📌 Core Information
🔹 Job Title: Senior Lifecycle Marketing Manager
🔹 Company: Alma
🔹 Location: Remote, Contiguous US
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-06-24
🔹 Experience Level: 4-6 years
🔹 Remote Status: Remote (US only)
🚀 Job Overview
Key aspects of this role include:
- Leading transformation of the consumer experience in mental health care
- Collaborating with cross-functional teams to drive meaningful impact
- Optimizing the full-funnel client journey for active seekers and re-engagers
- Building and executing testing strategies to drive incremental results
- Contributing to the long-term vision of Alma's client experience
ASSUMPTION: This role requires a strategic, data-driven mindset with a focus on continuous improvement and experimentation.
📋 Key Responsibilities
✅ Own and elevate the full-funnel client journey, optimizing the experience for people actively seeking therapy and re-engaging those who’ve dropped out of the process
✅ Build collaborative relationships across Marketing & Product to shape the broader client experience and contribute to the long-term vision of how people engage with Alma
✅ Help consumers and clients get the most out of their mental health journey by sharing relevant and engaging information to educate and support their experience
✅ Lead with experimentation, helping our team to develop scalable experimentation frameworks that drive impact
✅ Partner with the Director of Lifecycle Marketing to shape quarterly priorities and annual roadmaps, with a focus on measurable outcomes and mid-long term growth
✅ Think creatively and with discipline to find low-lift, high-impact activities that drive your metrics forward, even evolving your KPIs based on the opportunities that you surface
ASSUMPTION: This role requires a strong understanding of the mental health care industry and a passion for improving access to quality care.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 4-6 years of lifecycle marketing experience, with a focus on multi-channel strategy and programs (Iterable experience needed)
Required Skills:
- Proven experience in lifecycle marketing and multi-channel strategy
- Strong analytical skills and data-driven mindset
- Excellent communication and collaboration skills
- Ability to work independently and manage multiple projects
- Familiarity with mental health care industry a plus
Preferred Skills:
- Experience with marketing automation tools (e.g., Iterable, Marketo, HubSpot)
- Knowledge of SQL or other data analysis tools
- Fluency in Spanish or other languages
ASSUMPTION: Candidates with experience in the mental health care industry or a related field may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $139,000 - $198,000 per year
Benefits:
- Health insurance plans through Aetna (medical and dental) and MetLife (vision), including FSA and HSA plans
- 401K plan (ADP)
- Monthly therapy and wellness stipends
- Monthly co-working space membership stipend
- Monthly work-from-home stipend
- Financial wellness benefits through Northstar
- Pet discount program through United Pet Care
- Financial perks and rewards through BenefitHub
- EAP access through Aetna
- One-time home office stipend to set up your home office
- Comprehensive parental leave plans
- 11 paid holidays, 1 Alma Mental Health Day, and 1 Alma Volunteering Day
- Flexible PTO
Working Hours: Full-time (40 hours per week)
ASSUMPTION: Alma's compensation philosophy is driven by their company value of building equity. They typically bring in new hires near the middle of their listed salary bands and do not negotiate compensation.
📌 Applicant Insights
🔍 Company Context
Industry: Mental Health Care
Company Size: 201-500 employees (remote-first)
Founded: 2018, with a mission to simplify access to high-quality, affordable mental health care
Company Description:
- Alma makes it easy and financially rewarding for therapists to accept insurance and offer in-network care
- Available in all 50 states, with over 24,000 therapists in their growing network
- Anyone looking for a therapist can browse Alma’s free directory
- Alma has raised $220.5M in funding from various investors
Company Specialties:
- Therapy and mental health care
Company Website: helloalma.com
ASSUMPTION: Alma's focus on improving access to mental health care makes it an attractive option for candidates passionate about this field.
📊 Role Analysis
Career Level: Senior level, with potential for growth within the Marketing team
Reporting Structure: Reports directly to the Director of Lifecycle Marketing
Work Arrangement: Remote (US only), with flexible hours and a focus on results-driven work
Growth Opportunities:
- Potential to shape the long-term vision of Alma's client experience
- Chance to work with cross-functional teams and contribute to Alma's overall success
- Opportunity to develop skills in experimentation, data analysis, and strategic planning
ASSUMPTION: This role offers significant growth potential for the right candidate, with a clear path for career advancement within the Marketing team.
🌍 Location & Work Environment
Office Type: Remote (no physical office)
Office Location(s): N/A (remote work only)
Geographic Context:
- Alma is based in Brooklyn, New York, but this role can be done remotely from anywhere in the contiguous US
- The company offers a remote-first work environment with flexible hours
- Alma's team is spread across the US, with a strong focus on collaboration and communication
Work Schedule: Full-time (40 hours per week), with flexible hours and a focus on results-driven work
ASSUMPTION: Alma's remote-first work environment offers candidates the flexibility to work from anywhere in the contiguous US, with a strong focus on work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- Technical assessment or case study
- Final round interviews with cross-functional team members
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Data analysis and interpretation
- Communication and collaboration skills
- Understanding of the mental health care industry
- Cultural fit with Alma's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Showcase your understanding of the mental health care industry and Alma's mission
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and strategic mindset
- Be ready to discuss your approach to experimentation and data-driven decision-making
ATS Keywords: Lifecycle Marketing, Multi-Channel Strategy, Testing Strategies, Measurement Frameworks, Mental Health Care, Data-Driven Decision Making, Strategic Planning
ASSUMPTION: Alma's interview process is designed to assess candidates' strategic thinking, data analysis skills, and cultural fit with the company's mission and values.
🛠️ Tools & Technologies
- Iterable (or similar marketing automation tools)
- SQL or other data analysis tools
- Project management software (e.g., Asana, Trello, JIRA)
- Collaboration tools (e.g., Google Workspace, Microsoft 365)
ASSUMPTION: Familiarity with these tools is preferred, but not required. Alma provides training and support to help employees develop the skills they need to succeed.
👔 Cultural Fit Considerations
Company Values:
- Build equity
- Simplify access
- Prioritize mental health
- Be inclusive
- Act with integrity
Work Style:
- Remote-first, with a focus on results-driven work
- Collaborative and data-driven
- Fast-paced and dynamic, with a strong focus on continuous improvement
- Mission-driven, with a passion for improving access to mental health care
Self-Assessment Questions:
- How do you approach building equity in your work?
- What strategies have you used to simplify access to complex products or services?
- How do you prioritize mental health in your personal and professional life?
- How do you ensure your work is inclusive and accessible to diverse audiences?
- Can you provide an example of a time when you acted with integrity, even when faced with challenges?
ASSUMPTION: Alma's cultural fit considerations focus on candidates who align with their mission and values, with a strong emphasis on building equity, simplifying access, and prioritizing mental health.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic environment may require strong time management and prioritization skills
- Balancing remote work and maintaining a healthy work-life balance may be challenging
- Dealing with sensitive mental health care information requires a high level of discretion and professionalism
- Working with a diverse team spread across the US may present communication and collaboration challenges
ASSUMPTION: These challenges can be mitigated with strong communication, time management, and a focus on work-life balance.
📈 Similar Roles Comparison
- This role is unique in its focus on the mental health care industry and Alma's mission to simplify access to high-quality, affordable care
- Compared to other lifecycle marketing roles, this position offers a unique opportunity to work with a mission-driven company and make a direct impact on people's lives
- Career path comparison: This role offers significant growth potential, with a clear path for career advancement within the Marketing team
ASSUMPTION: This role is unique in its focus on the mental health care industry and Alma's mission to simplify access to high-quality, affordable care.
📝 Sample Projects
- Developing and executing a multi-channel marketing campaign to re-engage users who have dropped out of the therapy process
- Analyzing user data to identify trends and opportunities for improving the client journey
- Collaborating with the Product team to design and implement in-app messaging and notifications to enhance the user experience
ASSUMPTION: These sample projects illustrate the strategic, data-driven, and collaborative nature of the Senior Lifecycle Marketing Manager role at Alma.
❓ Key Questions to Ask During Interview
- How does Alma measure the success of its lifecycle marketing programs?
- What are the biggest challenges facing the mental health care industry, and how is Alma addressing them?
- How does Alma support the professional development and growth of its marketing team members?
- What is the team structure and dynamic within the Marketing department?
- How does Alma ensure the security and privacy of sensitive mental health care information?
ASSUMPTION: These questions can help candidates better understand the role, the team, and the company's approach to mental health care.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills, with a focus on strategic thinking, data analysis, and problem-solving
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and strategic mindset
- Be ready to discuss your approach to experimentation and data-driven decision-making
- Follow up with the hiring manager after your interview to express your interest in the role and ask any remaining questions
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
