📌 Core Information
🔹 Job Title: Senior Manager, Brand & PR
🔹 Company: Postman
🔹 Location: San Francisco, California, United States
🔹 Job Type: Full-Time, Hybrid (3 days on-site)
🔹 Category: Brand & PR, Communications
🔹 Date Posted: 2025-04-30
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site (San Francisco) with hybrid option for other locations
🚀 Job Overview
Key aspects of this role include:
- Defining and evolving Postman’s brand narrative and strategic positioning
- Owning global PR strategy and execution, including regional agency management, media outreach, and campaign planning
- Crafting compelling storylines that elevate Postman’s role in the API economy and secure coverage in top-tier tech and business media
- Leading executive visibility efforts, including thought leadership platforms, bylines, and speaking opportunities for key leaders
- Serving as the steward of Postman’s brand voice and positioning, ensuring all campaigns, launches, and external communications reflect a consistent and compelling narrative
ASSUMPTION: This role requires a strategic, creative, and action-oriented leader with a strong background in brand storytelling, media relations, and thought leadership. The ideal candidate will be comfortable operating in a fast-paced, ambiguous, and global environment.
📋 Key Responsibilities
✅ Work with Product Marketing and Content to define and evolve Postman’s brand narrative and strategic positioning
✅ Own end-to-end global PR strategy and execution, including regional agency management, media outreach, and campaign planning
✅ Craft compelling storylines that elevate Postman’s role in the API economy and secure coverage in top-tier tech and business media
✅ Lead executive visibility efforts: develop thought leadership platforms, bylines, and speaking opportunities for key leaders
✅ Serve as the steward of Postman’s brand voice and positioning—partnering with Content, Campaigns, and Product Marketing teams to ensure all campaigns, launches, and external communications reflect a consistent and compelling brand narrative
✅ Partner closely with Developer Relations and Community teams to ensure brand storytelling aligns with our developer-first ethos
✅ Track and report on brand health, media coverage, and campaign performance—translating insights into action
✅ Manage issues and crisis communications as needed in partnership with legal, security, and leadership
✅ Provide regular updates on ongoing initiatives, risks, and opportunities to cross-functional stakeholders and executive leadership
✅ Continuously monitor trends, competitor moves, and cultural moments to identify whitespace for Postman to lead
ASSUMPTION: This role requires a high level of strategic thinking, creativity, and operational excellence. The ideal candidate will be able to balance multiple projects with different stakeholders while staying grounded in strategic goals.
🎯 Required Qualifications
Education: Bachelor's degree in Communications, Marketing, Journalism, or a related field (or equivalent experience)
Experience: 8–12+ years of experience in brand, PR, or communications (preferably in tech, SaaS, or developer-first environments)
Required Skills:
- Proven success building and executing brand and PR programs at scale, with a portfolio of high-impact campaigns and media wins
- Deep media relations experience and a strong network of contacts in tech, business, and developer media
- Excellent writing, messaging, and storytelling skills with a sharp editorial eye
- Strong understanding of developer communities, technical audiences, and how to build authentic relationships with them
- Ability to juggle multiple projects with different stakeholders while staying grounded in strategic goals
- Calm, confident, and creative under pressure—especially during high-stakes or time-sensitive situations
- Experience managing agencies, budgets, and external partners
- Comfortable operating in a fast-paced, ambiguous, and global environment
Preferred Skills:
- Experience working with regional agencies and managing global PR campaigns
- Fluency in multiple languages (especially Spanish, French, German, or Mandarin)
ASSUMPTION: Candidates with a strong background in brand storytelling, media relations, and thought leadership are most likely to succeed in this role. Experience in tech, SaaS, or developer-first environments is highly preferred.
💰 Compensation & Benefits
Salary Range: The reasonably estimated base salary for this role ranges from $138,000 - $187,000 USD per year, plus a competitive equity package. Actual compensation is based on the candidate's skills, qualifications, and experience.
Benefits:
- Full Medical Coverage
- Flexible PTO
- Wellness Reimbursement
- Monthly Lunch Stipend
- Creche Allowance
- Team-Building Events
- Donation-Matching Program
Working Hours: Full-time, with a flexible schedule and a hybrid work arrangement (3 days on-site)
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles. Actual compensation may vary based on the candidate's skills, qualifications, and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically API platforms and tools
Company Size: Medium to Large (501-1,000 employees)
Founded: 2014, with headquarters in San Francisco, California
Company Description:
- Postman is the world’s leading API platform, used by more than 40 million developers and 500,000 organizations, including 98% of the Fortune 500.
- Postman simplifies each step of the API lifecycle and streamlines collaboration, enabling users to create better APIs—faster.
- The company is headquartered in San Francisco and has an office in Bangalore, India.
Company Specialties:
- API development and management
- Developer tools
- Software development
Company Website: postman.com
ASSUMPTION: Postman is a well-established company in the API platform space, with a strong focus on developer tools and collaboration. They prioritize a developer-first ethos and have a global presence.
📊 Role Analysis
Career Level: Senior Manager, Brand & PR
Reporting Structure: This role reports directly to the VP of Marketing and works closely with Product Marketing, Content, Campaigns, Developer Relations, and Community teams.
Work Arrangement: Hybrid (3 days on-site in San Francisco, with flexibility for other locations)
Growth Opportunities:
- Potential to grow into a more senior role, such as VP of Communications or Chief Marketing Officer, as the company continues to scale
- Opportunities to expand the brand and PR team and take on more direct reports
- Chance to work on high-impact projects and campaigns that drive significant business results
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand the team and take on more responsibility as the company continues to scale.
🌍 Location & Work Environment
Office Type: Hybrid (3 days on-site in San Francisco, with flexibility for other locations)
Office Location(s): San Francisco, California, United States; Bangalore, Karnataka, India; Boston, Massachusetts, United States; Noida, Uttar Pradesh, India; Hyderabad, Telangana, India; New York, United States
Geographic Context:
- San Francisco: A major tech hub with a vibrant startup ecosystem and a high cost of living
- Bangalore: A major tech city in India, known for its thriving startup scene and affordable cost of living
- Boston, Noida, Hyderabad, New York: Major cities with established tech industries and varying costs of living
Work Schedule: Full-time, with a flexible schedule and a hybrid work arrangement (3 days on-site)
ASSUMPTION: The hybrid work arrangement offers flexibility for employees, allowing them to balance their work and personal lives more effectively.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the Talent Acquisition team
- Interview with the hiring manager (VP of Marketing)
- Interview with a cross-functional panel, including representatives from Product Marketing, Content, and Developer Relations
- Final interview with the CEO or another executive leader
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Creativity and innovation in brand storytelling and PR campaigns
- Media relations and networking skills
- Cultural fit and alignment with Postman's values
Application Tips:
- Tailor your resume and cover letter to highlight your brand storytelling, media relations, and thought leadership experience
- Include specific examples of high-impact campaigns and media wins from your past roles
- Demonstrate your understanding of Postman's platform, API-first approach, and developer-first ethos
ATS Keywords: Brand storytelling, media relations, thought leadership, API platform, developer-first, strategic positioning, global PR, campaign planning, crisis communications, stakeholder communication, creative problem-solving
ASSUMPTION: The interview process at Postman is designed to assess the candidate's strategic thinking, creativity, and cultural fit. Demonstrating a strong understanding of Postman's platform and values will be crucial for success.
🛠️ Tools & Technologies
- PR and media outreach tools (e.g., Muck Rack, Agility PR Solutions, Cision)
- Project management tools (e.g., Asana, Trello, Jira)
- Collaboration tools (e.g., Slack, Microsoft Teams)
- Brand management tools (e.g., Brandfolder, Frontify, Bynder)
ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's location and the regional agency they work with.
👔 Cultural Fit Considerations
Company Values:
- Create with curiosity
- Value transparency and honest communication
- Focus on specific goals that add up to a larger vision
- Our inclusive work culture ensures that everyone is valued equally as important pieces of our final product
- We are dedicated to delivering the best products we can
Work Style:
- Fast-paced and agile, with a focus on results and impact
- Collaborative and cross-functional, with a strong emphasis on stakeholder communication
- Data-driven and strategic, with a focus on continuous improvement and optimization
Self-Assessment Questions:
- How do you create with curiosity in your current role, and how would you apply this value at Postman?
- Can you provide an example of a time when you demonstrated transparency and honest communication, and how would you apply this value at Postman?
- How do you balance a focus on specific goals with a larger vision, and how would you apply this value at Postman?
ASSUMPTION: Cultural fit at Postman is essential for success in this role. Candidates should be able to demonstrate alignment with the company's values and work style.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders with varying priorities and expectations
- Operating in a fast-paced, ambiguous, and global environment
- Balancing strategic thinking with tactical execution and day-to-day tasks
- Managing regional agencies and global PR campaigns with limited resources
ASSUMPTION: These challenges require a high level of organizational skills, adaptability, and the ability to prioritize and manage multiple projects effectively.
📈 Similar Roles Comparison
- Compared to other senior brand and PR roles, this position offers a unique opportunity to work in the API-first world and drive brand awareness for a leading platform
- Industry-specific context: The API economy is a rapidly growing market with significant potential for brand differentiation and thought leadership
- Career path comparison: This role offers a clear path to more senior leadership positions, such as VP of Communications or Chief Marketing Officer, as the company continues to scale
ASSUMPTION: This role offers a unique blend of strategic, creative, and operational challenges, with significant growth potential for the right candidate.
📝 Sample Projects
- Developing and executing a global PR campaign to launch a new API feature or product
- Crafting a thought leadership platform for the CEO or another executive leader, including bylines, speaking opportunities, and social media content
- Managing a crisis communication situation, such as a security breach or negative media coverage
ASSUMPTION: These sample projects demonstrate the range of responsibilities and challenges faced by the Senior Manager, Brand & PR at Postman.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy, and how will my work contribute to the company's growth and success?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Postman support the professional development and growth of its employees, particularly in the marketing and communications functions?
- What are the most significant challenges facing the brand and PR team, and how can this role help address them?
- How does Postman approach diversity, equity, and inclusion, both internally and in its brand messaging?
ASSUMPTION: These questions demonstrate a strategic and forward-thinking approach to the role, focusing on the candidate's ability to drive impact and contribute to the company's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through Postman's Careers page
- Tailor your resume and cover letter to highlight your brand storytelling, media relations, and thought leadership experience
- Prepare examples of high-impact campaigns and media wins from your past roles
- Demonstrate your understanding of Postman's platform, API-first approach, and developer-first ethos
- Follow up with the hiring manager (VP of Marketing) one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
