Senior Influencer Manager

📌 Core Information 🔹 Job Title: Senior Influencer Manager 🔹 Company: DEPT® 🔹 Location: Multiple Locations (See Below) 🔹 Job Type: Hybrid 🔹 Category: Marketing & Advertising 🔹 Date Posted: April 29, 2025 🔹 Experience Level: Mid-Senior (5-10 years) 🚀 Job Overview Key aspects of this role include: - Designing, executing, and leading influencer strategies and campaigns for clients. - Managing relationships with social media creators and influencers. - Collaborating with creative, production, and analytics teams to round out the agency proposition. - Working directly with senior clients to understand their vision and needs for influencer marketing programs. - Advising and consulting with account/project management teams on level of effort for new business. - Presenting the creator & influencer offering to new prospects. - Owning and authoring talent recap reports for clients. ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively with various teams and stakeholders. 📋 Key Responsibilities 🔅 Client engagement and management - Work directly with senior clients to understand their vision and needs for influencer marketing programs. - Advise and consult with account/project management teams on level of effort for new business. - Present the creator & influencer offering to new prospects. - Partner with production and creative teams to infuse creator thinking into overarching concepts and pitches. - Own and author talent recap reports for clients. 🔅 Outreach and Talent sourcing - Collaborate on creative brief creation for talent. - Brief talent on specific projects and answer any questions. - Source new, diverse, and innovative creators. - Present casting recommendations to brands based off data and creative strategy. - Manage initial outreach and ongoing communication. - Maintain positive and communicative relationships. - Maintain internal talent databases and trackers. - Establish and maintain relationships with key talent agencies and talent managers. 🔅 Project Management - Coordinate all final deliveries and manage timelines efficiently. - Distribute all necessary briefs. - Client facing communication. - Organize all legal and financial paperwork. 🔅 Team Management & Mentorship - Responsible for career development for at least one coordinator. - Work with senior team members to discuss team growth and new hires. - Mentorship of junior team members. - Create coalitions across departments and define ways of working. - Constantly think of ways to improve the process. - Identify trainings for junior team members to learn and grow. 🔅 Third Party Management - Develop and update roster of preferred talent and partnerships. - Distribute contracts and manage talent negotiations. - Frequent communication with legal teams. - Develop and maintain relationships with key talent agencies and representatives. 🔅 Finance Management - Distribute budgets accordingly across campaigns. - Act as a mediator between legal and talent management. - See through the invoicing process. ASSUMPTION: This role requires strong organizational skills with the ability to multitask, detail-oriented with attention to schedules and timelines, and maintenance of records and materials. Basic knowledge/understanding of measurement tools (CreatorIQ and Tagger) is also beneficial. 🎯 Required Qualifications Education: - Bachelor's degree in Marketing, Advertising, Communications, or a related field. Experience: - At least 4+ years of work experience in casting, influencer marketing, or related social media field. - Knowledge of all major social platforms (TikTok, Meta, YouTube, Pinterest, Twitter, Snapchat). - Experience working in a marketing, advertising, or talent agency setting. - Experience working directly with clients and brands. - Experience navigating creator partnerships. - Extensive experience casting and vetting creators. - Experience working in a social media based role. - Familiarity with contracts or legal communication. - Strong communication skills. - Knowledge of the expanding creator landscape. - Knowledge of creator and influencer performance benchmarks and metrics. - Experience managing production elements of an influencer or creator campaign. - Experience managing and coordinating projects in a fast-paced environment. - Experience working on international campaigns and sourcing and working with non-US-based talent. - Strong organizational skills with the ability to multitask, detail-oriented with attention to schedules and timelines, and maintenance of records and materials. Required Skills: - Influencer Marketing - Client Engagement - Project Management - Team Management - Talent Sourcing - Communication Skills - Social Media - Contract Negotiation - Budget Management - Creative Strategy - Analytics - Mentorship - Organizational Skills - Fast-Paced Environment - Diversity - Inclusion Preferred Skills: - Basic knowledge/understanding of measurement tools (CreatorIQ and Tagger). - Experience owning and managing talent budgets and pricing strategies. ASSUMPTION: Candidates should have a proven track record in influencer marketing, strong communication skills, and the ability to work effectively with various teams and stakeholders. 💰 Compensation & Benefits Salary Range: - Salt Lake City, UT: $83,700 - $120,000 USD - Denver, CO: $87,100 - $120,000 USD - Atlanta, GA: $87,100 - $120,000 USD - Chicago, IL: $87,100 - $120,000 USD - Boston, MA; Newburyport, MA: $87,100 - $120,000 USD - New York, NY: $87,100 - $120,000 USD - San Diego, CA; Los Angeles, CA: $87,100 - $120,000 USD Benefits: - Healthcare, Dental, and Vision coverage - 401k plan, plus matching - PTO - Paid Company Holidays - Parental Leave Working Hours: 40 hours per week, with flexibility for remote work. ASSUMPTION: The salary range provided is an estimate based on industry standards for this role, experience level, and location. The actual salary may vary based on the candidate's qualifications and the company's internal compensation structure. 📌 Applicant Insights 🔍 Company Context Industry: Advertising Services Company Size: 1,001-5,000 employees Founded: 2006 Company Description: - DEPT® is a pioneering technology and marketing services company that creates end-to-end digital experiences for brands such as Google, KFC, Philips, Audi, Twitch, Patagonia, eBay and more. - Our team of 4,000+ digital specialists across 30+ locations on 5 continents delivers pioneering work on a global scale with a boutique culture. - We are committed to making a positive impact on the planet and since 2021 have been Climate Neutral and B Corporation certified. Company Specialties: - Digital Craftmanship - Campaigns - Social - Data Driven Marketing - B2B Marketing - Digital Marketing - Creativity - Technology - Strategy - Digital - Brand - Advertising - Design - Data - Intelligence - Organization - UX - Agency - Content - Digital Products - and AI Company Website: DEPT® ASSUMPTION: DEPT® is a fast-growing, innovative company with a strong focus on technology and data-driven marketing. They value creativity, collaboration, and continuous learning. 📊 Role Analysis Career Level: Mid-Senior (5-10 years) Reporting Structure: - This role reports directly to the Head of Influencer Marketing or a similar title. - The role may oversee one or more influencer coordinators. Work Arrangement: - This is a hybrid role with an expectation of working on-site 3 days a week, depending on the location. - Remote work is available, but candidates must be located within 50 miles of the specified office locations. Growth Opportunities: - This role offers opportunities for career growth within the influencer marketing team and the broader agency. - There may be opportunities to lead larger teams or take on more strategic responsibilities as the agency expands. ASSUMPTION: This role offers a unique opportunity to grow within a dynamic and innovative agency, with potential for career advancement as the company continues to expand. 🌍 Location & Work Environment Office Type: Hybrid (3 days on-site per week) Office Location(s): - Salt Lake City, UT - Denver, CO - Atlanta, GA - Chicago, IL - Boston, MA - Newburyport, MA - New York, NY - San Diego, CA - Los Angeles, CA Geographic Context: - Salt Lake City, UT: Known for its outdoor recreation, cultural attractions, and growing tech industry. - Denver, CO: Known for its urban lifestyle, cultural attractions, and outdoor recreation opportunities. - Atlanta, GA: Known for its vibrant music scene, cultural attractions, and growing tech industry. - Chicago, IL: Known for its iconic architecture, cultural attractions, and diverse neighborhoods. - Boston, MA: Known for its historic sites, cultural attractions, and strong academic institutions. - Newburyport, MA: Known for its coastal location, historic architecture, and art scene. - New York, NY: Known for its fast-paced lifestyle, cultural attractions, and diverse neighborhoods. - San Diego, CA: Known for its beaches, mild climate, and growing tech industry. - Los Angeles, CA: Known for its entertainment industry, cultural attractions, and diverse neighborhoods. Work Schedule: - The work schedule is typically Monday-Friday, with flexibility for remote work. - The role may require occasional evening or weekend work to accommodate client needs. ASSUMPTION: The work environment is fast-paced and dynamic, with a strong focus on collaboration and innovation. The role may require flexibility to accommodate client needs and project deadlines. 💼 Interview & Application Insights Typical Process: - Phone or video screen with the hiring manager or HR representative. - In-depth interview with the hiring manager and/or other team members. - Final interview with the Head of Influencer Marketing or a similar title. - Background check and reference check. Key Assessment Areas: - Influencer marketing strategy and campaign development. - Client management and communication skills. - Project management and organizational skills. - Team management and mentorship skills. - Cultural fit and alignment with company values. Application Tips: - Tailor your resume and cover letter to highlight your relevant experience and skills for this role. - Prepare examples of successful influencer marketing campaigns you've worked on, including data-driven results. - Research the company and its clients to demonstrate your understanding of their brand and industry. - Practice your communication and presentation skills, as these are crucial for this role. ATS Keywords: - Influencer Marketing - Social Media - Creator Partnerships - Campaign Management - Client Engagement - Project Management - Team Management - Communication Skills - Contract Negotiation - Budget Management - Creative Strategy - Analytics - Mentorship - Organizational Skills - Fast-Paced Environment - Diversity - Inclusion ASSUMPTION: The interview process is designed to assess your skills and cultural fit for the role. Be prepared to discuss your experience with influencer marketing, client management, and project management, as well as your ability to work effectively in a fast-paced, collaborative environment. 🛠️ Tools & Technologies - CreatorIQ - Tagger - Social media platforms (TikTok, Meta, YouTube, Pinterest, Twitter, Snapchat) - Project management tools (e.g., Asana, Trello, Jira) - Microsoft Office Suite (Word, Excel, PowerPoint) - Google Workspace (Gmail, Google Drive, Google Docs) ASSUMPTION: The tools and technologies listed are not exhaustive, and the company may use additional tools and platforms as needed. 👔 Cultural Fit Considerations Company Values: - Pioneering: We are always looking for new ways to innovate and push boundaries. - Collaborative: We believe in the power of teamwork and collective intelligence. - Open: We foster an open and transparent work environment. - Responsible: We take responsibility for our actions and their impact. - Inclusive: We value diversity and foster an inclusive work environment. Work Style: - Fast-paced and dynamic, with a strong focus on collaboration and innovation. - Results-driven, with a focus on delivering high-quality work on tight deadlines. - Open and transparent, with a culture of continuous learning and improvement. Self-Assessment Questions: - How do you align with the company's value of being pioneering, and what specific examples can you provide from your past experiences? - How do you handle working in a fast-paced, dynamic environment, and what strategies do you use to manage your time and priorities? - How do you approach building and maintaining relationships with key talent agencies and talent managers, and what specific strategies have you used in the past? ASSUMPTION: DEPT® values candidates who are proactive, innovative, and able to thrive in a fast-paced, collaborative environment. They look for individuals who are passionate about their work, committed to continuous learning, and dedicated to delivering high-quality results. ⚠️ Potential Challenges - The role may require occasional travel to meet with clients or attend industry events. - The work environment can be fast-paced and demanding, with tight deadlines and high expectations. - The role may require working with a diverse range of clients, each with their unique needs and expectations. 📈 Similar Roles Comparison - Role Differences: - This role focuses on influencer marketing strategy and campaign development, while related roles may focus more on execution or specific aspects of influencer marketing. - This role requires strong client management and communication skills, while related roles may have a stronger focus on internal team management or project management. - Industry Context: - The influencer marketing industry is rapidly evolving, with new platforms and trends emerging constantly. This role requires a strong understanding of the industry and the ability to adapt to change. - The role involves working with a diverse range of clients, each with their unique needs and expectations. This requires strong communication and project management skills to ensure client satisfaction. - Career Path Comparison: - This role offers opportunities for career growth within the influencer marketing team and the broader agency. - Related roles may offer opportunities for career advancement in specific areas of influencer marketing or within the broader agency structure. ASSUMPTION: This role offers a unique opportunity to grow within a dynamic and innovative agency, with potential for career advancement as the company continues to expand. However, it also presents challenges related to the fast-paced nature of the work environment and the diverse range of clients and projects. 📝 Sample Projects - Project Example 1: Developing and executing a TikTok influencer campaign for a major consumer brand, including casting, briefing, and managing talent relationships. - Project Example 2: Collaborating with a creative team to develop an integrated influencer marketing strategy for a B2B tech company, including content creation, comms, and event planning. - Project Example 3: Managing a team to deliver a large-scale influencer marketing program for a global entertainment brand, including talent sourcing, project management, and final delivery. ASSUMPTION: These project examples are intended to illustrate the scope and complexity of the work required for this role. The specific projects and tasks may vary depending on the client and the agency's priorities. ❓ Key Questions to Ask During Interview - What are the biggest challenges facing the influencer marketing team currently, and how does this role contribute to addressing them? - How does the agency support the professional development and growth of its employees? - What are the key priorities for the influencer marketing team in the first 90 days of this role? - How does the agency measure the success of its influencer marketing campaigns, and what metrics are most important for this role? - What is the agency's approach to working with international talent, and how does this role contribute to that strategy? ASSUMPTION: These interview questions are designed to help you understand the specific challenges and priorities of the role, as well as the agency's approach to professional development and growth. They also provide an opportunity to demonstrate your understanding of the industry and your ability to contribute to the team's success. 📌 Next Steps for Applicants To apply for this position: - Submit your application through the provided link: https://job-boards.greenhouse.io/dept/jobs/6812259 - Tailor your resume and cover letter to highlight your relevant experience and skills for this role. - Prepare examples of successful influencer marketing campaigns you've worked on, including data-driven results. - Research the company and its clients to demonstrate your understanding of their brand and industry. - Practice your communication and presentation skills, as these are crucial for this role. - Follow up with the hiring manager or HR representative after your interview to express your interest in the role and reiterate your qualifications. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.