📌 Core Information
🔹 Job Title: Senior Manager, Brand Marketing
🔹 Company: Picton Mahoney Asset Management
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: On-site (Hybrid)
🔹 Category: Financial Services
🔹 Date Posted: July 11, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (with remote flexibility)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing PICTON’s brand marketing strategy
- Collaborating with various departments to ensure brand alignment
- Managing omni-channel campaigns to deepen connections with advisors
- Leading creative and media agency partners to deliver high-impact campaigns
- Evolving PICTON’s brand identity to reinforce its position as a modern leader in alternative investing
ASSUMPTION: This role requires a strategic, creative, and digitally-savvy marketing professional with a proven track record in brand marketing, ideally within financial services or adjacent industries.
📋 Key Responsibilities
✅ Champion and evolve a differentiated brand strategy that reinforces PICTON Investments as a modern leader in alternative investing.
✅ Bring PICTON’s purpose to life through bold storytelling, integrated messaging, and cohesive visual identity.
✅ Collaborate across departments (Sales, Product, Investments) to ensure brand alignment and impact.
✅ Own brand governance, ensuring consistency and quality across all channels and touchpoints.
✅ Lead the use of AI tools like Gemini to enhance creative ideation, streamline content production, and experiment with new ways to tell PICTON’s story.
✅ Push boundaries with content formats, digital activations, and campaign concepts that capture attention and build credibility.
✅ Develop and lead cross-channel brand campaigns that drive awareness, trust, and engagement among financial advisors.
✅ Oversee digital brand presence, including LinkedIn and YouTube, ensuring content is optimized for reach and relevance.
✅ Manage key sponsorships (e.g., golf partnerships) and brand-aligned events that extend PICTON’s reach and reinforce brand equity.
✅ Partner with HR to activate PICTON’s employer brand and strengthen internal culture through storytelling.
✅ Define KPIs for brand performance and continuously optimize through data, research, and feedback loops.
✅ Use insights from the advisor market to refine positioning, campaign direction, and creative messaging.
ASSUMPTION: This role involves a high level of strategic thinking, creativity, and leadership, with a strong focus on driving business impact through integrated marketing campaigns.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Communications, or a related field. A Master’s degree would be an asset.
Experience: 7-10 years of brand marketing experience, ideally within financial services or adjacent industries.
Required Skills:
- Proven success in shaping and evolving modern brand identities
- Proficiency in AI content tools like Gemini (or willingness to become a power user)
- Deep understanding of social media marketing, especially LinkedIn and YouTube
- Experience leading integrated marketing campaigns across digital and traditional channels
- Strong grasp of B2B and advisor-centric audiences
- Confident working cross-functionally and presenting to senior stakeholders
- Skilled in performance measurement, creative direction, and agency management
- A passion for innovation, storytelling, and doing things differently
Preferred Skills:
- Experience with brand marketing in the financial services industry
- Fluency in French or other languages relevant to PICTON’s target markets
ASSUMPTION: Candidates with a strong portfolio showcasing their brand marketing experience and achievements will be given priority.
💰 Compensation & Benefits
Salary Range: $150,000 - $180,000 CAD per year, based on experience and industry standards for a Senior Manager role in Toronto’s financial services sector.
Benefits:
- Corporate fitness reimbursement and discounts
- VersaFi memberships (formerly Women in Capital Markets)
- Picton Wealth investment counseling and portfolio management services
- Volunteer and charitable donation matching
- Maternity and parental leave top-up
- Recognition awards
- Semi-annual performance bonuses
- Generous annual vacation entitlement (minimum of 15 days per year)
- Training and development reimbursement
- Extensive health and dental benefits
- Healthcare spending account
Working Hours: Full-time (40 hours per week), with flexible remote work options available.
ASSUMPTION: The salary range and benefits package are competitive for the role and industry, reflecting PICTON’s commitment to attracting and retaining top talent.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: 51-200 employees
Founded: 2004, with over 15 years of experience in the alternative investment landscape
Company Description:
- Picton Mahoney Asset Management (PICTON Investments) is a Canadian investment firm with over $13 billion in assets under management
- Recognized for pioneering alternative investment strategies that challenge traditional thinking
- Helps advisors and investors rethink portfolio construction by moving away from traditional models toward more resilient, diversified solutions
- Leverages deep expertise in quantitative research, fundamental analysis, and authentic hedging strategies to deliver more consistent, risk-adjusted returns
- Committed to providing Canadians with greater certainty through a modern approach to investing
Company Specialties:
- Alternative Investments
- Portfolio Construction
- Quantitative Research
- Fundamental Analysis
- Authentic Hedging Strategies
Company Website: www.pictoninvestments.com
ASSUMPTION: PICTON Investments is a well-established and respected player in the Canadian investment landscape, with a strong reputation for innovation and excellence.
📊 Role Analysis
Career Level: Senior Manager
Reporting Structure: Reports directly to the Associate Vice President of Brand Marketing
Work Arrangement: On-site (Hybrid), with a flexible remote work policy
Growth Opportunities:
- Potential to advance to a Vice President or Director role as PICTON continues to grow and expand its brand marketing team
- Opportunities to lead and mentor junior team members, fostering a culture of professional development
- Chance to work on high-impact projects that drive business growth and enhance PICTON’s brand presence
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on PICTON’s brand and business success.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with state-of-the-art facilities
Office Location(s): 33 Yonge Street, Suite 320, Toronto, Ontario M5E 1G4, CA
Geographic Context:
- Toronto is the capital city of Ontario and the largest city in Canada, with a diverse and multicultural population
- Known for its vibrant arts, culture, and entertainment scenes, as well as its robust financial services industry
- Offers a high standard of living, with excellent education, healthcare, and recreational facilities
Work Schedule: Monday to Friday, 9:00 AM to 5:00 PM, with flexibility for remote work arrangements
ASSUMPTION: PICTON’s office environment fosters collaboration, creativity, and work-life balance, with a strong emphasis on employee well-being and satisfaction.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the HR team
- In-depth behavioral and skills-based interview with the hiring manager and/or team members
- Final interview with senior leadership, focusing on cultural fit and long-term potential
- Background and reference checks
Key Assessment Areas:
- Brand marketing strategy and execution
- Creative problem-solving and innovation
- Leadership and team management skills
- Adaptability and resilience in a dynamic work environment
- Alignment with PICTON’s brand values and company culture
Application Tips:
- Tailor your resume and cover letter to highlight your brand marketing experience and achievements
- Showcase your understanding of PICTON’s brand and the role’s requirements
- Prepare examples of your brand marketing campaigns and their impact on business growth
- Be ready to discuss your approach to AI tools and social media marketing
- Demonstrate your ability to think strategically and creatively, with a focus on driving business impact
ATS Keywords: Brand Marketing, Senior Manager, Brand Strategy, AI Tools, Social Media Marketing, LinkedIn, YouTube, Integrated Marketing, Campaign Management, Partnership Management, Event Management, Performance Measurement, Data Analysis, Cross-Functional Collaboration, B2B Marketing, Advisor Engagement, Content Production, Agency Management, Innovation
ASSUMPTION: PICTON’s hiring process is designed to assess candidates’ skills, cultural fit, and long-term potential, with a focus on finding the best fit for both the role and the organization.
🛠️ Tools & Technologies
- AI content tools (e.g., Gemini)
- Social media platforms (LinkedIn, YouTube)
- Campaign management software (e.g., Hootsuite, Buffer)
- Project management tools (e.g., Asana, Trello)
- Design and creative tools (e.g., Adobe Creative Suite, Sketch)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
ASSUMPTION: Candidates should be comfortable working with a range of marketing tools and technologies, with a willingness to learn and adapt to new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Treat investors’ money like our own
- Redefine the way investors invest
- Be human—always approachable
- Succeed together, one investment at a time
Work Style:
- Collaborative and team-oriented, with a strong emphasis on cross-functional collaboration
- Entrepreneurial and innovative, with a focus on driving business impact
- Adaptable and resilient, with a willingness to learn and grow in a dynamic work environment
- Data-driven and analytical, with a commitment to continuous improvement and optimization
Self-Assessment Questions:
- How do you align with PICTON’s core values, and how have you demonstrated these values in your previous roles?
- How do you approach working with cross-functional teams, and what examples can you provide of successful collaboration?
- How do you stay up-to-date with industry trends and new tools in brand marketing, and how have you applied this knowledge in your previous roles?
ASSUMPTION: Candidates should be able to demonstrate a strong fit with PICTON’s company culture and values, with a clear understanding of the role’s requirements and the organization’s mission.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced, dynamic work environment
- Balancing strategic thinking with hands-on execution, often under tight deadlines
- Navigating a complex and evolving brand landscape, with a focus on continuous improvement and innovation
- Working with diverse stakeholders, including senior leadership, cross-functional teams, and external partners
- Adapting to changes in the market, regulatory environment, and competitive landscape
ASSUMPTION: Candidates should be prepared to face these challenges head-on, with a proactive and solutions-oriented approach to problem-solving.
📈 Similar Roles Comparison
- This role is unique in its focus on brand marketing within the alternative investment landscape, with a strong emphasis on innovation and creativity
- Unlike traditional financial services roles, this position requires a deep understanding of AI tools and social media marketing, particularly LinkedIn and YouTube
- Career paths for this role may include progression to Vice President or Director of Brand Marketing, with opportunities to lead and mentor junior team members
ASSUMPTION: Candidates should be aware of the unique aspects of this role and the specific skills and experiences required to succeed in this dynamic and evolving industry.
📝 Sample Projects
- Developing and executing a comprehensive brand marketing strategy for a new alternative investment product launch
- Creating and implementing a targeted social media campaign to drive advisor engagement and brand awareness
- Managing a high-profile sponsorship or event to extend PICTON’s reach and reinforce brand equity
- Collaborating with cross-functional teams to create thought leadership content that showcases PICTON’s expertise and thought leadership in alternative investing
ASSUMPTION: Candidates should be prepared to discuss their approach to these types of projects and their ability to deliver measurable business impact.
❓ Key Questions to Ask During Interview
- How does this role fit into PICTON’s long-term brand marketing strategy, and what are the key priorities for the first 90 days?
- What are the biggest challenges facing the brand marketing team, and how can this role help address them?
- How does PICTON support the professional development and growth of its brand marketing team members?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
- How does PICTON approach collaboration and communication across departments, and what are the expectations for this role in that regard?
ASSUMPTION: Candidates should use the interview process to gain a deep understanding of the role’s requirements, the team’s dynamics, and PICTON’s long-term vision for brand marketing.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your brand marketing experience and achievements, with a focus on AI tools, social media marketing, and integrated campaign management
- Prepare examples of your brand marketing campaigns and their impact on business growth, with an emphasis on driving advisor engagement and brand awareness
- Be ready to discuss your approach to AI tools and social media marketing, with a focus on LinkedIn and YouTube
- Follow up with PICTON’s HR team one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
