📌 Core Information
🔹 Job Title: Senior Manager, Acquisition Marketing
🔹 Company: Turo
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Full-Time, Hybrid (3 days in-office)
🔹 Category: Marketing
🔹 Date Posted: June 9, 2025
🔹 Experience Level: 7+ years of experience in managing paid acquisition campaigns and 2+ years of management experience
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing acquisition strategies across various channels to drive user growth in Canada
- Managing a multi-million dollar marketing budget and optimizing channel mix
- Leading and mentoring an acquisition marketer
- Collaborating with cross-functional teams to implement campaigns and initiatives
- Analyzing campaign performance and reporting on key metrics
ASSUMPTION: This role requires a strategic mindset with a strong focus on data-driven decision making and a proven track record in scaling acquisition marketing efforts.
📋 Key Responsibilities
✅ Lead the overall paid efforts, including strategy, tracking/measurement, reporting, and optimization
✅ Develop and execute campaigns to fuel new user growth across channels such as OTAs and social media platforms
✅ Partner with the centralized paid search team to oversee and drive accountability over paid search channels performance
✅ Analyze and report on campaign performance using advanced ROI and cohort analysis
✅ Partner closely with Data teams to measure the incrementality of acquisition initiatives and establish a regular reporting cadence
✅ Allocate funds from a multi-million dollar marketing budget to optimize the acquisition channel mix
✅ Manage and develop an acquisition marketer
ASSUMPTION: This role involves a high degree of autonomy and requires strong leadership, analytical, and communication skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 7+ years of managing paid acquisition campaigns across a wide range of web and mobile app channels and 2+ years of management experience leading highly efficient acquisition teams
Required Skills:
- Proven track record of optimizing multi-million dollar paid social campaigns with specific ROI and payback period targets
- Expertise in scaling and assessing SEM campaigns
- Proficient in navigating a BI data platform such as Tableau or DOMO
- Strong critical thinking mindset with an action-oriented approach
- Strong quantitative and analytical capabilities, comfortable with data analysis and using data to make optimization recommendations
- SQL experience preferred
Preferred Skills:
- Experience with Google Ads, Microsoft Advertising, and Apple Search Ads
- Fluency in French (spoken and written)
ASSUMPTION: Candidates with a strong background in performance marketing and a passion for data-driven decision making are encouraged to apply.
💰 Compensation & Benefits
Salary Range: CAD 120,000 - 140,000 annually. This role is also eligible for equity and benefits. The range reflects the market-based target for new hire salaries based on the level and location of the role. Individual pay is determined by objective factors such as job-related skills, experience, and relevant education or training.
Benefits:
- Competitive salary, equity, benefits, and perks for all full-time employees
- Employer-paid medical, dental, and vision insurance (Country specific)
- Retirement employer match
- Learning & Development stipend to invest in your professional development
- Turo host matching program
- Turo travel credit
- Cell phone and internet stipend
- Paid time off to relax and recharge
- Paid holidays, volunteer time off, and parental leave
- In-office lunch, office snacks, and fun activities (for those in the office full-time or hybrid)
Working Hours: 40 hours per week, with a hybrid schedule (in-office 3 days per week: Mondays, Wednesdays, and Fridays)
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Turo is a technology company operating in the sharing economy, specifically focused on peer-to-peer car sharing through its online marketplace.
Company Size: Turo has 501-1,000 employees globally, with a presence in the US, UK, Canada, Australia, and France.
Founded: Turo was founded in 2009 and has raised over $450M from top-tier investors.
Company Description:
- Turo is the world’s largest car sharing marketplace, allowing users to book any car they want, wherever they want it, from a vibrant community of trusted hosts.
- The company offers an accessible, flexible, and scalable car sharing business for hosts, enabling them to build an additional revenue stream.
- Turo has a strong focus on data-driven decision making and continuous innovation to improve the user experience and grow its marketplace.
Company Specialties:
- Peer-to-peer car sharing
- Marketplace technology
- Sharing economy
- Car sharing
Company Website: https://turo.com/
ASSUMPTION: Turo's unique business model and focus on data-driven decision making create an exciting and dynamic work environment for employees.
📊 Role Analysis
Career Level: This role is a senior management position, reporting directly to the Director of Acquisition Marketing, Canada.
Reporting Structure: The Senior Manager, Acquisition Marketing will oversee an Acquisition Marketer and collaborate with cross-functional teams, including centralized paid search, international marketing, analytics, finance, brand, business development, and engineering.
Work Arrangement: This role follows a hybrid work arrangement, with employees expected to work in the office 3 days per week (Mondays, Wednesdays, and Fridays).
Growth Opportunities:
- As Turo continues to expand its user base and market share, there will be opportunities for the Senior Manager, Acquisition Marketing to grow within the organization.
- This role offers the chance to lead and mentor team members, developing leadership skills and gaining experience in managing high-performing teams.
- With a strong track record of success, candidates may have the opportunity to take on additional responsibilities or move into more senior roles within the organization.
ASSUMPTION: Turo's rapid growth and expansion present numerous opportunities for career development and advancement within the company.
🌍 Location & Work Environment
Office Type: Turo's Toronto office is a collaborative work environment, fostering teamwork and innovation.
Office Location(s): 116 Spadina Ave, Suite 204, Toronto, Ontario M5V 2K6, Canada
Geographic Context:
- Toronto is the largest city in Canada and the capital of the province of Ontario, with a diverse and multicultural population.
- The city is known for its vibrant arts and culture scene, world-class museums, and numerous festivals throughout the year.
- Toronto is also a major hub for technology and innovation, with a thriving startup ecosystem and a strong focus on emerging technologies.
Work Schedule: The hybrid work arrangement allows for flexibility in scheduling, with employees working in the office 3 days per week and remotely for the remaining 2 days.
ASSUMPTION: Turo's Toronto office provides a dynamic and engaging work environment, with ample opportunities for collaboration and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with a recruiter
- Behavioral and skills-based interviews with hiring managers and team members
- Final interview with the Director of Acquisition Marketing, Canada
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Data-driven decision making and analytical skills
- Leadership and team management skills
- Communication and presentation skills
- Expertise in acquisition marketing and channel optimization
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, focusing on your track record of optimizing multi-million dollar paid social campaigns and managing high-performing teams.
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, leadership style, and ability to work collaboratively with cross-functional teams.
- Research Turo's business model and unique value proposition to demonstrate your understanding of the company and its mission.
ATS Keywords: Acquisition Marketing, Paid Social, SEM, ROI, Payback Period, Team Management, Budget Management, Data Analysis, SQL, BI Data Platforms, Critical Thinking, Analytical Skills
ASSUMPTION: Turo's interview process is designed to assess candidates' strategic thinking, problem-solving skills, and cultural fit within the organization.
🛠️ Tools & Technologies
- Google Ads
- Microsoft Advertising
- Apple Search Ads
- Tableau or DOMO (BI data platforms)
- SQL
- Excel or Google Sheets
- Project management tools (e.g., Asana, JIRA)
ASSUMPTION: Turo uses industry-standard tools and technologies for acquisition marketing, data analysis, and project management.
👔 Cultural Fit Considerations
Company Values:
- Find your drive: Turo empowers users to explore the world in the cars they love, while hosts earn extra income by sharing their vehicles.
- Build trust: Turo fosters a community of trust between users and hosts, ensuring a safe and enjoyable experience for all.
- Delight users: Turo is committed to providing exceptional customer service and continuously improving the user experience.
- Act like owners: Turo encourages employees to take ownership of their work and contribute to the company's success.
- One Turo: Turo values diversity, inclusion, and collaboration, fostering a culture where everyone feels valued and respected.
Work Style:
- Data-driven: Turo makes decisions based on data and analytics, continuously testing and optimizing campaigns and strategies.
- Collaborative: Turo encourages cross-functional collaboration and teamwork, with employees working closely together to achieve common goals.
- Agile: Turo operates in a fast-paced and dynamic environment, requiring employees to be adaptable and responsive to change.
Self-Assessment Questions:
- Do you have a proven track record of optimizing multi-million dollar paid social campaigns and driving user growth across various channels?
- Are you comfortable working in a data-driven environment and using data to make informed decisions?
- Do you thrive in a collaborative work environment and enjoy working closely with cross-functional teams?
- Are you able to manage and develop high-performing teams, fostering a culture of growth and continuous learning?
ASSUMPTION: Turo's company culture values data-driven decision making, collaboration, and a strong work ethic, with employees who embody these qualities thriving in the organization.
⚠️ Potential Challenges
- Managing a multi-million dollar marketing budget requires strong financial acumen and a disciplined approach to budget allocation and optimization.
- Working in a fast-paced and dynamic environment may present challenges in balancing multiple priorities and managing time effectively.
- Collaborating with cross-functional teams may require navigating different perspectives and finding common ground to drive successful initiatives.
- Turo's hybrid work arrangement may present challenges in maintaining a strong work-life balance and staying connected with team members working remotely.
ASSUMPTION: Turo's dynamic work environment and focus on data-driven decision making present unique challenges and opportunities for employees to grow and succeed in their roles.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, the Senior Manager, Acquisition Marketing position at Turo requires a strong focus on data-driven decision making and a proven track record in optimizing multi-million dollar paid social campaigns.
- Turo's unique business model and focus on the sharing economy present a distinct opportunity for candidates to gain experience in a rapidly growing and innovative industry.
- Career paths within Turo may vary depending on the individual's skills, interests, and performance, with opportunities for growth and advancement within the organization.
ASSUMPTION: Turo's Senior Manager, Acquisition Marketing role offers a unique combination of strategic thinking, data-driven decision making, and team leadership, setting it apart from similar roles in the industry.
📝 Sample Projects
- Developing and executing a comprehensive acquisition strategy for a new market launch, driving user growth and market share through targeted campaigns across various channels
- Optimizing paid social campaigns to improve ROI and payback period, while maintaining or increasing user acquisition targets
- Collaborating with cross-functional teams to implement a new attribution model, enabling more accurate tracking and measurement of campaign performance
ASSUMPTION: Turo's Senior Manager, Acquisition Marketing role offers a wide range of projects and initiatives, allowing candidates to gain experience in various aspects of acquisition marketing and data-driven decision making.
❓ Key Questions to Ask During Interview
- Can you describe the current acquisition marketing strategy for Canada and how this role will contribute to its evolution and optimization?
- How does Turo measure the incrementality of acquisition initiatives, and what tools and processes are in place to ensure accurate tracking and attribution?
- What are the key priorities for the first 90 days in this role, and how will my work contribute to Turo's overall growth and success in Canada?
- How does Turo support the professional development and growth of its employees, particularly in the field of acquisition marketing?
- What is the company's approach to work-life balance, and how does the hybrid work arrangement support employees' personal and professional needs?
ASSUMPTION: Asking insightful and thoughtful questions during the interview process demonstrates your interest in the role and commitment to Turo's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, focusing on your track record of optimizing multi-million dollar paid social campaigns and managing high-performing teams.
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, leadership style, and ability to work collaboratively with cross-functional teams.
- Research Turo's business model and unique value proposition to demonstrate your understanding of the company and its mission.
- Follow up with the recruiter one week after submitting your application to inquire about the status of your application and express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
