Senior Lifecycle Marketing Manager

📌 Core Information

🔹 Job Title: Senior Lifecycle Marketing Manager

🔹 Company: Tava Health

🔹 Location: Salt Lake City, Utah, United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 11, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote (United States)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing lifecycle marketing strategies for email and SMS
• Designing and optimizing customer journeys to improve engagement and retention
• Collaborating cross-functionally with teams to ensure campaigns align with business goals
• Analyzing campaign performance and providing actionable insights
• Staying up-to-date with industry trends and best practices

ASSUMPTION: This role requires a strategic thinker who can balance both high-level planning and hands-on execution. The ideal candidate will have a strong background in lifecycle marketing, CRM, or retention marketing, preferably in a B2C or B2B2C environment.

📋 Key Responsibilities

✅ Strategy Development: Own and drive the lifecycle marketing strategy for email and SMS, focusing on customer retention, engagement, and conversion at every stage of the journey.

✅ Customer Journeys: Design and optimize end-to-end customer journeys, using data and insights to improve engagement, retention, and overall customer lifetime value.

✅ Segmentation and Personalization: Work with data teams to develop advanced segmentation strategies in Iterable that ensure personalized, relevant messaging to customers.

✅ Campaign Execution: Oversee the planning, creation, and execution of lifecycle marketing campaigns in Iterable. Collaborate with creative teams to ensure messaging is compelling and on-brand.

✅ A/B Testing & Optimization: Continuously test and optimize campaigns in Iterable to improve key metrics such as open rates, click-through rates, and conversion rates.

✅ Cross-Functional Collaboration: Work with marketing, product, design, data, and analytics teams to ensure campaigns are aligned with business goals and customer needs.

✅ Performance Analysis: Monitor and report on the performance of lifecycle campaigns. Provide actionable insights and recommendations for optimization.

✅ Stay Ahead of Industry Trends: Keep up with the latest trends, tools, and best practices in email and SMS marketing to drive innovation and keep our campaigns fresh and engaging.

ASSUMPTION: This role requires a strong analytical mindset, exceptional writing and editing skills, and the ability to work effectively in a cross-functional environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 5+ years of experience in lifecycle, CRM, or retention marketing, ideally in a B2C or B2B2C environment

Required Skills:

• Proven track record of building and optimizing lifecycle programs that drive measurable results
• Hands-on experience with marketing automation platforms (Iterable, Braze, Klaviyo, etc.)
• Strong analytical skills and a data-driven approach to decision-making
• Exceptional writing and editing skills, with a knack for crafting compelling and clear messaging
• Ability to work independently and in a team environment

Preferred Skills:

• Experience with customer data platforms (CDPs) and CRM tools.
• Basic HTML/CSS knowledge or an understanding of email and SMS technical requirements.

ASSUMPTION: While not required, experience with customer data platforms (CDPs) and CRM tools, as well as basic HTML/CSS knowledge, would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Senior Lifecycle Marketing Manager with 5-10 years of experience in a remote, full-time role)

Benefits:

• Competitive salary and stock options
• Tava mental health benefit – free access to therapy for you and your family
• Medical and dental insurance – for you and your dependents
• Monthly HSA contributions
• Generous PTO and paid holidays
• Work from home
• Paid parental leave
• Weekly team lunches

Working Hours: Full-time (40 hours per week) with flexible scheduling

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Lifecycle Marketing Manager with 5-10 years of experience in a remote, full-time role. Actual compensation may vary based on factors such as the candidate's specific experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Mental Health Technology

Company Size: Small to Medium (Based on the company's LinkedIn profile, Tava Health has fewer than 200 employees)

Founded: 2020

Company Description:

• Tava Health is a fast-growing startup on a mission to make high-quality mental health care accessible and stigma-free
• The company is reimagining the entire mental health care experience, from how people find a therapist to how providers deliver care
• Tava Health is committed to using technology to solve meaningful problems and create lasting change

Company Specialties:

• Mental Health Technology
• Telehealth
• Mental Health Care Accessibility

Company Website: https://www.tavahealth.com/

ASSUMPTION: Tava Health is a small to medium-sized company with a strong focus on mental health technology and accessibility. The company's fast growth indicates a dynamic and innovative work environment.

📊 Role Analysis

Career Level: Mid-Senior Level (Based on the job title and required experience)

Reporting Structure: This role will report directly to the Head of Marketing or a similar position

Work Arrangement: Remote (United States) with flexible scheduling

Growth Opportunities:

• As Tava Health continues to grow, there may be opportunities for the Senior Lifecycle Marketing Manager to take on additional responsibilities or move into a leadership role
• The company's focus on innovation and technology may present opportunities for professional development in related fields

ASSUMPTION: This role offers opportunities for career growth and development within the marketing department and potentially beyond, as Tava Health continues to expand and innovate.

🌍 Location & Work Environment

Office Type: Remote (No physical office location)

Office Location(s): N/A

Geographic Context:

• Salt Lake City, Utah, is a mid-sized city with a growing tech industry and a relatively low cost of living compared to other major tech hubs
• The city offers a variety of outdoor recreation opportunities, cultural attractions, and a vibrant food scene
• Utah is a state with a strong economy and a growing tech sector, making it an attractive location for remote workers

Work Schedule: Full-time (40 hours per week) with flexible scheduling

ASSUMPTION: The remote work arrangement for this role allows for greater flexibility and work-life balance, while also providing access to a vibrant and growing tech community in Salt Lake City, Utah.

💼 Interview & Application Insights

Typical Process:

• Initial screening call to discuss the role and assess cultural fit
• Technical assessment or case study to evaluate skills and problem-solving abilities
• Final interview with the hiring manager or a panel of stakeholders to discuss the role in more detail and answer any remaining questions

Key Assessment Areas:

• Strategic thinking and planning skills
• Analytical and problem-solving abilities
• Communication and collaboration skills
• Technical proficiency with marketing automation platforms and data analysis tools

Application Tips:

• Tailor your resume and cover letter to highlight your experience with lifecycle marketing, CRM, and retention marketing, as well as any relevant industry-specific experience
• Be prepared to discuss your approach to customer segmentation, personalization, and campaign optimization during the interview
• Demonstrate your understanding of Tava Health's mission and values, and how your skills and experience align with the company's goals

ATS Keywords: Lifecycle Marketing, CRM, Retention Marketing, Email Marketing, SMS Marketing, Data Analysis, Segmentation, Personalization, Campaign Execution, A/B Testing, Cross-Functional Collaboration, Performance Analysis, Industry Trends, Marketing Automation, Communication, Strategic Thinking

ASSUMPTION: The application process for this role will focus on assessing the candidate's strategic thinking, analytical skills, and technical proficiency with marketing automation platforms and data analysis tools. Candidates should be prepared to discuss their approach to customer segmentation, personalization, and campaign optimization, as well as their understanding of Tava Health's mission and values.

🛠️ Tools & Technologies

• Iterable (or similar marketing automation platform)
• Data analysis tools (e.g., Excel, Google Analytics, etc.)
• Project management tools (e.g., Asana, Trello, etc.)
• Collaboration tools (e.g., Slack, Microsoft Teams, etc.)

ASSUMPTION: The tools and technologies required for this role are standard for lifecycle marketing and CRM professionals. Candidates should have experience with marketing automation platforms, data analysis tools, project management tools, and collaboration tools.

👔 Cultural Fit Considerations

Company Values:

• Patient-centered care
• Accessibility and inclusivity
• Continuous learning and improvement
• Collaboration and teamwork
• Integrity and transparency

Work Style:

• Remote and flexible work arrangements
• Data-driven decision-making
• Cross-functional collaboration
• Fast-paced and dynamic environment
• Focus on innovation and continuous improvement

Self-Assessment Questions:

• Do you share Tava Health's commitment to patient-centered care and accessibility in mental health care?
• Are you comfortable working in a remote and flexible work environment, with a focus on data-driven decision-making and cross-functional collaboration?
• Do you thrive in a fast-paced and dynamic environment, with a focus on innovation and continuous improvement?

ASSUMPTION: Tava Health values a patient-centered approach to mental health care, accessibility and inclusivity, continuous learning and improvement, collaboration and teamwork, and integrity and transparency. Candidates should assess their alignment with these values and the company's work style before applying.

⚠️ Potential Challenges

• Working remotely may present challenges in terms of maintaining work-life balance and staying connected with colleagues
• The fast-paced and dynamic work environment may require candidates to be adaptable and comfortable with change
• The role may require candidates to manage multiple projects and priorities, potentially leading to stress or burnout if not managed effectively
• The remote work arrangement may limit opportunities for in-person networking and professional development

ASSUMPTION: While the remote work arrangement and fast-paced environment offer numerous benefits, candidates should be aware of the potential challenges and ensure they are comfortable with the work arrangement and company culture before applying.

📈 Similar Roles Comparison

• This role is similar to other Senior Lifecycle Marketing Manager positions in the mental health technology industry, but may differ in terms of the company's size, focus, and work environment
• The role may require more or less focus on specific aspects of lifecycle marketing, depending on the company's size, stage of growth, and target audience
• Career progression in this role may vary depending on the company's size, growth trajectory, and industry-specific factors

ASSUMPTION: While this role is similar to other Senior Lifecycle Marketing Manager positions in the mental health technology industry, candidates should research the specific company and role to understand the unique aspects and potential career progression opportunities.

📝 Sample Projects

• Developing and executing a customer retention campaign for individuals seeking care, with a focus on personalized messaging and segmentation
• Collaborating with the product marketing team to create targeted onboarding campaigns for new users, with a focus on driving engagement and long-term value
• Analyzing campaign performance data to identify trends and opportunities for optimization, and presenting findings to stakeholders

ASSUMPTION: These sample projects are intended to illustrate the types of initiatives a Senior Lifecycle Marketing Manager might undertake in this role. Candidates should be prepared to discuss their approach to similar projects and their ability to adapt to the company's specific needs and goals.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department, and how this role fits into the broader organizational context?
• How does Tava Health approach cross-functional collaboration, and what opportunities are there for collaboration with other departments, such as product, design, and clinical teams?
• What are the key priorities for this role in the first 30, 60, and 90 days, and how will my work contribute to the company's overall goals and mission?
• How does Tava Health support the professional development and growth of its employees, particularly in the marketing department?
• What are the key challenges and opportunities facing the marketing department and the company as a whole, and how can this role contribute to addressing these issues?

ASSUMPTION: These key questions are intended to help candidates assess the fit of the role and company culture with their personal and professional goals. Candidates should tailor their questions to the specific company and role, and be prepared to discuss their own experiences and insights during the interview.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your experience with lifecycle marketing, CRM, and retention marketing, as well as any relevant industry-specific experience
• Prepare for the interview by researching Tava Health's mission, values, and company culture, and be ready to discuss your approach to customer segmentation, personalization, and campaign optimization
• Follow up with the hiring manager or a member of the recruitment team one week after submitting your application to express your interest in the role and inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.