📌 Core Information
🔹 Job Title: Senior Manager, Brand Management, CCTM
🔹 Company: The Coca-Cola Company
🔹 Location: Taipei, Taiwan
🔹 Job Type: Full-Time
🔹 Category: Brand Management
🔹 Date Posted: July 11, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (with 20% travel)
🚀 Job Overview
Key aspects of this role include:
- Building insight-led brand strategies and plans to drive profitable growth and brand equity for Coca-Cola in Taiwan
- Collaborating with various teams and partners to ensure effective execution of marketing plans in the market
- Identifying and assessing needs and opportunities for Coca-Cola in Taiwan through human insights, OU best practices, and external stakeholders
- Providing creative and IMX teams with leadership and clear direction to achieve business goals
ASSUMPTION: This role requires a strategic mindset, strong collaboration skills, and the ability to build partnerships across teams and geographies.
📋 Key Responsibilities
✅ Contribute to build the development of the BRAND growth strategies and business plans for Coca-Cola in GC&M to deliver overall brand vision, business objectives, and financial targets
✅ Build a stronger NETWORKING organization. Partners with GC&M teams, other OUs, and external stakeholders to develop high-quality consumer experiences and programs in the most effective and efficient way
✅ Identify and assess needs and opportunities that are currently untapped by Coca-Cola in GC&M by leveraging human insights, OU best practices, external stakeholders, and consumer research, with a true global mindset
✅ Provide creative and IMX teams with leadership, clear direction, and prioritization to achieve business goals. Develop and communicate written briefs for use by agencies or suppliers to direct their work activities in order to generate concepts for effective execution and ensure consistent brand voice across marketing platforms
✅ Ensure outstanding in-market execution of plans in Taiwan, in partnership with Front-Line and C&CL
✅ Rigorous and timely budget management
ASSUMPTION: This role requires strong project management skills, analytical thinking, and the ability to establish trust and build partnerships across teams and geographies.
🎯 Required Qualifications
Education: Degree qualified, preferable Business/Commerce with Marketing Major
Experience: General marketing and sales experience working on big and/or global brands
Required Skills:
- Proven track record of relevant experience in consumer marketing, experience to include consumer opportunity identification and communication development
- Consumer empathy, excellent project management, strong collaboration skills, innovative, problem-solving, analytical
- Fluent verbal and written English
Preferred Skills:
ASSUMPTION: This role requires a strong understanding of consumer behavior, market trends, and competitive landscapes.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Senior Manager role in Taiwan, the estimated salary range is NT$2,500,000 - NT$3,500,000 per year. This is an estimate and the actual salary may vary based on experience and performance.
Benefits:
- Iconic and innovative brands
- Expansive and diverse customers
Working Hours: Full-time position with standard business hours, Monday to Friday, 9:00 AM to 6:00 PM. Occasional overtime may be required.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary based on individual performance and company policy.
📌 Applicant Insights
🔍 Company Context
Industry: The Coca-Cola Company operates in the Food and Beverage Services industry, with a portfolio of over 250 products, including Coca-Cola, Sprite, Fanta, smartwater, Dasani, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Goldpeak, Minute Maid, Simply, fairlife, and more.
Company Size: The Coca-Cola Company is a large enterprise with over 10,000 employees worldwide. This size allows for extensive resources and opportunities for growth and development.
Founded: The Coca-Cola Company was founded in 1886 and has since grown into one of the most globally-recognized brands in the world.
Company Description:
- The Coca-Cola Company is committed to bringing about real change – to its industry, to local economies, and to the world around it. Through constant evolution, the company continues to reimagine the way it refreshes the world and makes a difference.
- The company is innovating its portfolio with products that give people more varieties that meet consumers where they are. It is working with global partners to transform its business and grow it in more sustainable ways.
- The Coca-Cola Company provides jobs and opportunities to local economies where its people live and work, employing 700,000 people throughout its global system alongside bottling partners.
Company Specialties:
Company Website: www.coca-colacompany.com
ASSUMPTION: The Coca-Cola Company is a well-established and respected brand in the beverage industry, with a strong commitment to sustainability and innovation.
📊 Role Analysis
Career Level: This role is a senior management position, requiring a high level of experience and expertise in brand management.
Reporting Structure: The Senior Manager, Brand Management, CCTM reports directly to the General Manager of Coca-Cola in Taiwan and works closely with various teams and partners to ensure effective execution of marketing plans in the market.
Work Arrangement: This role is on-site, with 20% travel required to engage with IMX, Frontline, C&CL, and bottling partners.
Growth Opportunities:
- As a large enterprise, The Coca-Cola Company offers numerous opportunities for career growth and development within the organization.
- This role provides the opportunity to work on a global brand and gain experience in a multinational corporation.
- The Coca-Cola Company is committed to providing its employees with the tools and resources they need to succeed and grow in their careers.
ASSUMPTION: This role offers significant opportunities for career growth and development within the company.
🌍 Location & Work Environment
Office Type: The Coca-Cola Company's office in Taipei is a modern, professional environment with a collaborative and inclusive culture.
Office Location(s): Xinyi District, Taipei, Taiwan
Geographic Context:
- Taipei is the capital and largest city of Taiwan, with a population of over 2.6 million people.
- The city is known for its vibrant night markets, historic sites, and modern architecture.
- Taipei offers a high quality of life, with excellent healthcare, education, and entertainment options.
Work Schedule: Standard business hours, Monday to Friday, 9:00 AM to 6:00 PM. Occasional overtime may be required.
ASSUMPTION: Taipei offers a dynamic and multicultural work environment, with numerous opportunities for personal and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or video interview with the hiring manager and other team members
- Final interview with the General Manager of Coca-Cola in Taiwan
Key Assessment Areas:
- Brand management experience and expertise
- Strategic thinking and planning skills
- Collaboration and communication skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant brand management experience and skills
- Demonstrate your understanding of the Coca-Cola brand and its values in your application materials
- Prepare for behavioral interview questions that focus on your experience with brand strategy development, consumer research, and cross-functional team collaboration
ATS Keywords: Brand management, consumer marketing, brand strategy, market research, cross-functional team collaboration, Coca-Cola, Taiwan
ASSUMPTION: The application process for this role is competitive, and applicants should be prepared to demonstrate their relevant experience and skills in their application materials and interviews.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Drive, Google Docs)
- Brand management software (e.g., Brand24, Brandfolder, Frontify)
- Market research tools (e.g., SurveyMonkey, Google Forms, SPSS)
ASSUMPTION: This role requires proficiency in Microsoft Office Suite and Google Workspace, as well as experience with brand management and market research tools.
👔 Cultural Fit Considerations
Company Values:
- Optimism: We believe in the power of optimism to unlock potential and drive progress
- Collaboration: We work together to achieve more than we could alone
- Inclusion: We embrace diversity and foster an inclusive culture where everyone feels valued and respected
Work Style:
- Collaborative: We work together to achieve more than we could alone
- Agile: We embrace change and adapt quickly to new circumstances
- Inclusive: We embrace diversity and foster an inclusive culture where everyone feels valued and respected
Self-Assessment Questions:
- Do you share The Coca-Cola Company's commitment to optimism, collaboration, and inclusion?
- Are you comfortable working in a fast-paced, dynamic environment that requires frequent adaptation to change?
- Do you thrive in a collaborative work environment where you can leverage the strengths of diverse team members to achieve common goals?
ASSUMPTION: Applicants should be prepared to demonstrate their alignment with The Coca-Cola Company's values and work style in their application materials and interviews.
⚠️ Potential Challenges
- Competitive job market for brand management roles in Taiwan
- Requires strong collaboration and communication skills to work effectively with various teams and partners
- Occasional travel required to engage with IMX, Frontline, C&CL, and bottling partners
- Need to balance strategic planning with tactical execution to ensure effective in-market execution of plans
ASSUMPTION: Applicants should be prepared to face a competitive job market and the challenges that come with working in a fast-paced, dynamic environment.
📈 Similar Roles Comparison
- This role is unique in its focus on the Coca-Cola brand in Taiwan, requiring a strong understanding of the local market and consumer behavior
- Compared to other brand management roles, this position offers the opportunity to work on a global brand with extensive resources and support
- Career path for this role may include progression to a General Manager or other senior leadership position within The Coca-Cola Company
ASSUMPTION: Applicants should be prepared to demonstrate their understanding of the unique aspects of this role and how their experience and skills make them a strong fit for the position.
📝 Sample Projects
- Developing a comprehensive brand strategy and business plan for Coca-Cola in Taiwan, including consumer research, market analysis, and competitive assessments
- Leading a cross-functional team to execute a high-profile marketing campaign or event, including creative development, media planning, and vendor management
- Conducting a brand audit and providing recommendations for improvement, including brand positioning, messaging, and visual identity
ASSUMPTION: Applicants should be prepared to provide specific examples of their experience with brand strategy development, consumer research, and cross-functional team collaboration in their application materials and interviews.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the Coca-Cola brand in Taiwan, and how can this role help address them?
- How does this role collaborate with other teams and partners within The Coca-Cola Company and externally?
- What opportunities are there for growth and development within The Coca-Cola Company, and specifically in this role?
- How does The Coca-Cola Company support work-life balance for its employees?
- What are the key priorities for this role in the first 90 days?
ASSUMPTION: Applicants should be prepared to ask thoughtful, insightful questions that demonstrate their understanding of the role and their commitment to The Coca-Cola Company's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant brand management experience and skills, including specific examples of your experience with brand strategy development, consumer research, and cross-functional team collaboration
- Prepare for behavioral interview questions that focus on your experience with brand strategy development, consumer research, and cross-functional team collaboration
- Follow up with the hiring manager one week after submitting your application to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
