📌 Core Information
🔹 Job Title: Senior Manager- B2B Marketing Strategy
🔹 Company: American Express
🔹 Location: New York, New York, United States
🔹 Job Type: Full-time
🔹 Category: Financial Services
🔹 Date Posted: July 31, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Leading multiple 3rd party partners to fuel GCS Sales with high valued commercial leads
- Launching demand generation strategies and sales enablement initiatives to support financial goals
- Collaborating with cross-functional partners to launch new tools and enhance existing platforms
- Building trust, credibility, and effective ways of working with multiple partners
- Excitement to work in close partnership with Sales leadership, Account Development, Pricing, and Finance teams
ASSUMPTION: This role requires a strong interest in B2B marketing tactics and the ability to think creatively about leveraging partners' channels to drive awareness of Amex B2B value, including sales enablement.
📋 Key Responsibilities
✅ Launch new B2B demand generation and sales enablement strategies that deliver against both American Express and partner goals
✅ Lead multiple partners and multiple workstreams with different priority levels, timelines, and strategic dynamics
✅ Collaborate with US SME Sales, Large Market Sales, GCS leaders, and external partners to develop strategies to improve the potential of these programs and deliver against financial goals
✅ Work with cross-functional partners to launch new tools, while also enhancing existing platforms and infrastructures to support sales opportunities
✅ Launch new sales enablement trainings, internally and externally
ASSUMPTION: This role involves a high level of strategic planning and coordination with various stakeholders to ensure successful execution of marketing strategies.
🎯 Required Qualifications
Education: Not specified
Experience: 4+ years of relevant experience in B2B marketing and working with a sales team
Required Skills:
- Expertise in B2B marketing and demand generation strategies
- Proven ability to launch and scale demand generation and sales enablement marketing strategies
- Strong analytical skills to draw actionable outcomes from large sets of complex, performance data
- Strong communication skills with the ability to influence without authority and ensure mutually beneficial outcomes with partners
- Natural affinity for building trust-based, lasting relationships inside and outside of the home company
Preferred Skills:
- Learning and development experience is a plus
ASSUMPTION: Candidates should have a strong interest in B2B marketing and be excited by the challenge of launching new strategies, channels, and trainings. They should be naturally curious about B2B marketing tactics and think creatively about how to leverage partners' channels to drive awareness of Amex B2B value, including sales enablement.
💰 Compensation & Benefits
Salary Range: $80,000.00 to $155,000.00 annually + bonus + benefits
Benefits:
- Competitive base salaries
- Bonus incentives
- 6% company match on retirement savings plan
- Free financial coaching and financial well-being support
- Comprehensive medical, dental, vision, life insurance, and disability benefits
- Flexible working model with hybrid, onsite, or virtual arrangements depending on role and business need
- 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption, or surrogacy
- Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
- Free and confidential counseling support through the Healthy Minds program
- Career development and training opportunities
Working Hours: 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Manager role in B2B Marketing Strategy within the Financial Services sector. The benefits listed are a comprehensive package designed to support the holistic well-being of employees.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services - American Express is a globally integrated payments company that provides customers with access to products, insights, and world-class experiences to enrich lives and build business success.
Company Size: 10,001+ employees - American Express is a large corporation with a global presence, offering extensive resources and opportunities for professional growth.
Founded: 1850 - American Express has a rich history of innovation and leadership in the financial services industry, with a strong commitment to supporting its customers and communities.
Company Description:
- At American Express, we know that with the right backing, people and businesses have the power to progress in incredible ways.
- These beliefs have been our North Star for 170 years as our business transformed – from helping evacuate travelers during World Wars, to ensuring the safety of our customers’ funds during the Great Depression in the U.S., to creating the Shop Small® movement to help small businesses recover from the Financial Crisis, to providing aid to communities impacted by many natural disasters and so much more.
- For generations, the key to our success has been the determination and resilience of our American Express colleagues. Now, as a globally integrated payments company, we work together to provide customers with access to products, insights, and world-class experiences that enrich lives and build business success.
Company Specialties:
- Financial Services
- Business Travel
- Corporate Card
- Network Services
- Merchants Services
Company Website: americanexpress.com
ASSUMPTION: American Express is a well-established and reputable company in the financial services industry, with a strong commitment to supporting its customers and communities. The company's extensive resources and opportunities for professional growth make it an attractive employer for individuals seeking a challenging and rewarding career in the financial services sector.
📊 Role Analysis
Career Level: Senior Manager - This role is a senior-level position that involves leading multiple partners and workstreams, requiring a high level of strategic planning and coordination with various stakeholders.
Reporting Structure: This role reports directly to the GCS Marketing team and collaborates with US SME Sales, Large Market Sales, GCS leaders, and external partners.
Work Arrangement: Hybrid - This role offers a hybrid work arrangement, with a combination of in-office and virtual days, depending on business needs.
Growth Opportunities:
- This role provides significant opportunity to launch new demand generation and sales enablement initiatives, while gaining exposure to leaders across GCS.
- The company's extensive resources and opportunities for professional growth make it an attractive employer for individuals seeking to advance their career in the financial services sector.
ASSUMPTION: This role offers a unique opportunity to work closely with multiple partners and stakeholders, requiring strong leadership and strategic planning skills. Successful candidates will have a strong interest in B2B marketing tactics and the ability to think creatively about leveraging partners' channels to drive awareness of Amex B2B value, including sales enablement.
🌍 Location & Work Environment
Office Type: Corporate Office - American Express' corporate office is located in New York, NY, offering a professional and collaborative work environment.
Office Location(s): World Financial Center, 200 Vesey Street, New York, NY 10285, US
Geographic Context:
- New York, NY - The office is located in the heart of New York City, offering easy access to various amenities and transportation options.
- New York, NY - The city offers a diverse and vibrant cultural scene, with numerous entertainment, dining, and recreational opportunities.
Work Schedule: Hybrid - This role offers a hybrid work arrangement, with a combination of in-office and virtual days, depending on business needs.
ASSUMPTION: The office location offers a convenient and accessible work environment, with easy access to public transportation and nearby amenities. The hybrid work arrangement provides flexibility for employees to balance their work and personal lives.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interviews with hiring managers and team members
- Final round interviews with senior leadership
Key Assessment Areas:
- Strategic thinking and planning
- Leadership and team management skills
- Communication and influencing skills
- Analytical and problem-solving skills
- Cultural fit and alignment with American Express' values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral interview questions that focus on your leadership, strategic planning, and communication skills
- Research American Express' company culture and values to demonstrate your alignment with the organization
ATS Keywords: B2B Marketing, Demand Generation, Sales Enablement, Strategic Planning, Partner Management, Cross-functional Collaboration, Analytical Skills, Communication Skills, Relationship Building
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, leadership, and communication skills, as well as their cultural fit with American Express. Successful candidates will have a strong interest in B2B marketing tactics and the ability to think creatively about leveraging partners' channels to drive awareness of Amex B2B value, including sales enablement.
🛠 Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Pardot)
- CRM software (e.g., Salesforce, HubSpot)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
- Collaboration and communication tools (e.g., Microsoft Office Suite, Google Workspace)
ASSUMPTION: This role requires proficiency in marketing automation platforms, CRM software, data analysis and visualization tools, project management tools, and collaboration and communication tools. Successful candidates will have experience working with these tools and be able to leverage them effectively to manage multiple partners and workstreams.
👔 Cultural Fit Considerations
Company Values:
- Customer Centricity - Putting customers at the center of everything we do
- Integrity - Upholding the highest ethical standards
- Quality - Delivering excellence in every aspect of our business
- Teamwork - Collaborating and supporting each other to achieve our goals
- Respect - Valuing and appreciating the diversity of our colleagues and customers
Work Style:
- Collaborative - Working closely with partners and stakeholders to achieve shared goals
- Innovative - Embracing new ideas and approaches to drive business success
- Adaptable - Being open to change and willing to pivot as needed
- Results-driven - Focusing on delivering tangible outcomes and achieving measurable results
Self-Assessment Questions:
- How do you align with American Express' company values, particularly in the context of this role?
- How do you approach working with multiple partners and stakeholders to achieve shared goals?
- How do you balance innovation and adaptability in your work style?
- How do you ensure that your work delivers tangible outcomes and achieves measurable results?
ASSUMPTION: Successful candidates will demonstrate a strong alignment with American Express' company values and a work style that emphasizes collaboration, innovation, adaptability, and results-driven outcomes. They will be able to work effectively with multiple partners and stakeholders to achieve shared goals and deliver tangible results.
⚠️ Potential Challenges
- Managing multiple partners and workstreams with different priority levels, timelines, and strategic dynamics
- Balancing the needs and priorities of multiple stakeholders, including American Express, partners, and customers
- Navigating a large, complex organization with multiple layers of approval and decision-making processes
- Adapting to changes in business priorities, market conditions, and customer needs
ASSUMPTION: This role presents unique challenges that require strong leadership, strategic planning, and communication skills. Successful candidates will be able to navigate complex stakeholder relationships, manage multiple workstreams, and adapt to changes in business priorities and market conditions.
📈 Similar Roles Comparison
- This role differs from related positions in the financial services industry, such as B2B Marketing Managers or Demand Generation Specialists, in its focus on leading multiple partners and workstreams to drive high valued commercial leads for GCS Sales.
- Industry-specific context - American Express' unique business model and global presence offer a distinct set of opportunities and challenges compared to other financial services companies.
- Career path comparison - This role provides a unique opportunity to gain exposure to leaders across GCS and launch new demand generation and sales enablement initiatives, offering significant potential for professional growth and development.
ASSUMPTION: This role offers a unique combination of leadership, strategic planning, and communication challenges that set it apart from related positions in the financial services industry. Successful candidates will have a strong interest in B2B marketing tactics and the ability to think creatively about leveraging partners' channels to drive awareness of Amex B2B value, including sales enablement.
📝 Sample Projects
- Developing and executing a comprehensive demand generation strategy for a specific industry vertical, in collaboration with multiple partners and stakeholders
- Launching a new sales enablement training program to improve the potential of commercial lead generation programs and deliver against financial goals
- Conducting a market analysis and customer segmentation study to inform the development of targeted marketing campaigns and improve the effectiveness of commercial lead generation strategies
ASSUMPTION: These sample projects illustrate the strategic planning, leadership, and communication skills required for success in this role. Successful candidates will have experience working on similar projects and be able to apply their skills to drive tangible results in a complex, multi-stakeholder environment.
❓ Key Questions to Ask During Interview
- Can you describe the most challenging partner management situation you've faced in the past, and how you approached it?
- How do you prioritize and manage multiple workstreams with different priority levels, timelines, and strategic dynamics?
- Can you provide an example of a successful demand generation or sales enablement campaign you've led, and how you measured its impact?
- How do you ensure that your work delivers tangible outcomes and achieves measurable results, even in a complex, multi-stakeholder environment?
- How do you approach building trust and credibility with partners, and maintaining effective working relationships over time?
ASSUMPTION: These interview questions are designed to assess the candidate's strategic thinking, leadership, communication, and partner management skills, as well as their ability to deliver tangible results in a complex, multi-stakeholder environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral interview questions that focus on your leadership, strategic planning, and communication skills
- Research American Express' company culture and values to demonstrate your alignment with the organization
- Follow up with the hiring manager one week after submitting your application, if you haven't heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
