- Job Title: Senior Manager - Brand
- Company: Diageo
- Location: Bengaluru, Karnataka, India
- Job Type: Full-Time
- Category: Beverage Manufacturing
- Date Posted: July 30, 2025
- Experience Level: 5-10 years
- Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading brand development and growth strategies
- Collaborating with cross-functional teams to execute marketing campaigns
- Managing brand performance discussions and influencing stakeholders
- Driving innovation and creativity in the brand portfolio
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to thrive in a fast-paced, competitive environment.
📋 Key Responsibilities
- Translate consumer and customer insights into effective growth drivers
- Define and maintain brands' positioning, ensuring alignment with target consumers
- Brilliantly execute marketing campaigns with attention to detail
- Strong analytical skills with a keen ability to draw insights from data
- Drive NGM thinking and principles through strategic work streams and execution elements
- Powerful articulation and storytelling
- Strong commercial acumen and proven record of agility in managing performance
- Be a thought leader and collaborate efficiently with regional leads to create strategy
- Inspire agency partners and rally them to effective implementation in service of the brand agenda
- Interest in Sports will be a key advantage
ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
- Education: MBA with specialization in Marketing from a tier I/II institute
- Experience: Minimum 8-10 years' experience in Marketing, with at least 5 years' experience working with lifestyle brands
- Required Skills:
- Proven record in translating consumer and customer insight into effective growth drivers
- Eye for design thinking and creative excellence
- Strong analytical skills with a keen ability to draw out insights from data
- Powerful articulation and storytelling
- Strong commercial acumen and proven record of agility in managing performance
- Ability to influence and inspire people towards an agenda
- Interest in Sports will be a key advantage
Preferred Skills:
- Experience in the beverage industry
- Familiarity with Diageo's brand portfolio
ASSUMPTION: Candidates with experience in the beverage industry and familiarity with Diageo's brand portfolio may have an advantage in this role.
💰 Compensation & Benefits
- Salary Range: INR 25-35 lakhs per annum (Based on industry standards for a senior manager role in the beverage industry in Bengaluru)
- Benefits:
- Flexible working arrangements
- Inclusive culture and diversity initiatives
- Competitive compensation and benefits package
- Working Hours: 40 hours per week, with flexible working hours available
ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
- Industry: Beverage Manufacturing
- Company Size: 10,001+ employees
- Founded: 1826 (as Guinness Brewery, later merged with other companies to form Diageo)
- Company Description: Diageo is a global leader in premium drinks, with over 200 brands sold in 180 countries. They are committed to celebrating life, every day, everywhere, and creating an inclusive culture where everyone feels valued and can belong.
- Company Specialties: Premium Drinks, Marketing, Innovation, Supply Chain, HR, Sales, Brand Management, Premium Wines and Spirits Supplier, Luxury, Super Premium, Beer, Consumer Goods, E-commerce, Beverages, Spirits, FMCG, and Brand Owners
📊 Role Analysis
- Career Level: Senior Manager
- Reporting Structure: Reports directly to the Regional Marketing Director
- Work Arrangement: On-site, with flexible working hours available
- Growth Opportunities:
- Potential to lead regional brand teams in the future
- Opportunities to work on global brand projects and collaborate with international teams
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to work on high-profile brands and collaborate with international teams.
🌍 Location & Work Environment
- Office Type: Corporate headquarters with a modern, collaborative work environment
- Office Location(s): Bangalore HO, with potential for regional travel
- Geographic Context: Bengaluru is the capital of the Indian state of Karnataka and the largest city in the state. It is known for its tech industry and vibrant culture.
- Work Schedule: Monday to Friday, 9:00 AM to 6:00 PM, with flexible working hours available
ASSUMPTION: The work environment is fast-paced and dynamic, with a strong focus on collaboration and innovation.
💼 Interview & Application Insights
- Typical Process:
1. Online application review
2. Phone/Video screening
3. On-site interviews with the hiring manager and other stakeholders
4. Final round with senior leadership
- Key Assessment Areas:
- Strategic thinking and brand management skills
- Leadership and team management capabilities
- Analytical skills and data-driven decision-making
- Cultural fit and alignment with Diageo's values
- Application Tips:
1. Tailor your resume and cover letter to highlight relevant experience and skills
2. Prepare examples of your brand management and leadership experiences
3. Research Diageo's brand portfolio and be prepared to discuss your favorite brands
ASSUMPTION: The interview process is designed to assess the candidate's strategic thinking, leadership skills, and cultural fit with Diageo.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, SAP)
- Marketing automation tools (e.g., Marketo, HubSpot)
- Data visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: Proficiency in these tools is preferred but not required. Candidates with experience in industry-specific tools may have an advantage.
👔 Cultural Fit Considerations
- Company Values: Celebrate life, every day, everywhere; Be courageous; Be open; Be inclusive; Be collaborative; Be accountable
- Work Style: Fast-paced, dynamic, and collaborative; Strong focus on innovation and creativity; Results-driven and performance-oriented
- Self-Assessment Questions:
1. How do you celebrate life, every day, everywhere, in your personal and professional life?
2. Can you provide an example of a time when you demonstrated courage in the face of adversity?
3. How do you foster a culture of inclusivity and collaboration in your teams?
ASSUMPTION: Candidates who align with Diageo's values and work style will be a strong fit for this role.
⚠️ Potential Challenges
- Fast-paced and dynamic work environment may be overwhelming for candidates who prefer a slower pace
- Competitive industry may require long hours and frequent travel
- Large company size may present opportunities for career growth but also increased competition for promotions
ASSUMPTION: Candidates should be prepared to work in a fast-paced, competitive environment and be comfortable with frequent travel.
📈 Similar Roles Comparison
- Comparison Point 1: Senior Brand Manager (Diageo) vs. Senior Brand Manager (Procter & Gamble)
- Diageo: Focus on premium drinks, global brand portfolio, and fast-paced environment
- P&G: Focus on consumer goods, diverse brand portfolio, and structured career paths
- Comparison Point 2: Beverage industry vs. FMCG industry
- Beverage industry: Seasonal fluctuations, regulatory challenges, and a focus on responsible drinking
- FMCG industry: Steady demand, diverse product categories, and a focus on mass market appeal
- Comparison Point 3: Senior Manager (Diageo) vs. Senior Manager (Unilever)
- Diageo: Focus on premium drinks, global brand portfolio, and a strong emphasis on innovation
- Unilever: Focus on consumer goods, diverse brand portfolio, and a strong commitment to sustainability
ASSUMPTION: This role offers unique challenges and opportunities compared to similar roles in other industries and companies.
📝 Sample Projects
- Developing a global brand strategy for a premium spirits brand
- Launching a new product line in a key market
- Managing a regional marketing team to execute a major campaign for a super premium brand
ASSUMPTION: These sample projects demonstrate the strategic and leadership aspects of the role, as well as the opportunity to work on high-profile brands.
❓ Key Questions to Ask During Interview
1. What are the key priorities for this role in the first 90 days?
2. How does this role fit into the broader marketing strategy for the region?
3. What opportunities are there for growth and development within the brand team?
4. How does Diageo support work-life balance for its employees?
5. What are the key challenges facing the brand portfolio in the next 1-2 years, and how can this role help address them?
ASSUMPTION: These questions demonstrate the candidate's interest in the role, the company, and the broader marketing strategy.
📌 Next Steps for Applicants
To apply for this position:
1. Submit your application through [this link](https://diageo.wd3.myworkdayjobs.com/Diageo_Careers/job/Bangalore-India/Senior-Manager---Brand_JR1116000-1)
2. Tailor your resume and cover letter to highlight relevant experience and skills
3. Prepare examples of your brand management and leadership experiences
4. Research Diageo's brand portfolio and be prepared to discuss your favorite brands
5. Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
