📌 Core Information
🔹 Job Title: Senior Manager, Brand Partnerships
🔹 Company: Lloyds Banking Group
🔹 Location: London, Bristol, or Halifax
🔹 Job Type: Full-time, Hybrid (2 days per week in office)
🔹 Category: Financial Services
🔹 Date Posted: 2025-06-23
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing brand partnership and sponsorship strategies
- Managing a portfolio of brand partners to optimize brand exposure and financial outcomes
- Collaborating with cross-functional teams and business units
- Monitoring market trends and identifying innovative opportunities
- Acting as a brand partnerships ambassador across the group
ASSUMPTION: This role requires a strategic mindset with a proven track record in brand partnerships, strong analytical skills, and the ability to influence and collaborate with various stakeholders.
📋 Key Responsibilities
✅ Help develop and deliver Lloyds’ overarching brand partnership strategy across sponsorship, commercial, data, tech, and media partnerships
✅ Evaluate potential brand partnerships for alignment with strategy and measurement principles
✅ Build and manage a portfolio of brand partners that optimizes brand exposure, customer value, and financial outcomes
✅ Establish strong relationships with partners and their teams to achieve optimal shared outcomes
✅ Develop partnership activation from idea generation to implementation/execution and performance evaluation
✅ Use data and insights to regularly evaluate the performance of individual brand partners and activations
✅ Collaborate with cross-functional teams, including BMX, legal, compliance, finance, business units, and propositions
✅ Monitor market trends to stay ahead of competitor activities and identify innovative opportunities
✅ Become a brand partnerships ambassador throughout the group, driving advocacy and engagement amongst colleagues
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and stakeholder management, requiring strong organizational skills and the ability to balance multiple priorities.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven track record in developing and delivering effective brand partnerships, ideally in a banking or complex organization
Required Skills:
- Consistent track record in brand and partnership strategy, management, and execution
- Well-connected in the brand partnerships territory
- Outstanding skills in managing collaborators, customers, partners, and team members
- Ability to influence at all levels and build strong, strategic relationships with senior leaders across partner organizations
- Analytical approach with the ability to measure and articulate the value of brand partnerships
- Excellent strategic brand and creative judgment
- Proven experience in managing agencies and other 3rd parties
- Problem-solving, results-oriented, and fast-paced
Preferred Skills:
- Experience in the financial services industry
- Fluency in additional languages
ASSUMPTION: Candidates with relevant experience in brand partnerships, strong analytical skills, and the ability to influence and collaborate effectively will be most successful in this role.
💰 Compensation & Benefits
Salary Range: £90,440 - £106,400 per year
Benefits:
- Generous pension contribution (up to 15%)
- Annual performance-related bonus
- Share schemes, including free shares
- Discounted shopping
- 30 days holiday, with bank holidays on top
- Wellbeing initiatives and generous parental leave policies
Working Hours: Full-time (37.5 hours per week), with flexibility in when hours are worked
ASSUMPTION: The salary range provided is based on industry standards for similar roles in the financial services sector in the UK.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: 10,001+ employees
Founded: 1765 (as a bank)
Company Description:
- Lloyds Banking Group's purpose is to help Britain prosper by creating a more sustainable and inclusive future for people and businesses
- The group is on a journey to shape the financial services of the future while supporting customers' changing needs
- Lloyds offers a broad range of opportunities for learning, growth, and development
Company Specialties:
- Retail and commercial banking
- Life and pensions
- General insurance
Company Website: www.lloydsbankinggroup.com
ASSUMPTION: Lloyds Banking Group is a large, established financial services organization with a broad range of products and services, offering extensive opportunities for career growth and development.
📊 Role Analysis
Career Level: Senior Manager
Reporting Structure: Reports to the Head of Brand Partnerships
Work Arrangement: Hybrid (2 days per week in office)
Growth Opportunities:
- Potential to grow the effectiveness of existing partnerships and develop new opportunities
- Opportunities to collaborate with various teams and business units
- Potential to take on additional responsibilities or lead projects as the role evolves
ASSUMPTION: This role offers opportunities for growth and development within the brand partnerships function and across the broader organization.
🌍 Location & Work Environment
Office Type: Hybrid (2 days per week in office)
Office Location(s): London, Bristol, or Halifax
Geographic Context:
- London: A major global city with a vibrant business environment
- Bristol: A thriving city with a strong financial services sector
- Halifax: A historic town with a growing business community
Work Schedule: Full-time (37.5 hours per week), with flexibility in when hours are worked
ASSUMPTION: The hybrid work arrangement offers flexibility while maintaining a strong connection to the office and colleagues.
💼 Interview & Application Insights
Typical Process:
- Online application and CV screening
- Phone or video screening
- On-site or virtual interview with hiring manager and/or team members
- Final interview with senior leadership
Key Assessment Areas:
- Strategic thinking and problem-solving
- Collaboration and stakeholder management
- Analytical skills and data-driven decision-making
- Cultural fit and alignment with company values
Application Tips:
- Tailor your CV and cover letter to highlight relevant experience and skills for this role
- Prepare examples of your brand partnership experience and achievements
- Research Lloyds Banking Group and the brand partnerships team to demonstrate your understanding of the business and role
ATS Keywords: Brand Partnerships, Sponsorship Strategy, Commercial Value, Data Analysis, Relationship Management, Strategic Thinking, Creative Judgment, Agency Management, Problem Solving, Collaboration, Influencing Skills, Market Trend Analysis, Performance Evaluation, Customer Engagement, Growth Mindset, Team Leadership
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, collaboration skills, and cultural fit for the role and organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Data analysis tools (e.g., Excel, SQL, Tableau)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the team's preferences and the projects undertaken.
👔 Cultural Fit Considerations
Company Values:
- Helping Britain Prosper
- Putting Customers First
- Doing What's Right
Work Style:
- Collaborative and inclusive
- Agile and adaptable
- Focused on delivering results and driving growth
Self-Assessment Questions:
- Do you have a proven track record in developing and delivering effective brand partnerships?
- Are you comfortable working in a matrixed organization and collaborating with various stakeholders?
- Do you have a growth mindset and thrive in a fast-moving and evolving environment?
ASSUMPTION: Candidates who align with Lloyds Banking Group's values and work style, and can demonstrate a strong track record in brand partnerships, will be most successful in this role.
⚠️ Potential Challenges
- Managing multiple brand partnerships simultaneously, requiring strong organizational skills
- Balancing short-term wins with long-term growth and value creation
- Navigating a large, complex organization with multiple stakeholders
- Keeping up with market trends and competitor activities
ASSUMPTION: These challenges can be overcome with strong organizational skills, strategic thinking, and effective collaboration with stakeholders.
📈 Similar Roles Comparison
- This role is unique in its focus on brand partnerships and sponsorship strategy within a financial services organization
- Similar roles in other industries may have a different focus, such as product placement or influencer marketing
- Career progression may involve moving into a leadership role within the brand partnerships function or transitioning into a related role, such as marketing or commercial strategy
ASSUMPTION: This role offers a unique opportunity to shape the brand partnerships function within a large financial services organization and drive long-term business value.
📝 Sample Projects
- Developing and executing a comprehensive brand partnership strategy for British Cycling
- Identifying and evaluating potential brand partnership opportunities in the tech and media sectors
- Managing the end-to-end lifecycle of a brand partnership, from initial concept to activation and performance evaluation
ASSUMPTION: These sample projects illustrate the strategic and hands-on nature of the role, requiring strong analytical skills and effective collaboration with stakeholders.
❓ Key Questions to Ask During Interview
- Can you describe the current state of the brand partnerships function and the team's priorities for the first 90 days?
- How does this role fit into the broader marketing and commercial strategy for the group?
- What are the key performance indicators (KPIs) for success in this role, and how will my progress be measured?
- What opportunities are there for growth and development within the brand partnerships function and across the broader organization?
- How does the team collaborate with other functions, such as legal, compliance, and finance, to ensure effective partnership management?
ASSUMPTION: These questions will help candidates better understand the role, the team, and the organization, and demonstrate their interest and preparation for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://lbg.wd3.myworkdayjobs.com/LBG_Careers/job/London/Senior-Manager--Brand-Partnerships_137060-1
- Tailor your CV and cover letter to highlight relevant experience and skills for this role
- Prepare examples of your brand partnership experience and achievements
- Research Lloyds Banking Group and the brand partnerships team to demonstrate your understanding of the business and role
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
