📌 Core Information
🔹 Job Title: Senior Lifecycle Marketing Manager
🔹 Company: Alma
🔹 Location: Remote, Contiguous US
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-05-15
🔹 Experience Level: Mid-Senior level (4-6 years)
🔹 Remote Status: Remote (US only)
🚀 Job Overview
Key aspects of this role include:
- Transforming the early customer experience for therapists
- Collaborating with cross-functional teams to launch experiments and drive impact
- Building and optimizing lifecycle marketing programs
- Developing and documenting new processes using new tools
- Partnering with the Director of Lifecycle Marketing to shape quarterly priorities and annual roadmaps
ASSUMPTION: This role requires a strategic, data-driven mindset with a focus on continuous improvement and experimentation.
📋 Key Responsibilities
✅ Own and elevate the early customer journey, encouraging early tool adoption and building habits that stick
✅ Build collaborative relationships across multiple teams (Marketing, Product, Sales, Operations) to ensure smooth handoffs from prospect to customer, and influence how we evolve this experience over time
✅ Lead with experimentation, helping our team to develop scalable experimentation frameworks that drive impact
✅ Create and document new processes as needed, as you set precedent for how the Lifecycle team uses some of the new tools in our toolbelt (CDP, in-app messaging)
✅ Partner with the Director of Lifecycle Marketing to shape quarterly priorities and annual roadmaps, with a focus on measurable outcomes and mid-long term growth
✅ Think creatively and with discipline to find low-lift, high-impact activities that drive your metrics forward, even evolving your KPIs based on the opportunities that you surface
ASSUMPTION: This role requires a high degree of autonomy and the ability to work effectively with multiple teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 4-6 years of lifecycle marketing experience, with a focus on multi-channel strategy and programs
Required Skills:
- Proven experience with marketing automation tools (Marketo experience is a plus)
- Strong analytical skills and data-driven mindset
- Excellent communication and collaboration skills
- Ability to work independently and manage multiple projects
- Familiarity with product-led growth strategies
Preferred Skills:
- Experience with customer data platforms (CDP)
- Familiarity with in-app messaging tools
- Background in mental health or healthcare industry
ASSUMPTION: Candidates with experience in B2B marketing and a strong understanding of customer journey mapping will be particularly successful in this role.
💰 Compensation & Benefits
Salary Range: $139,000 - $198,000 per year (based on experience level)
Benefits:
- Health insurance plans through Aetna (medical, dental, vision) and MetLife (vision)
- 401K plan (ADP)
- Monthly therapy and wellness stipends
- Monthly co-working space membership stipend
- Monthly work-from-home stipend
- Financial wellness benefits through Northstar
- Pet discount program through United Pet Care
- Financial perks and rewards through BenefitHub
- EAP access through Aetna
- One-time home office stipend
- Comprehensive parental leave plans
- 11 paid holidays, 1 Alma Mental Health Day, and 1 Alma Volunteering Day
- Flexible PTO
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. Actual compensation may vary based on the candidate's qualifications and Alma's internal compensation philosophy.
📌 Applicant Insights
🔍 Company Context
Industry: Mental Health Care
Company Size: 201-500 employees (mid-size company)
Founded: 2018 (8 years in operation)
Company Description:
- Alma is on a mission to simplify access to high-quality, affordable mental health care
- Offers a suite of tools for therapists to better run their businesses and grow sustainably
- Available in all 50 states with over 24,000 therapists in the network
- Named one of Inc’s Best Workplaces in 2022
Company Specialties:
- Therapy and mental health
Company Website: helloalma.com
ASSUMPTION: Alma's focus on mental health care and its mid-size company structure provide a unique opportunity for the Senior Lifecycle Marketing Manager to make a significant impact on the company's growth and success.
📊 Role Analysis
Career Level: Mid-Senior level (4-6 years of experience)
Reporting Structure: Reports directly to the Director of Lifecycle Marketing
Work Arrangement: Remote (US only) with the option to work from Alma's Brooklyn, NY headquarters
Growth Opportunities:
- Potential to grow into a leadership role as the Lifecycle Marketing team expands
- Opportunity to shape the early customer experience and drive meaningful impact on Alma's therapist network
ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to make a real difference in Alma's expanding therapist network.
🌍 Location & Work Environment
Office Type: Hybrid (remote with an option to work from the Brooklyn, NY headquarters)
Office Location(s): 397 Bridge St, 7th Floor, Brooklyn, New York 11201, US
Geographic Context:
- Alma's headquarters is located in Brooklyn, NY, with a remote-friendly work culture
- The company serves therapists and clients across all 50 US states
Work Schedule: Full-time (40 hours per week) with flexible hours and a focus on results
ASSUMPTION: Alma's remote-friendly work culture and focus on results-driven work arrangements provide a flexible and supportive work environment for the Senior Lifecycle Marketing Manager.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the Recruiting Team
- Behavioral and skills-based interviews with the Hiring Manager and other team members
- Final interview with the Director of Lifecycle Marketing
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Data-driven mindset and analytical skills
- Collaboration and communication skills
- Cultural fit and alignment with Alma's mission and values
Application Tips:
- Highlight your experience with lifecycle marketing, data-driven strategies, and collaboration with cross-functional teams
- Include specific examples of your impact on early customer experiences and your ability to drive meaningful results
- Tailor your resume and cover letter to emphasize your relevant skills and experiences
- Prepare for behavioral interview questions that focus on your problem-solving skills and ability to work effectively with multiple teams
ATS Keywords: Lifecycle Marketing, Customer Journey, Experimentation, Marketing Automation, Data-Driven, Collaboration, Product-Led Growth, Customer Experience
ASSUMPTION: Alma's interview process is designed to assess candidates' strategic thinking, data-driven mindset, and cultural fit, with a focus on finding the best fit for the Senior Lifecycle Marketing Manager role.
🛠️ Tools & Technologies
- Marketo (marketing automation)
- Customer Data Platform (CDP)
- In-app messaging tools
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with these tools is preferred, but not required. Alma is willing to provide training and support to help the right candidate succeed in this role.
👔 Cultural Fit Considerations
Company Values:
- Build Equity
- Be Kind
- Act with Urgency
- Embrace Change
- Prioritize Impact
Work Style:
- Data-driven and results-oriented
- Collaborative and team-focused
- Adaptable and resilient
- Strategic and forward-thinking
Self-Assessment Questions:
- How do you approach building equity in your work, and how have you demonstrated this in previous roles?
- Can you provide an example of a time when you acted with urgency to drive meaningful impact?
- How do you embrace change and adapt to new situations in your work?
- How do you prioritize impact in your decision-making process?
ASSUMPTION: Alma's company values and work style emphasize a data-driven, collaborative, and adaptable approach to work, with a strong focus on building equity and driving meaningful impact.
⚠️ Potential Challenges
- Balancing multiple projects and priorities in a fast-paced, growing company
- Working with a diverse set of stakeholders across multiple teams
- Adapting to new tools and technologies as the Lifecycle Marketing team evolves
- Managing remote team dynamics and building relationships across time zones
ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a willingness to adapt and learn in a dynamic work environment.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses heavily on the early customer experience and driving iterative experimentation
- Alma's mid-size company structure offers more opportunities for impact and growth than larger enterprise organizations
- Career path comparison: This role can lead to leadership positions within the Lifecycle Marketing team or other areas of the business as Alma continues to grow
ASSUMPTION: This role offers a unique blend of strategic, data-driven marketing and customer experience-focused responsibilities, with significant growth potential in a mid-size company setting.
📝 Sample Projects
- Developing and executing a multi-channel onboarding campaign to drive early tool adoption and engagement
- Collaborating with Product and Design teams to optimize the in-app messaging experience for new users
- Analyzing customer data to identify trends and opportunities for improving the early customer journey
ASSUMPTION: These sample projects illustrate the strategic, data-driven, and collaborative nature of the Senior Lifecycle Marketing Manager role at Alma.
❓ Key Questions to Ask During Interview
- How does Alma approach experimentation and iteration in its lifecycle marketing strategies?
- Can you describe the team structure and dynamics within the Lifecycle Marketing team and across Alma?
- How does Alma support the professional development and growth of its employees?
- What are the biggest challenges facing the Lifecycle Marketing team, and how can this role help address them?
- How does Alma measure the success of its lifecycle marketing efforts, and what KPIs are most important for this role?
ASSUMPTION: Asking these questions will help you better understand the role's responsibilities, team dynamics, and Alma's approach to lifecycle marketing and employee growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to emphasize your relevant skills and experiences, highlighting your experience with lifecycle marketing, data-driven strategies, and collaboration with cross-functional teams
- Prepare for behavioral interview questions that focus on your problem-solving skills and ability to work effectively with multiple teams
- Follow up with the Recruiting Team one week after submitting your application, if you haven't heard back
- If selected for an interview, be prepared to discuss your approach to lifecycle marketing, data-driven strategies, and collaboration with cross-functional teams, with specific examples from your past experiences
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
