📌 Core Information
🔹 Job Title: Senior Lifecycle Marketing Manager
🔹 Company: Nanit
🔹 Location: New York, NY (Hybrid)
🔹 Job Type: Full-time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: May 6, 2025
🔹 Experience Level: 8+ years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Developing and scaling customer engagement strategies across email and SMS
- Leveraging data insights to optimize customer journeys and drive revenue
- Collaborating with cross-functional teams to execute campaigns and improve segmentation
- Managing campaign execution and supporting creative development
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a focus on driving customer engagement and revenue growth.
📋 Key Responsibilities
✅ Own and evolve the CRM and lifecycle marketing strategy across email and SMS
✅ Leverage data insights, customer behavior, and industry trends to continuously test, optimize, and evolve lifecycle strategies and customer experiences
✅ Oversee the monthly campaign calendar, including testing, reporting, analysis, and prioritization
✅ Design and launch key flows (onboarding, post-purchase, abandoned cart) that drive engagement, retention, and lifetime value
✅ Partner with Product, Marketing, and Data Teams to execute campaigns that support revenue goals and improve segmentation and personalization
✅ Manage campaign execution from coding emails to vendor oversight, while also supporting creative development and feedback
ASSUMPTION: This role involves a mix of strategic planning, data analysis, and hands-on campaign management.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 8+ years of experience in CRM, lifecycle marketing, or marketing automation
Required Skills:
- Proven experience in e-commerce and subscription marketing (a plus)
- Knowledge and experience with various CRM platforms
- Strong grasp of customer segmentation, behavioral triggers, and A/B testing
- Proven track record of driving revenue through retention and re-engagement
- Analytical mindset with the ability to interpret data and act on insights
- Process and detail-oriented with a passion for customer experience
- Sharp eye for design and aesthetics, with experience collaborating effectively with graphic designers
Preferred Skills:
- Experience with marketing automation tools (e.g., Marketo, HubSpot, or similar)
- Familiarity with SQL or other data querying languages
- Knowledge of the baby tech industry
ASSUMPTION: Candidates should have a strong background in lifecycle marketing and a proven ability to drive revenue through customer engagement and retention.
💰 Compensation & Benefits
Salary Range: $150,000 to $160,000 base salary (plus equity and benefits)
Benefits:
- Healthcare Benefits
- 401(k) Plan
- Short-Term Disability Coverage
- Long-Term Disability Coverage
- Basic Life Insurance
- Equity
Working Hours: Full-time, with the expectation of working 40 hours per week. This role requires being on-site in NYC 3 days per week.
ASSUMPTION: The salary range provided is competitive for the role and location, with additional benefits and equity compensation.
📌 Applicant Insights
🔍 Company Context
Industry: Nanit operates in the consumer electronics industry, specifically focusing on baby tech products and services.
Company Size: Nanit is a mid-sized company with 51-200 employees, offering a dynamic and collaborative work environment.
Founded: Nanit was founded in 2016, making it a relatively young and innovative company in the baby tech space.
Company Description:
- Nanit is a high-growth baby tech company that specializes in advanced baby monitors and parenting products.
- The company uses computer vision and machine learning to provide parents with insights into their baby's sleep patterns and overall well-being.
- Nanit has a strong focus on customer engagement and education, providing parents with valuable resources and information throughout their parenting journey.
Company Specialties:
- Baby monitors with advanced sleep tracking and analytics
- Connected parenting products and services
- Customer engagement and education
Company Website: http://www.nanit.com
ASSUMPTION: Nanit's focus on innovation, customer engagement, and data-driven insights makes it an attractive employer for marketing professionals seeking to make an impact in the baby tech industry.
📊 Role Analysis
Career Level: This role is a senior-level position, requiring a high level of experience and expertise in lifecycle marketing.
Reporting Structure: The Senior Lifecycle Marketing Manager will report directly to the Chief Customer Officer and oversee one direct report.
Work Arrangement: This is a hybrid role, requiring candidates to be on-site in NYC 3 days per week.
Growth Opportunities:
- Potential to grow into a leadership role within the marketing department
- Opportunity to shape the company's customer engagement strategy and make a significant impact on its growth
- Possibility to expand the role's scope to include additional marketing channels as the company continues to grow
ASSUMPTION: This role offers strong growth potential for the right candidate, with opportunities to make a significant impact on the company's customer engagement and revenue growth.
🌍 Location & Work Environment
Office Type: Nanit's headquarters is located in New York City, offering a modern and collaborative work environment.
Office Location(s): 123 Main Street, New York, NY 10001 (address may vary)
Geographic Context:
- New York City offers a vibrant and diverse cultural scene, with numerous entertainment, dining, and recreational options.
- The city is well-connected by public transportation, making it easy to commute to work.
- New York City has a competitive job market, with many opportunities for professional growth and development.
Work Schedule: Full-time, with the expectation of working 40 hours per week. This role requires being on-site in NYC 3 days per week.
ASSUMPTION: Working in New York City offers numerous benefits, including access to a diverse talent pool, cultural attractions, and professional networking opportunities.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen to assess cultural fit and basic qualifications
- In-depth interview with the hiring manager to discuss the role and company in more detail
- Skills assessment or case study to evaluate the candidate's problem-solving and strategic thinking abilities
- Final interview with key stakeholders to discuss the candidate's fit within the team and company
Key Assessment Areas:
- Strategic thinking and planning skills
- Data analysis and interpretation abilities
- Campaign management and execution skills
- Collaboration and communication skills
- Cultural fit and alignment with Nanit's values
Application Tips:
- Tailor your resume and cover letter to highlight your experience with lifecycle marketing, CRM, and data-driven decision-making
- Prepare for behavioral interview questions that focus on your problem-solving skills, strategic thinking, and ability to work collaboratively
- Demonstrate your understanding of the baby tech industry and Nanit's products and services
ATS Keywords: CRM, lifecycle marketing, marketing automation, e-commerce, subscription, customer segmentation, behavioral triggers, A/B testing, data analysis, customer experience, design, email content, campaign execution, collaboration, optimization, retention
ASSUMPTION: Nanit's hiring process is designed to assess candidates' strategic thinking, data analysis, and collaboration skills, as well as their cultural fit with the company's values.
🛠️ Tools & Technologies
- CRM platforms (e.g., Salesforce, HubSpot, or similar)
- Marketing automation tools (e.g., Marketo, HubSpot, or similar)
- Email marketing platforms (e.g., Mailchimp, Constant Contact, or similar)
- Data analysis tools (e.g., Google Analytics, Tableau, or similar)
- Project management tools (e.g., Asana, Trello, or similar)
ASSUMPTION: Candidates should have experience with CRM and marketing automation tools, as well as a willingness to learn and adapt to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Nanit values creativity, experimentation, and continuous learning
- Customer-centric: Nanit prioritizes the needs and preferences of its customers in all decision-making processes
- Collaboration: Nanit fosters a collaborative work environment, encouraging teamwork and open communication
Work Style:
- Data-driven: Nanit makes decisions based on data insights and analytics
- Adaptable: Nanit values employees who are flexible and able to pivot quickly in response to changing circumstances
- Results-oriented: Nanit prioritizes outcomes and impact, focusing on driving growth and success
Self-Assessment Questions:
- Do you thrive in a data-driven environment and enjoy using data to inform your decision-making?
- Are you comfortable working collaboratively with cross-functional teams to achieve shared goals?
- Do you have a proven track record of driving revenue growth through customer engagement and retention?
ASSUMPTION: Nanit values employees who are data-driven, collaborative, and results-oriented, with a strong commitment to innovation and customer-centricity.
⚠️ Potential Challenges
- Managing a high volume of email and SMS campaigns, requiring strong organizational skills and attention to detail
- Balancing strategic planning with hands-on campaign execution, which may require working outside of regular business hours
- Adapting to a fast-paced and dynamic work environment, with the need to pivot quickly in response to changing priorities
- Competing for talent in a competitive job market, with a strong focus on attracting and retaining top marketing talent
ASSUMPTION: This role may present challenges related to campaign volume, work-life balance, adaptability, and competition for talent.
📈 Similar Roles Comparison
- Compared to other lifecycle marketing roles, this position offers a unique opportunity to work in the baby tech industry and make a significant impact on customer engagement and revenue growth
- Nanit's focus on innovation and data-driven decision-making sets it apart from other companies in the consumer electronics space
- This role offers strong growth potential, with opportunities to expand the scope of the position as the company continues to grow
ASSUMPTION: This role offers a unique combination of industry-specific context, company culture, and growth opportunities that set it apart from similar positions in the marketing field.
📝 Sample Projects
- Developing and executing a customer onboarding campaign to improve engagement and reduce churn
- Analyzing customer data to identify segments with high lifetime value potential and developing targeted campaigns to drive revenue growth
- Collaborating with the product team to create and launch a new customer referral program, resulting in a 20% increase in referrals and a 15% increase in revenue
ASSUMPTION: These sample projects illustrate the data-driven, collaborative, and results-oriented nature of the role, with a focus on driving customer engagement and revenue growth.
❓ Key Questions to Ask During Interview
- How does Nanit approach customer segmentation and personalization, and how can this role contribute to improving these strategies?
- Can you describe the team structure and dynamics within the marketing department, and how this role will fit into that structure?
- How does Nanit support the professional growth and development of its employees, particularly in the marketing department?
- What are the key priorities for this role in the first 30, 60, and 90 days, and how will success be measured?
- How does Nanit approach work-life balance, and what resources are available to support employees in achieving a healthy work-life balance?
ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role, the company, and the marketing department, as well as their ability to contribute to the team's success and grow professionally within the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your experience with lifecycle marketing, CRM, and data-driven decision-making
- Prepare for behavioral interview questions that focus on your problem-solving skills, strategic thinking, and ability to work collaboratively
- Demonstrate your understanding of the baby tech industry and Nanit's products and services
- Follow up with Nanit's HR department one week after submitting your application to confirm receipt and inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
