📌 Core Information
🔹 Job Title: Senior Lifecycle Marketing Manager
🔹 Company: Calendly
🔹 Location: Remote
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 22, 2025
🔹 Experience Level: 7+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Designing and optimizing lifecycle marketing strategies to drive customer growth and long-term retention
- Crafting personalized, targeted email campaigns to improve customer engagement and product adoption
- Collaborating with cross-functional teams to incorporate new features and insights into lifecycle campaigns
- Running strategic experiments to test messaging, timing, and content, using data-driven insights to refine campaigns
- Analyzing customer behavior and product usage data to identify growth opportunities and improve lifecycle marketing strategies
ASSUMPTION: This role requires a strong background in lifecycle marketing, with a focus on customer growth, retention, and engagement. Proficiency in lifecycle marketing platforms and data analysis is essential for success in this position.
📋 Key Responsibilities
✅ Design and optimize lifecycle marketing strategies to expand customer engagement and ensure long-term retention
✅ Develop and implement highly targeted, personalized email campaigns to encourage deeper product adoption
✅ Collaborate with Product, Product Marketing, and Customer Success teams to incorporate new features and insights into lifecycle campaigns
✅ Run strategic experiments to test messaging, timing, and content, using data-driven insights to refine campaigns and optimize results
✅ Analyze customer behavior and product usage data to identify growth opportunities and continually improve lifecycle marketing strategies
✅ Keep customer-first principles at the heart of your work, ensuring that all messaging and campaigns are aligned with customers’ needs and preferences
ASSUMPTION: This role requires a strong understanding of customer behavior and data analysis to identify trends and optimize marketing strategies. Excellent communication and collaboration skills are also essential for working with cross-functional teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 7+ years of experience in lifecycle marketing, with a focus on customer growth, retention, and engagement, ideally within a B2B SaaS environment
Required Skills:
- Proven success working with a self-serve product and driving customer adoption, engagement, and long-term retention through strategic lifecycle marketing
- Proficiency with lifecycle marketing platforms (Braze preferred) and a strong understanding of A/B testing, segmentation strategies, and data analysis
- Strong ability to interpret customer behavior data and translate it into actionable insights that enhance the customer experience
- Expertise in crafting personalized, customer-first messaging that aligns with users’ needs and encourages meaningful product engagement
- Exceptional project management skills, with the ability to manage multiple initiatives, prioritize effectively, and meet deadlines
- Strong collaboration skills, with the ability to work across departments and align on common goals to drive growth and customer lifetime value
Preferred Skills:
- Experience with Calendly's product and understanding of its features
- Familiarity with the B2B SaaS industry and its best practices
ASSUMPTION: This role requires a strong background in lifecycle marketing and a proven track record of driving customer growth and retention. Proficiency in lifecycle marketing platforms and data analysis is essential for success in this position.
💰 Compensation & Benefits
Salary Range: $140,250 - $227,700 USD per year, depending on location and experience
Benefits:
- Quarterly Corporate Bonus
- Equity Awards
- Competitive Benefits
Working Hours: Full-time (40 hours/week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Lifecycle Marketing Manager role in a B2B SaaS company. Actual compensation may vary based on location, experience, and other factors.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on scheduling automation and meeting management
Company Size: 501-1,000 employees, large enough to offer growth opportunities and resources, but small enough to maintain a startup-like culture
Founded: 2013, with a history of steady growth and expansion in the market
Company Description:
- Calendly helps individuals, teams, and organizations create better meeting experiences by automating the scheduling process
- The platform enables companies to close deals, hire candidates, build relationships, and grow their business faster
- Calendly serves over 20 million users across 230 countries, making it a global leader in scheduling automation
Company Specialties:
- Scheduling automation
- Meeting management
- Recruiting
- Sales
- Marketing
- Customer success
- Lead routing
- Meeting analytics
- Automatic meeting reminders
- Mobile app
- Browser extensions
- CRM integrations
- Payment integrations
- Admin management
- Team scheduling
- Multi-person scheduling
- Round-robin scheduling
- Calendar management
Company Website: Calendly.com
ASSUMPTION: Calendly is a well-established company in the scheduling automation industry, with a strong focus on customer success and growth. The company offers a range of products and services to meet the needs of various customers, from small businesses to large enterprises.
📊 Role Analysis
Career Level: Senior-level role with significant responsibility and impact on the company's growth and customer success
Reporting Structure: This role reports directly to the Head of Lifecycle Marketing and works closely with cross-functional teams, including Product, Product Marketing, and Customer Success
Work Arrangement: Remote OK, with the flexibility to work from anywhere
Growth Opportunities:
- Potential to advance to a leadership role within the Lifecycle Marketing team or explore other opportunities within the company
- Chance to work on high-impact projects that directly contribute to key growth metrics and shape the overall product experience
- Opportunity to learn from and collaborate with a talented, high-performing team
ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to make a meaningful impact on the company's success and advance their career in the process.
🌍 Location & Work Environment
Office Type: Remote, with no physical office location required
Office Location(s): N/A (remote work only)
Geographic Context:
- Calendly serves a global customer base, with users in over 230 countries
- The company has a remote-first culture, with employees working from various locations around the world
- Calendly offers the flexibility to work from anywhere, with no requirement to commute to an office
Work Schedule: Full-time (40 hours/week), with flexible hours and the ability to work asynchronously with team members in different time zones
ASSUMPTION: Calendly's remote work environment offers employees the flexibility to work from anywhere, with no requirement to commute to an office. This can lead to significant time and cost savings, as well as improved work-life balance.
💼 Interview & Application Insights
Typical Process:
- Phone interview with a member of the recruiting team
- Interview with the hiring manager
- Interview exercise to highlight skills
- Interview with potential team members
- Background check and reference check
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Data analysis and interpretation skills
- Communication and collaboration skills
- Project management skills
- Customer-first mindset and empathy
Application Tips:
- Tailor your resume and cover letter to highlight your experience with lifecycle marketing, data analysis, and customer growth strategies
- Prepare examples of successful lifecycle marketing campaigns you've executed in the past, with a focus on customer engagement and retention
- Be ready to discuss your approach to A/B testing, segmentation strategies, and data-driven decision-making
ATS Keywords: Lifecycle Marketing, Customer Growth, Retention, Engagement, Data Analysis, A/B Testing, Segmentation Strategies, Customer Behavior, Personalized Messaging, Project Management, Collaboration
ASSUMPTION: Calendly's hiring process is designed to assess candidates' strategic thinking, data analysis, communication, and collaboration skills, as well as their customer-first mindset and empathy. The company values candidates who can demonstrate a strong track record of driving customer growth and retention through data-driven lifecycle marketing strategies.
🛠️ Tools & Technologies
- Braze (preferred) or other lifecycle marketing platforms
- Data analysis and visualization tools (e.g., Excel, Google Analytics, Tableau)
- Email marketing tools (e.g., Mailchimp, HubSpot)
- Project management tools (e.g., Asana, Trello)
- Collaboration tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: Calendly uses a range of tools and technologies to support its lifecycle marketing efforts, including Braze for customer engagement and retention, data analysis and visualization tools for data-driven decision-making, and collaboration tools for effective team communication and coordination.
👔 Cultural Fit Considerations
Company Values:
- Customer-first: Calendly prioritizes the needs and preferences of its customers above all else
- One team, one dream: Calendly fosters a collaborative, inclusive work environment where everyone's ideas are valued and heard
- Water the plants, not the weeds: Calendly encourages a focus on continuous learning, improvement, and growth
Work Style:
- Remote-first: Calendly offers the flexibility to work from anywhere, with no requirement to commute to an office
- Data-driven: Calendly makes decisions based on data and analytics, with a focus on continuous testing, learning, and improvement
- Customer-focused: Calendly prioritizes the needs and preferences of its customers above all else, with a focus on creating meaningful, valuable experiences
Self-Assessment Questions:
- Do you have a proven track record of driving customer growth and retention through strategic lifecycle marketing strategies?
- Are you comfortable working remotely and collaborating with team members in different time zones?
- Do you have a strong customer-first mindset and a deep understanding of customer behavior and preferences?
ASSUMPTION: Calendly values candidates who are customer-focused, data-driven, and comfortable working in a remote, collaborative environment. The company prioritizes a strong cultural fit with its values and work style, as well as a proven track record of success in lifecycle marketing.
⚠️ Potential Challenges
- Managing multiple initiatives and prioritizing effectively in a fast-paced, dynamic work environment
- Balancing the need for data-driven decision-making with the need for quick, agile execution
- Adapting to changes in customer behavior and market conditions, with a focus on continuous learning and improvement
- Working effectively with cross-functional teams, with a focus on collaboration, communication, and alignment on common goals
ASSUMPTION: Calendly's fast-paced, dynamic work environment can present unique challenges for candidates, requiring strong project management skills, adaptability, and a customer-first mindset.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this role focuses specifically on customer lifecycle management, with a strong emphasis on data-driven decision-making and customer engagement
- Calendly's remote work environment offers unique opportunities and challenges compared to traditional office-based roles, with a focus on asynchronous communication and collaboration
- This role offers significant growth potential for the right candidate, with the opportunity to advance to a leadership role within the Lifecycle Marketing team or explore other opportunities within the company
ASSUMPTION: Calendly's Senior Lifecycle Marketing Manager role is unique in its focus on customer lifecycle management and data-driven decision-making, with a remote work environment that offers both opportunities and challenges compared to traditional office-based roles.
📝 Sample Projects
- Developing and executing a targeted email campaign to re-engage inactive users and drive product adoption
- Analyzing customer behavior data to identify trends and opportunities for improving customer retention and reducing churn
- Collaborating with the Product team to incorporate new features and insights into lifecycle campaigns, with a focus on driving customer engagement and growth
ASSUMPTION: Calendly's Senior Lifecycle Marketing Manager role involves a range of projects, from developing and executing targeted email campaigns to analyzing customer behavior data and collaborating with cross-functional teams to drive customer engagement and growth.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Lifecycle Marketing team, and how this role fits into the broader organization?
- How does Calendly approach customer segmentation and personalization in its lifecycle marketing strategies?
- Can you provide examples of how Calendly has adapted its lifecycle marketing strategies to changes in customer behavior or market conditions?
- How does Calendly measure the success of its lifecycle marketing campaigns, and what key metrics does the company track?
- What opportunities are there for growth and advancement within the Lifecycle Marketing team or the broader organization?
ASSUMPTION: Calendly's interview process is designed to assess candidates' strategic thinking, data analysis, communication, and collaboration skills, as well as their cultural fit with the company's values and work style. The company values candidates who can demonstrate a strong track record of driving customer growth and retention through data-driven lifecycle marketing strategies.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your experience with lifecycle marketing, data analysis, and customer growth strategies
- Prepare examples of successful lifecycle marketing campaigns you've executed in the past, with a focus on customer engagement and retention
- Be ready to discuss your approach to A/B testing, segmentation strategies, and data-driven decision-making
- Follow up with the Calendly recruiting team one week after submitting your application to inquire about your application status
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
