus on business messaging solutions for SMBs and large enterprises.

Company Size: 51-200 employees, which means a mid-sized company structure with opportunities for growth and impact.

Founded: 2019, with a brief history of rapid growth and expansion in the business messaging space.

Company Description:

• WATI is a rapidly growing CPaaS (Communication Platform as a Service) that offers innovative business messaging solutions for both SMBs and large enterprises, with a mission to simplify business communication starting with WhatsApp.
• Backed by global investors Sequoia, DST Global, and Tiger Global, WATI proudly stands as Shopify’s first investment in Asia and one of the industry's top Meta BSPs (Business Solution Providers).
• Serving 12,000+ customers across 100+ countries, WATI is a remote-first company that prioritizes adaptability and inclusivity, with a talented team spanning the globe and working collaboratively to drive innovation and empower businesses through WhatsApp.

Company Specialties:

• Customer Support
• Chatbot
• WhatsApp API
• WhatsApp Business
• Lead Generation
• Notification
• Business Messaging
• WhatsApp Business API
• Chat Automation
• Enterprise Solutions
• CPaaS
• SaaS
• WhatsApp
• Customer Services
• Customer Experience
• Conversational AI
• and Bulk Broadcast

Company Website: wati.io

ASSUMPTION: WATI's focus on business messaging solutions and its rapid growth present an exciting opportunity for candidates seeking to make an impact in a dynamic, global environment.

📊 Role Analysis

Career Level: Senior, with the opportunity to lead growth initiatives and collaborate with cross-functional teams.

Reporting Structure: This role reports directly to the Growth Team Lead and works closely with Product, Sales, and Customer Success teams.

Work Arrangement: Remote (Global), with flexible working arrangements and the opportunity to work from Hong Kong or other global locations.

Growth Opportunities:

• As WATI continues to expand, there will be opportunities for the right candidate to grow within the Growth team or explore other areas of the business.
• The company's focus on innovation and customer success creates an environment where employees can develop new skills and take on additional responsibilities.
• WATI's global presence offers opportunities for candidates to work on international projects and gain exposure to diverse markets.

ASSUMPTION: This role offers a unique opportunity for candidates to drive growth in the Greater China region and make a significant impact on the company's overall success.

🌍 Location & Work Environment

Office Type: Remote-first, with the option to work from WATI's Hong Kong office or other global locations.

Office Location(s): Hong Kong, with global team members working remotely from various locations.

Geographic Context:

• Hong Kong is a major global financial hub with a vibrant business ecosystem, offering numerous opportunities for networking and professional growth.
• The city's strategic location in Asia makes it an ideal base for driving growth in the Greater China region.
• Hong Kong's multicultural environment provides an inclusive and diverse work environment for employees.

Work Schedule: Full-time (40 hours per week), with flexibility for remote work and the ability to work asynchronously with global team members.

ASSUMPTION: WATI's remote-first work environment offers candidates the opportunity to work from Hong Kong or other global locations, providing flexibility and the ability to balance work and personal life.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the Workable platform.
• Phone or video screen with the Growth Team Lead to discuss the role and assess cultural fit.
• In-depth interview with the Growth Team Lead and other team members to evaluate skills, experience, and alignment with the company's mission and values.
• Final interview with the CEO or another senior leader to discuss the role's fit within the company's broader growth strategy.

Key Assessment Areas:

• Data analysis and interpretation skills.
• Campaign management and optimization experience.
• Understanding of the digital environment and user behavior in the Greater China region.
• Cultural sensitivity and adaptability in a global work environment.

Application Tips:

• Tailor your resume and cover letter to highlight your experience with performance marketing, data analysis, and campaign optimization, with a focus on the Greater China region.
• Prepare examples of successful campaigns you've managed and the data-driven insights that led to their success.
• Demonstrate your understanding of WATI's business and the opportunity for growth in the Greater China region.

ATS Keywords: Performance Marketing, Data Analysis, Funnel Optimization, Attribution, Localization, Collaboration, Communication, Campaign Management, User Acquisition, ROI Management, A/B Testing, Growth Marketing, SaaS, Chinese Platforms, Google Analytics, Meta Ads Manager

ASSUMPTION: WATI's interview process is designed to assess candidates' skills, experience, and cultural fit, with a focus on data-driven decision-making and collaboration.

🛠️ Tools & Technologies

• Google Analytics
• Meta Ads Manager
• Excel
• Data visualization tools (e.g., Tableau, Looker)
• Chinese ad platforms (e.g., WeChat, Baidu, Bilibili, Douyin)

ASSUMPTION: This role requires proficiency in Google Analytics, Meta Ads Manager, Excel, and ideally data visualization tools. Familiarity with Chinese ad platforms is a plus.

👔 Cultural Fit Considerations

Company Values:

• Innovation: WATI prioritizes continuous learning and improvement, encouraging employees to explore new ideas and approaches.
• Customer Success: WATI is committed to helping its customers achieve their business goals through effective communication and collaboration.
• Global Mindset: WATI values diversity and inclusion, fostering a work environment where employees from different backgrounds can thrive.

Work Style:

• Data-driven: WATI makes decisions based on data and analytics, with a focus on continuous improvement and optimization.
• Collaborative: WATI encourages cross-functional collaboration and teamwork, with a focus on achieving common goals.
• Adaptable: WATI values flexibility and adaptability, with a willingness to pivot and change course as needed.

Self-Assessment Questions:

• How have you adapted global marketing strategies to resonate with local audiences in the past?
• Can you provide an example of a successful data-driven campaign you've managed, and how you optimized it for better performance?
• How do you approach working with remote, global teams, and managing time zones?

ASSUMPTION: WATI's company values and work style emphasize data-driven decision-making, collaboration, and adaptability, with a focus on continuous learning and improvement.

⚠️ Potential Challenges

• Managing multiple marketing channels and platforms simultaneously may require strong organizational skills and time management.
• Working in a remote, global team may present challenges in communication and collaboration, requiring adaptability and cultural sensitivity.
• Driving growth in the Greater China region may require a deep understanding of local market nuances and cultural sensitivities.
• Balancing the need for data-driven decision-making with the need for quick action and adaptability may present challenges in a fast-paced, dynamic environment.

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, cultural sensitivity, and a data-driven approach to decision-making.

📈 Similar Roles Comparison

• This role differs from related positions in its focus on driving growth in the Greater China region, requiring a deep understanding of local market nuances and cultural sensitivities.
• Industry-specific context: The business messaging space is rapidly evolving, with new platforms and technologies emerging constantly. Candidates should be comfortable working in a dynamic, fast-paced environment.
• Career path comparison: This role offers the opportunity to lead growth initiatives and collaborate with cross-functional teams, with potential growth opportunities in the Growth team or other areas of the business.

ASSUMPTION: This role offers a unique opportunity for candidates to drive growth in the Greater China region and make a significant impact on the company's overall success.

📝 Sample Projects

• Developing and executing a performance marketing strategy for WeChat Ads to drive user acquisition in mainland China.
• Analyzing campaign data and user behavior to optimize CAC, ROAS, CTR, and conversion rates for Google Ads in Hong Kong.
• Collaborating with the Product team to optimize the in-product experience and improve conversion rates for WhatsApp Business users in Taiwan.

ASSUMPTION: These sample projects illustrate the data-driven, collaborative, and adaptable nature of the role, with a focus on driving growth and optimizing performance in the Greater China region.

❓ Key Questions to Ask During Interview

• Can you describe the current state of the Greater China market for business messaging solutions, and how WATI is positioned within that market?
• How does WATI approach collaboration with cross-functional teams, and what opportunities are there for growth and impact in this role?
• What are the key challenges facing WATI's growth in the Greater China region, and how can this role address them?
• How does WATI support the professional development and growth of its employees, and what opportunities are there for advancement within the Growth team or other areas of the business?
• What is WATI's approach to work-life balance, and how does it support employees working remotely in different time zones?

ASSUMPTION: These questions are designed to assess WATI's growth strategy, company culture, and opportunities for professional development and growth within the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link.
• Tailor your resume and cover letter to highlight your experience with performance marketing, data analysis, and campaign optimization, with a focus on the Greater China region.
• Prepare examples of successful campaigns you've managed and the data-driven insights that led to their success.
• Demonstrate your understanding of WATI's business and the opportunity for growth in the Greater China region.
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.