Senior Manager, Brand Luxury Events

📌 Core Information

🔹 Job Title: Senior Manager, Brand Luxury Events

🔹 Company: Constellation Brands

🔹 Location: San Francisco, California (with travel)

🔹 Job Type: Full-time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: May 6, 2025

🔹 Experience Level: 7+ years

🔹 Remote Status: Hybrid (up to 30% travel)

🚀 Job Overview

Key aspects of this role include:

• Overseeing luxury event programs for Constellation Brands' Wine & Spirits Division
• Managing cross-functional projects and teams to execute events and materials
• Collaborating with internal stakeholders and external vendors to ensure brand standards and compliance
• Budget management, vendor negotiation, and cost-savings initiatives
• Providing subject matter expertise in marketing support systems and applications

ASSUMPTION: This role requires a high level of organization, multitasking, and strong interpersonal skills to manage multiple projects and stakeholders effectively.

📋 Key Responsibilities

✅ Event Planning & Execution: Support the planning and execution of national events, ensuring they effectively support brand, channel, and DMA priorities.

✅ Vendor Management: Manage vendors in the process refinement, development, production, and delivery of marketing materials and tactics, adhering to brand standards and specifications.

✅ Budget Management: Authorize final product specifications, gather and analyze cost proposals, and select vendors based on optimal quality, total cost, service, and logistical considerations.

✅ Compliance & Legal: Ensure all programming is vetted, legal approval is obtained, and compliance is maintained for all local marketing programs.

✅ Relationship Management: Maintain strong relationships with internal stakeholders, cross-functional teams, and external partners, agencies, and vendors.

✅ Team Leadership: Manage and develop a team of 2, motivating them to achieve desired goals and evaluating their results.

ASSUMPTION: This role requires a strong understanding of local, state, and federal beverage laws, as well as the ability to adapt to changing priorities and tight deadlines.

🎯 Required Qualifications

Education: Bachelor’s degree required, preferably with a concentration in marketing

Experience: 7+ years of progressive experience in a related role, preferably in the beverage alcohol industry, luxury, fashion, or PR

Required Skills:

• Expert knowledge of marketing principles, practices, tactics, and tools
• Highly developed interpersonal skills, with excellent written and oral communication skills
• Proven ability to manage projects from inception to completion
• Strong analytical, organizational, and project management skills
• Ability to make decisions independently and recommend viable solutions to problems
• Highest degree of ethics and professional conduct

Preferred Skills:

• WSET 2 wine and WSET 2 spirits certifications or higher (or certification equivalent)

ASSUMPTION: Candidates should have a strong understanding of luxury wine and craft spirits, as well as experience working with vendors in the design, production, and distribution of POS marketing materials.

💰 Compensation & Benefits

Salary Range: $131,400.00 - $205,500.00 per year

Benefits:

• Paid Time Off
• Medical Insurance
• Dental Insurance
• Vision Insurance
• 401(k)

Working Hours: Full-time, with up to 30% travel required

ASSUMPTION: The salary range provided is based on the company's good faith belief at the time of posting and may be modified in the future. The range may reflect several US geographic markets, including the lowest geographic market minimum to the highest geographic market maximum.

📌 Applicant Insights 🔍 Company Context

Industry: Food and Beverage Services, with a focus on luxury wine and craft spirits

Company Size: 5,001-10,000 employees, providing ample opportunities for growth and collaboration

Founded: 1945, with a rich history and established brand portfolio

Company Description:

• Constellation Brands is a leading international producer and marketer of beer, wine, and spirits
• Dedicated to building brands that people love and elevating human connections
• Committed to sustainable and responsible business practices

Company Specialties:

• Wine (including luxury and fine wines)
• Craft spirits
• Imported beer

Company Website: www.cbrands.com

ASSUMPTION: Constellation Brands' focus on luxury wine and craft spirits makes this role an excellent fit for candidates with experience in the luxury market or related industries.

📊 Role Analysis

Career Level: Senior Manager, reporting directly to the Sr. Director Global Engagement and VP Global Strategy

Reporting Structure: This role manages a team of 2 and works cross-functionally with various internal stakeholders and external partners

Work Arrangement: Hybrid, with up to 30% travel required

Growth Opportunities:

• Potential to grow within the Marketing department or explore other areas of the business
• Opportunities to work on high-profile events and projects
• Chance to develop leadership and management skills

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand their skills and advance their career within the company.

🌍 Location & Work Environment

Office Type: Hybrid, with a preference for the Napa Valley or SF Bay area, but open to qualified candidates from key markets

Office Location(s): San Francisco, California (with travel to Chicago, Illinois, and New York City, New York)

Geographic Context:

• San Francisco: A vibrant, tech-centric city with a high cost of living and diverse cultural scene
• Chicago: A major Midwestern city with a rich history and robust cultural offerings
• New York City: A global hub for finance, media, and entertainment, with a fast-paced and competitive work environment

Work Schedule: Full-time, with up to 30% travel required

ASSUMPTION: Candidates should be comfortable with frequent travel and willing to work in a fast-paced, dynamic environment.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the HR department
• In-depth interview with the hiring manager and potential team members
• Final interview with senior leadership

Key Assessment Areas:

• Event planning and management skills
• Budget management and cost-savings initiatives
• Vendor management and negotiation skills
• Interpersonal and communication skills
• Leadership and team management skills

Application Tips:

• Highlight relevant experience in luxury event planning and management
• Demonstrate strong organizational skills and the ability to manage multiple projects and stakeholders
• Showcase your creativity and problem-solving skills in your resume and cover letter
• Prepare for behavioral and situational interview questions focused on event planning, team management, and problem-solving

ATS Keywords: Event Planning, Luxury Events, Marketing Strategy, Budget Management, Vendor Management, Team Leadership, Marketing Tactics, Brand Standards, Compliance, Wine, Spirits, Beverage Alcohol

ASSUMPTION: Constellation Brands uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help your application stand out.

🛠️ Tools & Technologies

• Microsoft Office Suite (Excel, Word, PowerPoint)
• Marketing/creative design software (e.g., Adobe Creative Suite, Canva)
• Event planning and management software (e.g., Cvent, Eventbrite)
• Budget management and tracking tools (e.g., Asana, Trello)

ASSUMPTION: Proficiency in Microsoft Office Suite and relevant marketing/creative design software is required for this role.

👔 Cultural Fit Considerations

Company Values:

• Passion for our brands and consumers
• Collaboration and teamwork
• Integrity and accountability
• Innovation and continuous learning

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Results-driven and focused on execution
• Adaptable and comfortable with change

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable with frequent travel and managing multiple projects simultaneously?
• Do you have experience working with luxury brands or related industries?
• Are you a strong communicator and collaborator, able to work effectively with various stakeholders?

ASSUMPTION: Candidates should be comfortable with a fast-paced, dynamic work environment and have experience working with luxury brands or related industries.

⚠️ Potential Challenges

• Managing multiple projects and stakeholders simultaneously
• Adapting to changing priorities and tight deadlines
• Working with vendors and external partners to ensure brand standards and compliance
• Frequent travel and time away from home

ASSUMPTION: These challenges require strong organizational skills, adaptability, and the ability to manage multiple projects and stakeholders effectively.

📈 Similar Roles Comparison

• Event Manager (Constellation Brands) vs. Event Manager (Other Companies):
• Constellation Brands offers a focus on luxury wine and craft spirits events
• Other companies may offer a broader range of events or focus on different industries
• Senior Manager (Constellation Brands) vs. Senior Manager (Other Companies):
• Constellation Brands offers the opportunity to manage a team and work on high-profile events and projects
• Other companies may offer different growth opportunities or industry-specific contexts
• Career Path Comparison:
• Constellation Brands offers potential growth within the Marketing department or exploration of other areas of the business
• Other companies may offer different career paths or industry-specific contexts

ASSUMPTION: This role offers unique opportunities and challenges compared to similar roles in other companies, with a focus on luxury wine and craft spirits events and potential growth within the Marketing department or exploration of other areas of the business.

📝 Sample Projects

• Planning and executing a high-profile luxury wine event, including vendor management, budgeting, and compliance
• Developing and implementing a marketing strategy for a new craft spirits brand launch, including event planning, promotional materials, and brand activation
• Managing a team to execute multiple local marketing programs, ensuring adherence to brand standards and compliance with local beverage laws

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, with a focus on event planning, marketing strategy, and team management.

💭 Key Questions to Ask During Interview

• Can you describe the team structure and dynamics for this role?
• How does this role fit into the company's overall marketing strategy and growth plans?
• What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
• What opportunities are there for professional development and growth within the company?
• How does the company support work-life balance for employees, particularly those who travel frequently?

ASSUMPTION: These questions demonstrate your interest in the role and provide valuable insights into the company's culture, expectations, and growth opportunities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant experience in luxury event planning and management, marketing strategy, budget management, and team leadership
• Write a cover letter addressing your qualifications and enthusiasm for the role
• Prepare for behavioral and situational interview questions focused on event planning, team management, and problem-solving
• Follow up with the HR department one week after submitting your application, if you haven't heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.