Senior Lead, Marketing Technology & Implementation Manager

📌 Core Information

🔹 Job Title: Senior Lead, Marketing Technology & Implementation Manager

🔹 Company: Klaviyo

🔹 Location: San Francisco, CA

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 13, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Overseeing requirements and technical design for marketing tool implementation
• Acting as a technical program manager on strategic initiatives
• Collaborating with stakeholders to understand business needs
• Translating business needs into effective technology requirements
• Providing training and enablement support to marketing teams

ASSUMPTION: This role requires a high level of technical proficiency and project management skills to successfully manage marketing technology implementations and stakeholder relationships.

📋 Key Responsibilities

✅ Oversee requirements and technical design for the implementation of new marketing tools

✅ Act as a technical program manager on strategic initiatives, including creating project plans, identifying and documenting business processes and technical dependencies, facilitating user acceptance testing, and communicating with stakeholders throughout the project

✅ Maintain expertise in Klaviyo’s tech stack and advocate for its alignment with innovative and high-growth initiatives

✅ Collaborate with stakeholders across the company to understand business needs and translate them into effective technology requirements and design

✅ Identify bottlenecks and suggest improvements to enhance the efficiency of marketing operations

✅ Provide training and enablement support to marketing teams to drive the adoption and efficiency of your solutions

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication and organizational skills to manage multiple projects and stakeholders effectively.

🎯 Required Qualifications

Education: Bachelor’s or Master’s degree in Marketing, Business, Information Technology, or a related field from an accredited university or college

Experience: Minimum of 7-10 years of experience in Marketing Operations, with a focus on marketing technology implementation and management

Required Skills:

• Proven experience managing marketing transformation projects and understanding of automation capabilities
• Proficiency in marketing tools: Klaviyo, marketing automation platforms, DemandTools, 6Sense, LeanData, Jira, GSuite, Qualified
• Strong analytical skills with the ability to interpret data and provide actionable insights
• Excellent communication and organizational skills
• Ability to work collaboratively across teams
• Problem-solving mindset with a proactive approach to addressing challenges

Preferred Skills:

• Experience in additional marketing tech stack systems like Salesforce Marketing Cloud
• Passion for marketing operations and staying up-to-date with industry trends and product developments

ASSUMPTION: Candidates with experience in B2B/SaaS companies and a proven track record of scaling organizations through significant growth will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: Klaviyo has provided a salary range of $152,000 - $228,000 USD per year for this position. This range reflects the cost of labor across various U.S. geographic markets and is not inclusive of other forms of compensation such as equity, sign-on payments, and annual cash bonus plans.

Benefits:

• Annual cash bonus plan
• Variable compensation (OTE) for sales and customer success roles
• Equity
• Sign-on payments
• Comprehensive health, welfare, and wellbeing benefits based on eligibility

Working Hours: This role requires a standard 40-hour workweek, with flexibility for remote work as needed.

ASSUMPTION: Klaviyo's compensation and benefits package is competitive and designed to attract and retain top talent in the marketing operations field.

📌 Applicant Insights 🔍 Company Context

Industry: Klaviyo is a leading marketing services company specializing in B2C CRM solutions. They empower brands to know, engage, and grow their audience by combining marketing automation, analytics, and customer service into one unified solution.

Company Size: Klaviyo is a mid-sized company with 1,001-5,000 employees, providing ample opportunities for collaboration and growth.

Founded: Klaviyo was founded in 2012 and is headquartered in Boston, Massachusetts, with additional offices in London, Sydney, and Denver.

Company Description:

• Klaviyo is the only CRM built for B2C brands, powered by its built-in data platform and AI insights
• They combine marketing automation, analytics, and customer service into one unified solution
• Klaviyo helps relationship-driven brands like Mattel, Glossier, Core Power Yoga, Daily Harvest, and 167,000+ others deliver 1:1 experiences at scale, improve efficiency, and drive revenue

Company Specialties:

• Marketing automation
• Customer data management
• AI-driven insights and analytics
• Customer service and support

Company Website: Klaviyo B2C CRM

ASSUMPTION: Klaviyo's focus on B2C CRM solutions and commitment to data-driven marketing strategies make it an attractive employer for marketing professionals seeking to grow their careers in a dynamic and innovative industry.

📊 Role Analysis

Career Level: This role is a senior-level position, requiring a high degree of expertise and experience in marketing operations and technology management.

Reporting Structure: The Senior Lead, Marketing Technology & Implementation Manager reports directly to the Director, Marketing Operations and collaborates with various stakeholders across the company, including the partner org, marketing, sales, GTM Systems, and IT.

Work Arrangement: This role offers a remote-friendly work arrangement, with flexibility for remote work as needed.

Growth Opportunities:

• Potential to lead and mentor junior team members as the team grows
• Opportunities to take on additional responsibilities and advance within the Marketing Operations team
• Exposure to various aspects of the business, fostering a well-rounded understanding of Klaviyo's operations and growth strategies

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on Klaviyo's marketing technology infrastructure and contribute to the company's continued success.

🌍 Location & Work Environment

Office Type: Klaviyo's San Francisco office is a collaborative and modern workspace, designed to foster creativity and productivity.

Office Location(s): 1615 Platte St, Denver, Colorado 80202, US

Geographic Context:

• San Francisco is a major tech hub, offering ample opportunities for professional growth and networking
• The city is known for its diverse culture, vibrant neighborhoods, and mild Mediterranean climate
• San Francisco is also home to numerous tech companies, providing ample opportunities for career advancement and collaboration

Work Schedule: Klaviyo offers a flexible work schedule, with core hours between 10:00 AM - 4:00 PM PST and the option to work remotely as needed.

ASSUMPTION: Klaviyo's San Francisco office provides a dynamic and innovative work environment, with ample opportunities for professional growth and collaboration within the tech industry.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with a member of the HR team
• Technical assessment or case study presentation
• On-site or virtual interview with the hiring manager and relevant stakeholders
• Background check and reference check (if applicable)

Key Assessment Areas:

• Technical proficiency in marketing tools and technologies
• Project management and stakeholder communication skills
• Analytical and problem-solving abilities
• Cultural fit and alignment with Klaviyo's values and work style

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Demonstrate your understanding of Klaviyo's products and services, as well as their unique value proposition in the B2C CRM space
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills, leadership experience, and ability to work collaboratively in a dynamic environment

ATS Keywords: Marketing Operations, Marketing Technology, Implementation Manager, Project Management, Stakeholder Communication, Analytical Skills, B2B, SaaS, Marketing Automation, Klaviyo, Salesforce Marketing Cloud, Jira

ASSUMPTION: Klaviyo's application process is designed to assess candidates' technical skills, cultural fit, and alignment with the company's mission and values. Successful candidates will demonstrate a strong understanding of marketing operations and technology, as well as a passion for driving innovation and growth in the B2C CRM space.

🛠️ Tools & Technologies

• Klaviyo
• Marketing automation platforms (e.g., Marketo, Pardot)
• DemandTools
• 6Sense
• LeanData
• Jira
• GSuite
• Qualified
• Salesforce Marketing Cloud (preferred)

ASSUMPTION: This role requires proficiency in various marketing tools and technologies, with a strong preference for candidates with experience in Salesforce Marketing Cloud and other relevant marketing automation platforms.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric: Klaviyo prioritizes the needs and success of its customers above all else
• Data-driven: Klaviyo uses data to inform decision-making and drive continuous improvement
• Innovative: Klaviyo fosters a culture of creativity and experimentation, encouraging team members to challenge the status quo and push boundaries
• Collaborative: Klaviyo values open communication, teamwork, and cross-functional collaboration to achieve common goals

Work Style:

• Fast-paced and dynamic: Klaviyo operates in a fast-changing industry and requires team members to adapt quickly to new challenges and opportunities
• Results-oriented: Klaviyo focuses on delivering measurable results and driving meaningful impact for its customers
• Data-informed: Klaviyo uses data to guide decision-making and inform strategy
• Customer-focused: Klaviyo prioritizes the needs and success of its customers above all else

Self-Assessment Questions:

• Do you thrive in fast-paced, dynamic environments, and are you comfortable adapting to change quickly?
• Are you results-driven and focused on delivering measurable impact for customers?
• Do you have a strong analytical mindset and use data to inform your decision-making?
• Are you passionate about marketing operations and committed to driving innovation and growth in the B2C CRM space?

ASSUMPTION: Klaviyo's culture values innovation, collaboration, and a customer-centric approach to marketing technology and operations. Successful candidates will demonstrate a strong alignment with these values and a passion for driving growth and success for Klaviyo's customers.

📈 Similar Roles Comparison

• This role is unique in its focus on marketing technology implementation and management within a B2C CRM context
• Unlike other marketing operations roles, this position requires a high degree of technical proficiency and project management skills to successfully manage marketing technology implementations and stakeholder relationships
• Career path comparison: This role offers significant growth potential for the right candidate, with opportunities to advance within the Marketing Operations team and take on additional responsibilities as the company continues to grow

ASSUMPTION: This role is distinct from other marketing operations positions due to its focus on marketing technology implementation and management within a B2C CRM context. Successful candidates will possess a unique combination of technical, project management, and stakeholder communication skills, as well as a deep understanding of the B2C CRM landscape.

📝 Sample Projects

• Leading a cross-functional team to implement a new marketing automation platform, including requirements gathering, vendor selection, integration, and user training
• Developing and executing a marketing technology roadmap to support the growth and scalability of a high-growth B2C brand
• Managing a marketing technology audit and optimization project, resulting in improved efficiency and cost savings for a mid-sized e-commerce company

ASSUMPTION: These sample projects illustrate the diverse and challenging nature of the marketing technology implementation and management responsibilities in this role. Successful candidates will possess a proven track record of delivering similar projects and driving meaningful impact for their organizations.

❓ Key Questions to Ask During Interview

• Can you describe the marketing technology landscape at Klaviyo and how this role contributes to its evolution?
• How does Klaviyo support the growth and success of its customers, and how does this role contribute to that mission?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Klaviyo foster a culture of innovation and collaboration, and how does this role contribute to that dynamic?
• What opportunities are there for growth and professional development within the Marketing Operations team and Klaviyo more broadly?

ASSUMPTION: Asking these questions demonstrates your interest in understanding the role's context, priorities, and growth potential, as well as your commitment to driving success for Klaviyo and its customers.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills, leadership experience, and ability to work collaboratively in a dynamic environment
• Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.