Senior Manager, Brand Management, Water & Tea

📌 Core Information

🔹 Job Title: Senior Manager, Brand Management, Water & Tea

🔹 Company: The Coca-Cola Company

🔹 Location: Hong Kong

🔹 Job Type: Full-Time

🔹 Category: Brand Management

🔹 Date Posted: May 30, 2025

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing brand strategies for Water & Tea categories
• Collaborating with cross-functional teams and stakeholders to drive brand growth
• Conducting consumer research and market analysis to identify opportunities
• Managing agency relationships and creative processes
• Presenting business results and recommendations to management and bottlers

ASSUMPTION: This role requires a high level of collaboration and strategic thinking to drive brand growth in a competitive market.

📋 Key Responsibilities

✅ Writing short and long-term business/brand plans, identifying business objectives, strategies, key initiatives, and performance measurements

✅ Developing marketing plans that support strategic initiatives to deliver annual business plans

✅ Developing and communicating written briefs for use by agencies and directing their work activities

✅ Assessing consumer opportunities that are currently untapped by leveraging consumer research and in-market performance

✅ Assisting in developing portfolio strategies across brands/categories

✅ Providing on-going business analysis to identify and prioritize brand-building opportunities

✅ Developing annual brand business reviews, as well as growth platforms and brand roles

✅ Recommending brand budgets and investment allocation

✅ Building a clearly defined positioning for new offerings, new categories entrants/brands

✅ Leading alignment on the brand initiatives with key functions and bottler marketing, sales, and technical teams

✅ Project development in conjunction with functions, such as Operating Unit management, Market Managers, and bottling system partners

✅ Presentations of business results for marketing manager, regional manager, and divisions

✅ Recommendation and analysis of trends and key initiatives to the management team and bottlers that will drive brand growth

ASSUMPTION: This role involves a mix of strategic planning, consumer understanding, and cross-functional collaboration to drive brand success.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Communications, or Business

Experience: 5+ years of experience in brand management

Required Skills:

• Proven experience in brand management
• Strong analytical thinking and problem-solving skills
• Excellent communication and presentation skills
• Ability to manage and inspire agency performance
• Knowledge of quantitative research tools (e.g., Nielsen, IRI, Bases)
• Familiarity with basic marketing concepts and creative brief development process
• Ability to evaluate creative concepts and executions based on creativity, strategic alignment, and consumer impact
• Ability to utilize syndicated, custom, and secondary research to identify opportunities to develop brand plans and marketing tactics

Preferred Skills:

• Experience with digital media strategy and social media strategies
• Knowledge of competitive assessments, consumer segmentation, and SWOT analysis
• Fluency in multiple languages

ASSUMPTION: Given the global nature of the role, proficiency in additional languages may be beneficial but is not explicitly required.

💰 Compensation & Benefits

Salary Range: HKD 800,000 - 1,200,000 per annum (Estimated based on industry standards for mid-senior level brand management roles in Hong Kong)

Benefits:

• Competitive benefits package
• Exposure to world-class leaders and global brands
• Challenging work with opportunities for growth and development

Working Hours: Full-time, 40 hours per week (Monday - Friday, 9:00 AM - 6:00 PM, with flexibility for project demands)

ASSUMPTION: The salary range is estimated based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: The Coca-Cola Company operates in the Food and Beverage Services industry, with a strong global presence and a portfolio of over 200 beverage brands.

Company Size: The Coca-Cola Company has over 10,000 employees worldwide, providing a large and diverse work environment.

Founded: The Coca-Cola Company was founded in 1886, with a rich history and established brand reputation.

Company Description:

• Global leader in the beverage industry, offering a wide range of non-alcoholic beverages
• Committed to refreshing the world and making a difference through constant evolution and innovation
• Focused on sustainability, local economies, and providing job opportunities

Company Specialties:

• Beverages
• Brand management
• Marketing and advertising
• Sales and distribution

Company Website: www.coca-colacompany.com

ASSUMPTION: The Coca-Cola Company's extensive global presence and brand portfolio provide unique opportunities for professional growth and exposure.

📊 Role Analysis

Career Level: Mid-Senior level (5-10 years of experience)

Reporting Structure: This role reports directly to the Brand Director and oversees a team of Brand Managers

Work Arrangement: On-site, with occasional travel (00% - 25%)

Growth Opportunities:

• Progression to a Brand Director role
• Expansion into different categories or regions
• Development of leadership and management skills

ASSUMPTION: This role offers opportunities for career advancement within the company's global structure.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space in Quarry Bay, Hong Kong

Office Location(s): One Coca-Cola Plaza, Atlanta, GA, USA (Global Headquarters); 20860 N Tatum Blvd, Phoenix, AZ, USA (North America); 60 Deans Rhode Hall Rd, Monmouth Junction, NJ, USA (North America); 15 Westcreek Blvd, Brampton, ON, Canada (North America); Dryckesvagen 2C, Jordbro, Stockholm County, Sweden (Europe); 6445 Lemmon Ave, Dallas, TX, USA (North America); 1a Upper Wimpole Street, London, England, UK (Europe); Calle Polanco, Miguel Hidalgo, CDMX, Mexico (Latin America); 8400 Imperial Dr, Hewitt, TX, USA (North America); 40 Mount St, Sydney, NSW, Australia (Asia Pacific); 471 Main St, East Hartford, CT, USA (North America); 3851 23 St NE, Calgary, AB, Canada (North America); Strandvejen 60, Hellerup, Capital Region, Denmark (Europe); 335 King St E, Toronto, ON, Canada (North America); 705 Main St, Auburndale, FL, USA (North America); 521 Lake Kathy Dr, Brandon, FL, USA (North America); 3825 York St, Denver, CO, USA (North America); 1555 Old Bayshore Hwy, San Jose, CA, USA (North America); aleja Armii Ludowej 26, Warsaw, MA, Poland (Europe); Boulevard Ahl Loghlam, Casablanca, Casablanca - Settat, Morocco (Africa); Avenida Doutor Cardoso de Melo, 1184, Sao Paulo, SP, Brazil (Latin America); Paraguay 733, Buenos Aires City, Buenos Aires Autonomous City, Argentina (Latin America)

Geographic Context:

• Hong Kong is a major global financial hub with a vibrant business environment
• The office is located in the Quarry Bay district, offering easy access to public transportation and amenities
• The company's global presence provides opportunities for international collaboration and travel

Work Schedule: Monday - Friday, 9:00 AM - 6:00 PM, with flexibility for project demands

ASSUMPTION: The diverse and global nature of the company's operations offers unique opportunities for professional growth and exposure.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• In-depth interview with the Brand Director and/or other Brand Managers
• Final interview with the Regional Marketing Director

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Consumer understanding and market analysis
• Communication and presentation skills
• Cross-functional collaboration and leadership

Application Tips:

• Highlight relevant brand management experience and achievements
• Demonstrate a strong understanding of the Coca-Cola Company's brand portfolio and market position
• Showcase your ability to analyze consumer behavior and market trends
• Prepare examples of successful brand strategies and marketing campaigns you've led

ATS Keywords: Brand Management, Strategic Planning, Consumer Research, Market Analysis, Cross-Functional Collaboration, Leadership, Coca-Cola, Beverage Industry

ASSUMPTION: The interview process is designed to assess the candidate's strategic thinking, consumer understanding, and leadership skills, as well as their cultural fit within the organization.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Workspace (Gmail, Google Drive, Google Docs)
• Consumer research and market analysis tools (e.g., Nielsen, IRI, Bases)
• Project management software (e.g., Asana, Trello)

ASSUMPTION: The required tools and technologies for this role are standard in the industry and will be familiar to experienced brand management professionals.

👔 Cultural Fit Considerations

Company Values:

• Leadership: Inspire and empower others to be their best
• Collaboration: Work together to achieve common goals
• Integrity: Act with honesty and fairness in all aspects of our work
• Quality: Deliver excellence in everything we do
• Imagination: Dream big and bring innovative ideas to life

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and responsive to change
• Results-focused and action-oriented

Self-Assessment Questions:

• How have you demonstrated leadership in driving brand growth in previous roles?
• Can you provide an example of a time when you identified an untapped consumer opportunity and capitalized on it?
• How do you approach working with cross-functional teams and stakeholders to align on brand initiatives?

ASSUMPTION: The Coca-Cola Company values a diverse and inclusive work environment that fosters collaboration, innovation, and excellence.

⚠️ Potential Challenges

• Managing multiple stakeholders and competing priorities
• Keeping up with the fast-paced and ever-changing beverage industry
• Balancing strategic planning with day-to-day tactical execution
• Adapting to a global work environment with diverse cultural norms and time zones

ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a strategic mindset.

📈 Similar Roles Comparison

• Compared to other brand management roles, this position offers a unique opportunity to work with a global brand portfolio and extensive resources
• In the beverage industry, this role provides exposure to a wide range of brands and categories, as well as international market dynamics
• Career progression in this role could lead to a Brand Director position or expansion into different regions or categories

ASSUMPTION: This role offers a unique blend of global brand exposure, industry diversity, and career growth opportunities.

📝 Sample Projects

• Developing a comprehensive brand strategy for a new product launch in the Water category
• Conducting a market analysis to identify whitespace opportunities in the Tea category
• Leading a cross-functional team to rebrand an existing product line and drive market share growth

ASSUMPTION: These sample projects illustrate the strategic and collaborative nature of the role, as well as the opportunity to drive meaningful business impact.

❓ Key Questions to Ask During Interview

• How does this role fit into the company's overall brand strategy and growth plans?
• What are the key priorities for the first 90 days in this role?
• How does the company support the professional development and growth of its brand management team members?
• What are the most significant challenges facing the Water & Tea categories in the Hong Kong market, and how can this role address them?
• How does the company foster a culture of innovation and continuous learning within its brand management teams?

ASSUMPTION: Asking these questions demonstrates a proactive and strategic approach to understanding the role and the company's priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant brand management experience and achievements
• Prepare examples of successful brand strategies and marketing campaigns you've led
• Rehearse your responses to common interview questions and practice your presentation skills
• Follow up with the HR team one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.