Senior Manager - Brand Marketing

📌 Core Information

🔹 Job Title: Senior Manager - Brand Marketing

🔹 Company: Apparel Group

🔹 Location: Dubai, United Arab Emirates

🔹 Job Type: Full time

🔹 Category: Retail Apparel and Fashion

🔹 Date Posted: 2025-07-08

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading brand campaigns from ideation to execution
• Developing and managing influencer marketing strategies
• Driving social media engagement and follower growth
• Guarding brand consistency and creative direction
• Planning and executing branded events and partnerships

ASSUMPTION: This role requires a strategic thinker with strong creative and analytical skills to drive brand awareness and engagement across multiple channels.

📋 Key Responsibilities

✅ Lead 360° brand campaigns from ideation to execution, ensuring alignment with business goals and brand positioning.

✅ Collaborate cross-functionally with performance, creative, CRM, product, and media teams to deliver integrated GTM strategies.

✅ Monitor campaign performance (awareness, engagement, and conversion KPIs) and optimize in real time.

✅ Develop and manage always-on and campaign-based influencer strategies across priority markets.

✅ Identify and onboard brand-right influencers, creators, and tastemakers to drive reach, credibility, and conversions.

✅ Track influencer ROI and manage reporting, payments, and compliance.

✅ Own the brand’s social media presence and tone of voice across platforms (Instagram, TikTok, Snapchat, YouTube, etc.).

✅ Drive engagement and follower growth through content calendars, storytelling, community management, and trend participation.

✅ Collaborate with creative teams and UGC creators to develop high-performing, platform-native content.

✅ Act as the brand guardian, ensuring consistency in visual identity, messaging, and experience across channels.

✅ Brief and manage creative agencies or internal teams for high-impact visual and verbal brand output.

✅ Lead periodic brand audits and competitive reviews to ensure relevance and distinctiveness.

✅ Plan and execute branded events, pop-ups, retail activations, and experiential campaigns to create memorable brand moments.

✅ Identify and negotiate co-branded partnerships that elevate brand equity and drive earned media.

✅ Track and evaluate partnership performance based on awareness, engagement, and commercial impact.

ASSUMPTION: This role requires a high level of autonomy and the ability to work effectively with cross-functional teams to deliver integrated brand marketing strategies.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field.

Experience: 5+ years of experience in brand marketing, preferably in fashion, beauty, lifestyle, or consumer tech.

Required Skills:

• Proven success in leading brand campaigns, influencer strategies, and social media execution.
• Strong creative sensibility, trend awareness, and cultural fluency.
• Data-driven with the ability to translate insights into action.
• Experience working with cross-functional teams and managing external agencies.
• Excellent communication, project management, and stakeholder alignment skills.

Preferred Skills:

• Fluency in Arabic.
• Experience working in the GCC region.

ASSUMPTION: Candidates with experience in the fashion, beauty, or lifestyle industries and a strong understanding of the GCC market will be at an advantage.

💰 Compensation & Benefits

Salary Range: AED 25,000 - 35,000 per month ( Industry standard for a Senior Brand Manager role in Dubai, based on experience level and market research ).

Benefits:

• Competitive salary
• Company employee discounts across all brands
• Medical & health insurance
• Collaborative work environment
• Good vibes work culture.

Working Hours: Full-time, 40 hours per week, with flexibility for occasional overtime as needed.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: The Apparel Group is a leading retail and hospitality conglomerate in the GCC and India, with a strong presence in the fashion and retail sectors.

Company Size: The Apparel Group has over 1,000 employees across its various brands and locations, offering a mid-sized company environment with opportunities for growth and development.

Founded: The Apparel Group was founded in 2012 and has since grown to become one of the fastest-growing value fashion retailers in the GCC and India.

Company Description:

• The Apparel Group offers a wide range of fashion and lifestyle brands through its various retail outlets and online platforms, catering to a diverse customer base.
• The company is committed to providing high-quality, affordable fashion and merchandise, designed in-house and manufactured to stringent quality standards.
• The Apparel Group is part of the leading customer loyalty program in the region, “Club Apparel,” offering exclusive rewards and value to its members.

Company Specialties:

• Retail fashion and lifestyle brands
• E-commerce and omnichannel retailing
• Brand management and marketing
• Customer loyalty and rewards programs

Company Website: http://www.randbfashion.com

ASSUMPTION: The Apparel Group offers a dynamic and collaborative work environment, with opportunities for professional growth and development.

📊 Role Analysis

Career Level: This role is a senior management position, offering significant responsibility and autonomy in driving brand marketing strategies.

Reporting Structure: The Senior Manager - Brand Marketing will report directly to the Chief Marketing Officer (CMO) and work closely with cross-functional teams, including performance, creative, CRM, product, and media teams.

Work Arrangement: This role is on-site, with the expectation of working from the company's Dubai headquarters. However, there may be opportunities for occasional remote work or hybrid arrangements, depending on the company's policies and the candidate's needs.

Growth Opportunities:

• Progression to a Director or Vice President of Brand Marketing role within the Apparel Group.
• Expansion of responsibilities to include additional brands or regions within the company's portfolio.
• Opportunities to work on special projects or initiatives, driving innovation and growth within the company.

ASSUMPTION: This role offers significant opportunities for professional growth and development within the Apparel Group's diverse portfolio of brands and markets.

🌍 Location & Work Environment

Office Type: The Apparel Group's headquarters in Dubai is a modern, professional office environment, with open-plan workspaces and dedicated meeting rooms.

Office Location(s): The Apparel Group's headquarters is located in Dubai, United Arab Emirates.

Geographic Context:

• Dubai is a vibrant, multicultural city with a thriving fashion and retail industry, offering a dynamic and exciting work environment.
• The United Arab Emirates has a strong economy and a strategic location, providing opportunities for regional and international travel and collaboration.
• The GCC region is a growing market for fashion and retail, with significant potential for brand expansion and growth.

Work Schedule: The work schedule for this role is full-time, with core hours of 9:00 AM to 6:00 PM, Sunday to Thursday. However, the role may require occasional overtime or flexible working hours to meet project deadlines or attend events.

ASSUMPTION: The work environment at the Apparel Group's headquarters in Dubai is collaborative, fast-paced, and focused on driving results and innovation in the fashion and retail industry.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the company's careers portal.
• Phone or video screening with the HR department to assess cultural fit and basic qualifications.
• In-depth interviews with the hiring manager and other key stakeholders to discuss the role, responsibilities, and expectations.
• Case study or presentation preparation and delivery, focusing on a brand marketing challenge or opportunity.
• Final interviews or discussions with senior leadership to assess fit and make a hiring decision.

Key Assessment Areas:

• Candidates' understanding of the brand marketing landscape and trends in the fashion and retail industry.
• Candidates' ability to develop and execute strategic brand campaigns, influencer marketing strategies, and social media plans.
• Candidates' creative sensibility, trend awareness, and cultural fluency in the GCC region.
• Candidates' data-driven approach to brand marketing and their ability to translate insights into action.
• Candidates' communication, project management, and stakeholder alignment skills.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant brand marketing experience and achievements.
• Prepare a portfolio or case study demonstrating your ability to lead brand campaigns, influencer marketing strategies, and social media execution.
• Research the Apparel Group and its brands to demonstrate your understanding of the company and its market position.
• Prepare questions to ask the interviewer about the role, the team, and the company's growth plans to show your interest and engagement.

ATS Keywords: Brand Campaigns, Influencer Marketing, Social Media, Brand Identity, Creative Direction, Event Planning, Partnership Management, Data Analysis, Project Management, Communication Skills, Stakeholder Alignment, Trend Awareness, Cultural Fluency, Cross-Functional Collaboration, Performance Monitoring

ASSUMPTION: The application process for this role is competitive, and candidates with relevant brand marketing experience and a strong portfolio or case study will have a significant advantage.

🛠️ Tools & Technologies

• Social media management platforms (e.g., Hootsuite, Sprout Social, Buffer)
• Brand monitoring and analytics tools (e.g., Brand24, Mention, Hootsuite Insights)
• Influencer marketing platforms (e.g., Grin, Upfluence, AspireIQ)
• Project management tools (e.g., Asana, Trello, Microsoft Project)
• Design and creative tools (e.g., Adobe Creative Suite, Canva, Sketch)

ASSUMPTION: Candidates with experience using relevant brand marketing tools and technologies will have a competitive advantage in this role.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity: Putting customers at the heart of everything we do.
• Innovation: Embracing change and driving creativity in our approach to fashion and retail.
• Collaboration: Working together to achieve our goals and drive success for our brands and customers.
• Integrity: Acting with honesty and transparency in all our interactions and decisions.
• Excellence: Striving for the highest standards in everything we do, from product quality to customer experience.

Work Style:

• Dynamic and fast-paced, with a focus on driving results and innovation.
• Collaborative and cross-functional, with a strong emphasis on teamwork and communication.
• Data-driven and analytical, with a focus on using insights to inform decision-making and strategy.
• Adaptable and flexible, with a willingness to take on new challenges and learn from experiences.

Self-Assessment Questions:

• Do I share the Apparel Group's commitment to customer-centricity and putting customers at the heart of our decisions?
• Am I comfortable working in a dynamic, fast-paced environment and driving results through collaboration and innovation?
• Do I have a strong understanding of the brand marketing landscape and trends in the fashion and retail industry, with a proven track record of success in leading brand campaigns, influencer marketing strategies, and social media execution?
• Am I comfortable working with cross-functional teams and managing external agencies to deliver integrated brand marketing strategies?
• Do I have strong communication, project management, and stakeholder alignment skills, with the ability to work effectively with a diverse range of stakeholders?

ASSUMPTION: Candidates who align with the Apparel Group's values and work style, and who can demonstrate a strong track record of success in brand marketing, will be well-suited to this role.

⚠️ Potential Challenges

• The fast-paced and dynamic nature of the fashion and retail industry can present challenges in keeping up with trends and maintaining brand relevance.
• The competitive nature of the GCC market for fashion and retail brands can require constant innovation and adaptation to maintain a strong market position.
• The role may require occasional travel to other GCC markets or international locations to attend events, meet with partners, or support brand activations.
• The Dubai work environment can be challenging due to traffic congestion and the need to adapt to a multicultural and diverse work culture.

ASSUMPTION: Candidates who are comfortable working in a fast-paced, dynamic environment and who have experience navigating the challenges of the fashion and retail industry will be well-suited to this role.

📈 Similar Roles Comparison

• This role is similar to a Senior Brand Manager role in a fashion or retail company, with a focus on driving brand awareness, engagement, and growth through integrated marketing campaigns, influencer marketing, and social media strategy.
• However, this role is unique in its focus on the GCC market and the opportunity to work with a diverse portfolio of fashion and lifestyle brands within the Apparel Group's portfolio.
• Career progression in this role could lead to opportunities to work on special projects or initiatives, driving innovation and growth within the company, or to take on additional responsibilities for multiple brands or regions within the company's portfolio.

ASSUMPTION: Candidates with experience in similar brand marketing roles in the fashion or retail industry, and who are familiar with the GCC market and its unique opportunities and challenges, will be well-suited to this role.

📝 Sample Projects

• Developing and executing a brand campaign for a new fashion brand launch, including influencer partnerships, social media content, and event activations.
• Conducting a competitive analysis of the GCC fashion and retail market and developing a brand positioning strategy to differentiate a heritage brand in the region.
• Managing a team of brand managers and creative agencies to deliver integrated marketing campaigns for a portfolio of fashion and lifestyle brands, driving brand awareness, engagement, and commercial growth.

ASSUMPTION: Candidates with experience working on similar brand marketing projects, and who can demonstrate a strong track record of success in driving brand awareness, engagement, and growth, will be well-suited to this role.

❓ Key Questions to Ask During Interview

• Can you describe the brand marketing landscape in the GCC region and how this role will contribute to driving brand awareness and engagement for the Apparel Group's portfolio of brands?
• How does the Apparel Group support the professional growth and development of its employees, and what opportunities are there for progression within the company?
• Can you describe the team structure and dynamics for the brand marketing function, and how this role will collaborate with other teams and stakeholders within the company?
• How does the Apparel Group approach innovation and creativity in its brand marketing strategies, and what opportunities are there for driving new and exciting campaigns and initiatives?
• What are the key challenges and opportunities for the fashion and retail industry in the GCC region, and how does the Apparel Group plan to capitalize on these to drive brand growth and success?

ASSUMPTION: Candidates who ask thoughtful and insightful questions about the role, the team, and the company's growth plans will demonstrate their interest and engagement in the opportunity.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the RNB Fashion careers portal.
• Tailor your resume and cover letter to highlight your relevant brand marketing experience and achievements, using the ATS keywords provided to optimize your application.
• Prepare a portfolio or case study demonstrating your ability to lead brand campaigns, influencer marketing strategies, and social media execution, showcasing your creativity, trend awareness, and cultural fluency.
• Research the Apparel Group and its brands to demonstrate your understanding of the company and its market position, and prepare questions to ask the interviewer about the role, the team, and the company's growth plans.
• Follow up with the hiring manager or HR department one week after submitting your application to express your interest and reiterate your qualifications for the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.