Senior Influencer Manager

📌 Core Information

🔹 Job Title: Senior Influencer Manager

🔹 Company: St Trinity | Liviti

🔹 Location: Bangalore, Karnātaka, India

🔹 Job Type: Full-time

🔹 Category: Marketing & Communications

🔹 Date Posted: June 9, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing a comprehensive influencer strategy across multiple markets
• Collaborating with internal stakeholders and external partners to define influencer roles, goals, and KPIs
• Building and maintaining strong relationships with social-first influencers and content creators
• Conducting in-depth research into audience behaviors, preferences, and influencer trends
• Deploying timely influencer campaigns that drive engagement and align with brand goals

ASSUMPTION: This role requires a strategic mindset, excellent communication skills, and a deep understanding of the influencer marketing landscape. The ideal candidate will have experience working with a wide range of influencers and content creators, as well as a proven track record of driving successful campaigns.

📋 Key Responsibilities

✅ Strategic Development: Lead the creation and execution of a comprehensive influencer strategy, collaborating with internal stakeholders to define influencer roles, goals, and KPIs.

✅ Talent Collaboration: Build and maintain strong relationships with social-first influencers and content creators, advising on creative deliverables and coordinating timelines.

✅ Agency Coordination: Evaluate and manage influencer agencies, supporting the development of briefs, guidelines, and campaign protocols.

✅ Trend & Audience Insights: Conduct in-depth research into audience behaviors, preferences, and influencer trends to guide selection and content planning.

✅ Content Activation: Identify and respond to social trends and cultural moments, deploying timely influencer campaigns that drive engagement.

✅ Campaign Oversight: Monitor, manage, and analyze influencer campaigns using tools such as CreatorIQ and Sprinklr, delivering insights and performance reports.

✅ Best Practice Alignment: Offer guidance on influencer strategies to ensure alignment with brand messaging, campaign goals, and global standards.

✅ Innovation & Tools: Stay ahead of industry developments, adopting new platforms and technologies to improve influencer program efficiency and impact.

✅ Ecosystem Partnerships: Develop strategic partnerships with key players in the influencer space—including agencies, platforms, and talent networks.

ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to manage multiple projects simultaneously. The ideal candidate will be comfortable working in a fast-paced environment and able to adapt to changing priorities.

🎯 Required Qualifications

Education: Bachelor’s Degree in Marketing, Communications, Media, or a related field.

Experience: 8+ years of experience in social or digital media, with a focus on influencer marketing.

Required Skills:

• Proven ability to lead large-scale and bespoke influencer collaborations
• Excellent communication, negotiation, and relationship-building skills
• Strong attention to detail and ability to manage multiple projects simultaneously
• Passion for pop culture, social trends, and digital communities
• Proficiency with tools such as Sprinklr, CreatorIQ, or similar influencer management and social listening platforms

Preferred Skills:

• Experience working with global brands and managing international influencer campaigns
• Fluency in multiple languages

ASSUMPTION: While a Bachelor's degree is required, the ideal candidate will also have relevant industry experience and a strong portfolio of successful influencer marketing campaigns.

💰 Compensation & Benefits

Salary Range: INR 25-35 lakhs per annum (Estimated based on industry standards for a senior role in influencer marketing in Bangalore)

Benefits:

• Flexible Working Arrangements
• Remote-Friendly Environment
• Supportive Work Culture
• Opportunities for Global Strategy Development

Working Hours: Full-time (40 hours per week, with flexibility for remote work)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior role in influencer marketing in Bangalore. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Real Estate (with a focus on influencer marketing for the wedding and lifestyle space)

Company Size: 51-200 employees (Small to mid-sized company, offering opportunities for growth and impact)

Founded: 2015 (Established company with a history of success in the real estate industry)

Company Description:

• Wedded Wonderland is the leading voice in the wedding and events industry, celebrated for its influence in content, community, and digital innovation.
• The company is redefining how modern audiences engage with brands through meaningful storytelling, creative campaigns, and trend-forward experiences.
• St Trinity | Liviti is a property-focused company with a strong commitment to delivering quality advice and market insights to both developers and individual customers.

Company Specialties:

• Feasibility and financial modelling
• Branding and marketing

Company Website: www.sttrinity.com.au

ASSUMPTION: While the company's primary focus is on real estate, this role is within the Wedded Wonderland brand, which operates in the wedding and lifestyle space. The ideal candidate will have experience in influencer marketing for lifestyle brands or a related industry.

📊 Role Analysis

Career Level: Senior (This role offers an opportunity to lead influencer marketing strategies and collaborate with internal stakeholders and external partners)

Reporting Structure: This role reports directly to the Head of Marketing or a similar position within the Wedded Wonderland brand.

Work Arrangement: Remote OK (The role offers flexible working arrangements and a remote-friendly environment)

Growth Opportunities:

• Opportunities to shape and scale influencer marketing strategies globally
• Potential to work with high-profile brands and influencers in the wedding and lifestyle space
• Chance to develop strategic partnerships with key players in the influencer space

ASSUMPTION: This role offers significant growth opportunities for the right candidate, including the chance to work with global brands and develop strategic partnerships with key players in the influencer space.

🌍 Location & Work Environment

Office Type: Hybrid (The company offers flexible working arrangements and a remote-friendly environment)

Office Location(s): Bangalore, Karnataka, India (With the option to work remotely)

Geographic Context:

• Bangalore is the capital of the Indian state of Karnataka and the second-fastest-growing major metropolis in India
• The city is known for its vibrant tech industry, cultural scene, and high quality of life
• Bangalore has a tropical savanna climate, with warm and humid weather throughout the year

Work Schedule: Full-time (40 hours per week, with flexibility for remote work)

ASSUMPTION: While the role is based in Bangalore, the company offers flexible working arrangements and a remote-friendly environment, allowing for some flexibility in the work location.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with key stakeholders

Key Assessment Areas:

• In-depth knowledge of the influencer marketing landscape
• Proven track record of driving successful influencer campaigns
• Excellent communication and negotiation skills
• Ability to manage multiple projects simultaneously and work in a fast-paced environment

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience in influencer marketing and your passion for pop culture and social trends
• Prepare examples of successful influencer campaigns you've led and the results you achieved
• Research the Wedded Wonderland brand and be prepared to discuss how your skills and experience align with the company's goals and values

ATS Keywords: Influencer marketing, social media, digital media, campaign management, relationship building, negotiation, content creation, trend analysis, audience insights, project management, communication, collaboration, innovation, research, performance analysis, strategic development

ASSUMPTION: The application process for this role may involve multiple interviews and assessments, focusing on the candidate's knowledge of the influencer marketing landscape, communication skills, and ability to manage multiple projects simultaneously.

🛠️ Tools & Technologies

• Sprinklr
• CreatorIQ
• Social media platforms (Instagram, TikTok, YouTube, etc.)

ASSUMPTION: The ideal candidate will have experience with influencer management and social listening platforms such as Sprinklr and CreatorIQ, as well as a strong understanding of social media platforms and trends.

👔 Cultural Fit Considerations

Company Values:

• Property minded
• People centric
• #Startsomething

Work Style:

• Collaborative
• Innovative
• Results-driven

Self-Assessment Questions:

• How do your personal values align with the company's values of being property minded and people centric?
• Are you comfortable working in a fast-paced, collaborative environment and able to manage multiple projects simultaneously?
• How do you approach innovation and staying ahead of industry trends in your work?

ASSUMPTION: The ideal candidate will be a strong cultural fit for the company, with a collaborative work style, a passion for innovation, and a results-driven approach to their work.

⚠️ Potential Challenges

• Managing multiple influencer campaigns simultaneously and meeting tight deadlines
• Keeping up with the fast-paced and ever-changing influencer marketing landscape
• Building and maintaining strong relationships with a diverse range of influencers and content creators
• Adapting to the unique cultural and linguistic nuances of working with global brands and influencers

ASSUMPTION: The ideal candidate will be comfortable working in a fast-paced environment and able to adapt to changing priorities and cultural nuances.

📈 Similar Roles Comparison

• This role is similar to other senior influencer marketing positions, but with a focus on the wedding and lifestyle space
• Unlike other roles in the real estate industry, this position is within the Wedded Wonderland brand and focuses on influencer marketing for lifestyle brands
• Career progression in this role could lead to opportunities in global brand management or strategic partnerships within the influencer space

ASSUMPTION: While this role is similar to other senior influencer marketing positions, its focus on the wedding and lifestyle space and its location within the Wedded Wonderland brand make it unique.

📝 Sample Projects

• Developing and executing a global influencer marketing campaign for a high-profile wedding and lifestyle brand
• Building and maintaining relationships with top-tier influencers and content creators in the wedding and lifestyle space
• Conducting in-depth research into audience behaviors, preferences, and influencer trends to inform content planning and strategy

ASSUMPTION: These sample projects are intended to give applicants an idea of the types of tasks and responsibilities they may encounter in this role. The actual projects and campaigns will vary depending on the company's goals and priorities.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to influencer marketing and how this role fits into the broader marketing strategy?
• What are the key priorities for this role in the first 90 days, and how will success be measured?
• How does the company support the professional development and growth of its employees, particularly in the marketing and communications department?
• What are the biggest challenges facing the influencer marketing landscape, and how does the company plan to address them?
• How does the company approach diversity, equity, and inclusion in its influencer marketing strategies and partnerships?

ASSUMPTION: These key questions are intended to help applicants better understand the role, the company, and the influencer marketing landscape. Applicants should feel free to ask additional questions based on their own interests and concerns.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience in influencer marketing and your passion for pop culture and social trends
• Prepare examples of successful influencer campaigns you've led and the results you achieved
• Research the Wedded Wonderland brand and be prepared to discuss how your skills and experience align with the company's goals and values
• Follow up with the hiring manager one week after submitting your application to confirm receipt and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.