Senior Manager, Brand Marketing-Banter

📌 Core Information

🔹 Job Title: Senior Manager, Brand Marketing - Banter

🔹 Company: Signet Jewelers

🔹 Location: Support Center - Irving, TX

🔹 Job Type: Full-Time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: June 20, 2025

🔹 Experience Level: 6-8 years

🔹 Remote Status: On-site and remote (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing brand strategies to drive growth and relevance
• Overseeing production of brand content and managing agency relationships
• Collaborating with cross-functional teams to execute marketing plans
• Analyzing market trends and consumer insights to inform brand decisions

ASSUMPTION: This role requires a balance of strategic thinking and tactical execution, with a strong focus on storytelling and brand innovation.

📋 Key Responsibilities

✅ Lead the curation of style stories around seasonal and evergreen efforts, and oversee their execution

✅ Develop and communicate briefs for agency teams, and oversee the end-to-end management of work within budget

✅ Collaborate with leadership and cross-functional stakeholders to ensure brand initiatives align with business goals and guidelines

✅ Maintain business know-how and communicate with Consumer Insights to identify and prioritize brand-building opportunities

✅ Partner with agency and internal creative teams to develop campaign guides and hand them off to cross-functional teams for tactical execution

✅ Manage vendor relationships and communicate project information to stakeholders

✅ Oversee multi-channel marketing plans, including content development, digital marketing, advertising, and promotional activities

✅ Work closely with each department involved to ensure comprehensive, complete, and on-time execution

ASSUMPTION: This role involves managing multiple projects and stakeholders, requiring strong organizational and communication skills.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Communications, Business, or a related field; MBA preferred

Experience: 6-8 years of relevant experience within brand marketing, preferably in the luxury, fashion, retail, or jewelry industry

Required Skills:

• Strategic planning and tactical execution
• Storytelling and brand innovation
• Project management and stakeholder communication
• Market analysis and customer insight generation
• Creative thinking and attention to detail

Preferred Skills:

• Experience in the luxury or retail industry
• Ability to manage and inspire agency performance
• Strong leadership and collaboration skills

ASSUMPTION: Candidates with a strong background in brand marketing and a passion for luxury aesthetics are likely to succeed in this role.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Senior Manager role in the retail sector with 6-8 years of experience)

Benefits:

• Premium Healthcare Coverage
• 401(k) with Company Match
• Generous Time Off
• Diversity, Equity & Inclusion Programs
• Career Growth & Development
• Exclusive Perks

Working Hours: Full-time, hybrid role with a flexible work schedule

ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Signet Jewelers is the world's largest retailer of diamond jewelry, operating over 2,800 stores worldwide under various iconic brands, including Kay Jewelers, Zales, Jared, and Banter by Piercing Pagoda.

Company Size: Signet Jewelers has 10,001+ employees globally, providing ample opportunities for career growth and development.

Founded: 1910, with a rich history in the jewelry industry and a strong commitment to empowering team members and fostering community.

Company Description:

• Signet Jewelers is a people-first company, driven by its core value of empowering team members, collaborating with customers, and fostering communities.
• The company offers dynamic career paths and inspiring love through its diverse range of jewelry brands.
• Signet Jewelers is committed to diversity, inclusion, and equity, both within its organization and in the communities it serves.

Company Specialties:

• Retail and jewelry

Company Website: www.signetjewelers.com

ASSUMPTION: Signet Jewelers' large size and diverse brand portfolio offer applicants a wide range of opportunities for career growth and development.

📊 Role Analysis

Career Level: Senior Manager

Reporting Structure: This role reports directly to the Vice President of Marketing and collaborates with various cross-functional teams, including Merchandise, Creative, and Marketing & E-commerce.

Work Arrangement: Hybrid role with a flexible work schedule, combining on-site presence with remote work.

Growth Opportunities:

• Potential to grow within the marketing department or explore opportunities in other areas of the business
• Chance to work on multiple brands and gain diverse marketing experience
• Opportunity to develop leadership skills and mentor junior team members

ASSUMPTION: This role offers strong growth potential for candidates looking to advance their marketing careers within a large, established organization.

🌍 Location & Work Environment

Office Type: Hybrid, with a flexible work schedule combining on-site presence and remote work

Office Location(s): Support Center - Irving, TX

Geographic Context:

• Irving, Texas, is part of the Dallas-Fort Worth metropolitan area, offering a diverse range of cultural, recreational, and dining options.
• The area has a humid subtropical climate, with mild winters and hot, humid summers.
• Irving is home to various corporate headquarters and offers ample job opportunities in various industries.

Work Schedule: Full-time, with a flexible work schedule allowing for a balance between on-site presence and remote work

ASSUMPTION: The hybrid work arrangement provides applicants with the flexibility to balance their professional and personal lives while still enjoying the benefits of an on-site work environment.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the HR department
• In-depth interview with the hiring manager and/or cross-functional team members
• Final interview with the Vice President of Marketing

Key Assessment Areas:

• Strategic thinking and brand innovation
• Project management and stakeholder communication
• Cultural fit and alignment with Signet Jewelers' core values

Application Tips:

• Highlight your experience in brand marketing and any relevant industry experience
• Tailor your resume and cover letter to emphasize your strategic thinking, project management, and communication skills
• Prepare examples of your brand campaigns and their outcomes to discuss during the interview

ATS Keywords: Brand Marketing, Strategic Planning, Tactical Execution, Storytelling, Brand Innovation, Project Management, Stakeholder Communication, Market Analysis, Customer Insights, Luxury Aesthetics

ASSUMPTION: Applicants should emphasize their strategic thinking, project management, and communication skills, as well as their passion for brand marketing and luxury aesthetics.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello, Jira)
• Marketing automation and analytics tools (e.g., Google Analytics, Marketo, Salesforce)
• Design and creative tools (e.g., Adobe Creative Suite, Sketch)

ASSUMPTION: Applicants should be comfortable using a range of project management, marketing automation, and design tools to effectively manage their workload and collaborate with cross-functional teams.

👔 Cultural Fit Considerations

Company Values:

• Empowering team members and fostering a culture of belonging
• Collaborating with customers to inspire love and celebrate life
• Fostering communities and giving back to the world

Work Style:

• Collaborative and cross-functional, with a focus on teamwork and open communication
• Results-driven and focused on delivering high-quality work on time
• Adaptable and responsive to change, with a willingness to learn and grow

Self-Assessment Questions:

• Do you thrive in a collaborative, cross-functional work environment?
• Are you passionate about brand marketing and luxury aesthetics?
• Do you have strong project management and communication skills?

ASSUMPTION: Applicants should assess their fit with Signet Jewelers' core values and work style, as well as their ability to thrive in a collaborative, cross-functional environment.

⚠️ Potential Challenges

• Managing multiple projects and stakeholders simultaneously
• Balancing strategic thinking and tactical execution
• Adapting to a hybrid work environment and maintaining productivity
• Navigating a large, diverse organization with multiple brands and departments

ASSUMPTION: Applicants should be prepared to manage multiple projects and stakeholders, balance strategic thinking and tactical execution, and adapt to a hybrid work environment.

📈 Similar Roles Comparison

• Compared to other Senior Manager roles in brand marketing, this position offers a unique opportunity to work on multiple luxury jewelry brands and gain diverse marketing experience.
• Industry-specific context: The jewelry industry is competitive and fast-paced, requiring strong brand differentiation and innovative marketing strategies.
• Career path comparison: This role offers growth potential within the marketing department or across other areas of the business, with opportunities to develop leadership skills and mentor junior team members.

ASSUMPTION: Applicants should consider the unique opportunities and challenges of working in the jewelry industry and compare this role to similar positions in other organizations to assess its fit with their career goals and aspirations.

📝 Sample Projects

• Developing and executing a brand campaign to launch a new product line
• Analyzing market trends and consumer insights to inform brand positioning and messaging
• Managing agency relationships and overseeing the production of brand content assets within budget

ASSUMPTION: Applicants should prepare examples of their brand campaigns and their outcomes to discuss during the interview, highlighting their strategic thinking, project management, and communication skills.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does this role contribute to the overall brand strategy and business goals of Signet Jewelers?
• What are the most significant challenges facing the brand marketing team currently, and how can this role address them?
• What opportunities are there for growth and development within this role and the marketing department as a whole?
• How does Signet Jewelers support work-life balance and employee well-being, particularly in a hybrid work environment?

ASSUMPTION: Applicants should ask thoughtful, informed questions to demonstrate their interest in the role and their understanding of the company's brand marketing efforts.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your experience in brand marketing, strategic thinking, project management, and communication skills
• Prepare examples of your brand campaigns and their outcomes to discuss during the interview
• Follow up with the HR department one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.