📌 Core Information
🔹 Job Title: Senior Manager Brand & Creative
🔹 Company: Backbase
🔹 Location: Amsterdam, Noord-Holland, Netherlands
🔹 Job Type: On-site, Full-time
🔹 Category: Marketing
🔹 Date Posted: May 26, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Defining and executing impactful brand strategy
- Driving creative team to deliver excellent work that stands out
- Collaborating across teams to embed brand principles in every touchpoint
- Leading a small team of passionate creatives
ASSUMPTION: This role requires a strategic and creative thinker with proven experience in brand marketing and cross-functional campaign execution.
📋 Key Responsibilities
✅ Define and implement brand strategy, ensuring consistency and alignment with Backbase’s vision
✅ Maintain and monitor adherence to Backbase brand identity, tone of voice, and visual expression across various channels
✅ Support development of integrated best-in-class campaigns for demand generation and account-based marketing efforts
✅ Support employer branding initiatives to attract top talent and promote employee engagement
✅ Collaborate with marketing, product, and customer-facing teams to ensure brand consistency in all customer touchpoints
ASSUMPTION: This role involves a high degree of cross-functional collaboration and project management.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 8+ years of brand marketing experience in enterprise software, with deep affinity for the fintech domain
Required Skills:
- Proven experience in executing brand strategies
- Strong collaborative skills to work across departments
- Strategic mindset, able to leverage research and insights
- Excellent communication and project management skills
Preferred Skills:
- Experience in employer branding
- Fluency in multiple languages
ASSUMPTION: Candidates with experience in fintech and familiarity with the Backbase brand will have an advantage.
💰 Compensation & Benefits
Salary Range: €80,000 - €120,000 per year (based on experience and industry standards for senior marketing roles in Amsterdam)
Benefits:
- Competitive benefits package
- Opportunities for professional development and growth
- Dynamic and international work environment
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Backbase operates in the competitive financial services industry, focusing on digital banking and fintech solutions.
Company Size: Backbase is a mid-sized company with 1,001-5,000 employees, providing a structured yet agile work environment.
Founded: Backbase was founded in 2003 and has since grown to become a global leader in AI-powered banking platforms.
Company Description:
- Backbase is on a mission to put bankers back in the driver’s seat of the AI revolution
- Offers the world’s first AI-powered Banking Platform, unifying all servicing and sales journeys into an integrated suite
- Serves over 150 financial institutions worldwide, helping them modernize operations across various lines of business
Company Specialties:
- Onboarding & Account Opening
- Digital Banking
- Digital Onboarding
- Digital Lending
- Loan Origination
- Digital Investing
- Core Modernization
- Banking Modernization
- Omni-channel Banking
- Whitelabel Banking Platform
- Journey Orchestration
- Engagement Banking
- Banking-as-a-Service
- Banking Cloud
Company Website: www.backbase.com
ASSUMPTION: Backbase's focus on AI and digital transformation presents unique opportunities and challenges for marketing professionals.
📊 Role Analysis
Career Level: This role is a senior management position, reporting directly to the Chief Marketing Officer (CMO).
Reporting Structure: The Senior Manager Brand & Creative will lead a small team of creatives and collaborate with various marketing teams, as well as product and customer-facing departments.
Work Arrangement: This role is on-site, with the possibility of occasional hybrid work arrangements, depending on the company's policies and the candidate's needs.
Growth Opportunities:
- Potential career progression into a director or VP role within the marketing department
- Expanding the team and mentoring junior team members
- Gaining experience in a fast-growing, international fintech company
ASSUMPTION: Backbase's rapid growth and expansion present numerous opportunities for career development and advancement.
🌍 Location & Work Environment
Office Type: Backbase's Amsterdam office is a modern, collaborative workspace with a dynamic and international atmosphere.
Office Location(s): Oosterdoksstraat 114, Amsterdam, Noord-Holland, Netherlands
Geographic Context:
- Amsterdam is a vibrant, multicultural city with a thriving tech industry
- The city offers a high quality of life, with numerous cultural attractions, parks, and recreational facilities
- Amsterdam is well-connected by public transportation, making it easy to commute to the office
Work Schedule: The work schedule is typically Monday to Friday, 9:00 AM to 5:30 PM, with a 30-minute lunch break.
ASSUMPTION: The work environment at Backbase is fast-paced, collaborative, and focused on driving innovation and growth.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR department
- On-site or virtual interview with the hiring manager and team members
- Final interview with the CMO or another senior leader
Key Assessment Areas:
- Brand marketing expertise and strategic thinking
- Creative direction and campaign development skills
- Cross-functional collaboration and project management abilities
- Alignment with Backbase's company culture and values
Application Tips:
- Highlight relevant brand marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of Backbase's mission and values
- Prepare examples of successful brand campaigns you've led or contributed to
- Research Backbase's competitors and market position to showcase your industry knowledge
ATS Keywords: Brand Marketing, Creative Direction, Cross-Functional Collaboration, Project Management, Strategic Thinking, Communication Skills, Demand Generation, Account-Based Marketing, Brand Strategy, Visual Consistency, Employer Branding, Campaign Development, Team Leadership, Research Utilization, Brand Integrity
ASSUMPTION: Backbase uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help your application stand out.
🛠️ Tools & Technologies
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Microsoft Office Suite (Word, PowerPoint, Excel)
- Project management tools (Asana, Trello, Jira)
- Marketing automation and analytics tools (Marketo, Google Analytics)
ASSUMPTION: Familiarity with industry-standard creative and marketing tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Agile
- Accountable
Work Style:
- Dynamic and fast-paced
- Collaborative and cross-functional
- Data-driven and results-oriented
- Focused on driving growth and innovation
Self-Assessment Questions:
- How do you align with Backbase's customer-centric approach to brand marketing?
- Can you provide an example of a time when you drove innovation and growth through a brand campaign?
- How do you ensure brand consistency and integrity across multiple touchpoints and teams?
ASSUMPTION: Backbase values candidates who are passionate about their work, collaborative, and committed to driving growth and innovation.
⚠️ Potential Challenges
- Managing a team of creatives and ensuring brand consistency across various departments
- Keeping up with the fast-paced and ever-evolving fintech industry
- Balancing strategic brand development with day-to-day campaign execution
- Adapting to Backbase's dynamic and sometimes unpredictable work environment
ASSUMPTION: These challenges present opportunities for growth and learning, as well as the chance to make a significant impact on Backbase's brand and success.
📈 Similar Roles Comparison
- This role is similar to a Senior Brand Manager or Creative Director position in other companies, but with a stronger focus on cross-functional collaboration and driving growth in the fintech industry
- Unlike other brand marketing roles, this position requires a deep understanding of the fintech domain and Backbase's unique value proposition
- Career progression in this role could lead to a director or VP position within Backbase's marketing department or a similar role in another fast-growing fintech company
ASSUMPTION: While this role shares similarities with other brand marketing positions, its unique focus on the fintech industry and Backbase's specific needs set it apart.
📝 Sample Projects
- Developing and executing a comprehensive brand refresh campaign to align with Backbase's evolving product offerings and market position
- Collaborating with the content marketing team to create a series of thought leadership articles and whitepapers that showcase Backbase's expertise in AI-powered banking
- Partnering with the field marketing team to create engaging and on-brand event materials for industry conferences and trade shows
ASSUMPTION: These sample projects demonstrate the cross-functional nature of this role and the opportunity to make a significant impact on Backbase's brand and market presence.
❓ Key Questions to Ask During Interview
- How does this role fit into Backbase's overall marketing strategy and growth plans?
- Can you describe the team structure and dynamics within the marketing department?
- What are the most significant challenges facing the brand team currently, and how can this role help address them?
- How does Backbase support the professional development and growth of its employees?
- What are the key performance indicators (KPIs) for success in this role, and how will my progress be measured?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to driving success for Backbase.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your brand marketing experience and achievements
- Prepare examples of successful brand campaigns you've led or contributed to
- Follow up with the Backbase HR department one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
