📌 Core Information
🔹 Job Title: Senior Lifecycle Marketing Manager
🔹 Company: AMP Limited
🔹 Location: Sydney, New South Wales, Australia
🔹 Job Type: Full time
🔹 Category: Financial Services
🔹 Date Posted: April 29, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing data-driven customer lifecycle strategies to drive engagement, retention, and growth
- Collaborating with cross-functional teams to create lifecycle marketing initiatives aligned to business objectives
- Utilizing Adobe Journey Optimizer and other complementary channels to design, execute, and optimize customer journeys
- Analyzing campaign performance data and lifecycle behavior to identify new opportunities to increase ROI
ASSUMPTION: This role requires a strategic mindset with a strong focus on data-driven customer journey optimization and data-driven strategies. The ideal candidate will have a proven track record of delivering business outcomes using Adobe Journey Optimizer and other complementary channels.
📋 Key Responsibilities
✅ Develop and implement comprehensive, data-driven “always on” lifecycle marketing strategies to enhance customer engagement, share of wallet, and retention across multiple channels
✅ Work with Data and Insights and Technology to create and build data assets for marketing requirements
✅ Shape and operationalize a member segmentation model and apply these findings to share of wallet and retention initiatives
✅ Monitor and report on the effectiveness of lifecycle marketing initiatives, journeys, and campaigns, using data-driven insights to underpin recommendations for continuous optimization and improvement
✅ Contribute to the creation of the Super marketing strategy and annual marketing plan in line with the Superannuation business, Group brand objectives, and annual business targets
✅ Collaborate with cross-functional teams, including product, data and insights, and digital to create lifecycle marketing initiatives aligned to business objectives
ASSUMPTION: The role involves a high degree of collaboration and requires strong interpersonal and communication skills to work effectively with various teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field is desirable
Experience: Minimum of 8+ years of experience in lifecycle or CRM marketing
Required Skills:
- Expertise in understanding and using Adobe Journey Optimizer and similar customer journey management tools
- Strong understanding of digital marketing channels and technology
- Proven ability to develop and execute successful, data-driven lifecycle marketing strategies that have improved commercial outcomes
- Strong analytical skills with the ability to interpret data and translate insights into actionable strategies
- Ability to operate strategically and implement tactically in a very hands-on environment
- Excellent communication, presentation, and interpersonal skills, with the ability to collaborate effectively with cross-functional teams
- Experience mentoring more junior team members and leading a performance-obsessed culture
- Strong commercial business understanding with the ability to pitch marketing effectiveness and ROI to senior business stakeholders
- Highly organized with strong project management skills and attention to detail delivering work on time and on budget
Preferred Skills:
- Experience working in financial services
ASSUMPTION: While experience in financial services is not essential, the ideal candidate will need to understand and navigate a complex regulatory environment.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Senior Lifecycle Marketing Manager role in Sydney, the estimated salary range is AU$150,000 - AU$180,000 per annum. This estimate is subject to change based on the candidate's experience and qualifications.
Benefits:
- Competitive benefits package
- Opportunities for professional development and growth
- Flexible work arrangements
Working Hours: Full-time position with standard business hours, Monday to Friday
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services. AMP Limited is a retail wealth management and banking business supporting approximately 1.5 million customers across Australia and New Zealand.
Company Size: 1,001-5,000 employees. As a mid-sized company, AMP offers a mix of corporate structure and agility, providing employees with opportunities for growth and development.
Founded: 1849 as the Australian Mutual Provident Society. AMP has a rich history and a strong brand presence in the Australian financial services industry.
Company Description:
- AMP offers expertise in financial advice, superannuation, and banking to help people achieve their financial goals and create their tomorrow.
- The company is committed to fostering inclusion, diversity, and a warm feeling of belonging, sparking creativity, igniting innovation, and turning up the dial on the quality of decisions and performance.
- AMP is dedicated to enhancing employment opportunities for Aboriginal and Torres Strait Islander people and has a Reconciliation Plan to support this commitment.
Company Specialties:
- Financial Planning and Advice
- Superannuation
- Investments
- Banking
Company Website: http://www.amp.com.au
ASSUMPTION: AMP's commitment to inclusion, diversity, and employee well-being creates a supportive and engaging work environment.
📊 Role Analysis
Career Level: Senior. This role is a senior-level position within the Marketing department, reporting directly to the Head of Super Marketing.
Reporting Structure: The Senior Lifecycle Marketing Manager will report to the Head of Super Marketing and collaborate with various cross-functional teams, including product, data and insights, and digital.
Work Arrangement: On-site. The role is based in AMP's Sydney office, with the expectation of working on-site full-time.
Growth Opportunities:
- As AMP continues to transform and grow, there may be opportunities for the successful candidate to take on additional responsibilities or progress into leadership roles within the Marketing department.
- The company encourages professional development and offers opportunities for employees to expand their skills and advance their careers.
ASSUMPTION: The Senior Lifecycle Marketing Manager role offers a unique opportunity for the right candidate to make a significant impact on AMP's marketing strategies and contribute to the company's ongoing transformation.
🌍 Location & Work Environment
Office Type: Corporate. AMP's Sydney office is a modern, professional environment with a collaborative and inclusive culture.
Office Location(s): 50 Bridge St, Sydney, New South Wales 2000, AU
Geographic Context:
- Sydney is a vibrant, multicultural city with a strong financial services industry, offering a high quality of life and numerous opportunities for personal and professional growth.
- The city is known for its beautiful harbor, iconic landmarks, and diverse neighborhoods, providing a rich cultural experience for residents and visitors alike.
- Sydney's climate is mild and temperate, with warm summers and cool winters, making it an enjoyable place to live and work year-round.
Work Schedule: Standard business hours, Monday to Friday, with the possibility of flexible work arrangements depending on the role and team requirements.
ASSUMPTION: The Senior Lifecycle Marketing Manager role is based in AMP's Sydney office, offering a dynamic and engaging work environment with opportunities for collaboration and growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Talent Acquisition team
- In-depth behavioral and technical interviews with the hiring manager and cross-functional team members
- Final interview with the Head of Super Marketing
- Background check and reference check (if applicable)
Key Assessment Areas:
- Data-driven decision-making and analytical skills
- Customer journey management and lifecycle marketing expertise
- Collaboration and communication skills
- Commercial acumen and understanding of business objectives
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, focusing on your expertise in lifecycle marketing, data-driven strategies, and Adobe Journey Optimizer.
- Prepare for behavioral interviews by reflecting on your past experiences and how they have prepared you for this role. Use the STAR method (Situation, Task, Action, Result) to structure your responses.
- Research AMP's company culture and values to ensure a strong fit and demonstrate your enthusiasm for the role during the interview process.
ATS Keywords: Lifecycle Marketing, CRM Marketing, Data-Driven Strategies, Adobe Journey Optimizer, Digital Marketing, Analytical Skills, Project Management, Communication Skills, Interpersonal Skills, Collaboration, Customer Engagement, Retention Strategies, Segmentation Model, Performance Analysis, Mentoring, Commercial Understanding
ASSUMPTION: AMP's recruitment process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best match for the role and the organization.
🛠️ Tools & Technologies
- Adobe Journey Optimizer
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Marketing automation platforms (e.g., Marketo, Pardot)
- Customer relationship management (CRM) software (e.g., Salesforce, Microsoft Dynamics)
ASSUMPTION: The Senior Lifecycle Marketing Manager will be expected to have a strong working knowledge of Adobe Journey Optimizer and other relevant marketing tools and technologies.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric: AMP prioritizes understanding and meeting the needs of its customers
- Collaborative: The company fosters a culture of teamwork and collaboration across departments and functions
- Inclusive: AMP is committed to creating an inclusive and diverse work environment where everyone feels valued and respected
Work Style:
- Strategic: The role requires a strategic mindset and the ability to develop and execute data-driven marketing strategies
- Hands-on: The Senior Lifecycle Marketing Manager will be expected to implement marketing initiatives and campaigns independently and in collaboration with cross-functional teams
- Adaptable: As AMP continues to transform, the successful candidate will need to be adaptable and comfortable working in a dynamic and changing environment
Self-Assessment Questions:
- How do you ensure that your marketing strategies are customer-centric and tailored to the specific needs and preferences of AMP's superannuation members?
- Can you describe a time when you had to collaborate with cross-functional teams to deliver a successful marketing campaign or project? What was your role, and what was the outcome?
- How do you stay up-to-date with industry trends and best practices in lifecycle marketing, and how do you apply this knowledge to your work?
ASSUMPTION: AMP's culture is collaborative, inclusive, and customer-centric, with a strong focus on teamwork and continuous improvement.
⚠️ Potential Challenges
- The role may require working with legacy systems and processes, which can present challenges in terms of data accessibility and marketing automation
- AMP is a large organization with a complex regulatory environment, which may require additional time and effort to navigate and understand
- The role may involve managing multiple stakeholders and competing priorities, requiring strong project management and communication skills
- The Sydney office is located in the central business district, which may present challenges in terms of commuting and parking
ASSUMPTION: The Senior Lifecycle Marketing Manager role presents unique challenges and opportunities for growth and development within AMP's marketing department.
📈 Similar Roles Comparison
- Compared to similar roles in other financial services organizations, the Senior Lifecycle Marketing Manager role at AMP offers a unique opportunity to work with a iconic Australian brand and contribute to its ongoing transformation
- AMP's focus on data-driven marketing strategies and customer-centricity sets it apart from other organizations in the industry
- Career progression opportunities may vary depending on the organization's size, structure, and growth trajectory
ASSUMPTION: The Senior Lifecycle Marketing Manager role at AMP offers a unique blend of challenges, opportunities, and benefits, making it an attractive option for experienced lifecycle marketing professionals.
📝 Sample Projects
- Developing and executing a targeted email campaign to re-engage lapsed superannuation members, utilizing Adobe Journey Optimizer and segmentation data to personalize messaging and offers
- Collaborating with the product team to create and implement a customer referral program, leveraging lifecycle marketing strategies to incentivize existing members to refer their friends and family
- Analyzing customer journey data to identify opportunities for improvement and optimization, and working with cross-functional teams to implement changes that enhance the customer experience and drive engagement
ASSUMPTION: The Senior Lifecycle Marketing Manager role at AMP offers a wide range of projects and initiatives, providing opportunities for candidates to apply their skills and gain experience in various aspects of lifecycle marketing.
❓ Key Questions to Ask During Interview
- Can you describe the current state of AMP's customer lifecycle marketing strategies, and how this role will contribute to their evolution and improvement?
- How does AMP support the professional development and growth of its marketing team members, and what opportunities exist for the successful candidate to expand their skills and advance their career?
- Can you provide an example of a recent marketing initiative or campaign that was particularly successful at AMP, and what factors contributed to its success?
- How does AMP measure the effectiveness of its lifecycle marketing strategies, and what key performance indicators (KPIs) are used to track progress and inform decision-making?
- What is the team structure and dynamic within the Superannuation Marketing team, and how does this role fit into the broader marketing organization at AMP?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to understanding the organization's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, focusing on your expertise in lifecycle marketing, data-driven strategies, and Adobe Journey Optimizer
- Prepare for behavioral interviews by reflecting on your past experiences and how they have prepared you for this role. Use the STAR method (Situation, Task, Action, Result) to structure your responses
- Research AMP's company culture and values to ensure a strong fit and demonstrate your enthusiasm for the role during the interview process
- If selected for an interview, be prepared to discuss your approach to data-driven decision-making, customer journey management, and collaboration with cross-functional teams
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
