(Senior) International Trade Marketing - UK, BENELUX & Emerging Markets (m/f/d)

📌 Core Information

🔹 Job Title: (Senior) International Trade Marketing - UK, BENELUX & Emerging Markets (m/f/d)

🔹 Company: yfood Labs GmbH

🔹 Location: Germany (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-06-18

🔹 Experience Level: 3-5 years

🔹 Remote Status: Hybrid (Remote & On-site)

🚀 Job Overview

Key aspects of this role include:

• Driving in-store brand visibility and shopper engagement across European markets
• Shaping the launch into new regions (e.g., Spain, Italy, Nordics)
• Executing impactful B2C trade marketing activations and supporting sales teams with B2B initiatives
• Developing and implementing go-to-market strategies for emerging markets

ASSUMPTION: This role requires a strategic mindset and strong project management skills to balance international market needs with local executions.

📋 Key Responsibilities

✅ Identify local market needs and opportunities, ensuring tailored executions within budget while considering local differences

✅ Plan, execute, and evaluate trade marketing activations in UK and BENELUX to boost brand visibility and sales, adapting to local market dynamics

✅ Work closely with the yfood in-house creative team and brand management to deliver optimal brand executions for international trade activities

✅ Monitor POS activations, promotions, and competitor performance to refine strategies

✅ Conduct market analyses to identify trends and growth opportunities

✅ Develop and align quarterly and annual trade marketing plans for optimal execution

✅ Track budgets and activity performance to maximize efficiency and impact

✅ Collaborate with the wider marketing team to align trade marketing with overall marketing strategies

✅ Support emerging market expansion by integrating trade marketing into go-to-market plans

✅ Organize and support local sales teams on executing B2B trade shows and retailer events

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication skills to work effectively across teams and functions.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 3-5 years in International Trade Marketing, ideally in FMCG, Retail, or Consumer Goods

Required Skills:

• Proven experience in international trade marketing
• Strong project management skills
• Excellent communication and collaboration skills
• Proactive and solution-oriented mindset
• Creativity and ability to influence stakeholders
• Fluency in English; Dutch, Spanish, or French are a plus
• Strong analytical and conceptual thinking with a strategic approach

Preferred Skills:

• Experience in the UK, BENELUX, or emerging markets
• Knowledge of the yfood brand and products
• Experience working with distribution partners

ASSUMPTION: Candidates with experience in the specified markets and familiarity with the yfood brand may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: €55,000 - €70,000 per year (AI estimate based on experience level and market rates)

Benefits:

• Paid vacation (30 days per year)
• Health management workshops and campaigns
• Public transportation contribution (€30 per month)
• Bicycle leasing via JobRad
• Free snacks and beverages (yfood products)

Working Hours: Full-time (40 hours per week) with flexible work arrangements

ASSUMPTION: The salary range is an estimate based on market rates for similar roles in the FMCG industry and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Food & Beverages, specifically in the Smart Food category

Company Size: 201-500 employees, offering a dynamic and colorful environment with international markets

Founded: 2017, with a mission to create convenient, tasty, and complete food for people on the go or with time constraints

Company Description:

• yfood is a market leader in DACH, expanding its footprint in the UK, Netherlands, Spain, France, and beyond
• Committed to promoting equal opportunities and valuing diversity
• Offers a hybrid work model and the opportunity to work from other EU countries via Workation

Company Specialties:

• Nutrition and health-focused food products
• Retail and online retail strategies
• Food technology and convenience food

Company Website: yfood.eu

ASSUMPTION: yfood's commitment to promoting equal opportunities and valuing diversity creates an inclusive environment for all employees.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and expansion into new markets

Reporting Structure: This role reports directly to the Head of International Marketing and works closely with cross-functional teams, including sales, marketing, and brand management

Work Arrangement: Hybrid, with a mix of remote and on-site work, allowing for flexibility and work-life balance

Growth Opportunities:

• Expansion into new markets, such as Spain, Italy, and the Nordics
• Potential to take on more responsibilities and advance within the international marketing team
• Opportunities to collaborate with and learn from cross-functional teams

ASSUMPTION: This role offers growth opportunities as yfood continues to expand its presence in international markets.

🌍 Location & Work Environment

Office Type: Hybrid, with a mix of remote and on-site work

Office Location(s): Munich, Germany (with the possibility of working from other EU countries via Workation)

Geographic Context:

• Munich, Germany, offers a vibrant city with a strong economy and a high quality of life
• yfood's headquarters is located in the city center, providing easy access to public transportation and amenities
• The hybrid work model allows for flexibility and a better work-life balance

Work Schedule: Full-time (40 hours per week), with flexible work arrangements

ASSUMPTION: The hybrid work model and flexible work arrangements contribute to a positive work-life balance for employees.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the HR department
• On-site or virtual interview with the hiring manager and/or team members
• Final decision and job offer

Key Assessment Areas:

• International trade marketing experience
• Project management skills
• Communication and collaboration abilities
• Problem-solving and strategic thinking
• Cultural fit and alignment with yfood's values

Application Tips:

• Highlight relevant international trade marketing experience and achievements
• Tailor your resume and cover letter to emphasize your fit for this role and yfood's company culture
• Prepare examples of successful trade marketing activations and their impact on brand visibility and sales

ATS Keywords: International Trade Marketing, UK, BENELUX, Emerging Markets, FMCG, Consumer Goods, Retail, Brand Management, Project Management, Market Analysis, Trade Marketing Activations, B2C, B2B, Go-to-Market Strategies

ASSUMPTION: Applicants should tailor their resumes and cover letters to emphasize their relevant experience and skills for this role.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello, Jira)
• Marketing automation tools (e.g., Hootsuite, Buffer, HubSpot)
• Data analysis tools (e.g., Google Analytics, Tableau)

ASSUMPTION: Familiarity with project management and marketing automation tools is beneficial for this role.

👔 Cultural Fit Considerations

Company Values:

• Promoting equal opportunities and valuing diversity
• Agility and adaptability in a fast-paced environment
• Collaboration and teamwork across functions
• Innovation and continuous improvement

Work Style:

• Hybrid work model, with a mix of remote and on-site work
• Flexible and adaptable to changing market dynamics
• Strong focus on collaboration and cross-functional teamwork

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment with a high degree of autonomy?
• Are you comfortable working with diverse teams and adapting to different market needs?
• Do you have a strategic mindset and strong analytical skills to balance international market needs with local executions?

ASSUMPTION: Applicants who align with yfood's company values and work style are more likely to succeed in this role.

⚠️ Potential Challenges

• Managing multiple markets with varying needs and preferences
• Balancing international market needs with local executions within budget constraints
• Adapting to changing market dynamics and competitor performance
• Collaborating effectively with cross-functional teams and distribution partners

ASSUMPTION: Applicants should be prepared to manage multiple priorities and adapt to changing market dynamics in this role.

📈 Similar Roles Comparison

• This role differs from other international trade marketing positions in its focus on emerging markets and go-to-market strategies
• yfood's commitment to promoting equal opportunities and valuing diversity sets it apart from other companies in the FMCG industry
• Career progression in this role may involve expanding into new markets or taking on more responsibilities within the international marketing team

ASSUMPTION: Applicants should consider yfood's unique company culture and focus on emerging markets when evaluating this role.

📝 Sample Projects

• Developing and executing a trade marketing activation in the UK to boost brand visibility and sales
• Conducting a market analysis in the Netherlands to identify trends and growth opportunities
• Supporting the launch of yfood products in a new emerging market, such as Spain or Italy

ASSUMPTION: Applicants should be prepared to work on projects that require strategic thinking, market analysis, and cross-functional collaboration.

❓ Key Questions to Ask During Interview

• How does this role support yfood's expansion into new markets, such as Spain, Italy, or the Nordics?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does yfood promote equal opportunities and valuing diversity in its international marketing efforts?
• What are the most challenging aspects of working in international trade marketing at yfood, and how can I best prepare for them?
• How does the international marketing team collaborate with other functions, such as sales, brand management, and product development?

ASSUMPTION: Applicants should ask thoughtful questions that demonstrate their interest in the role and yfood's company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the yfood job portal
• Tailor your resume and cover letter to emphasize your relevant experience and skills for this role
• Prepare examples of successful trade marketing activations and their impact on brand visibility and sales
• Follow up with the yfood HR department one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.