📌 Core Information
🔹 Job Title: Senior Manager, Brand Marketing
🔹 Company: Picton Mahoney Asset Management
🔹 Location: Toronto, Ontario (Hybrid)
🔹 Job Type: Full-time
🔹 Category: Financial Services
🔹 Date Posted: May 3, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing a bold, differentiated brand strategy for Picton Mahoney
- Driving brand awareness through compelling storytelling, messaging, and creative execution
- Partnering with internal stakeholders to align brand positioning
- Leading integrated brand campaigns that drive awareness, engagement, and trust across retail advisor segments
- Collaborating with key creative and media agency partners to execute omni-channel campaigns
ASSUMPTION: This role requires a strategic and innovative thinker with a deep understanding of brand marketing, integrated marketing, and digital engagement.
📋 Key Responsibilities
✅ Develop and execute a brand strategy that reinforces Picton Mahoney’s leadership in alternative investing
✅ Drive brand awareness through compelling storytelling, messaging, and creative execution
✅ Partner with internal stakeholders to align brand positioning
✅ Develop integrated brand campaigns that drive awareness, engagement, and trust across retail advisor segments
✅ Oversee the creation of high-impact branded content, including thought leadership, video, digital experiences, and brand activations
✅ Manage the brand’s digital presence, ensuring a seamless and compelling experience across website, social, and digital channels
✅ Lead and elevate Picton Mahoney’s golf sponsorship, industry partnerships, and strategic collaborations
✅ Collaborate with HR to build a “branding from inside out” activation and employer brand
✅ Set brand KPIs and measure the effectiveness of brand campaigns, sponsorships, and content marketing
✅ Utilize market research, competitive insights, and advisor sentiment data to continuously refine the brand strategy
ASSUMPTION: This role requires a hands-on leader who thrives in an entrepreneurial environment, pushes creative boundaries, and delivers measurable business impact.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 7-10 years of brand marketing experience, preferably within financial services
Required Skills:
- Proven success in building and evolving brand identities, storytelling, and positioning
- Strong understanding of B2B and/or advisor audiences (institutional, advisors, and retail)
- Experience leading integrated marketing campaigns, content strategies, social and digital engagement
- Expertise in brand measurement, consumer insights, and campaign analytics
- Ability to collaborate cross-functionally and influence senior stakeholders
- Strong leadership and project management skills
- Experience managing agencies and external partners for creative, PR, and media
Preferred Skills:
- Experience in the financial services industry
- Fluency in French
ASSUMPTION: This role requires a strategic and innovative thinker with a proven track record in brand marketing and a passion for challenging the status quo.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 CAD per year (Estimated based on industry standards for the role, experience level, and location)
Benefits:
- Corporate fitness reimbursement and discounts
- VersaFi memberships (formerly Women in Capital Markets)
- Picton Wealth investment counseling and portfolio management services
- Volunteer and charitable donation matching
- Maternity and parental leave top-up
- Recognition awards
- Semi-annual performance bonuses
- Generous annual vacation entitlement (minimum of 15 days per year)
- Training and development reimbursement
- Extensive health and dental benefits
- Healthcare spending account
Working Hours: Full-time (37.5 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. The actual salary may vary depending on the candidate's qualifications and the company's compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: 51-200 employees
Founded: 2004
Company Description:
- Picton Mahoney Asset Management is an investment management firm specializing in alternative investments and portfolio construction
- The company offers alternative funds, liquid alternative mutual funds, and ETFs, providing investors access to time-tested hedging strategies
- Picton Mahoney is committed to providing an equitable and fair work environment, with a comprehensive suite of benefits and programs to support employee growth, well-being, and success
Company Specialties:
- Alternative Investments
- Portfolio Construction
- Quantitative Research
- Fundamental Analysis
- Hedging Strategies
Company Website: www.pictonmahoney.com
ASSUMPTION: Picton Mahoney Asset Management is a well-established investment management firm with a strong reputation in the alternative investments space. The company's commitment to employee growth, well-being, and success is evident in its comprehensive benefits package and inclusive work environment.
📊 Role Analysis
Career Level: Senior Manager
Reporting Structure: Reports directly to the Associate Vice President of Brand Marketing
Work Arrangement: Hybrid (2-3 days per week in the office)
Growth Opportunities:
- Potential to shape Picton Mahoney’s brand evolution and be part of something truly great
- Opportunities to collaborate with key creative and media agency partners to execute omni-channel campaigns
- Potential to influence senior stakeholders and drive measurable business impact
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to shape Picton Mahoney’s brand evolution and drive measurable business impact.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): 33 Yonge Street, Suite 320, Toronto, Ontario M5E 1G4, CA
Geographic Context:
- Toronto is the capital of the province of Ontario and the largest city in Canada
- The city is known for its diverse cultural scene, vibrant neighborhoods, and extensive park system
- Toronto is a major financial hub, with a strong and growing economy
Work Schedule: Full-time (37.5 hours per week), with 2-3 days per week in the office
ASSUMPTION: The hybrid work arrangement offers a balance between in-office collaboration and remote flexibility, allowing employees to enjoy the best of both worlds.
💼 Interview & Application Insights
Typical Process:
- Phone or video screening with HR
- In-depth behavioral and skills-based interview with the hiring manager
- Final interview with key stakeholders
Key Assessment Areas:
- Brand marketing strategy and positioning
- Integrated marketing campaign development and execution
- Cross-functional collaboration and stakeholder management
- Agency management and external partner relationships
- Cultural fit and alignment with Picton Mahoney’s values
Application Tips:
- Tailor your resume and cover letter to highlight your brand marketing experience and relevant skills
- Prepare examples of successful brand campaigns you’ve led or contributed to
- Research Picton Mahoney’s brand and industry presence to demonstrate your understanding of the role and company
- Practice common brand marketing interview questions and prepare thoughtful responses
ATS Keywords: Brand Marketing, Integrated Marketing, Digital Engagement, B2B Marketing, Content Strategy, Campaign Analytics, Leadership, Project Management, Collaboration, Consumer Insights, Agency Management, Innovation, Creativity, Strategic Partnerships, Event Management
ASSUMPTION: The interview process for this role will focus on assessing the candidate’s brand marketing strategy and positioning, integrated marketing campaign development and execution, cross-functional collaboration, and cultural fit with Picton Mahoney’s values.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Docs, Sheets, Slides)
- Project management tools (e.g., Asana, Trello, JIRA)
- Marketing automation platforms (e.g., HubSpot, Marketo, Pardot)
- Social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
- SEO and analytics tools (e.g., Google Analytics, SEMrush, Ahrefs)
- Design and creative tools (e.g., Adobe Creative Suite, Sketch, Figma)
ASSUMPTION: The tools and technologies required for this role will depend on Picton Mahoney’s internal systems and processes. Familiarity with industry-standard marketing automation, social media management, SEO, and analytics tools is essential.
👔 Cultural Fit Considerations
Company Values:
- Treat investors’ money like our own
- Redefine the way investors invest
- Be human—always approachable
- Succeed together, one investment at a time
Work Style:
- Entrepreneurial and dynamic
- Collaborative and supportive
- Flexible and adaptable
- Innovative and creative
Self-Assessment Questions:
- How do you align with Picton Mahoney’s core values, and how do they influence your approach to brand marketing?
- How do you thrive in an entrepreneurial environment, and what specific examples can you provide of your ability to push creative boundaries and deliver measurable business impact?
- How do you approach cross-functional collaboration and influencing senior stakeholders to drive brand marketing success?
ASSUMPTION: Picton Mahoney values a strong cultural fit with its entrepreneurial, collaborative, and innovative work environment. Candidates should be able to demonstrate their alignment with the company’s core values and thrive in a dynamic, bureaucracy-free environment.
⚠️ Potential Challenges
- Managing multiple agency relationships and ensuring consistent brand execution across channels
- Balancing strategic brand development with day-to-day campaign execution and management
- Adapting to a dynamic and evolving brand transformation while maintaining consistency in brand messaging and identity
- Working with a diverse range of stakeholders, including internal teams, agency partners, and external vendors
ASSUMPTION: The potential challenges in this role may include managing multiple agency relationships, balancing strategic brand development with day-to-day campaign execution, and adapting to a dynamic brand transformation while maintaining consistency in brand messaging and identity.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on brand marketing strategy and positioning, as well as its emphasis on integrated marketing campaign development and execution
- In the financial services industry, brand marketing plays a critical role in driving advisor engagement, trust, and ultimately, business growth
- Career paths for brand marketing professionals in the financial services industry may include progression to director or vice president roles, as well as opportunities to specialize in specific areas such as thought leadership, digital engagement, or event management
ASSUMPTION: This role offers a unique opportunity to shape Picton Mahoney’s brand evolution and be part of something truly great, with potential career growth and specialization opportunities in the financial services industry.
📝 Sample Projects
- Developing and executing a comprehensive brand audit and refresh to align with Picton Mahoney’s brand evolution
- Launching a thought leadership campaign to establish Picton Mahoney as a thought leader in alternative investments and portfolio construction
- Executing a digital engagement strategy to deepen connections with advisors and elevate Picton Mahoney’s brand in the market
ASSUMPTION: Sample projects for this role may include developing and executing a comprehensive brand audit and refresh, launching a thought leadership campaign, and executing a digital engagement strategy to deepen connections with advisors and elevate Picton Mahoney’s brand in the market.
❓ Key Questions to Ask During Interview
- Can you describe the brand transformation process at Picton Mahoney and how this role will contribute to its success?
- How does Picton Mahoney approach cross-functional collaboration, and how will this role work with internal teams to drive brand marketing success?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Picton Mahoney measure the success of its brand marketing efforts, and what KPIs will this role be responsible for tracking and optimizing?
- What opportunities are there for professional growth and development within the brand marketing team at Picton Mahoney?
ASSUMPTION: Key questions to ask during the interview for this role should focus on understanding the brand transformation process, cross-functional collaboration, key priorities, KPIs, and professional growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your brand marketing experience and relevant skills
- Prepare examples of successful brand campaigns you’ve led or contributed to
- Research Picton Mahoney’s brand and industry presence to demonstrate your understanding of the role and company
- Practice common brand marketing interview questions and prepare thoughtful responses
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
