Senior Manager, Brand

📌 Core Information

🔹 Job Title: Senior Manager, Brand

🔹 Company: CMiC

🔹 Location: Toronto, Ontario, Canada (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing & Branding

🔹 Date Posted: July 15, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Hybrid (On-site preferred)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing comprehensive brand strategies for CMiC's B2B software solutions
• Managing public relations, analyst relations, and digital brand management to enhance brand awareness and market positioning
• Collaborating with cross-functional teams to ensure brand alignment across all customer-facing initiatives
• Driving brand awareness, thought leadership, and market positioning through strategic planning and execution
• Building and managing relationships with key stakeholders, analysts, and media partners

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and experience in B2B software or technology industries to succeed.

📋 Key Responsibilities

✅ Developing and implementing brand strategies that differentiate CMiC's software solutions in competitive B2B markets

✅ Defining and maintaining brand voice, messaging frameworks, and positioning across all touchpoints

✅ Leading brand evolution initiatives and ensuring consistent brand expression across all channels and materials

✅ Building and maintaining relationships with industry media, journalists, and key publications

✅ Developing PR strategies that generate earned media coverage and establish thought leadership

✅ Coordinating analyst briefings, inquiries, and research participation with key industry analysts

✅ Overseeing social media strategy and content calendar across LinkedIn, Twitter, and industry-specific platforms

✅ Creating executive thought leadership programs including speaking opportunities, bylined articles, and industry participation

✅ Establishing and tracking KPIs for brand awareness, share of voice, and sentiment metrics

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and stakeholder management, requiring strong organizational skills and the ability to balance multiple priorities.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Public Relations, or related field

Experience: 10+ years of experience in brand management, with significant B2B software or technology industry experience

Required Skills:

• Proven track record in public relations, analyst relations, and media relationship management
• Strong background in digital marketing, social media management, and SEO optimization
• Experience with brand measurement, analytics tools, and performance tracking
• Excellent written and verbal communication skills with ability to craft compelling narratives

Preferred Skills:

• MBA or advanced degree in relevant field
• Previous experience with enterprise software, SaaS, or B2B technology companies
• Established relationships with industry analysts and trade publications
• Experience with marketing automation platforms and CRM systems
• Knowledge of content management systems and web analytics tools
• Track record of successful brand repositioning or rebranding initiatives

ASSUMPTION: While an MBA is preferred, a strong track record and relevant experience may be considered equivalent.

💰 Compensation & Benefits

Salary Range: CAD 120,000 - 160,000 per year (Based on industry standards for a Senior Manager, Brand role in Toronto)

Benefits:

• Competitive benefits package (including health & dental benefits)
• Paid vacation and personal days
• Townhall meetings with open discussions
• Located on York University’s campus with easy transit access
• Outdoor lunch space and active Social Events Committee
• Health and Wellness focus with virtual yoga classes and wellness webinars
• RRSP matching program after 2 years of employment

Working Hours: Full-time, Monday - Friday, with flexibility for remote work

ASSUMPTION: The salary range is estimated based on market research and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically Construction Software and Capital Project Software

Company Size: 201-500 employees, providing a mid-sized company environment with opportunities for growth and impact

Founded: 1974, with a rich history and established reputation in the construction software industry

Company Description:

• CMiC delivers complete and unified Financials and Project Management software solutions for construction and capital projects firms
• Transforms how firms optimize productivity, minimize risk, and drive growth by planning and managing all financials, projects, resources, and content assets from a Single Database Platform™
• Serves one-quarter of ENR’s Top 400 Contractors and hundreds of small and mid-sized construction firms, with over $100 billion in construction revenue handled annually

Company Specialties:

• Construction Software
• Capital Project Software
• Software Support Services
• Project Management Software
• ERP, CRM, and Construction Accounting Software
• Subcontractor Management and Human Capital Management

Company Website: cmicglobal.com

ASSUMPTION: CMiC's focus on construction and capital project software provides a unique opportunity for candidates interested in the industry.

📊 Role Analysis

Career Level: Senior Manager, reporting directly to the Head of Marketing

Reporting Structure: This role does not have direct reports but collaborates with cross-functional teams, including Product Marketing, Demand Generation, and Sales

Work Arrangement: Hybrid, with a preference for on-site work, offering flexibility for remote work

Growth Opportunities:

• Potential to shape brand strategy at a growing technology company
• Opportunities to collaborate with and learn from various teams within the organization
• Chance to develop and refine skills in brand management, public relations, and digital marketing

ASSUMPTION: This role offers growth opportunities through collaboration, learning, and contributing to CMiC's brand evolution.

🌍 Location & Work Environment

Office Type: On-site, with a preference for hybrid work arrangements

Office Location(s): 4850 Keele St., Toronto, Ontario M3J 3K1, Canada

Geographic Context:

• Located on York University’s campus, easily accessible by transit (TTC, GO, etc.)
• Walking distance to shopping and restaurants
• Outdoor lunch space and active Social Events Committee

Work Schedule: Full-time, Monday - Friday, with flexibility for remote work

ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screen with the HR team
• In-depth interview with the Head of Marketing
• Final interview with key stakeholders

Key Assessment Areas:

• Brand strategy and positioning
• Public relations and media relations experience
• Analyst relations and thought leadership
• Digital marketing and social media management
• Communication skills and cultural fit

Application Tips:

• Highlight relevant brand management, public relations, and digital marketing experience
• Include examples of successful brand campaigns or initiatives
• Tailor your resume and cover letter to emphasize skills and experiences relevant to this role
• Prepare questions to ask during the interview to demonstrate your interest and understanding of the role

ATS Keywords: Brand management, public relations, analyst relations, digital marketing, social media management, SEO optimization, thought leadership, brand positioning, cross-functional teams, stakeholder management, media relationship management, brand measurement

ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, communication skills, and relevant experience.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, HubSpot)
• CRM systems (e.g., Salesforce, HubSpot CRM)
• Content management systems (e.g., WordPress, Adobe Experience Manager)
• Web analytics tools (e.g., Google Analytics, Adobe Analytics)
• Social media management tools (e.g., Hootsuite, Buffer)
• PR and media monitoring tools (e.g., Muck Rack, Agility PR Solutions)

ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's experience and the organization's current tech stack.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Customer focus
• Innovation
• Collaboration
• Accountability

Work Style:

• Collaborative and team-oriented
• Results-driven and proactive
• Adaptable and open to feedback
• Strategic and forward-thinking

Self-Assessment Questions:

• Do I thrive in a collaborative, team-oriented environment?
• Am I proactive and results-driven, with a strong work ethic?
• Can I adapt to feedback and new situations quickly?
• Do I have a strategic mindset and a forward-thinking approach to brand management?

ASSUMPTION: CMiC values a collaborative, results-driven, and adaptable work style, with a strong emphasis on integrity and customer focus.

⚠️ Potential Challenges

• Managing multiple priorities and stakeholders simultaneously
• Balancing strategic planning with hands-on execution
• Adapting to a hybrid work environment with a preference for on-site work
• Working in a mid-sized company with opportunities for growth and change

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a strategic mindset.

📈 Similar Roles Comparison

• Unlike other brand management roles, this position focuses specifically on B2B software and construction industries
• CMiC's mid-sized company structure offers more opportunities for impact and growth compared to larger enterprises
• This role combines strategic planning, hands-on execution, and stakeholder management, providing a unique blend of responsibilities

ASSUMPTION: This role offers a unique blend of responsibilities and opportunities compared to similar brand management positions in other industries or company sizes.

📝 Sample Projects

• Developing and executing a comprehensive brand repositioning strategy for CMiC's software solutions
• Managing a successful analyst relations program, resulting in improved market positioning and increased analyst coverage
• Creating and implementing a digital marketing strategy that enhances brand awareness and drives website traffic

ASSUMPTION: These sample projects demonstrate the strategic, hands-on, and stakeholder management aspects of the role.

❓ Key Questions to Ask During Interview

• Can you describe the current brand positioning and any upcoming brand evolution initiatives?
• How does this role collaborate with other marketing teams, such as Product Marketing and Demand Generation?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does CMiC support the growth and development of its employees, particularly in marketing and branding roles?
• What is the company's approach to work-life balance and flexibility in a hybrid work environment?

ASSUMPTION: These questions demonstrate the candidate's interest in the role, company, and industry while gathering valuable insights into the position's responsibilities and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the CMiC careers page
• Tailor your resume and cover letter to emphasize your relevant brand management, public relations, and digital marketing experience
• Prepare for interview questions by researching CMiC's brand, industry, and company culture
• Follow up with the HR team one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.