📌 Core Information
🔹 Job Title: Senior Influencer Specialist - 12 Month Contract
🔹 Company: Pandora
🔹 Location: North Sydney, NSW, Australia
🔹 Job Type: Contract (12 months)
🔹 Category: Marketing & Communications
🔹 Date Posted: 2025-05-01
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing influencer strategies aligned with global and local media relations and marketing goals
- Managing influencer budgets and contracts
- Collaborating with local and global teams
- Staying updated on industry trends and the social & influencer landscape
ASSUMPTION: This role requires a strategic mindset, strong project management skills, and the ability to work effectively with diverse teams.
📋 Key Responsibilities
✅ Lead the paid and organic influencer strategy in ANZ, including cycle and collection activity as well as always-on influencer relationships
✅ Develop and execute innovative influencer relations and campaign activations aligned with overarching business goals
✅ Manage ongoing liaison, approvals, and management of influencer activity across ANZ
✅ Oversee the influencer budget, owning the budget forecast and process including long and short-term contracts and deliverables
✅ Maintain an in-depth knowledge of industry trends and the social & influencer landscape
✅ Partner and collaborate with local functions, including public relations, paid media, CRM, eCom, Go-to-market, product, and sales teams as well as the Global Social and Influencer team
ASSUMPTION: This role involves a high degree of autonomy and requires strong self-management and organizational skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: Proven experience (2-5 years) within the field of social media marketing, influencer marketing, strategy, and content creation
Required Skills:
- Excellent project management skills
- Strong negotiation skills
- Ability to manage and collaborate with local and global stakeholders
- Creative mind with strong attention to detail
- True team player with a collaborative approach, thriving in a dynamic and fast-paced environment
Preferred Skills:
- Fluency in additional languages
- Experience working with global brands
ASSUMPTION: Candidates with experience in the jewelry or luxury goods industry may have an advantage.
💰 Compensation & Benefits
Salary Range: AU$80,000 - AU$100,000 per annum (pro-rated for 12-month contract)
Benefits:
- 60% off staff discount
- A day off on your birthday
- Opportunities for development
- Subsidized health insurance
- Retail bonus scheme
- Employee assistance program
- Very generous jewelry allowance
- 2 x wellness days
Working Hours: Full-time (37.5 hours per week)
ASSUMPTION: The salary range is estimated based on industry standards for similar roles in Australia.
📌 Applicant Insights
🔍 Company Context
Industry: Pandora is a global leader in the jewelry industry, known for its customizable charm bracelets and other personalized jewelry pieces.
Company Size: Pandora has over 17,800 employees worldwide, with approximately 12,000 located in Gemopolis, Thailand, where the company manufactures its jewelry.
Founded: 1982, in Copenhagen, Denmark
Company Description:
- Pandora designs, manufactures, and markets hand-finished and contemporary jewelry made from high-quality materials at affordable prices.
- The company operates through approximately 8,900 points of sale, including more than 1,900 concept stores, in more than 100 countries on six continents.
- Pandora is publicly listed on the NASDAQ Copenhagen stock exchange in Denmark.
Company Specialties:
- Retail
- Jewelry
- Fashion
- Sales
- Service
Company Website: Pandora Group
ASSUMPTION: Pandora's global presence and extensive retail network provide ample opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-Senior level, with potential for growth into a global or management role
Reporting Structure: This role reports directly to the Head of Marketing for ANZ and works closely with the Global Social and Influencer team
Work Arrangement: Full-time, on-site role based in North Sydney, NSW, Australia
Growth Opportunities:
- Potential to take on additional responsibilities or lead a team as the business grows
- Opportunities to work on global campaigns and collaborate with international teams
- Possibility to transition into a permanent role, depending on business needs and performance
ASSUMPTION: This role offers a unique blend of local market focus and global collaboration, providing a strong foundation for career growth within the organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with a creative and dynamic atmosphere
Office Location(s): North Sydney, NSW, Australia
Geographic Context:
- North Sydney is a vibrant, multicultural suburb located on the northern shore of Sydney Harbour
- The area offers a mix of urban and coastal living, with easy access to Sydney's CBD and beaches
- North Sydney is well-connected by public transportation, with numerous bus and train routes serving the area
Work Schedule: Standard business hours (Monday - Friday, 9:00 AM - 5:30 PM) with flexibility for occasional remote work or adjusted hours
ASSUMPTION: The North Sydney office provides a dynamic and engaging work environment, with ample opportunities for collaboration and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR team
- In-depth interview with the hiring manager and a member of the marketing team
- Final interview with the Head of Marketing for ANZ
Key Assessment Areas:
- Strategic thinking and planning
- Project management skills
- Collaboration and stakeholder management
- Creativity and attention to detail
- Industry knowledge and trends
Application Tips:
- Highlight relevant experience and achievements in your resume, focusing on your ability to develop and execute influencer strategies
- Tailor your cover letter to demonstrate your understanding of Pandora's brand and the role's requirements
- Prepare examples of successful influencer campaigns you've worked on, emphasizing your role in their development and execution
- Research Pandora's brand, values, and recent campaigns to show your enthusiasm and alignment with the company's mission
ATS Keywords: Influencer marketing, social media marketing, project management, stakeholder management, brand strategy, campaign development, global marketing, local market execution, team collaboration, industry trends
ASSUMPTION: Pandora's hiring process is designed to assess candidates' strategic thinking, creativity, and cultural fit, with a focus on finding the best fit for both the role and the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Social media platforms (Instagram, Facebook, TikTok, etc.)
- Influencer marketing platforms (Upfluence, Grin, BrandSnob, etc.)
- Project management tools (Asana, Trello, Microsoft Project, etc.)
- CRM systems (Salesforce, HubSpot, etc.)
ASSUMPTION: Familiarity with relevant social media platforms, influencer marketing tools, and project management software is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Passion for our products and brand
- Collaboration and teamwork
- Integrity and respect
- Accountability and results-driven
- Continuous learning and development
Work Style:
- Dynamic and fast-paced environment
- Strong focus on team collaboration and cross-functional projects
- Opportunities for professional growth and development
- Focus on results and continuous improvement
Self-Assessment Questions:
- How do you align with Pandora's company values, particularly 'passion for our products and brand'?
- Describe your experience working in a dynamic, fast-paced environment and how you thrive in such settings.
- How do you approach continuous learning and development in your role?
ASSUMPTION: Pandora's company culture values passion, collaboration, and continuous learning, with a strong focus on results and accountability.
⚠️ Potential Challenges
- Managing multiple stakeholders and conflicting priorities
- Keeping up with the fast-paced and ever-changing influencer marketing landscape
- Balancing global brand guidelines with local market execution
- Occasional tight deadlines and workload fluctuations
ASSUMPTION: These challenges can be overcome with strong project management skills, strategic thinking, and effective communication and collaboration.
📈 Similar Roles Comparison
- Compared to other influencer marketing roles, this position offers a unique blend of global and local market focus, providing a broader scope for strategy development and execution
- Pandora's global presence and extensive retail network provide ample opportunities for career growth and development
- As a mid-senior level role, this position offers potential for growth into a global or management role, with opportunities to take on additional responsibilities or lead a team as the business grows
ASSUMPTION: This role offers a compelling blend of local market focus, global collaboration, and career growth opportunities, making it an attractive choice for experienced influencer marketing professionals.
📝 Sample Projects
- Developing and executing a global influencer campaign to launch a new Pandora collection, collaborating with local teams to adapt the strategy for regional markets
- Managing an influencer budget and negotiating contracts with high-profile influencers to maximize brand exposure and ROI
- Creating and implementing an always-on influencer strategy to maintain brand awareness and engagement throughout the year
ASSUMPTION: These sample projects highlight the strategic, collaborative, and results-driven nature of the role, showcasing the opportunity to make a significant impact on Pandora's influencer marketing efforts.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30-60-90 days?
- How does this role collaborate with the global social and influencer team, and what opportunities are there for global travel or projects?
- What are the most significant challenges facing the influencer marketing team currently, and how can this role address them?
- How does Pandora support the professional development and growth of its employees in this role?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and commitment to understanding the organization's goals and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your experience in influencer marketing, project management, and stakeholder collaboration
- Write a cover letter explaining your interest in the role and how your skills and experience make you a strong fit for Pandora
- Prepare examples of successful influencer campaigns you've worked on, emphasizing your role in their development and execution
- Follow up with the HR team one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
