🔹 Job Title: Senior Manager, Brand and Mobile Product Marketing
🔹 Company: Walmart
🔹 Location: United States
🔹 Job Type: On-site
🔹 Category: 🎨 Brand & Creative Marketing, 📦 Product Marketing
🔹 Date Posted: March 31, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role likely involves a significant degree of cross-platform marketing to align with the wider WB Games publishing efforts, even though not explicitly specified.
✅ Own and deliver the marketing strategy for assigned titles.
✅ Align strategy with financial plans, product roadmaps, and audience insights.
✅ Drive marketability validation from incubation to launch and lifecycle.
✅ Serve as the cross-functional lead within the WB Games publishing team.
✅ Build relationships with key leaders in various function areas.
✅ Create data-driven marketing strategies to capture target audiences.
✅ Embed "test-measure-learn" frameworks into campaign strategies.
✅ Collaborate with finance and studios to build financial models for campaigns.
✅ Conduct market research for mobile games market insights.
✅ Guide development of brand visuals, messaging, and content across platforms.
ASSUMPTION: The integration of financial models and business cases into campaigns suggests this role may involve substantial collaboration with financial departments, which is typical in high-level marketing positions.
Education: Bachelor's Degree in business or related field; MBA preferred
Experience: Minimum 5 years in mobile marketing, product marketing, or brand marketing required.
Required Skills:
Preferred Skills:
ASSUMPTION: Strong project management and cross-functional team management skills are essential for handling complex project timelines and deliverables in this versatile role.
Salary Range: $107,100.00 - $198,900.00 per year
Benefits:
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The benefits package appears comprehensive, indicating a focus on long-term employee retention by providing robust health, wellness, and financial security options.
Industry: Retail, with a significant focus on innovation in eCommerce and technology
Company Size: 515,481 employees, offering a diverse and collaborative work environment.
Founded: Started as a small store, grown into the world's largest retailer
Company Description:
Company Specialties:
Company Website: https://bit.ly/3IBowlZ
ASSUMPTION: The company's widespread industry involvement suggests opportunities for interdisciplinary collaboration and innovation, despite being primarily a retail giant.
Career Level: Senior management position with strategic responsibilities
Reporting Structure: Likely reports to VPs or Head of Marketing, interacting with top-level management
Work Arrangement: Primarily on-site but may offer remote days depending on project requirements
Growth Opportunities:
ASSUMPTION: The senior nature of this role may necessitate substantial influence and initiative in leading large cross-functional teams.
Office Type: Likely based in a corporate headquarters or major regional office.
Office Location(s): Bentonville, Arkansas; other U.S. locations possible.
Geographic Context:
Work Schedule: Standard 9-to-5 with potential for flexible hours during peak project phases
ASSUMPTION: Bentonville’s strategic location within the U.S. supports the company’s robust logistics operations, potentially enriching professional community experiences.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Mobile Marketing, Product Strategy, Engagement, Cross-Functional Leadership, Data Analysis
ASSUMPTION: Emphasis on analytical and strategic capabilities suggests a need for candidates to detail productivity through measurable achievements.
ASSUMPTION: Advanced technologies for data analysis and CRM are likely vital due to the sophisticated understanding of market trends required.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: The cultural focus on innovation and teamwork implies an environment conducive to collaboration and creative problem-solving.
ASSUMPTION: The integration of cross-functional roles may present challenges in balancing strategy with execution across complex projects.
ASSUMPTION: Due to Walmart's scale, broader impact and influence may be directly aligned with strategic priorities.
ASSUMPTION: Projects likely include devising large-scale strategies due to the global reach of WB Games under WBD's broader media umbrella.
ASSUMPTION: Interview questions should focus on understanding the role's strategic impact and alignment with overarching goals.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.