📌 Core Information
🔹 Job Title: Senior Manager, Brand Marketing
🔹 Company: KAYAK
🔹 Location: Paris, Île-de-France, France
🔹 Job Type: On-site
🔹 Category: Brand Marketing
🔹 Date Posted: June 17, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing brand marketing strategies for KAYAK in France and Spain
- Leading integrated marketing campaigns across traditional and digital channels
- Managing relationships with media agencies and strategic brand partners
- Adapting global creative and messaging to ensure cultural relevance and resonance
ASSUMPTION: This role requires a high level of local market knowledge and cultural awareness to effectively drive brand marketing strategies in France and Spain.
📋 Key Responsibilities
✅ Develop and implement brand marketing strategies for KAYAK in France and Spain, aligned with consumer insights, brand positioning, and business goals
✅ Lead the development and rollout of integrated marketing campaigns, including creative briefing, media planning, and cross-functional coordination
✅ Identify and use local consumer and market insights to tailor brand marketing strategies for the French and Spanish markets
✅ Write clear, insight-led creative briefs and work closely with the in-house Creative team and Creative Production Managers to bring campaigns to life
✅ Manage traditional media planning (TV, OOH, radio, print), including direct negotiation with media agencies and local vendors
✅ Collaborate with the in-house digital media team to ensure strong alignment between brand messaging and digital channel performance
✅ Adapt global creative and messaging to ensure cultural relevance and resonance in France and Spain
✅ Track campaign performance, define important metrics, and deliver actionable insights to optimize future activity
✅ Identify, negotiate, and manage strategic brand partnerships that enhance visibility, drive engagement, and reinforce brand positioning
✅ Work closely with PR, Creative, Performance Marketing, Product, and Commercial teams to ensure consistency and alignment across all consumer touchpoints
✅ Lead the local Sr. Specialist, Social Media to integrate local insights into content creation for enhanced brand messaging in France and Spain
✅ Manage relationships with media agencies in France and Spain, and liaise with the Creative team on coordination with creative agencies and production partners
ASSUMPTION: This role involves a high degree of collaboration and coordination with various internal teams and external partners to ensure consistent and effective brand messaging.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 10+ years of brand marketing experience with a strong understanding of the French and/or Spanish markets; dual-market experience is a strong plus
Required Skills:
- Proven experience leading integrated campaigns across both traditional and digital channels
- Strong media planning and vendor negotiation skills
- Experience identifying and managing brand partnerships or sponsorship deals
- Skilled in briefing creative teams and managing asset production processes
- Strategic problem solver with strong cultural awareness and attention to local market nuance
- Highly collaborative, organized, and thorough
Preferred Skills:
- Fluency in English and French is a requirement. Spanish is a strong advantage
ASSUMPTION: Candidates with experience in dual markets (France and Spain) and proficiency in both French and Spanish will have a significant advantage in this role.
💰 Compensation & Benefits
Salary Range: €80,000 - €120,000 per year (based on industry standards for a senior marketing role in Paris)
Benefits:
- Vacation: you accrue 25 days a year + RTTs
- Wedding days: 4 days off for your own wedding and 1 day for your child’s wedding
- Health and Life Insurance Scheme with Malakoff Humanis
- Occupational Health Service with the occupational health provider of your region
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior marketing role in Paris. Actual compensation may vary based on factors such as experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Travel Technology
Company Size: 1,001-5,000 employees (Large enterprise)
Founded: 2004 (21 years ago)
Company Description:
- KAYAK is the world’s leading travel search engine, helping millions of travelers find their perfect flight, stay, rental car, cruise, or vacation package
- Part of Booking Holdings (NASDAQ: BKNG), KAYAK operates in over 70 countries and territories, with a portfolio of travel metasearch brands including Swoodoo, checkfelix, momondo, Cheapflights, Mundi, and HotelsCombined
- KAYAK is committed to helping travelers explore the world more confidently through innovative tools and features such as KAYAK Trips, Explore, Price Forecast, and its constantly evolving app and A.I. innovations
Company Specialties:
Company Website: www.KAYAK.com
ASSUMPTION: As a large enterprise, KAYAK offers a wide range of opportunities for career growth and development within the organization.
📊 Role Analysis
Career Level: Senior Manager
Reporting Structure: This role reports directly to the Head of Brand Marketing, EMEA
Work Arrangement: On-site, with the possibility of occasional remote work
Growth Opportunities:
- Potential to lead and mentor junior team members
- Opportunities to work on global campaigns and collaborate with international teams
- Career progression within the Brand Marketing team or other departments within KAYAK
ASSUMPTION: This role offers significant opportunities for professional growth and development within the organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): Paris, France
Geographic Context:
- Paris is a vibrant, multicultural city with a rich history and a thriving business ecosystem
- The office is located in a central and easily accessible area of the city
- Paris offers a high quality of life, with numerous cultural attractions, restaurants, and recreational activities
Work Schedule: Standard business hours, with flexibility for occasional remote work
ASSUMPTION: Working in Paris offers a unique blend of cultural experiences and professional opportunities, with a dynamic and diverse work environment.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screening
- On-site interview with the hiring manager and relevant team members
- Final interview with the Head of Brand Marketing, EMEA
Key Assessment Areas:
- Cultural fit and local market knowledge
- Strategic thinking and problem-solving skills
- Campaign management and execution experience
- Communication and collaboration skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of the French and Spanish markets and KAYAK's brand positioning
- Prepare examples of successful brand marketing campaigns you've led and the results they achieved
ATS Keywords: Brand Marketing, Campaign Management, Media Planning, Local Market Knowledge, Strategic Thinking, French Market, Spanish Market, KAYAK
ASSUMPTION: The application process for this role is likely to be competitive, so it's essential to tailor your application materials and prepare thoroughly for interviews to showcase your qualifications and fit for the position.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Drive, Google Docs)
- Social media platforms (Facebook, Instagram, Twitter, LinkedIn)
- Media planning and buying tools (e.g., Nielsen, Kantar)
ASSUMPTION: Familiarity with industry-standard tools and platforms is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Data-driven
Work Style:
- Fast-paced and dynamic
- Results-oriented and data-driven
- Collaborative and cross-functional
- Adaptable and responsive to change
Self-Assessment Questions:
- How do you ensure that your marketing strategies and campaigns resonate with local consumers in France and Spain?
- Can you provide an example of a time when you had to adapt global creative or messaging to ensure cultural relevance and resonance in a specific market?
- How do you approach working with cross-functional teams and external partners to ensure consistent and effective brand messaging?
ASSUMPTION: KAYAK values candidates who are customer-centric, innovative, collaborative, and data-driven, with a strong ability to adapt to a fast-paced and dynamic work environment.
⚠️ Potential Challenges
- Managing multiple stakeholders and competing priorities in a fast-paced, dynamic environment
- Adapting to cultural nuances and market differences between France and Spain
- Balancing strategic thinking and execution in a role that requires both high-level planning and hands-on campaign management
- Working with external vendors and partners to ensure consistent and effective brand messaging
ASSUMPTION: This role presents unique challenges and opportunities for growth and development, requiring strong adaptability, cultural awareness, and strategic problem-solving skills.
📈 Similar Roles Comparison
- Unlike other brand marketing roles, this position requires a deep understanding of both the French and Spanish markets, as well as the ability to adapt global creative and messaging for cultural relevance
- KAYAK's focus on data-driven decision-making and innovation sets it apart from other travel technology companies
- Career progression opportunities within KAYAK may differ from those in other organizations, given the company's unique structure and global presence
ASSUMPTION: This role offers unique opportunities and challenges compared to similar brand marketing positions in the industry.
📝 Sample Projects
- Developing and executing a localized marketing campaign for KAYAK in France, targeting young professionals and families
- Identifying and negotiating strategic brand partnerships in Spain to enhance KAYAK's visibility and drive engagement
- Adapting global creative and messaging for a KAYAK campaign in France, ensuring cultural relevance and resonance with local consumers
ASSUMPTION: These sample projects illustrate the types of initiatives and responsibilities you may encounter in this role, requiring a strong understanding of local markets, cultural nuances, and brand marketing strategies.
❓ Key Questions to Ask During Interview
- Can you describe the current brand marketing strategies for KAYAK in France and Spain, and how this role fits into their execution?
- How does KAYAK support the growth and development of its brand marketing team members, and what opportunities exist for career progression within the organization?
- Can you provide an example of a successful brand marketing campaign KAYAK has executed in France or Spain, and what made it particularly effective?
- How does KAYAK approach collaboration and communication with external vendors and partners to ensure consistent and effective brand messaging?
- What are the most significant challenges facing the brand marketing team in France and Spain, and how can this role help address them?
ASSUMPTION: Asking these questions demonstrates your interest in the role and the organization, and helps you better understand the opportunities and challenges that lie ahead.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of successful brand marketing campaigns you've led and the results they achieved
- Research KAYAK's brand positioning and marketing strategies in France and Spain to demonstrate your understanding of the local markets
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
